Roger McHaney is a University Distinguished Teaching Scholar and professor of management information systems in Kansas State University's College of Business Administration. He currently serves as the Daniel D. Burke Chair for Exceptional Faculty. McHaney teaches courses in enterprise systems and co
Web 2.0 applications and social media have provided new venues for businesses to inform, understand and connect with their customers. This book provides a general understanding of using blogs, podcasts, live streaming, wikis, social buzz, social media, and more to enable businesses to rethink their approach and leverage new digital media’s advantages. Theoretical concepts such as RSS feeds and practical examples such as constructing a WordPress blog are covered in detail. Facebook, LinkedIn, Twitter, Reddit, Tumblr, Pinterest, Klout, and others are examined from a business perspective.
The classroom-ready PowerPoint slides for the book: