Libros de marketing y ventas
Mejora la efectividad de tus habilidades de marketing y esfuerzos de ventas con los libros gratuitos de esta categoría. Por ejemplo, aprende sobre el marketing en internet, SEO y redes sociales, así como la planificación de ventas, la negociación y la búsqueda de clientes.
Descarga “Marketing y ventas” libros en un archivo ZIP
Para tu conveniencia, hemos reunido todos los libros de esta categoría en un archivo ZIP que puedes descargar de una sola vez
«Protocollum»
Protocolo y comunicación son dos elementos fundamentales que tenemos que tener en cuenta dentro del ámbito empresarial para que nuestro mensaje, tanto interno como externo, comunique correctamente.
Marketing en redes sociales
En este ebook se encontrará todo lo que se necesita conocer para poder llevar las estrategias de marketing en redes sociales.
Marca empleadora
¿Conoce el nivel de desarrollo de su Marca Empleador? Herramientas para entenderla, potenciarla y sacar el mayor provecho para su gente y los resultados de negocio, generando una propuesta de valor.
Destaca profesionalmente con tu Marca Personal
Destaca profesionalmente con tu Marca Personal contiene las claves para dejar huella en el mundo online y offline, y tomar las riendas de tu profesión para aumentar tus oportunidades laborales.
La imagen aplicada a las ventas
Todo mundo necesita este libro porque todos tenemos una imagen. Existen múltiples cursos y bibliografía sobre ventas, el valor de esta propuesta es el tratamiento del tema desde la lógica de la imagen
Haga que sus ofertas sean irresistibles
Movilizar (o vender) son habilidades buscadas y escasas. Para movilizar, debemos realizar una oferta irresistible. Con cinco ingredientes que se explican en aquí nuestra oferta se vuelve irresistible.
Personal Branding
Este e-Book pretende ser una guía que ayude a crear una marca personal o profesional.
Influencing and Persuasion skills
Being able to influence and persuade others to get them to do what you want them to do is a key skill not only in business but in life as a whole!
Aprender a Vender es aprender a conocerse
Vender es un arte en el que se crean ilusiones, y nadie puede crear ilusiones si no deja salir de su interior lo mejor. Las empresas deberán fomentar ésta evolución para adaptarse al siglo XXI.
Employer Branding
Encontraremos aquí ideas, planteamientos creativos y casos de éxito que servirán para plantear una estrategia de employer branding exitosa, fundamental para atraer y fidelizar al mejor talento.
Los secretos del marketing y de la persuasión
Existen técnicas que logran que las personas se rindan ante nuestras solicitudes. En este libro encontrará técnicas de aplicación inmediata con las que creará mensajes poderosos y extraordinarios.
Ventas estratégicas
El libro describe el principio de las ventas relacionales presentando de manera sencilla y real las técnicas más novedosas para desarrollar con éxito una gestión de ventas altamente efectiva.
Nuevas economías
Este libro es un viaje alrededor de las Nuevas Economías que están revolucionando el mundo de los negocios, y que se posicionan como soluciones novedosas al gran desafío de la humanidad.
Los pilares de la venta
Los pilares de la venta trata lo fundamental en la venta: Marca personal, estudio del producto, comunicación y técnica en la venta. Pilares básicos de cualquier buen vendedor profesional.
Inbound Marketing
Looking to use social media, SEO and website conversion optimisation for your business?
Ventas B2B para emprendedores y pequeñas empresas
¿Tiene el ser humano pánico a vender? En este libro el autor nos expone de una manera sencilla y desenfadada consejos contados desde la experiencia en las Ventas B2B.
El poder de la pasión en la gestión antifraudes
El E-Book desnuda la pasión del autor en los procesos de antifraudes. Es un motor inspirador para quienes están en la búsqueda de un testimonio que los movilice para alcanzar efectivamente un propósit
High-impact interpersonal skills
This e-book explores how leaders can develop the high-impact inter-personal skills which will make them both more effective and more successful.
The Basics of User Experience Design
If you're looking to gain an introduction into the world of user experience (UX) design—or maybe even freshen up your knowledge of the field—then this UX design book is the ideal place to start.
Social Media And Business Intelligence
Social Media is already very well known and widely used, but there is still a great deal of misunderstanding as to how it can be used effectively by business organizations.
50 Shades of Digital Marketing
50 Shades of Digital Marketing has been put together by the producers of the Digital Marketing Show.
Essentials of Marketing
Marketing aims at finding out what consumers want, then planning and developing a product or service that will attract consumers.
The Experts Teach: Customer Care
In "The Experts Teach: Customer Care", we bring together 25 articles from the top experts on how to earn a reputation for great customer service.
Market Research
This is an explanatory overview of marketing’s “finding out” process describing what falls under the heading of market research, how it is conducted and how it reduces the inherent risk of business.
Amazon Prime
This book is about how has managed to create one of the most successful and inspirational subscription business by changing not only how we purchase, but also why and when we purchase.
Telesales
This book provides its readers with a structured approach to telesales, from preparation to closing the sale.
Email Marketing
This eBook will focus exclusively on email marketing and the strategies used to implement it.
Permission Marketing
With marketing messages reaching saturation point in many people’s lives, getting your company’s message listened to is an ever-increasing challenge.
Customer Relationship Management (CRM)
This is a review of the theoretical conditions for Customer Relationship Management.
Internet Marketing
Internet Marketing can look a little daunting with all of its many components. SEO, PPC, Social Media, Blogs, plus much more!
Practical PR
We have all hear of PR but how many of us know what it involves? Can we do it ourselves with reasonable expectation of success or do we have to sub-contract it to an expensive consultancy?
Negotiating Sales
If you’re going to be a top earner in the sales industry then effective negotiation skills are a key area that you’ll need to master.
Sales Presentation Techniques
As you climb the corporate ladder you’ll need to perform more presentations.
How to start the Ultimate Online Business
Thinking of starting a business? Have a PC, Internet connection, and a dream? The web has made creating a company easier than ever. Turn your big idea into big bucks with this easy how-to-guide.
Closing the Sale
Everyone who sells wants to close more sales. Closing techniques have always been a major part of sales training courses.
Successful Prospecting in Sales
Having a never ending stream of new prospects and potential clients is the lifeblood of any business.
Customer Care
When interviewed by the confederation of British Industry, professional buyers ranked service levels more highly than product and price (although that’s not what they tell us!
Essentials of Marketing Research: Part II
Essentials of Marketing Research: Part II is one of the great eBooks available to download from our website.
12 Smart Practices to Improve Marketing and Sales
"12 Smart Practices to Improve Marketing and Sales" is a valuable resource for Commercial Managers and Directors
Basic Selling Skills
Are people born natural sales people or can the skills of selling be learned?
Get off your butt! Volume I
This is a light-hearted read “with a punch”. It is filled with short stories and is a "Must-Read" for anyone involved in selling.
Strategic Debtor Management and Terms of Sale
This book critically evaluates the strategic financial and marketing significance of credit terms management.
Channel Management
This book covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring performance on an ongoing basis.
Negotiate at home and abroad
Win-Win? This shows you how it works – especially across culture gaps that can spoil deals or relationships. Design and drive a gentle but dynamic process, using empathy and influence.
Obtaining and Retaining Customers - Part I
To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount.
Summiting Sales
Step-by-step this book will take you to the top of your game and is a vital reference point for everyone involved in selling.
Effective Marketing
The lifeblood of any business, no matter how big/small it may be, is the ability to be known and to attract new prospects and business opportunities.
Marketing para ventas y otros ámbitos
Marketing para Ventas y otros no Marketeros: los conceptos fundamentales (4 P´s) hasta influenciadores de habla hispana en Social Media y Marketing Digital. Incluye casos de éxito en varias empresas.
Content Marketing
In this ebook, we will discuss Content Marketing.
Working Capital Management
This book critically evaluates the traditional accounting concepts of working capital within the context of strategic financial management underpinned by wealth maximisation criteria.
Negotiation & Assertiveness
Practicing good negotiation and Assertiveness skills is the sign of a good manager. Managers spend a significant proportion of their time negotiating with stakeholders. Assertive managers know their
Neuromarketing en la práctica
Esta obra explica qué es el Neuromarketing y por qué llegó para quedarse. Escrita con un enfoque práctico, Néstor Braidot utiliza una gran cantidad de ejemplos y casos para interiorizar al lector sobr
Sales Planning
Sales planning is a key skill that all salespeople need to master. Frank Atkinson, managing Director of the Sales Training Consultancy,
Understanding Social Media
Social Media is the buzz about town. Almost everyone with internet access is using social media in some form or the other.
Content Marketing for Small Businesses
Complete with exercises, templates and ideas, this book will give you the practical support you need to kick-start your content marketing activities.
The Naked Buyer
Improve your sales by tips and advice from someone who has always been on the other side of the table!
Using Social Media for Personal Gain
This book will introduce you to the main forms of social media and to use the tools in the most time efficient way possible to communicate with others and promote your personal brand.
How to write a marketing plan
This book is a practical step by step guide that deals with the theory and the applied aspects of marketing planning.
Business Blogs
This book discusses why businesses need a blog and then goes on to explain how to go about creating, maintaining and promoting it.
Essentials of Marketing Research: Part I
Marketing research is a critical part of marketing decision making; it helps in improving management decision making by providing relevant, accurate, and timely information.
The Four Faces of Marketing
In this book readers will learn how the Four Hierarchies of Marketing can be used to allocate the right responsibilities to the appropriately qualified decision makers.
Affiliate Marketing
Affiliate marketing is a marketing approach where other people promote your products and services and in return they receive payment for each sale that are made as a direct result of their efforts.
Internet Marketing Strategies For Your Business
In this book, you will learn about the secrets of internet marketing and the truths behind some of the most successful strategies used in internet promotions and marketing.
Powerful Strategies for Sales Success
Learn 21st Century sales techniques to build long term sales success. Why technology is a tool and not an end. Learn to be a partner to the buyer and not just another sales person after their money.
Pharmaceutical Selling
This book is all about Opening, Exploring, Satisfying and Closing, which are the four basic skills in professional selling.
Handling Objections in Sales
So how can you overcome the resistance that you face during the sales process? This book will cover techniques and strategies.
Content Marketing: Implementation
Content Marketing (CM) can make a substantial positive difference to overall marketing effectiveness. This book shows how get it right and integrate it into contemporary marketing communications.
Search Engine Optimisation
Search Engine Optimization (also known as search engine optimisation or SEO) is touted as being very difficult.
SEO – From Beginner to Boffin
This book (hopefully) blows apart the myths and legends that are 'supported' by so-called SEO Experts in order to preserve their own overpriced and overvalued efforts.
Sales for Engineering Companies
Engineering salespeople often sell to major accounts and even small customers can demand strategic thinking and a long-term approach. The engineering sales cycle can often last several years.
Get off your butt! Volume II
This volume will bring you continued enjoyment. More are short stories about humorous experiences and events that sales people have found themselves caught up in over the years.
How to build a subscription business
The book contains many examples and 40 cases of successful subscription businesses from around the World.
Simple Alchemy: Turn Cold Calls into GOLD Calls
This is more than a what-to-do book - much more. It is a ‘how-to-do-it’ book that outlines, in precise detail, what you need to do and how, to get and stay ahead of the game.
Buyer behaviour
The best salespeople understand that people buy differently. Some people buy quickly, on impulse, others buy slowly, doing research and comparing options before making their decision.
How to Build a Lead Generation Engine
The book covers all of the steps required to implement a powerful, cost-effective lead generation engine, step-by-step. By the end of the book a lead generation engine will have been built.
B2B Selling Skills
A review of how effective conduct of face to face sales meetings can maximise their effectiveness and enhance sales results in business to business selling.
Boost Your Profile In Print
Getting yourself into print – how to positively enhance your profile, extend publicity for yourself, your organisation and your product/service - and boost sales.
Social Selling
Social selling is becoming vital, it’s about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve sales goals.
The Power of Conjoint Analysis
Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the great brands, all at different prices, some are available ex-stock, outputs differ.
Pre-Call Planning Pharmaceutical Selling
This book is all about Pre-call planning for the pharmaceutical sales call.
How to sell your value and your price
In this handbook you will find numerous answers to this question: 'What should I do in front of a customer?
Obtaining and Retaining Customers - Part II
To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount
A guide to Content Marketing
Content Marketing (CM) can make a substantial positive difference to overall marketing effectiveness. This book shows how get it right and integrate it into contemporary marketing communications.
Working with Uncertainty
This book provides a catalyst to a process that can make a positive difference and take you forward.
Conducting Transatlantic Business
This book describes the law in a cultural perspective to make you aware of some very important distinctions when conducting business across the Atlantic.
Developing an Internet Marketing Strategy
With the introduction of the Internet, there came many changes to the way a company might carry out a particular marketing strategy.
Customer Care or Nightmare!
Looking after customers is like looking after your love life. In a relationship there’s some ground rules that you need to apply. This book gives advice on how to live together happily ever after!
Software as a Service (SaaS)
This eBook is designed to be a reference to many of the aspects surrounding the Software as a Sales (SaaS) model including pricing models, marketing, legal, processes and methodologies.
Managing Customer Experience in the Networked Age
Containing a step-by-step guide to interpreting the key trends that will shape customer behaviours, this book answers the question “What is the Networked Age, and how can we prepare to thrive in it?”
Content Marketing: Further development areas
Content Marketing (CM) can make a substantial positive difference to overall marketing effectiveness. This book shows how get it right and integrate it into contemporary marketing communications.
Making PPC Marketing Profitable
The book covers how to get a positive return on investment from Google Adwords advertising by correctly structuring an Adwords account and following a proven optimisation process.
Commercial Awareness for Managers
The term “Commercial Awareness” can sometimes be used as a substitute for business knowledge.
50 Ways to lead your sales team
Are you the Leader your people deserve? 50 Ways to lead your sales team will give you the tools and opportunity to answer that question.