This eBook is designed to be a reference to many of the aspects surrounding the Software as a Sales (SaaS) model including pricing models, marketing, legal, processes and methodologies.
However, the emphasis of this e-book is on Sales and Marketing. As a result, it covers many sector related metrics, techniques and methodologies, a lot of which have evolved over time from either traditional software methodologies e.g. perpetual software as well as newer ideas, resulting from recent technical innovations and the convergence of modern technologies.
Peter Caryotis is currently VP EMEA for Vlocity, a global SaaS company. He holds a B.Sc. in Electrical and Electronic Engineering and a M.Sc. in Electromagnetic Engineering and very early in his career got involved in software development, initially for military and later for commercial purposes, before eventually moving to sales and later, in sales and/or general management roles.