Skip navigation

Bookboon.com Descarga eBooks y libros de texto gratis

Choose a category

Practical PR

Practical PR
4,8 (16 Opiniones)
ISBN: 978-87-7681-899-9
1 edición
Páginas : 59
  • Price: 75,50 kr
  • Price: €8,99
  • Price: £8,99
  • Price: ₹150
  • Price: $8,99
  • Price: 75,50 kr
  • Price: 75,50 kr

Descarga GRATIS tus ebooks en 4 sencillos pasos

Lo sentimos, pero para poder descargar nuestros libros o ver nuestros vídeos, necesitas un navegador que permita JavaScript.
¿Podemos sugerirle eBooks gratuitos y noticias relevantes sobre Bookboon?
Después de introducir tu dirección de correo electrónico, recibirás un correo de confirmación. Confirma este correo para recibir el boletín de noticias mensual con respecto a libros de texto gratuitos. Los datos de contacto que nos proporciones no serán proporcionados a terceros.
eLib
Unlock your organization's learning potential
See Demo

Corporate eLibrary

Discover our employee learning solutions

This is a Premium eBook

Bookboon Premium - Gain access to over 800 eBooks - without ads

You can get free access for a month to this - and 800 other books with the Premium Subscription. You can also buy the book below

  • Start a 30-day free trial. After trial: 39,99 kr p/m
  • Start a 30-day free trial. After trial: €5,99 p/m
  • Start a 30-day free trial. After trial: £4,99 p/m
  • Start a 30-day free trial. After trial: ₹299 p/m
  • Start a 30-day free trial. After trial: $3,99 p/m
  • Start a 30-day free trial. After trial: 39,99 kr p/m
  • Start a 30-day free trial. After trial: 39,99 kr p/m
eLib
Unlock your organization's learning potential
Click here!

Corporate eLibrary

Discover our employee learning solutions

Acerca del libro

  1. Descripción
  2. Contenido

Descripción

We have all hear of PR but how many of us know what it involves?

Can we do it ourselves with reasonable expectation of success or do we have to sub-contract it to an expensive consultancy?

How does it relate to marketing?

Do we know how the press and media work?

Can we write in a way which will whet the appetite of a professional journalist?

How can we sell the idea of a PR function to our boss – or even our Financial Director?

This new book covers all aspects of an increasingly sophisticated profession and sets out some answers to questions like these in an accessible but authoritative way.

Contenido

  1. What is Public Relations?
    1. What is PR?
    2. Two-Way Communication
    3. The Great Dunlop Squash Racket
    4. Shock! Horror! Drama!
  2. The Standing of PR
    1. The guises under which PR operates
    2. Who needs it?
    3. Applying PR in practice
    4. Product PR
    5. Business PR
    6. Financial PR
    7. Political PR
    8. Internal PR
  3. Planning & Evaluation
    1. Planning Approach
    2. Example of a PR Plan
  4. Media Relations
    1. The newspaper
  5. The Broadcast Media
    1. TV & Radio
    2. Media People
  6. The Persuasion Techniques
    1. The press release
    2. Some golden rules
    3. The Mutual Benefits
    4. The Visit
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with EU regulation.