Einloggen
Kategorien Über uns

Marketing & Verkauf

Content-Marketing
Kundenservice
Marketing
Verkauf
Kundenorientierte Kommunikation
Mediaplanung und Online-Werbung
Hörbuch: Telefontraining
Wie KI die Sehnsucht nach Authentizität verstärkt
Verhandeln: Gemeinsam gute Ergebnisse erzielen
Mithilfe der eigenen Stimme fesseln und überzeugen
Hörbuch: Kundenorientierte Kommunikation
Besser verhandeln - Taktiken
Yes you can... erfolgreich verkaufen
Micro Talk: Es ist alles da
Hörbuch: Verhandeln
Besser verhandeln - Ankern
Der Einstieg in die Verhandlung
Expert Talk: Echte Kaltakquise Teil 1
Mit System und Struktur zum Erfolg Teil I
Authentizität in den sozialen Medien
Menschlichkeit als Differenzierung im Marketing
Worauf es im Content Marketing ankommt
Wow-Marketing
Praxiswissen Marketing
Hörbuch: Empfehlungsmarketing
Magisches Dreieck & Positionierung
Employer Branding 5.0
So startest du deinen erfolgreichen Podcast! (3/6)
Schritt für Schritt zur eigenen Pressemitteilung
Limbisches Marketing
Bekannt werden mit Online-PR
Expert Talk: So gelingen Telefongespräche
Leads richtig qualifizieren
Machtaufbau in Verhandlungen
Der Kommunikations-Spezialist als Coach
So macht verkaufen Spaß
Methoden der Marktforschung
Unausgesprochene Einwände erkennen
Professionalisierung von Vertrieb und Verkauf
Verhandlungssicher im Einkauf
Online Marketing für Einsteiger
Strategische Werbeplanung und Absatzförderung
Marketing-Kommunikation
Grundlagen des Community Managements
Aufbau einer Arbeitgebenden-Marke auf Social Media
Handbuch Marketing-Methodik – Band 2
Marketing für junge Unternehmen
Aufbau und Gestaltung eines Images
Der gute Ton am Telefon
Handbuch Marketing-Methodik – Band 1
Elemente der Distributionsgestaltung im Marketing
Elemente der Produktpolitik im Marketing
WhatsApp entlang der Customer Journey
Bedeutung und Nutzen von Messen & Veranstaltungen
Die Zeit ist reif: Employer Branding 5.0
Erfolg durch Marketing und PR-Strategien
Finden, Begeistern, Abschließen
Erfolgreich netzwerken
Sales & Marketing Alignment
Influencer Marketing Basics
Was kostet die Welt?: Kundennutzen quantifizieren
Der Umgang mit Angriffen in Verhandlungen
Klassische Werbung
Internationales Marketing
Internationales Marketing
Einführung in die Marktforschung
Grundlagen des Handelsmarketing
Besser verhandeln- Die Überwachung und Forderungen
Sales Leadership in internationalen Märkten
Social Media Essentials
Distance Leadership im Vertrieb
Besser verhandeln - Vorbereitung
Besser verhandeln - Strategieauswahl und Ziele
Innere Verkaufsblockaden erkennen und lösen
Die Telefonakquise
Bessere Zusammenarbeit durch Live-Visualisierung
Fehler in Corporate Influencer-Programmen umgehen
Wettbewerbsvorteile im Finanzdienstleistungsmarkt
Fokus D und I: Agilität und Vertriebsorganisation
Erfolgreich mit SPIN-Selling - Nutzenfragen
Emotionen im Verkauf
Distributions- und Verkaufspolitik im Marketing
Communities auf Social Media pflegen
Bestandskundenwerbung - Wann ist sie erlaubt?
Künstliche Intelligenz im Verkauf
Rollenverteilung im Verhandlungsteam
Joker-Fragen – Gedanken einfach umdrehen
Elemente der Verkaufsgestaltung im Marketing
Controlling klassischer Werbung
So startest du deinen erfolgreichen Podcast! (6/6)
Grundlagen des technischen Vertriebs
Elemente der Listenpreisbildung im Marketing
Elemente der Programmpolitik im Marketing
Expert Talk: Marketing-Sprech ist allgegenwärtig
Grundlagen des Produkt- und Preismarketings
Basics der Markt- und Absatzforschung
Technischer Vertrieb
Kundenbeziehungs-(CRM) und Markenmanagement
Erfolgreich mit Online-Shops
Erfolgsfaktoren des Content Marketings
Firmeninterner Podcast
Erfolgreich mit SPIN-Selling - Implikationsfragen
Erfolgreich mit SPIN-Selling – Basics
Marketing-Instrumentarium
Einführung in das Marketingkonzept
Der Produktrelaunch für die Praxis
Werbung per Brief, Telefon, E-Mail – So geht’s
Worauf es im Content Marketing ankommt
So startest du deinen erfolgreichen Podcast! (5/6)
Verkaufsgespräche richtig führen
So startest du deinen erfolgreichen Podcast! (1/6)
Forderungen effektiv in Verhandlungen einbringen
XING in den Augen der Fachwelt
Employer Branding Konzept
Interne Podcast-Tipps
Marketingentscheidungen
Visuelle Kommunikation
Grundlagen des Social-Media-Marketings
So startest du deinen erfolgreichen Podcast! (2/6)
Spezielles Marketing
Kompaktformat im Zeitungsmarketing
Entscheidungsorientiertes Marketing-Management
Auf Messen und Ausstellungen Neukunden gewinnen
Basics Marketing-Management
Power Statements – die perfekte Positionierung
Kunden begeistern – nur wie?!
Marktstrategie und Unternehmens­beziehungen
Optimierungoptionen Bei Messen und Veranstaltungen
Expert Talk: Der Kunde gehört in den Mittelpunkt
Vertriebsstrategien erfolgreich umsetzen
Erfolgreich als Key Account Manager*in
Fragen, die zum Abschluss führen
Effektive Website-Konzepte zur Kund*innengewinnung
Employer Branding – starke Marke als Arbeitgebende
Authentizität in Social Media und Marketing
Nutzen-Argumentation in Präsentationen
Souverän pitchen
Kundenbindung
Erfolgreiche Kund*innengewinnung
Grundzüge des Dienstleistungsmarketings
Story und Dramaturgie in Präsentationen
Elemente der Effektivpreisbildung im Marketing
Communities auf Social Media pflegen
Der geplante Abbruch und Wiedereinstieg
Verkaufspsychologie für Vertrieb mit Herz und Hirn
Führungskräfte sind Markenbotschafter*innen
In vier Schritten zu überzeugenden Website-Texten
Kundengewinnungsprozesse im Web
Public Relations im Kontext von Social Media
Sind Marketing & Vertrieb dasselbe?
Einführung in das Konsumentenverhalten
So startest du deinen erfolgreichen Podcast! (4/6)
Sponsoring und Placement
Entwicklung von Social-Media-Content
Einwände? Na und!
Zum Abschluss kommen
Schreiben fürs Web
Kurz und knackig dank AIDA: Der Elevator-Pitch
Marketing-Strategie
Erfolgreich mit SPIN-Selling - Situationsfragen
Erfolgreich mit SPIN-Selling - Problemfragen
Besser verhandeln - Der Abschluss
Marketingtechniken für Entrepreneure
How to Create and Write Nuggets of Content Gold
How to Talk to Print Journalists
7 Behaviours of Highly Effective Sales Managers
Digital Marketing Handbook (Vol 3)
How to Build Sales Confidence
PASSTA: It's the New Take on SPIN Selling
Strategic Debtor Management and Terms of Sale
Winning Pitches for Investors
How to Structure your Pitch
Why Payments are Critical to a Marketing Strategy
The Foundations of a Personal Branding Strategy
Effective Negotiation
Social Selling
Attaining Success with the New Customer
Handling Objections at Each Stage of the Process
Digital Marketing Handbook (Vol 1)
How to Reduce NO SHOWS from Virtual Sales Meetings
Are You a Sales Manager or a Sales Leader
Commercial Awareness for Managers
A Human Centred Design Approach for Sales
How to Penetrate A Sales Market in 90 Days
Going On a Sales Date To Win Over Customers
The Science of Sales
Discover the Brand You Already Have
Leadership: How to Network
Why People Buy
Mastering Sales Conversations
Six Ways for More Mindful Social Media Use
Transforming Your Underperforming Sales Team
Don't Say Yes to EVERYONE
Effective Ways to Close Deals & Win More Business
Explaining Marketing to Grank, an Alien
Winning over Difficult Clients
Mastering Sales Fears
Digital Marketing Handbook (Vol 2)
Preparing for Cold Calls
Take a Deep Breath…We Got This
How to sell your value and your price
How to Make Your Content Marketing Work
The Business of Writing Blogs
Being a Natural Born Seller
Why Creative Expression is Worth Investing in?
How to Sell with a Genuine Human Approach
Empathetic Artificial Intelligence
Performance Improvement Plan
Cool It!
Matching Your Selling to Your Customers' Buying
Marketing: Everything You Need to Know
Productivity Hacks to Maximise Your Workday
Handling Customer Objections
In Focus: Building a Brand with Content Marketing
Market Research
Virtual Engagement for Successful Sales
Craft Narratives That Sell
Write Amazing Headlines to Delight Your Audience
What Do I Do With All This Data?
Is The Customer Really Always Right?
Managing Salespeople Made Easier with KPIs
The Pitch Canvas
Must-Have Content for Your Business Website
Demystifying Marketing
Amazon Prime
How to successfully start your own podcast! (2/6)
Beautiful Blogs
Selling Demystified
Preparing for the Sale
In Focus: Lessons from the SAP Sales Academy
Understanding Your Buyers
Proposal Power
100 Low-Cost Ways to Promote your Business
Your Business Model
Berliner Balanced Scorecard: Customer Perspective
Choosing the Right Recruiter
Effective Use of Metrics in Sales Management
How to successfully start your own podcast! (5/6)
Sales Fails and How To Fix Them
Sales Presentation Techniques
Negotiating Sales
Managing Customer Experience in the Networked Age
Sales Effectiveness
Networking with Purpose
Practical PR
Email Marketing
Consumer Psychology for the 21st Century
Obtaining and Retaining Customers - Part I
Pharmaceutical Selling
High-impact interpersonal skills
Powerful Online Communication
How to Set Up an Office at Home
Keep Moving: Empathy and Growth Mindset
Finding Post-Covid Brand Trends
Marketing for the Non-Marketing Manager Part III
Cognitive Selling
The CARE Factor Fix™
Strategic Marketing
Successful Prospecting in Sales
Managerial Marketing in the Real World
Branding through Logos
Handling Objections in Sales
Effective Marketing
Buyer behaviour
Working Capital and Debtor Management: Exercises
The 3 Critical Discovery Questions
Prospecting and Gaining Referrals
B2B Digital Marketing
Marketing Automation Basic to Advanced Integration
How Salespeople Stay Productive Working from Home
Pitching Successfully to Customers
Building a Professional LinkedIn Profile
B2B Startup Marketing
How to Reach an Agreement
Virtual Selling: Making it Work for You!
Don’t be a Son of a PITCH
Digital Marketing Without Cookies
Your Marketing Tactics
The 5 Critical Sales Management Focus Areas
Virtual Sales Presentations
Your Meaningful Work
The Subscription Movement
Power Up Your Sales Culture In 30 Mins
AI Fundamentals
How to Name Your Brand
Virtual Selling
Motivating Salespeople To Their Success
SMART Marketing Strategy: Align Actions with Goals
AI-Driven Personalization
Agile is Dead? Long Live Agile!
Using storytelling in sales with Clare Cui
Marketing for the Non-Marketing Manager Part I
Content Marketing for Small Businesses
In Focus: the Future of Recruitment
Dealing with Difficult Clients
Mastering Sales Principles
TAKE AIM at B2B Sales Success – Abridged
Leadership: How to Negotiate
Business Digitalization
Better Your Sales With This One Tip
Fundamentals of communication, P.R. and leadership
Obtaining and Retaining Customers - Part II
How to Conduct Great Virtual Sales Meetings
How to Sell Virtually Part 1
Web 2.0 and Social Media
Working Capital and Strategic Debtor Management
Channel Management
Marketing: Psychology Behind Profit
Internet Marketing Strategies For Your Business
B2B Selling Skills
Making Customer Service Count
Building a Professional Reputation Using LinkedIn
Search Engine Advertising
Using Net Promoter Scores for Events
Berliner Balanced Scorecard: Employee Perspective
Your Sales Strategy
Media and Cultural Theory
Increase Your Brand Visibility
Marketing for the Non-Marketing Manager Part II
Fighting The Scary Monsters of Sales Prospecting
Pitching - Frequently Asked Questions
Your Marketing Strategy
A guide to Content Marketing
From pushy to natural promotion with Heather Sager
Be Your Customer’s Decision-Coach
Making PPC Marketing Profitable
Email Marketing: Increase Visibility & Conversions
10 Ways To Boost Your Sales Confidence
Foundations of International Trade
Get your audience to read your posts TO THE END
Sales Success Blueprint
How to Build a Loyal Audience
A to Z of How to Grow Your Small Business Online
Master your Sales Technique
How to successfully start your own podcast! (4/6)
Telesales
Expert Talk: Attract Clients with Authenticity
Decoding Buyer Behavior
Marketing Essentials for Small Business
Using LinkedIn as a Business Tool
12 Smart Practices to Improve Marketing and Sales
Working with Uncertainty
Customer service
An Introduction to Sales
On-Page SEO that You Can Do Yourself
Your MarTech Stack
Verbal Acuity: Communication Impact on Career
Sales Resilience
Mini-Goals In Sales: Steps To Success
Introduction to E-Commerce
Pitch like a Pro
How to make your profile WORTH staying on
How To Get Out Of A Sales Slump
Your Marketing Mindset
Boost your Sales Conversion
Managing Difficult Salespeople
Build Your Unique Value Story and Stand Out
Sell Through Storytelling
Getting Past Gatekeepers
Employee Empowerment is doomed, unless…
Sales by Numbers
Software as a Service (SaaS)
Working from Home as a Recruitment Consultant
Network Above Your League with Podcasting
Grow Your Customers with Cross-Selling Techniques
Lead Generation - A Primer
What is a Pitch
Keep Moving: Crisis Marketing
Prospecting and Following up
Making a Mark in the Media
Setting and Selling Price
Rethinking Your Sales Force Org Structure
B2C Ecommerce
Death and Rebirth of Customer Centric Marketing
Marketing Automation & Integration
Getting Started with Podcasting for Business
Find Great Business Marketing Software Every Time
Overcome Objections & Close the Sale
Mastering the Sales Mindset
Listening in the Digital Age
Personal Branding
How to Develop Your Sales team
Managing Difficult Customers
Creativity, Brand Narrative & the Power of Story
Brand Development and Storytelling
Effective Sales Meetings
Your Brand, Your Treasure
Removing the Competition
How to Make Marketing Fun
Virtual Selling Success
How to Build Your Personal Brand
In Focus: Power of Improvisation in Business
Expert Talk: How to Implement Agile
Your PR Strategy
How to plan and prepare for sales success
Building Your Confidence in Sales
Market Research – Glass Half-full or Half-empty?
Introduction to Naming a New Brand
Expert Talk: Weight Watcher's Rebrand to WW
The first 5 minutes of a sales call – what to do
How to Maximise Your Juiciest Content
Making Sure You Use Negativity Positively to Grow
Affiliate Marketing
Essentials of Marketing Research
Essentials of Marketing Research: Exercises
Basic Selling Skills
Closing the Sale
How to Use AI for Peak Sales Performance
Influencing and Persuasion skills
Succeeding in Sales
Maximize Your Sales Success
Storytelling in Business
Managing Your Personal Brand Presence
Business Success: Aligning Strategy and Strengths
How to Turn Customers into Fans
Creating and Maintaining Sales Excellence
In Focus: Strategic Target Setting
Content Creation: Fast & Easy Is A Slippery Slope
Manage Your Pipeline To Manage Success
Strong Sales Presentations
Content Marketing
Business Blogs
Consumer Behaviour and PR
The Experts Teach: Customer Care
Customer Service
Mastering the Art of Face to Face Customer Service
How to Lead Your Sales Team
How to Beat your Pitching Nerves
Negotiation Tactics for Optimal Purchasing Deals
Fundamentals of Data Visualization
Body Language in Sales
Resilience in Customer Service
Public Relations in the XXI Century
How to successfully start your own podcast! (3/6)
Emotional Intelligence in Sales
Why the “Discovery Phase” is Key to Closing Sales
How to close the sale successfully
Expert Talk: 3 Questions Every Brand Must Answer
Promote Yourself
Personal Branding is a Key Skill
Thrive After Five & Master Off-Hours Work
How to Build a Lead Generation Engine
Reinforcing your Sales Case
Ghosting in Work & Business and Long-Term Effects
Writing Non-Fiction Books
Controlling the Sale
Gaining an Unfair Advantage
Digital Marketing: What You’re Told & Sold
Mastering the Sales Interaction
How to Sell Virtually
Transformational Sales Prospecting Strategies
Social Media for Lead Gen
The 90 Minute Marketing Plan
Understanding your Customers
D and I Focus: Agility and Sales Organizations
Effortless Email Networking
Send Better Emails, Make More Money
Professionally Helping People to Buy from You II
Look Before you Leap
How to Stand Out
The 5 Keys to Managing Sales Performance
How to successfully start your own podcast! (1/6)
Social Media Secrets: Write to Ignite Interest
Boost Your Profile In Print
Negotiation Skills
Re-engaging Prospects Through Email
Telephone Selling with Integrity
Sales Emails That Prospects Will Actually Read
Social Media Success
Why a Mentor is Vital in Business
Simple Easy Elevator Pitch
E-Commerce and the Future of Business
The Secrets to Master a Customer-Centric Strategy
Power BI for Everyday Users
Digital Marketing Handbook (Vol 4)
The Means to the End
From Guesswork to Gold: Explore Your Target Market
Unseen
10 Selling Habits To Change For Better Results
Ten Tips to Win Your Next Pitch
The Power of Conjoint Analysis
Sales presentations that will win you the business
How to speak up to create change with VP Wright
The Naked Buyer
Internet Marketing
Developing an Internet Marketing Strategy
An Introduction to Business Research Methods
Sales Alchemy: Turn Cold Calls into GOLD Calls
Using Social Media for Personal Gain
How to Grow Your Virtual Network
Customer Care or Nightmare!
Negotiate at home and abroad
Strategy, Marketing Plans and Small Organisations
Summiting Sales
How to Build a Subscription Movement
The Four Faces of Marketing
Customer Service Best Practices
Sales Planning
Expert Talk: Sell your Business with Storytelling
Essentials of Marketing Research: Part I
Essentials of Marketing Research: Part II
Success in Selling: A Light-Hearted Guide, Part I
Marketing Communications
Motivational Mindset
Pre-Call Planning Pharmaceutical Selling
Creating and Selling the Customer Experience
Will AI Replace the Sales Rep
White paper: Learning Content Strategy
Look at Being Different in Your Industry
Managing Negotiation
3 Different Management Styles and When To Use Them
5 Techniques For Managing Sales People
How to Use Social Media for Work Efficiency
Personal Brand Messaging
14 Reasons Why You Did Not Close the Sale
A guide to Contemporary Data Driven Marketing
Why Many Sales Managers Fail
Removing Limiting Beliefs to Excel in Sales
Sales Confidence 101
Supercharge your Networking using LinkedIn
How to Sell When Times are Tough
Rapport & Influence: Sales Secrets
Creating Engaging Virtual Events
Professionally Helping People to Buy from You III
Ethical storytelling with Cassandra Le
The Making of A DIGITAL BLITZ
Booking Meetings over the Phone
Seven Ways to Build Trust into The Sales Process
Price: The Deadliest Sales Objection
Controlling The Sale
A Guide to Using Touchpoints in Marketing
What’s Growth Hacking?
Authenticity in Business
Changing your Sales Mindset
Making Sales Performance Great
After the Sales Call
Preparation & Mindset
How to Write a Marketing Plan
In Focus: Employer Branding at Albert Heijn
Micro Talk: Getting Back to B2C
Discover your values, and others who share them
Thoughtful Persuasion
Audiobook: 50 Ways To Lead Your Sales Team
Successful Selling in a Virtual World
8 Steps to Building Meaningful Connections
Going to the Sales Gym to Improve Your Performance
How to Manage Your Remote Sales Team
Mastering the Sales Cycle
The Best Apps to Use to Sell Virtually
Guiding Principles of Selling
Artificial Intelligence in Digital Marketing
Effective Ways to Communicate With Customers
Using Emotion in Sales
In Focus: What Does Your Company Brand Stand For?
Marketing & Sales Alignment
Expert Talk: Customer Retention, #1 Growth Hack
Neomarketing
How to Use Video like a Leader
Consultative Selling Skills
From Assistant to Advisor
Your Future Marketing
Building a Professional Network Using LinkedIn
Professionally Helping People to Buy from You I
Content Marketing: Further development areas
Marketing Channels for Your Campaign
Presentation Skills: Post-Presentation Tips
How to Network Without Overstuffing Your Calendar
Consumer Behaviors Affecting Business' Marketing
Influencer Marketing Strategies
Why Consistency Matters in Your Marketing Approach
Engage a Growing Network with “Friendly Follow Up”
Relationship Marketing in HR
Digital Marketing Handbook (Vol 6)
Questions that will win you the sale
Digital Marketing Handbook (Vol 5)
Being Genuine with Yourself and Customers
Your Customer Journey
Introduction to the Service Supply Chain
Marketing for the Non-Marketing Manager Part IV
Pitch to Win Buy-in for Your Projects and Ideas
The Bullwhip Effect in Supply Chain Management
Advanced Strategic Pricing
Naked Prospecting
Vive la Difference
Facilitating Effective Sales Meetings
Complex Negotiations
How To Meet Anyone By Hosting a Simple Podcast
Knowing What to Ask For Effective Networking
Understanding Buyers
I Am Not Your Sales GURU
Winning Over Tough Clients with Ease
Using Fast Thinking in Business
Words that Sell
How to successfully start your own podcast! (6/6)
Sales for Engineering Companies
Audiobook: Preparing for Uniqueness
Understanding Social Media
Customer Care
The Sales Cycle for Veterans and Novices
Success in Selling: A Light-Hearted Guide, Part II
Content Marketing: Implementation
50 Ways to lead your sales team
Powerful Strategies for Sales Success
Strategic Analysis of Supply Chain Design
Handling Objections
First Steps in Selling
How to Handle Price Negotiation