Marketing
Encuentra inspiración y nuevas ideas de marketing leyendo los libros de esta categoría. Por ejemplo, aprende a desarrollar un plan de marketing y aprende más sobre el marketing en línea, la gestión de relaciones con los clientes y las relaciones públicas. ¡Puedes descargar todos estos libros de forma gratuita!
Descarga “Marketing” libros en un archivo ZIP
Para tu conveniencia, hemos reunido todos los libros de esta categoría en un archivo ZIP que puedes descargar de una sola vez
Destaca profesionalmente con tu Marca Personal
Destaca profesionalmente con tu Marca Personal contiene las claves para dejar huella en el mundo online y offline, y tomar las riendas de tu profesión para aumentar tus oportunidades laborales.
Marketing en redes sociales
En este ebook se encontrará todo lo que se necesita conocer para poder llevar las estrategias de marketing en redes sociales.
«Protocollum»
Protocolo y comunicación son dos elementos fundamentales que tenemos que tener en cuenta dentro del ámbito empresarial para que nuestro mensaje, tanto interno como externo, comunique correctamente.
Personal Branding
Este e-Book pretende ser una guía que ayude a crear una marca personal o profesional.
Marca empleadora
¿Conoce el nivel de desarrollo de su Marca Empleador? Herramientas para entenderla, potenciarla y sacar el mayor provecho para su gente y los resultados de negocio, generando una propuesta de valor.
Customer Relationship Management (CRM)
This is a review of the theoretical conditions for Customer Relationship Management.
Employer Branding
Encontraremos aquí ideas, planteamientos creativos y casos de éxito que servirán para plantear una estrategia de employer branding exitosa, fundamental para atraer y fidelizar al mejor talento.
50 Shades of Digital Marketing
50 Shades of Digital Marketing has been put together by the producers of the Digital Marketing Show.
Internet Marketing
Internet Marketing can look a little daunting with all of its many components. SEO, PPC, Social Media, Blogs, plus much more!
Search Engine Optimisation
Search Engine Optimization (also known as search engine optimisation or SEO) is touted as being very difficult.
Content Marketing
In this ebook, we will discuss Content Marketing.
SEO – From Beginner to Boffin
This book (hopefully) blows apart the myths and legends that are 'supported' by so-called SEO Experts in order to preserve their own overpriced and overvalued efforts.
Internet Marketing Strategies For Your Business
In this book, you will learn about the secrets of internet marketing and the truths behind some of the most successful strategies used in internet promotions and marketing.
How to start the Ultimate Online Business
Thinking of starting a business? Have a PC, Internet connection, and a dream? The web has made creating a company easier than ever. Turn your big idea into big bucks with this easy how-to-guide.
The Four Faces of Marketing
In this book readers will learn how the Four Hierarchies of Marketing can be used to allocate the right responsibilities to the appropriately qualified decision makers.
Amazon Prime
This book is about how has managed to create one of the most successful and inspirational subscription business by changing not only how we purchase, but also why and when we purchase.
Using Social Media for Personal Gain
This book will introduce you to the main forms of social media and to use the tools in the most time efficient way possible to communicate with others and promote your personal brand.
Strategic Debtor Management and Terms of Sale
This book critically evaluates the strategic financial and marketing significance of credit terms management.
Inbound Marketing
Looking to use social media, SEO and website conversion optimisation for your business?
Effective Marketing
The lifeblood of any business, no matter how big/small it may be, is the ability to be known and to attract new prospects and business opportunities.
How to build a subscription business
The book contains many examples and 40 cases of successful subscription businesses from around the World.
A guide to Content Marketing
Content Marketing (CM) can make a substantial positive difference to overall marketing effectiveness. This book shows how get it right and integrate it into contemporary marketing communications.
Content Marketing: Further development areas
Content Marketing (CM) can make a substantial positive difference to overall marketing effectiveness. This book shows how get it right and integrate it into contemporary marketing communications.
Working Capital Management
This book critically evaluates the traditional accounting concepts of working capital within the context of strategic financial management underpinned by wealth maximisation criteria.
Business Blogs
This book discusses why businesses need a blog and then goes on to explain how to go about creating, maintaining and promoting it.
12 Smart Practices to Improve Marketing and Sales
"12 Smart Practices to Improve Marketing and Sales" is a valuable resource for Commercial Managers and Directors
Content Marketing for Small Businesses
Complete with exercises, templates and ideas, this book will give you the practical support you need to kick-start your content marketing activities.
Working with Uncertainty
This book provides a catalyst to a process that can make a positive difference and take you forward.
Essentials of Marketing
Marketing aims at finding out what consumers want, then planning and developing a product or service that will attract consumers.
Content Marketing: Implementation
Content Marketing (CM) can make a substantial positive difference to overall marketing effectiveness. This book shows how get it right and integrate it into contemporary marketing communications.
How to Build a Lead Generation Engine
The book covers all of the steps required to implement a powerful, cost-effective lead generation engine, step-by-step. By the end of the book a lead generation engine will have been built.
Understanding Social Media
Social Media is the buzz about town. Almost everyone with internet access is using social media in some form or the other.
Boost Your Profile In Print
Getting yourself into print – how to positively enhance your profile, extend publicity for yourself, your organisation and your product/service - and boost sales.
Essentials of Marketing Research: Part I
Marketing research is a critical part of marketing decision making; it helps in improving management decision making by providing relevant, accurate, and timely information.
The Power of Conjoint Analysis
Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the great brands, all at different prices, some are available ex-stock, outputs differ.
Obtaining and Retaining Customers - Part II
To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount
Channel Management
This book covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring performance on an ongoing basis.
Developing an Internet Marketing Strategy
With the introduction of the Internet, there came many changes to the way a company might carry out a particular marketing strategy.
Affiliate Marketing
Affiliate marketing is a marketing approach where other people promote your products and services and in return they receive payment for each sale that are made as a direct result of their efforts.
Social Media And Business Intelligence
Social Media is already very well known and widely used, but there is still a great deal of misunderstanding as to how it can be used effectively by business organizations.
Market Research
This is an explanatory overview of marketing’s “finding out” process describing what falls under the heading of market research, how it is conducted and how it reduces the inherent risk of business.
Essentials of Marketing Research: Part II
Essentials of Marketing Research: Part II is one of the great eBooks available to download from our website.
Email Marketing
This eBook will focus exclusively on email marketing and the strategies used to implement it.
Permission Marketing
With marketing messages reaching saturation point in many people’s lives, getting your company’s message listened to is an ever-increasing challenge.
Making PPC Marketing Profitable
The book covers how to get a positive return on investment from Google Adwords advertising by correctly structuring an Adwords account and following a proven optimisation process.
Practical PR
We have all hear of PR but how many of us know what it involves? Can we do it ourselves with reasonable expectation of success or do we have to sub-contract it to an expensive consultancy?
Commercial Awareness for Managers
The term “Commercial Awareness” can sometimes be used as a substitute for business knowledge.
Obtaining and Retaining Customers - Part I
To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount.