This book is about how to manage your online reputation and how to become the first thought in your stakeholder's mind. It focuses on the challenges of building trust in the digital age and includes practical advice. It is intended for readers with diverse disciplinary backgrounds and from different corporate and organisational levels. It is also designed for individuals that want to have powerful insights on the most significant roles of digital communication. It will help you to understand how to use the internet in a fruitful, secure and efficient way for yourself and your organisation.
Descripción
Contenido
- Introduction
- The new information age
- Developing impactful digital communication
- Social media and how to improve your online presence
- What your online video strategy should look like
- Handling crisis communication in the digital age
- How to successfully manage your reputation on the internet
- The content marketing revolution
- Communicating Europe
- Dealing with online criticism
- How to protect yourself online
- The internet’s future
