B2B Selling Skills
Outsmarting Your Competitors
Valoración:
( 10 )
42 pages
Idioma:
English
How effective conduct of face to face sales meetings can maximise their effectiveness and enhance sales results in business to business selling.
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Sobre el autor
PATRICK FORSYTH runs Touchstone Training & Consultancy, an independent firm based in the U.K. specialising in marketing consultancy, research and training on marketing issues, sales and communication and management skills.
He is a consultant of many y
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Descripción
Contenido
Opiniones
- Introduction: A Key Personal Skill
- Selling In Context
- Face To Face: The Shape Of A Sales Meeting
- Follow Up
- Summary
A review of how effective conduct of face to face sales meetings can maximise their effectiveness and enhance sales results in business to business selling. The content reviews how to:
2. Handle a structured interview to best effect: opening strongly, making a persuasive case, handling objections and leading on to a successful close
3. Hold and develop business for the future.
The book helped me in realizing my shortcomings and the skills I was lacking to outsmart my competitors.