Marketing & Verkauf

Mithilfe der eigenen Stimme fesseln und überzeugen

Wie KI die Sehnsucht nach Authentizität verstärkt

Verhandeln: Gemeinsam gute Ergebnisse erzielen

Hörbuch: Verhandeln

Kundenorientierte Kommunikation

Mediaplanung und Online-Werbung

Hörbuch: Kundenorientierte Kommunikation

Hörbuch: Empfehlungsmarketing

Yes you can... erfolgreich verkaufen

Unausgesprochene Einwände erkennen

Der gute Ton am Telefon

Der Kommunikations-Spezialist als Coach

Worauf es im Content Marketing ankommt

Mit System und Struktur zum Erfolg Teil I

Strategische Werbeplanung und Absatzförderung

Magisches Dreieck & Positionierung

Hörbuch: Telefontraining

Der Umgang mit Angriffen in Verhandlungen

Visuelle Kommunikation

Praxiswissen Marketing

Besser verhandeln - Vorbereitung

Joker-Fragen – Gedanken einfach umdrehen

Authentizität in Social Media und Marketing

Marketing-Kommunikation

Wow-Marketing

XING in den Augen der Fachwelt

Bekannt werden mit Online-PR

Employer Branding 5.0

Besser verhandeln - Taktiken

Power Statements – die perfekte Positionierung

Kurz und knackig dank AIDA: Der Elevator-Pitch

Bedeutung und Nutzen von Messen & Veranstaltungen

Die Zeit ist reif: Employer Branding 5.0

Methoden der Marktforschung

Besser verhandeln - Ankern

Der Einstieg in die Verhandlung

Expert Talk: So gelingen Telefongespräche

Zum Abschluss kommen

Public Relations im Kontext von Social Media

Leads richtig qualifizieren

Sales & Marketing Alignment

Besser verhandeln - Strategieauswahl und Ziele

Professionalisierung von Vertrieb und Verkauf

So startest du deinen erfolgreichen Podcast! (1/6)

Erfolgreich netzwerken

Erfolg durch Marketing und PR-Strategien

Expert Talk: Echte Kaltakquise Teil 1

In vier Schritten zu überzeugenden Website-Texten

Besser verhandeln - Der Abschluss

Schritt für Schritt zur eigenen Pressemitteilung

Verhandlungssicher im Einkauf

Aufbau und Gestaltung eines Images

Menschlichkeit als Differenzierung im Marketing

Grundzüge des Dienstleistungsmarketings

Marketing für junge Unternehmen

Kundenbeziehungs-(CRM) und Markenmanagement

Authentizität in den sozialen Medien

So startest du deinen erfolgreichen Podcast! (3/6)

Forderungen effektiv in Verhandlungen einbringen

Expert Talk: Der Kunde gehört in den Mittelpunkt

Künstliche Intelligenz im Verkauf

Online Marketing für Einsteiger

Was kostet die Welt?: Kundennutzen quantifizieren

Machtaufbau in Verhandlungen

Bessere Zusammenarbeit durch Live-Visualisierung

Führungskräfte sind Markenbotschafter*innen

Rollenverteilung im Verhandlungsteam

Kundengewinnungsprozesse im Web

Besser verhandeln- Die Überwachung und Forderungen

Technischer Vertrieb

Verkaufspsychologie für Vertrieb mit Herz und Hirn

Employer Branding Konzept

Finden, Begeistern, Abschließen

Marktstrategie und Unternehmens­beziehungen

Marketing-Instrumentarium

Grundlagen des Produkt- und Preismarketings

So startest du deinen erfolgreichen Podcast! (4/6)

Influencer Marketing Basics

Grundlagen des technischen Vertriebs

Optimierungoptionen Bei Messen und Veranstaltungen

So startest du deinen erfolgreichen Podcast! (2/6)

Bestandskundenwerbung - Wann ist sie erlaubt?

So startest du deinen erfolgreichen Podcast! (6/6)

Worauf es im Content Marketing ankommt

Micro Talk: Es ist alles da

Verkaufsgespräche richtig führen

Marketing-Strategie

Aufbau einer Arbeitgebenden-Marke auf Social Media

Erfolgreich als Key Account Manager*in

Innere Verkaufsblockaden erkennen und lösen

So macht verkaufen Spaß

Erfolgreich mit Online-Shops

Die Telefonakquise

Interne Podcast-Tipps

Der geplante Abbruch und Wiedereinstieg

Spezielles Marketing

Firmeninterner Podcast

Sind Marketing & Vertrieb dasselbe?

Einführung in das Marketingkonzept

Werbung per Brief, Telefon, E-Mail – So geht’s

Distributions- und Verkaufspolitik im Marketing

So startest du deinen erfolgreichen Podcast! (5/6)

Erfolgsfaktoren des Content Marketings

Schreiben fürs Web 2021

Basics der Markt- und Absatzforschung

Einführung in das Konsumentenverhalten

Der Produktrelaunch für die Praxis

Employer Branding – starke Marke als Arbeitgebende

Erfolgreich mit SPIN-Selling - Problemfragen

Erfolgreich mit SPIN-Selling - Nutzenfragen

Emotionen im Verkauf

Grundlagen des Community Managements

Erfolgreich mit SPIN-Selling – Basics

Erfolgreich mit SPIN-Selling - Implikationsfragen

Sales Leadership in internationalen Märkten

Auf Messen und Ausstellungen Neukunden gewinnen

WhatsApp entlang der Customer Journey

Souverän pitchen

Kunden begeistern – nur wie?!

Einwände? Na und!

Effektive Website-Konzepte zur Kund*innengewinnung

Story und Dramaturgie in Präsentationen

Handbuch Marketing-Methodik – Band 1

Communities auf Social Media pflegen

Erfolgreiche Kund*innengewinnung

Erfolgreich mit SPIN-Selling - Situationsfragen

Distance Leadership im Vertrieb

Expert Talk: Marketing-Sprech ist allgegenwärtig

Fragen, die zum Abschluss führen

Nutzen-Argumentation in Präsentationen

Handbuch Marketing-Methodik – Band 2

Klassische Werbung

Entwicklung von Social-Media-Content

Social Media Essentials

Elemente der Produktpolitik im Marketing

Marketingentscheidungen

Sponsoring und Placement

Fehler in Corporate Influencer-Programmen umgehen

Fokus D und I: Agilität und Vertriebsorganisation

Grundlagen des Social-Media-Marketings

Entscheidungsorientiertes Marketing-Management

Internationales Marketing

Vertriebsstrategien erfolgreich umsetzen

Elemente der Verkaufsgestaltung im Marketing

Basics Marketing-Management

Kundenbindung

Elemente der Distributionsgestaltung im Marketing

Einführung in die Marktforschung

Internationales Marketing

Wettbewerbsvorteile im Finanzdienstleistungsmarkt

Grundlagen des Handelsmarketing

Elemente der Listenpreisbildung im Marketing

Elemente der Programmpolitik im Marketing

Controlling klassischer Werbung

Kompaktformat im Zeitungsmarketing

Marketingtechniken für Entrepreneure

Elemente der Effektivpreisbildung im Marketing

Communities auf Social Media pflegen

Digital Marketing Handbook (Vol 2)

Power BI for Everyday Users

Public Relations in the XXI Century

Being Innovative and Creative

Must-Have Content for Your Business Website

Leadership: How to Network

Productivity Hacks to Maximise Your Workday

Cool It!

Fundamentals of Data Visualization

B2B Sales

How to Use AI for Peak Sales Performance

How to successfully start your own podcast! (2/6)

Will AI Replace the Sales Rep

Artificial Intelligence in Digital Marketing

Powerful Online Communication

Digital Marketing Handbook (Vol 1)

Email Marketing

Content Marketing

Search Engine Advertising

Digital Marketing Handbook (Vol 3)

Personal Brand Messaging

Effective Marketing

The Science of Sales

Networking with Purpose

How to successfully start your own podcast! (1/6)

What Do I Do With All This Data?

The Secrets to Master a Customer-Centric Strategy

The Foundations of a Personal Branding Strategy

Influencing and Persuasion skills

Commercial Awareness for Managers

Using Fast Thinking in Business

Discover the Brand You Already Have

Sales for Engineering Companies

Your Business Model

AI Fundamentals

How to sell your value and your price

Working with Uncertainty

Strategic Debtor Management and Terms of Sale

Social Selling

Mastering Sales Conversations

Customer service

Effective Negotiation

B2B Digital Marketing

Preparing for Cold Calls

Marketing Essentials for Small Business

Content Marketing for Small Businesses

Mastering Sales Fears

Sales Fails and How To Fix Them

Understanding Social Media

Get your audience to read your posts TO THE END

Your Marketing Strategy

Six Ways for More Mindful Social Media Use

Mastering Sales Principles

Affiliate Marketing

Succeeding in Sales

Mastering the Sales Interaction

The Four Faces of Marketing

Empathetic Artificial Intelligence

Foundations of International Trade

Sales Confidence 101

Content Creation: Fast & Easy Is A Slippery Slope

Making PPC Marketing Profitable

How to successfully start your own podcast! (5/6)

Online Marketing

How to make your profile WORTH staying on

On-Page SEO that You Can Do Yourself

Selling Demystified

The Business of Writing Blogs

Expert Talk: E-Commerce Marketing

How to Make Your Content Marketing Work

8 Steps to Building Meaningful Connections

A to Z of How to Grow Your Small Business Online

Promote Yourself

100 Low-Cost Ways to Promote your Business

Social Media Success

Internet Marketing Strategies For Your Business

How to Build a Lead Generation Engine

Building a Professional LinkedIn Profile

B2B Selling Skills

In Focus: Lessons from the SAP Sales Academy

Craft Narratives That Sell

Being a Natural Born Seller

How to Name Your Brand

Changing your Sales Mindset

Business Digitalization

How to successfully start your own podcast! (4/6)

How to Set Up an Office at Home

How to Penetrate A Sales Market in 90 Days

Words that Sell

How to successfully start your own podcast! (6/6)

Going On a Sales Date To Win Over Customers

How to successfully start your own podcast! (3/6)

Choosing the Right Recruiter

Winning over Difficult Clients

Branding through Logos

Marketing Automation & Integration

Your Sales Strategy

Why Creative Expression is Worth Investing in?

Digital Marketing Without Cookies

E-Commerce and the Future of Business

Understanding Your Buyers

Don't Say Yes to EVERYONE

Managing Negotiation

Digital Marketing Handbook (Vol 6)

Controlling The Sale

Expert Talk: Commercial Awareness

How to Build a Subscription Movement

Digital Marketing Handbook (Vol 4)

A guide to Content Marketing

White paper: Learning Content Strategy

Negotiating Sales

Your Future Marketing

High-impact interpersonal skills

How to Conduct Great Virtual Sales Meetings

Internet Marketing

Is The Customer Really Always Right?

Introduction to the Service Supply Chain

A Human Centred Design Approach for Sales

Why a Mentor is Vital in Business

Developing an Internet Marketing Strategy

Digital Marketing Handbook (Vol 5)

Email Marketing: Increase Visibility & Conversions

Marketing: Psychology Behind Profit

Transformational Sales Prospecting Strategies

Business Blogs

Creating Engaging Virtual Events

Software as a Service (SaaS)

Marketing Channels for Your Campaign

Market Research

Writing Non-Fiction Books

Write Amazing Headlines to Delight Your Audience

Why Payments are Critical to a Marketing Strategy

What is a Pitch

How to Turn Customers into Fans

Content Marketing: Implementation

Content Marketing

B2B Startup Marketing

Sales Presentation Techniques

Your Marketing Mindset

How to plan and prepare for sales success

The Bullwhip Effect in Supply Chain Management

Storytelling in Business

Expert Talk: Ace the Sale!

Amazon Prime

Personal Branding is a Key Skill

Stacking the Sales Pipeline

The Pitch Canvas

Customer Service

Expert Talk: How to Implement Agile

Performance Improvement Plan

Winning Pitches for Investors

The Sales Cycle for Veterans and Novices

How to Use Social Media for Work Efficiency

Buyer behaviour

Unseen

Telephone Sales

Preparing for the Sale

Fundamentals of communication, P.R. and leadership

Using storytelling in sales with Clare Cui

An Introduction to Sales

In Focus: Building a Brand with Content Marketing

Channel Management

How to Make Marketing Fun

Negotiation Tactics for Optimal Purchasing Deals

How To Meet Anyone By Hosting a Simple Podcast

7 Behaviours of Highly Effective Sales Managers

Mastering the Sales Mindset

Your Brand, Your Treasure

50 Ways to lead your sales team

Your Meaningful Work

Verbal Acuity: Communication Impact on Career

How to Write a Marketing Plan

12 Smart Practices to Improve Marketing and Sales

Sales Planning

Why People Buy

Introduction to Naming a New Brand

Creating and Maintaining Sales Excellence

In Focus: Strategic Target Setting

Influencer Marketing

Cognitive Selling

Presentation Skills: Post-Presentation Tips

Lead Generation - A Primer

How to Sell When Times are Tough

Marketing for the Non-Marketing Manager Part III

Negotiate at home and abroad

Your Marketing Tactics

3 Different Management Styles and When To Use Them

Naked Prospecting

Building a Professional Network Using LinkedIn

In Focus: the Future of Recruitment

Using LinkedIn as a Business Tool

Marketing for the Non-Marketing Manager Part II

Your Customer Journey

Content Marketing: Further development areas

Powerful Strategies for Sales Success

E-Commerce and Maximizing Your Online Sales

First Steps in Selling

Practical PR

Making a Mark in the Media

Sales by Numbers

Employee Empowerment is doomed, unless…

Internal Marketing

Brand Development and Storytelling

The Power of Conjoint Analysis

TAKE AIM at B2B Sales Success – Abridged

Telesales

Success in Selling: A Light-Hearted Guide, Part I

Mastering the Sales Cycle

Success in Selling: A Light-Hearted Guide, Part II

Building a Professional Reputation Using LinkedIn

Managing Customer Experience in the Networked Age

A Guide to Using Touchpoints in Marketing

The Making of A DIGITAL BLITZ

The Naked Buyer

Expert Talk: Marketing Basics

Be Your Customer’s Decision-Coach

How to Build Sales Confidence

Network Above Your League with Podcasting

Getting Started with Podcasting for Business

Complex Negotiations

Mastering the Art of Face to Face Customer Service

Understanding your Customers

Social Media for Lead Gen

Marketing Automation Basic to Advanced Integration

Influencer Marketing Strategies

How to Build Your Personal Brand

Marketing for the Non-Marketing Manager Part I

Marketing for the Non-Marketing Manager Part IV

Thoughtful Persuasion

Reinforcing your Sales Case

Explaining Marketing to Grank, an Alien

In Focus: Employer Branding at Albert Heijn

Setting and Selling Price

How to Sell Virtually

Your PR Strategy

Personal Branding

Body Language in Sales

Removing the Competition

Discover your values, and others who share them

Vive la Difference

Look Before you Leap

Simple Easy Elevator Pitch

Customer Service Best Practices

What’s Growth Hacking?

Expert Talk: Product Marketing

Writing Skills and Sales Copywriting

Decoding Buyer Behavior

Find Great Business Marketing Software Every Time

Consumer Behaviors Affecting Business' Marketing

Marketing & Sales Alignment

I Am Not Your Sales GURU

Resilience in Customer Service

Virtual Selling Success

Leadership: How to Negotiate

The 90 Minute Marketing Plan

Sales Alchemy: Turn Cold Calls into GOLD Calls

Making Customer Service Count

Don’t be a Son of a PITCH

B2C Ecommerce

Successful Prospecting in Sales

Handling Objections in Sales

Managerial Marketing in the Real World

The Experts Teach: Customer Care

Basic Selling Skills

Closing the Sale

Boost Your Profile In Print

Summiting Sales

Customer Care or Nightmare!

Essentials of Marketing Research: Part I

Essentials of Marketing Research: Part II

Using Social Media for Personal Gain

Neomarketing

Customer Care

From pushy to natural promotion with Heather Sager

Keep Moving: Crisis Marketing

Advanced Strategic Pricing

Effective Ways to Close Deals & Win More Business

Ten Tips to Win Your Next Pitch

In Focus: Power of Improvisation in Business

Expert Talk: Customer Retention, #1 Growth Hack

Negotiation Skills

Sales Emails That Prospects Will Actually Read

Motivational Mindset

Creativity, Brand Narrative & the Power of Story

An Introduction to Business Research Methods

Finding Post-Covid Brand Trends

Your MarTech Stack

Using Emotion in Sales

Attaining Success with the New Customer

Demystifying Marketing

The Subscription Movement

Death and Rebirth of Customer Centric Marketing

How to Lead Your Sales Team

Guiding Principles of Selling

14 Reasons Why You Did Not Close the Sale

Supercharge your Networking using LinkedIn

Successful Selling in a Virtual World

Negotations: For Purchasing Department

How to Use Video like a Leader

Procurement & Negotiation

Working Capital and Debtor Management: Exercises

Market Research – Glass Half-full or Half-empty?

How to Build a Loyal Audience

Managing Your Personal Brand Presence

Expert Talk: 3 Questions Every Brand Must Answer

Ethical storytelling with Cassandra Le

How to Maximise Your Juiciest Content

Expert Talk: Content Marketing and Authenticity

Transforming Your Underperforming Sales Team

Expert Talk: Body Language

Dealing with Difficult Clients

Managing Salespeople Made Easier with KPIs

In Focus: What Does Your Company Brand Stand For?

Handling Customer Objections

Grow Your Customers with Cross-Selling Techniques

Customer Service Imperatives

Professionally Helping People to Buy from You II

Controlling the Sale

How to close the sale successfully

Micro Talk: Getting Back to B2C

Questions that will win you the sale

Facilitating Effective Sales Meetings

Effective Ways to Communicate With Customers

PASSTA: It's the New Take on SPIN Selling

Seven Ways to Build Trust into The Sales Process

How to Handle Price Negotiation

Take a Deep Breath…We Got This

Prospecting and Following up

Obtaining and Retaining Customers - Part I

Pharmaceutical Selling

Obtaining and Retaining Customers - Part II

Pre-Call Planning Pharmaceutical Selling

Prospecting and Gaining Referrals

How to Talk to Print Journalists

Matching Your Selling to Your Customers' Buying

How to Reduce NO SHOWS from Virtual Sales Meetings

How to Sell with a Genuine Human Approach

Are You a Sales Manager or a Sales Leader

Beautiful Blogs

Virtual Engagement for Successful Sales

Marketing: Everything You Need to Know

How to Structure your Pitch

Handling Objections at Each Stage of the Process

Effective Use of Metrics in Sales Management

Berliner Balanced Scorecard: Customer Perspective

Sales Effectiveness

Consumer Psychology for the 21st Century

Keep Moving: Empathy and Growth Mindset

10 Ways To Boost Your Sales Confidence

Virtual Selling: Making it Work for You!

The 3 Critical Discovery Questions

Master your Sales Technique

Expert Talk: Commercial Storytelling

Power Up Your Sales Culture In 30 Mins

The CARE Factor Fix™

How to Reach an Agreement

How Salespeople Stay Productive Working from Home

Fighting The Scary Monsters of Sales Prospecting

Increase Your Brand Visibility

Using Net Promoter Scores for Events

Virtual Sales Presentations

Better Your Sales With This One Tip

Expert Talk: Marketing Research and Analysis

The 5 Critical Sales Management Focus Areas

Virtual Selling

Motivating Salespeople To Their Success

Expert Talk: Attract Clients with Authenticity

Sales Success Blueprint

Pitching - Frequently Asked Questions

Pitching Successfully to Customers

How to Sell Virtually Part 1

Expert Talk: Customer Service & Retention

Strategic Marketing

Media and Cultural Theory

Berliner Balanced Scorecard: Employee Perspective

SMART Marketing Strategy: Align Actions with Goals

Working Capital and Strategic Debtor Management

Web 2.0 and Social Media

Overcome Objections & Close the Sale

Building Your Confidence in Sales

Strong Sales Presentations

Rethinking Your Sales Force Org Structure

Working from Home as a Recruitment Consultant

Mini-Goals In Sales: Steps To Success

How to Develop Your Sales team

Managing Difficult Salespeople

Consumer Behaviour and PR

Sell Through Storytelling

Build Your Unique Value Story and Stand Out

Boost your Sales Conversion

Introduction to E-Commerce

Essentials of Marketing Research

Essentials of Marketing Research: Exercises

Expert Talk: Weight Watcher's Rebrand to WW

Getting Past Gatekeepers

How To Get Out Of A Sales Slump

Business Success: Aligning Strategy and Strengths

Effective Sales Meetings

The first 5 minutes of a sales call – what to do

Pitch like a Pro

Manage Your Pipeline To Manage Success

Managing Difficult Customers

Maximize Your Sales Success

Making Sure You Use Negativity Positively to Grow

Gaining an Unfair Advantage

How to Stand Out

How to Grow Your Virtual Network

Digital Marketing: What You’re Told & Sold

The Means to the End

Expert Talk: Sell your Business with Storytelling

10 Selling Habits To Change For Better Results

The 5 Keys to Managing Sales Performance

From Guesswork to Gold: Explore Your Target Market

Emotional Intelligence in Sales

Re-engaging Prospects Through Email

Strategy, Marketing Plans and Small Organisations

Sales presentations that will win you the business

Effortless Email Networking

Telephone Selling with Integrity

Why the “Discovery Phase” is Key to Closing Sales

Expert Talk: Effective Job Seeking

D and I Focus: Agility and Sales Organizations

Ghosting in Work & Business and Long-Term Effects

Send Better Emails, Make More Money

How to Beat your Pitching Nerves

Thrive After Five & Master Off-Hours Work

How to speak up to create change with VP Wright

Social Media Secrets: Write to Ignite Interest

Marketing Communications

The Best Apps to Use to Sell Virtually

Professionally Helping People to Buy from You I

5 Techniques For Managing Sales People

Being Genuine with Yourself and Customers

Creating and Selling the Customer Experience

A guide to Contemporary Data Driven Marketing

Look at Being Different in Your Industry

Removing Limiting Beliefs to Excel in Sales

Authenticity in Business

Booking Meetings over the Phone

Price: The Deadliest Sales Objection

Why Consistency Matters in Your Marketing Approach

Professionally Helping People to Buy from You III

Engage a Growing Network with “Friendly Follow Up”

Going to the Sales Gym to Improve Your Performance

Pitch to Win Buy-in for Your Projects and Ideas

Making Sales Performance Great

Why Many Sales Managers Fail

After the Sales Call

Preparation & Mindset

Audiobook: Preparing for Uniqueness

Winning Over Tough Clients with Ease

Consultative Selling Skills

Handling Objections

Understanding Buyers

How to Manage Your Remote Sales Team

Audiobook: 50 Ways To Lead Your Sales Team

Rapport & Influence: Sales Secrets

Relationship Marketing in HR

How to Network Without Overstuffing Your Calendar

Knowing What to Ask For Effective Networking

Strategic Analysis of Supply Chain Design