Marketing & Verkauf

Mithilfe der eigenen Stimme fesseln und überzeugen

Wie KI die Sehnsucht nach Authentizität verstärkt

Mediaplanung und Online-Werbung

Hörbuch: Kundenorientierte Kommunikation

Kundenorientierte Kommunikation

Hörbuch: Verhandeln

Der gute Ton am Telefon

Verhandeln: Gemeinsam gute Ergebnisse erzielen

Unausgesprochene Einwände erkennen

Praxiswissen Marketing

Worauf es im Content Marketing ankommt

Marketing-Kommunikation

Strategische Werbeplanung und Absatzförderung

Hörbuch: Empfehlungsmarketing

Der Kommunikations-Spezialist als Coach

Hörbuch: Telefontraining

Employer Branding 5.0

Worauf es im Content Marketing ankommt

Der Umgang mit Angriffen in Verhandlungen

In vier Schritten zu überzeugenden Website-Texten

Mit System und Struktur zum Erfolg Teil I

Yes you can... erfolgreich verkaufen

Magisches Dreieck & Positionierung

Schritt für Schritt zur eigenen Pressemitteilung

Public Relations im Kontext von Social Media

So startest du deinen erfolgreichen Podcast! (3/6)

Bekannt werden mit Online-PR

Besser verhandeln - Taktiken

Online Marketing für Einsteiger

Führungskräfte sind Markenbotschafter*innen

Power Statements – die perfekte Positionierung

Joker-Fragen – Gedanken einfach umdrehen

So startest du deinen erfolgreichen Podcast! (1/6)

Machtaufbau in Verhandlungen

Methoden der Marktforschung

Rollenverteilung im Verhandlungsteam

So startest du deinen erfolgreichen Podcast! (6/6)

XING in den Augen der Fachwelt

Erfolgreich netzwerken

So startest du deinen erfolgreichen Podcast! (2/6)

Aufbau und Gestaltung eines Images

Expert Talk: Der Kunde gehört in den Mittelpunkt

Besser verhandeln - Vorbereitung

Wow-Marketing

Visuelle Kommunikation

Authentizität in den sozialen Medien

Der Einstieg in die Verhandlung

Kurz und knackig dank AIDA: Der Elevator-Pitch

Erfolgreich als Key Account Manager*in

Einführung in das Konsumentenverhalten

Forderungen effektiv in Verhandlungen einbringen

Zum Abschluss kommen

Besser verhandeln - Strategieauswahl und Ziele

Employer Branding Konzept

Die Zeit ist reif: Employer Branding 5.0

Finden, Begeistern, Abschließen

Kundenbeziehungs-(CRM) und Markenmanagement

Besser verhandeln - Ankern

Marketing für junge Unternehmen

Influencer Marketing Basics

Was kostet die Welt?: Kundennutzen quantifizieren

Leads richtig qualifizieren

Expert Talk: Echte Kaltakquise Teil 1

Verkaufspsychologie für Vertrieb mit Herz und Hirn

Bessere Zusammenarbeit durch Live-Visualisierung

Sales & Marketing Alignment

Verhandlungssicher im Einkauf

Professionalisierung von Vertrieb und Verkauf

Menschlichkeit als Differenzierung im Marketing

Expert Talk: So gelingen Telefongespräche

Besser verhandeln - Der Abschluss

Erfolg durch Marketing und PR-Strategien

Besser verhandeln- Die Überwachung und Forderungen

Erfolgreich mit Online-Shops

Technischer Vertrieb

Innere Verkaufsblockaden erkennen und lösen

So macht verkaufen Spaß

Firmeninterner Podcast

Aufbau einer Arbeitgebenden-Marke auf Social Media

Basics der Markt- und Absatzforschung

So startest du deinen erfolgreichen Podcast! (4/6)

Die Telefonakquise

Marketing-Strategie

Marktstrategie und Unternehmens­beziehungen

Künstliche Intelligenz im Verkauf

Der Produktrelaunch für die Praxis

Werbung per Brief, Telefon, E-Mail – So geht’s

Einführung in das Marketingkonzept

Der geplante Abbruch und Wiedereinstieg

Souverän pitchen

Grundlagen des Produkt- und Preismarketings

Grundlagen des technischen Vertriebs

Authentizität in Social Media und Marketing

WhatsApp entlang der Customer Journey

Spezielles Marketing

Bedeutung und Nutzen von Messen & Veranstaltungen

Marketing-Instrumentarium

Emotionen im Verkauf

Bestandskundenwerbung - Wann ist sie erlaubt?

Optimierungoptionen Bei Messen und Veranstaltungen

So startest du deinen erfolgreichen Podcast! (5/6)

Micro Talk: Es ist alles da

Erfolgsfaktoren des Content Marketings

Sales Leadership in internationalen Märkten

Grundlagen des Community Managements

Erfolgreiche Kund*innengewinnung

Distributions- und Verkaufspolitik im Marketing

Story und Dramaturgie in Präsentationen

Interne Podcast-Tipps

Schreiben fürs Web 2021

Sind Marketing & Vertrieb dasselbe?

Employer Branding – starke Marke als Arbeitgebende

Auf Messen und Ausstellungen Neukunden gewinnen

Verkaufsgespräche richtig führen

Erfolgreich mit SPIN-Selling - Problemfragen

Nutzen-Argumentation in Präsentationen

Grundzüge des Dienstleistungsmarketings

Kundengewinnungsprozesse im Web

Distance Leadership im Vertrieb

Erfolgreich mit SPIN-Selling - Nutzenfragen

Social Media Essentials

Expert Talk: Marketing-Sprech ist allgegenwärtig

Erfolgreich mit SPIN-Selling - Implikationsfragen

Handbuch Marketing-Methodik – Band 1

Fragen, die zum Abschluss führen

Erfolgreich mit SPIN-Selling - Situationsfragen

Grundlagen des Social-Media-Marketings

Erfolgreich mit SPIN-Selling – Basics

Einwände? Na und!

Kunden begeistern – nur wie?!

Effektive Website-Konzepte zur Kund*innengewinnung

Entwicklung von Social-Media-Content

Communities auf Social Media pflegen

Entscheidungsorientiertes Marketing-Management

Handbuch Marketing-Methodik – Band 2

Internationales Marketing

Klassische Werbung

Vertriebsstrategien erfolgreich umsetzen

Elemente der Verkaufsgestaltung im Marketing

Elemente der Listenpreisbildung im Marketing

Fehler in Corporate Influencer-Programmen umgehen

Fokus D und I: Agilität und Vertriebsorganisation

Basics Marketing-Management

Kundenbindung

Marketingtechniken für Entrepreneure

Grundlagen des Handelsmarketing

Sponsoring und Placement

Elemente der Distributionsgestaltung im Marketing

Elemente der Produktpolitik im Marketing

Wettbewerbsvorteile im Finanzdienstleistungsmarkt

Internationales Marketing

Einführung in die Marktforschung

Elemente der Programmpolitik im Marketing

Controlling klassischer Werbung

Marketingentscheidungen

Kompaktformat im Zeitungsmarketing

Elemente der Effektivpreisbildung im Marketing

Communities auf Social Media pflegen

Working with Uncertainty

Discover the Brand You Already Have

How to successfully start your own podcast! (5/6)

How to successfully start your own podcast! (4/6)

Power BI for Everyday Users

100 Low-Cost Ways to Promote your Business

Fundamentals of Data Visualization

Don't Say Yes to EVERYONE

AI-Driven Marketing Strategies

Six Ways for More Mindful Social Media Use

How to successfully start your own podcast! (1/6)

How to successfully start your own podcast! (3/6)

Artificial Intelligence in Digital Marketing

Leadership: How to Network

How to successfully start your own podcast! (6/6)

Promote Yourself

Content Marketing

Creating Engaging Virtual Events

Internet Marketing

How to successfully start your own podcast! (2/6)

How To Meet Anyone By Hosting a Simple Podcast

In Focus: Strategic Target Setting

Mastering the Sales Mindset

Be Your Customer’s Decision-Coach

How to Build Sales Confidence

Getting Started with Podcasting for Business

Network Above Your League with Podcasting

Understanding Social Media

Online Marketing

Influencing and Persuasion skills

Search Engine Advertising

How to Penetrate A Sales Market in 90 Days

On-Page SEO that You Can Do Yourself

Digital Marketing Handbook (Vol 1)

Digital Marketing Handbook (Vol 2)

Digital Marketing Handbook (Vol 3)

Your Future Marketing

Customer service

Words that Sell

Business Digitalization

Digital Marketing Handbook (Vol 6)

Winning over Difficult Clients

Must-Have Content for Your Business Website

The Four Faces of Marketing

Choosing the Right Recruiter

A guide to Content Marketing

Social Selling

Storytelling in Business

The Foundations of a Personal Branding Strategy

Powerful Online Communication

How to Name Your Brand

Sales for Engineering Companies

Branding through Logos

How to make your profile WORTH staying on

In Focus: Employer Branding at Albert Heijn

Get your audience to read your posts TO THE END

Digital Marketing Without Cookies

Why People Buy

B2B Sales

Understanding Your Buyers

What Do I Do With All This Data?

Developing an Internet Marketing Strategy

Mastering Sales Fears

Cool It!

Productivity Hacks to Maximise Your Workday

The Business of Writing Blogs

White paper: Learning Content Strategy

How to Build a Subscription Movement

Effective Negotiation

Content Marketing for Small Businesses

Networking with Purpose

Your Marketing Mindset

Affiliate Marketing

In Focus: Lessons from the SAP Sales Academy

Buyer behaviour

Performance Improvement Plan

Expert Talk: Ace the Sale!

Digital Marketing Handbook (Vol 4)

Unseen

Using storytelling in sales with Clare Cui

Your Business Model

Content Marketing

Content Marketing: Implementation

Email Marketing

B2B Startup Marketing

Selling Demystified

Making a Mark in the Media

Expert Talk: How to Implement Agile

Business Blogs

Marketing Essentials for Small Business

A to Z of How to Grow Your Small Business Online

Marketing Channels for Your Campaign

Writing Non-Fiction Books

Building a Professional LinkedIn Profile

Software as a Service (SaaS)

Digital Marketing Handbook (Vol 5)

How to Use AI for Peak Sales Performance

How to Make Marketing Fun

Negotiating Sales

A Guide to Using Touchpoints in Marketing

Expert Talk: Story Telling with Social Media

Email Marketing: Increase Visibility & Conversions

The Secrets to Master a Customer-Centric Strategy

Employee Empowerment is doomed, unless…

How to Turn Customers into Fans

Marketing for the Non-Marketing Manager Part III

Your Customer Journey

Amazon Prime

Influencer Marketing

Social Media Success

Internet Marketing Strategies For Your Business

How to Build a Lead Generation Engine

Marketing for the Non-Marketing Manager Part II

Is The Customer Really Always Right?

Personal Branding

Body Language in Sales

The Bullwhip Effect in Supply Chain Management

An Introduction to Sales

Telephone Sales

Introduction to the Service Supply Chain

Your Marketing Tactics

Fundamentals of communication, P.R. and leadership

12 Smart Practices to Improve Marketing and Sales

How to Set Up an Office at Home

Your Meaningful Work

High-impact interpersonal skills

The Sales Cycle for Veterans and Novices

Channel Management

What’s Growth Hacking?

Expert Talk: Making Online Sales

How to Make Your Content Marketing Work

Sales Planning

B2B Digital Marketing

Marketing Automation Basic to Advanced Integration

Marketing for the Non-Marketing Manager Part I

Marketing for the Non-Marketing Manager Part IV

Using LinkedIn as a Business Tool

Mastering the Art of Face to Face Customer Service

Understanding your Customers

How to Write a Marketing Plan

Creating and Maintaining Sales Excellence

Your Brand, Your Treasure

How to sell your value and your price

Introduction to Naming a New Brand

50 Ways to lead your sales team

Going On a Sales Date To Win Over Customers

Simple Easy Elevator Pitch

Practical PR

3 Different Management Styles and When To Use Them

Customer Service Best Practices

Expert Talk: Improving your Work Ethic

E-Commerce and Maximizing Your Online Sales

Building a Professional Network Using LinkedIn

Lead Generation - A Primer

How to Sell When Times are Tough

Strategic Debtor Management and Terms of Sale

Content Creation: Fast & Easy Is A Slippery Slope

Presentation Skills: Post-Presentation Tips

Negotiate at home and abroad

Expert Talk: Product Marketing

Writing Skills and Sales Copywriting

Decoding Buyer Behavior

Marketing Automation & Integration

Find Great Business Marketing Software Every Time

Consumer Behaviors Affecting Business' Marketing

Personal Brand Messaging

Using Fast Thinking in Business

Negotiation Tactics for Optimal Purchasing Deals

Effective Marketing

Naked Prospecting

Resilience in Customer Service

Commercial Awareness for Managers

Managing Customer Experience in the Networked Age

Content Marketing: Further development areas

Your PR Strategy

Expert Talk: Pricing

Mastering Sales Principles

E-Commerce and the Future of Business

Making PPC Marketing Profitable

How to Build Your Personal Brand

Internal Marketing

Leadership: How to Negotiate

The 90 Minute Marketing Plan

Building a Professional Reputation Using LinkedIn

Success in Selling: A Light-Hearted Guide, Part I

Mastering the Sales Cycle

Success in Selling: A Light-Hearted Guide, Part II

Transformational Sales Prospecting Strategies

Thoughtful Persuasion

Your Marketing Strategy

Powerful Strategies for Sales Success

Sales by Numbers

Setting and Selling Price

The Making of A DIGITAL BLITZ

First Steps in Selling

In Focus: the Future of Recruitment

Marketing: Psychology Behind Profit

Complex Negotiations

Keep Moving: Crisis Marketing

Social Media for Lead Gen

Brand Development and Storytelling

The Power of Conjoint Analysis

Influencer Marketing Strategies

Empathetic Artificial Intelligence

Market Research

Telesales

How to Sell Virtually

A Human Centred Design Approach for Sales

Mastering Sales Conversations

The Naked Buyer

Explaining Marketing to Grank, an Alien

Virtual Selling Success

Expert Talk: Marketing Basics

From pushy to natural promotion with Heather Sager

B2C Ecommerce

7 Behaviours of Highly Effective Sales Managers

Demystifying Marketing

Vive la Difference

Look Before you Leap

Prospecting and Gaining Referrals

Marketing & Sales Alignment

Motivational Mindset

In Focus: Power of Improvisation in Business

I Am Not Your Sales GURU

Reinforcing your Sales Case

Winning Pitches for Investors

Making Customer Service Count

Don’t be a Son of a PITCH

Sales Presentation Techniques

Basic Selling Skills

Effective Ways to Close Deals & Win More Business

Supercharge your Networking using LinkedIn

Removing the Competition

Neomarketing

How to Maximise Your Juiciest Content

Successful Selling in a Virtual World

Discover your values, and others who share them

Your MarTech Stack

Advanced Strategic Pricing

Sales Alchemy: Turn Cold Calls into GOLD Calls

Using Emotion in Sales

Managerial Marketing in the Real World

Successful Prospecting in Sales

Handling Objections in Sales

Closing the Sale

The Experts Teach: Customer Care

Boost Your Profile In Print

Customer Care or Nightmare!

Essentials of Marketing Research: Part I

Essentials of Marketing Research: Part II

Using Social Media for Personal Gain

Summiting Sales

Customer Care

Dealing with Difficult Clients

Ten Tips to Win Your Next Pitch

Sales Emails That Prospects Will Actually Read

Attaining Success with the New Customer

Cognitive Selling

Death and Rebirth of Customer Centric Marketing

How to Lead Your Sales Team

Guiding Principles of Selling

Controlling The Sale

Why Creative Expression is Worth Investing in?

The Subscription Movement

14 Reasons Why You Did Not Close the Sale

Keep Moving: Empathy and Growth Mindset

Finding Post-Covid Brand Trends

Public Relations in the XXI Century

Market Research – Glass Half-full or Half-empty?

Being a Natural Born Seller

Transforming Your Underperforming Sales Team

Managing Your Personal Brand Presence

Personal Branding is a Key Skill

Verbal Acuity: Communication Impact on Career

Expert Talk: Customer Retention, #1 Growth Hack

How to Use Social Media for Work Efficiency

Being Innovative and Creative

How to Use Video like a Leader

Negotations: For Purchasing Department

Negotiation Skills

8 Steps to Building Meaningful Connections

Creativity, Brand Narrative & the Power of Story

An Introduction to Business Research Methods

Effective Ways to Communicate With Customers

In Focus: What Does Your Company Brand Stand For?

Procurement & Negotiation

Take a Deep Breath…We Got This

Working Capital and Debtor Management: Exercises

Obtaining and Retaining Customers - Part I

B2B Selling Skills

Obtaining and Retaining Customers - Part II

Facilitating Effective Sales Meetings

Foundations of International Trade

Telephone Selling with Integrity

How to Build a Loyal Audience

Expert Talk: 3 Questions Every Brand Must Answer

Ethical storytelling with Cassandra Le

Thrive After Five & Master Off-Hours Work

In Focus: Building a Brand with Content Marketing

Expert Talk: Content Marketing and Authenticity

Your Sales Strategy

Expert Talk: Commercial Storytelling

How to Talk to Print Journalists

Expert Talk: Body Language

Managing Salespeople Made Easier with KPIs

Preparing for the Sale

Handling Customer Objections

Expert Talk: Customer Service

Grow Your Customers with Cross-Selling Techniques

Customer Service Imperatives

Controlling the Sale

Professionally Helping People to Buy from You II

How to close the sale successfully

Questions that will win you the sale

Micro Talk: Getting Back to B2C

Managing Negotiation

PASSTA: It's the New Take on SPIN Selling

Seven Ways to Build Trust into The Sales Process

How to Handle Price Negotiation

Prospecting and Following up

Pharmaceutical Selling

Pre-Call Planning Pharmaceutical Selling

How to Sell with a Genuine Human Approach

Virtual Selling

How to Conduct Great Virtual Sales Meetings

Virtual Selling: Making it Work for You!

Gaining an Unfair Advantage

Why Many Sales Managers Fail

Changing your Sales Mindset

Engage a Growing Network with “Friendly Follow Up”

Handling Objections

Knowing What to Ask For Effective Networking

After the Sales Call

Consultative Selling Skills

TAKE AIM at B2B Sales Success – Abridged

Working from Home as a Recruitment Consultant

Making Sales Performance Great

Master your Sales Technique

Beautiful Blogs

Stacking the Sales Pipeline

Authenticity in Business

The CARE Factor Fix™

The Means to the End

Expert Talk: The B2B Sales Blueprint

Marketing Communications

The 3 Critical Discovery Questions

How to Stand Out

Craft Narratives That Sell

The Pitch Canvas

Why Payments are Critical to a Marketing Strategy

Marketing: Everything You Need to Know

How to Reduce NO SHOWS from Virtual Sales Meetings

Berliner Balanced Scorecard: Customer Perspective

Are You a Sales Manager or a Sales Leader

Matching Your Selling to Your Customers' Buying

Expert Talk: E-Commerce Marketing

The Science of Sales

Consumer Psychology for the 21st Century

How to Structure your Pitch

Virtual Engagement for Successful Sales

Handling Objections at Each Stage of the Process

Effective Use of Metrics in Sales Management

Sales Effectiveness

Sales Fails and How To Fix Them

Preparing for Cold Calls

Expert Talk: Commercial Awareness

Sales Success Blueprint

Expert Talk: Customer Service & Retention

Using Net Promoter Scores for Events

The 5 Critical Sales Management Focus Areas

Motivating Salespeople To Their Success

How to Reach an Agreement

Berliner Balanced Scorecard: Employee Perspective

Increase Your Brand Visibility

Better Your Sales With This One Tip

Fighting The Scary Monsters of Sales Prospecting

Power Up Your Sales Culture In 30 Mins

How to Sell Virtually Part 1

Pitching Successfully to Customers

Virtual Sales Presentations

Expert Talk: Marketing Research and Analysis

Pitching - Frequently Asked Questions

Media and Cultural Theory

How Salespeople Stay Productive Working from Home

Expert Talk: Attract Clients with Authenticity

10 Ways To Boost Your Sales Confidence

Working Capital and Strategic Debtor Management

Strategic Marketing

Web 2.0 and Social Media

How To Get Out Of A Sales Slump

Expert Talk: Weight Watcher's Rebrand to WW

Managing Difficult Customers

How to Develop Your Sales team

Building Your Confidence in Sales

Managing Difficult Salespeople

Strong Sales Presentations

The first 5 minutes of a sales call – what to do

Succeeding in Sales

Expert Talk: The role of Sensing over Thinking

Introduction to E-Commerce

Boost your Sales Conversion

Manage Your Pipeline To Manage Success

Overcome Objections & Close the Sale

Pitch like a Pro

Maximize Your Sales Success

Effective Sales Meetings

What is a Pitch

Getting Past Gatekeepers

Making Sure You Use Negativity Positively to Grow

Sell Through Storytelling

Mini-Goals In Sales: Steps To Success

Rethinking Your Sales Force Org Structure

How to plan and prepare for sales success

Essentials of Marketing Research

Essentials of Marketing Research: Exercises

Consumer Behaviour and PR

Customer Service

Digital Marketing: What You’re Told & Sold

Re-engaging Prospects Through Email

D and I Focus: Agility and Sales Organizations

10 Selling Habits To Change For Better Results

Sales presentations that will win you the business

How to Grow Your Virtual Network

Send Better Emails, Make More Money

The 5 Keys to Managing Sales Performance

Expert Talk: Effective Job Seeking

Mastering the Sales Interaction

How to speak up to create change with VP Wright

Expert Talk: Sell your Business with Storytelling

Effortless Email Networking

Why a Mentor is Vital in Business

Why the “Discovery Phase” is Key to Closing Sales

How to Beat your Pitching Nerves

Ghosting in Work & Business and Long-Term Effects

Strategy, Marketing Plans and Small Organisations

How to Network Without Overstuffing Your Calendar

Removing Limiting Beliefs to Excel in Sales

5 Techniques For Managing Sales People

Will AI Replace the Sales Rep

Preparation & Mindset

Relationship Marketing in HR

Look at Being Different in Your Industry

Creating and Selling the Customer Experience

Sales Confidence 101

The Best Apps to Use to Sell Virtually

Pitch to Win Buy-in for Your Projects and Ideas

Professionally Helping People to Buy from You I

Audiobook: Preparing for Uniqueness

Going to the Sales Gym to Improve Your Performance

Rapport & Influence: Sales Secrets

Booking Meetings over the Phone

Audiobook: 50 Ways To Lead Your Sales Team

Being Genuine with Yourself and Customers

Understanding Buyers

Price: The Deadliest Sales Objection

Winning Over Tough Clients with Ease

Professionally Helping People to Buy from You III

How to Manage Your Remote Sales Team

Strategic Analysis of Supply Chain Design