B2B Selling Skills

Outsmarting Your Competitors
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42 pages
Idioma:
 English
A review of how effective conduct of face to face sales meetings can maximise their effectiveness and enhance sales results in business to business selling.
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Sobre el autor

Patrick Forsyth is a consultant, trainer and writer. He has worked with organisations large and small and in many different parts of the world. He is the author of many successful books on management, business and careers and prides himself on having a clear how-to style.

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Description
Content
Reviews

  1. Introduction: A Key Personal Skill 
  2. Selling In Context
  3. Face To Face: The Shape Of A Sales Meeting 
  4. Follow Up 
  5. Summary 

A review of how effective conduct of face to face sales meetings can maximise their effectiveness and enhance sales results in business to business selling. The content reviews how to:

1. Prepare for success
2. Handle a structured interview to best effect: opening strongly, making a persuasive case, handling objections and leading on to a successful close
3. Hold and develop business for the future.

The book helped me in realizing my shortcomings and the skills I was lacking to outsmart my competitors.
10 de mayo de 2017, 4:01
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