Web 2.0 applications and social media have provided new venues for businesses to inform, understand and connect with their customers. This book provides a general understanding of using blogs, podcasts, live streaming, wikis, social buzz, social media, and more to enable businesses to rethink their approach and leverage new digital media’s advantages. Theoretical concepts such as RSS feeds and practical examples such as constructing a WordPress blog are covered in detail. Facebook, LinkedIn, Twitter, Reddit, Tumblr, Pinterest, Klout, and others are examined from a business perspective.