As sales people we learn the process for selling that work best for us, whether that’s finding new customers, closing deals or managing accounts. However, these techniques might fit our personality perfectly, but how do they fit our customers’ personalities? Customers are different. They have different challenges and pressures and approach choosing suppliers in very different ways. This doesn’t make them good or bad. It just means we need to adopt different sales approaches depending on their personality, behaviours and needs. This Virtual Classroom will introduce techniques to help align the way sales people approach selling to the way customers want to buy.
