Channel Management
Finding The Right Route To Market
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ISBN: 978-87-403-1598-1
1 edición
Páginas : 48
- Price: 75,50 kr
- Price: €8,99
- Price: £8,99
- Price: ₹150
- Price: $8,99
- Price: 75,50 kr
- Price: 75,50 kr
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Acerca del libro
Contenido
- Introduction: distribution in a changing world
- What is channel management?
- Making it work
- Channels in action
- Refining the process
- Ten steps to making channel management work
- Glossary
Descripción
This book covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring performance on an on-going basis. It includes a review of:
1. The role of channel management as an foundation for successful marketing2. Investigating and selecting the right mix from a range of possible channels
3. Managing and motivating down the line through the chain to ensure performance is maximised.