Einloggen

Willkommen bei Bookboon

Um unsere Dienste anbieten zu können, sind wir auf eine Reihe essentieller Cookies angewiesen.

Details zu Cookies ansehen
Kategorien Über uns

Marketing & Verkauf

Marketing
Verkauf
Kundenservice
Content-Marketing
Micro Talk: Es ist alles da
Hörbuch: Verhandeln
Hörbuch: Kundenorientierte Kommunikation
Verhandeln: Gemeinsam gute Ergebnisse erzielen
Kundenorientierte Kommunikation
Mediaplanung und Online-Werbung
Der Kommunikations-Spezialist als Coach
Hörbuch: Telefontraining
Mithilfe der eigenen Stimme fesseln und überzeugen
Limbisches Marketing
Hörbuch: Empfehlungsmarketing
Yes you can... erfolgreich verkaufen
Employer Branding 5.0
Strategische Werbeplanung und Absatzförderung
Unausgesprochene Einwände erkennen
Methoden der Marktforschung
Marketing-Kommunikation
Verhandlungssicher im Einkauf
Mit System und Struktur zum Erfolg Teil I
Praxiswissen Marketing
Public Relations im Kontext von Social Media
Power Statements – die perfekte Positionierung
Der gute Ton am Telefon
Besser verhandeln- Die Überwachung und Forderungen
Zum Abschluss kommen
XING in den Augen der Fachwelt
Worauf es im Content Marketing ankommt
Visuelle Kommunikation
Besser verhandeln - Strategieauswahl und Ziele
Führungskräfte sind Markenbotschafter*innen
Schritt für Schritt zur eigenen Pressemitteilung
Bekannt werden mit Online-PR
Besser verhandeln - Ankern
Wie KI die Sehnsucht nach Authentizität verstärkt
Besser verhandeln - Taktiken
Expert Talk: Marketing-Sprech ist allgegenwärtig
Wow-Marketing
Joker-Fragen – Gedanken einfach umdrehen
Einführung in das Konsumentenverhalten
Besser verhandeln - Vorbereitung
Finden, Begeistern, Abschließen
Marktstrategie und Unternehmens­beziehungen
Der Umgang mit Angriffen in Verhandlungen
Expert Talk: So gelingen Telefongespräche
Expert Talk: Echte Kaltakquise Teil 1
Forderungen effektiv in Verhandlungen einbringen
Kurz und knackig dank AIDA: Der Elevator-Pitch
Machtaufbau in Verhandlungen
Der Einstieg in die Verhandlung
Distributions- und Verkaufspolitik im Marketing
Die Telefonakquise
Erfolgreich netzwerken
Rollenverteilung im Verhandlungsteam
Magisches Dreieck & Positionierung
Grundlagen des Produkt- und Preismarketings
Besser verhandeln - Der Abschluss
Grundlagen des technischen Vertriebs
Online Marketing für Einsteiger
Marketing-Strategie
Basics der Markt- und Absatzforschung
Menschlichkeit als Differenzierung im Marketing
Werbung per Brief, Telefon, E-Mail – So geht’s
Expert Talk: Der Kunde gehört in den Mittelpunkt
Kundenbeziehungs-(CRM) und Markenmanagement
Leads richtig qualifizieren
Emotionen im Verkauf
So startest du deinen erfolgreichen Podcast! (4/6)
Marketing für junge Unternehmen
Die Zeit ist reif: Employer Branding 5.0
Authentizität in den sozialen Medien
Erfolgreich mit Online-Shops
Grundlagen des Social-Media-Marketings
Verkaufspsychologie für Vertrieb mit Herz und Hirn
So startest du deinen erfolgreichen Podcast! (3/6)
Erfolgreich als Key Account Manager*in
Professionalisierung von Vertrieb und Verkauf
So startest du deinen erfolgreichen Podcast! (5/6)
Bessere Zusammenarbeit durch Live-Visualisierung
In vier Schritten zu überzeugenden Website-Texten
Firmeninterner Podcast
Erfolg durch Marketing und PR-Strategien
Technischer Vertrieb
So startest du deinen erfolgreichen Podcast! (2/6)
So startest du deinen erfolgreichen Podcast! (6/6)
Optimierungoptionen Bei Messen und Veranstaltungen
Interne Podcast-Tipps
Der geplante Abbruch und Wiedereinstieg
Sales & Marketing Alignment
Was kostet die Welt?: Kundennutzen quantifizieren
Story und Dramaturgie in Präsentationen
So startest du deinen erfolgreichen Podcast! (1/6)
Erfolgreich mit SPIN-Selling - Nutzenfragen
So macht verkaufen Spaß
Spezielles Marketing
Grundzüge des Dienstleistungsmarketings
Fragen, die zum Abschluss führen
Authentizität in Social Media und Marketing
Vertriebsstrategien erfolgreich umsetzen
Sales Leadership in internationalen Märkten
Kundengewinnungsprozesse im Web
Employer Branding – starke Marke als Arbeitgebende
Aufbau und Gestaltung eines Images
Nutzen-Argumentation in Präsentationen
Social Media Essentials
Marketing-Instrumentarium
Sind Marketing & Vertrieb dasselbe?
Worauf es im Content Marketing ankommt
Einwände? Na und!
Employer Branding Konzept
Bedeutung und Nutzen von Messen & Veranstaltungen
Künstliche Intelligenz im Verkauf
Bestandskundenwerbung - Wann ist sie erlaubt?
Schreiben fürs Web
Entwicklung von Social-Media-Content
Einführung in das Marketingkonzept
Erfolgsfaktoren des Content Marketings
Erfolgreich mit SPIN-Selling – Basics
Grundlagen des Community Managements
Distance Leadership im Vertrieb
Der Produktrelaunch für die Praxis
Erfolgreich mit SPIN-Selling - Situationsfragen
Erfolgreich mit SPIN-Selling - Problemfragen
Erfolgreich mit SPIN-Selling - Implikationsfragen
Aufbau einer Arbeitgebenden-Marke auf Social Media
Auf Messen und Ausstellungen Neukunden gewinnen
Verkaufsgespräche richtig führen
Effektive Website-Konzepte zur Kund*innengewinnung
Influencer Marketing Basics
Souverän pitchen
Communities auf Social Media pflegen
Entscheidungsorientiertes Marketing-Management
Kunden begeistern – nur wie?!
Innere Verkaufsblockaden erkennen und lösen
WhatsApp entlang der Customer Journey
Fokus D und I: Agilität und Vertriebsorganisation
Fehler in Corporate Influencer-Programmen umgehen
Handbuch Marketing-Methodik – Band 1
Erfolgreiche Kund*innengewinnung
Communities auf Social Media pflegen
Klassische Werbung
Handbuch Marketing-Methodik – Band 2
Elemente der Produktpolitik im Marketing
Marketingentscheidungen
Sponsoring und Placement
Elemente der Distributionsgestaltung im Marketing
Grundlagen des Handelsmarketing
Internationales Marketing
Wettbewerbsvorteile im Finanzdienstleistungsmarkt
Einführung in die Marktforschung
Internationales Marketing
Elemente der Listenpreisbildung im Marketing
Controlling klassischer Werbung
Elemente der Verkaufsgestaltung im Marketing
Elemente der Programmpolitik im Marketing
Basics Marketing-Management
Kundenbindung
Kompaktformat im Zeitungsmarketing
Marketingtechniken für Entrepreneure
Elemente der Effektivpreisbildung im Marketing
How to sell your value and your price
Cool It!
High-impact interpersonal skills
Power BI for Everyday Users
Fundamentals of communication, P.R. and leadership
White paper: Learning Content Strategy
Telesales
Presentation Skills: Post-Presentation Tips
Social Selling
Amazon Prime
Sales for Engineering Companies
Using LinkedIn as a Business Tool
An Introduction to Sales
The Business of Writing Blogs
How to Set Up an Office at Home
Winning over Difficult Clients
The Pitch Canvas
In Focus: Strategic Target Setting
Effective Negotiation
In Focus: the Future of Recruitment
Mastering Sales Fears
Getting Started with Podcasting for Business
Managing Customer Experience in the Networked Age
Mastering Sales Principles
Attaining Success with the New Customer
100 Low-Cost Ways to Promote your Business
In Focus: Employer Branding at Albert Heijn
In Focus: Power of Improvisation in Business
In Focus: Building a Brand with Content Marketing
The Naked Buyer
Obtaining and Retaining Customers - Part II
Transformational Sales Prospecting Strategies
Marketing: Psychology Behind Profit
Employee Empowerment is doomed, unless…
Artificial Intelligence in Digital Marketing
Success in Selling: A Light-Hearted Guide, Part II
The Four Faces of Marketing
Must-Have Content for Your Business Website
In Focus: Lessons from the SAP Sales Academy
Effortless Email Networking
In Focus: What Does Your Company Brand Stand For?
Software as a Service (SaaS)
The Experts Teach: Customer Care
A Guide to Using Touchpoints in Marketing
Effective Use of Metrics in Sales Management
Public Relations in the XXI Century
Mastering the Sales Cycle
Customer Care or Nightmare!
Sales Fails and How To Fix Them
The Foundations of a Personal Branding Strategy
Six Ways for More Mindful Social Media Use
Get your audience to read your posts TO THE END
Mastering Sales Conversations
Negotiation Skills
Digital Marketing Handbook (Vol 6)
Building a Professional Reputation Using LinkedIn
The Means to the End
Building a Professional LinkedIn Profile
Building a Professional Network Using LinkedIn
Fundamentals of Data Visualization
Networking with Purpose
Audiobook: Preparing for Uniqueness
Verbal Acuity: Communication Impact on Career
Rapport & Influence: Sales Secrets
Leadership: How to Network
Sales Resilience
Powerful Online Communication
Working with Uncertainty
Marketing for the Non-Marketing Manager Part I
Market Research – Glass Half-full or Half-empty?
Influencing and Persuasion skills
Discover the Brand You Already Have
Customer Service
Digital Marketing Handbook (Vol 2)
Email Marketing
How to Penetrate A Sales Market in 90 Days
The first 5 minutes of a sales call – what to do
Setting and Selling Price
Negotiating Sales
Buyer behaviour
Don't Say Yes to EVERYONE
Sales Planning
Getting Past Gatekeepers
B2C Ecommerce
Developing an Internet Marketing Strategy
Marketing for the Non-Marketing Manager Part III
Marketing for the Non-Marketing Manager Part II
Keep Moving: Empathy and Growth Mindset
Negotiate at home and abroad
Foundations of International Trade
Marketing for the Non-Marketing Manager Part IV
How to Handle Price Negotiation
Complex Negotiations
Negotiation Tactics for Optimal Purchasing Deals
Closing the Sale
Guiding Principles of Selling
Your PR Strategy
Managing Negotiation
Digital Marketing Handbook (Vol 1)
Dealing with Difficult Clients
How to Reach an Agreement
Commercial Awareness for Managers
Empathetic Artificial Intelligence
Understanding Your Buyers
Content Marketing: Implementation
The Science of Sales
Digital Marketing Handbook (Vol 3)
Making a Mark in the Media
How to successfully start your own podcast! (5/6)
How to Structure your Pitch
Internet Marketing
Market Research
Thoughtful Persuasion
Emotional Intelligence in Sales
Productivity Hacks to Maximise Your Workday
How to successfully start your own podcast! (2/6)
Expert Talk: How to Implement Agile
How to successfully start your own podcast! (1/6)
Transforming Your Underperforming Sales Team
AI Fundamentals
The Bullwhip Effect in Supply Chain Management
How to Use Video like a Leader
Simple Easy Elevator Pitch
What’s Growth Hacking?
How to Sell with a Genuine Human Approach
Search Engine Advertising
Sales Presentation Techniques
50 Ways to lead your sales team
Are You a Sales Manager or a Sales Leader
What Do I Do With All This Data?
How to successfully start your own podcast! (4/6)
Social Media Success
Why Creative Expression is Worth Investing in?
Managing Your Personal Brand Presence
Craft Narratives That Sell
A Human Centred Design Approach for Sales
Personal Brand Messaging
B2B Selling Skills
Winning Pitches for Investors
Content Marketing
Marketing & Sales Alignment
Social Media Secrets: Write to Ignite Interest
Your MarTech Stack
How to successfully start your own podcast! (3/6)
How to successfully start your own podcast! (6/6)
Handling Objections at Each Stage of the Process
Virtual Engagement for Successful Sales
Strategic Debtor Management and Terms of Sale
Supercharge your Networking using LinkedIn
Cognitive Selling
How to Build a Subscription Movement
Mastering the Sales Interaction
Motivational Mindset
B2B Digital Marketing
Personal Branding is a Key Skill
Using Social Media for Personal Gain
How to Build Sales Confidence
Your Sales Strategy
Understanding Social Media
How to Make Your Content Marketing Work
Preparing for Cold Calls
How to Talk to Print Journalists
Discover your values, and others who share them
Using Net Promoter Scores for Events
Sales presentations that will win you the business
Digital Marketing Handbook (Vol 5)
Digital Marketing Handbook (Vol 4)
Business Blogs
Why People Buy
How to Build Your Personal Brand
Writing Non-Fiction Books
Naked Prospecting
Creating and Maintaining Sales Excellence
Success in Selling: A Light-Hearted Guide, Part I
Channel Management
How to Use Social Media for Work Efficiency
Pitch to Win Buy-in for Your Projects and Ideas
Influencer Marketing Strategies
Storytelling in Business
Your Business Model
Words that Sell
How to Build a Loyal Audience
How to make your profile WORTH staying on
How to Stand Out
3 Different Management Styles and When To Use Them
Preparation & Mindset
Knowing What to Ask For Effective Networking
Resilience in Customer Service
How To Meet Anyone By Hosting a Simple Podcast
Questions that will win you the sale
Making PPC Marketing Profitable
How to Name Your Brand
7 Behaviours of Highly Effective Sales Managers
Master your Sales Technique
Choosing the Right Recruiter
Branding through Logos
Write Amazing Headlines to Delight Your Audience
Promote Yourself
Why Payments are Critical to a Marketing Strategy
Sales Success Blueprint
Explaining Marketing to Grank, an Alien
Marketing Channels for Your Campaign
Content Creation: Fast & Easy Is A Slippery Slope
Customer service
A guide to Content Marketing
Selling Demystified
Your Marketing Tactics
Finding Post-Covid Brand Trends
Expert Talk: Weight Watcher's Rebrand to WW
Performance Improvement Plan
Removing the Competition
Succeeding in Sales
Expert Talk: Attract Clients with Authenticity
Expert Talk: Customer Retention, #1 Growth Hack
Effective Marketing
Beautiful Blogs
Expert Talk: 3 Questions Every Brand Must Answer
Seven Ways to Build Trust into The Sales Process
Internet Marketing Strategies For Your Business
Affiliate Marketing
Your Marketing Strategy
From pushy to natural promotion with Heather Sager
Virtual Selling: Making it Work for You!
Prospecting and Gaining Referrals
Using storytelling in sales with Clare Cui
How to Use AI for Peak Sales Performance
Why Many Sales Managers Fail
How to Conduct Great Virtual Sales Meetings
PASSTA: It's the New Take on SPIN Selling
Sales Emails That Prospects Will Actually Read
Mastering the Art of Face to Face Customer Service
After the Sales Call
How to Write a Marketing Plan
How to speak up to create change with VP Wright
Ethical storytelling with Cassandra Le
Business Digitalization
Pitching Successfully to Customers
On-Page SEO that You Can Do Yourself
Reinforcing your Sales Case
Boost Your Profile In Print
Unseen
Marketing Automation & Integration
Content Marketing for Small Businesses
Making Sure You Use Negativity Positively to Grow
Obtaining and Retaining Customers - Part I
How to Build a Lead Generation Engine
Marketing Essentials for Small Business
Digital Marketing: What You’re Told & Sold
14 Reasons Why You Did Not Close the Sale
Digital Marketing Without Cookies
Essentials of Marketing Research: Part II
Using Fast Thinking in Business
Content Marketing: Further development areas
How to Grow Your Virtual Network
12 Smart Practices to Improve Marketing and Sales
Handling Customer Objections
Will AI Replace the Sales Rep
The Secrets to Master a Customer-Centric Strategy
Creativity, Brand Narrative & the Power of Story
Introduction to Naming a New Brand
Thrive After Five & Master Off-Hours Work
Winning Over Tough Clients with Ease
Leadership: How to Negotiate
Building Your Confidence in Sales
Mastering the Sales Mindset
Your Marketing Mindset
Relationship Marketing in HR
Demystifying Marketing
Take a Deep Breath…We Got This
How to Sell When Times are Tough
Strong Sales Presentations
Facilitating Effective Sales Meetings
Creating Engaging Virtual Events
From Guesswork to Gold: Explore Your Target Market
Vive la Difference
Practical PR
Handling Objections in Sales
Lead Generation - A Primer
Working from Home as a Recruitment Consultant
Introduction to the Service Supply Chain
Making Sales Performance Great
Customer Care
Sales by Numbers
Your Customer Journey
How to Make Marketing Fun
The Making of A DIGITAL BLITZ
Professionally Helping People to Buy from You II
Changing your Sales Mindset
B2B Startup Marketing
Managerial Marketing in the Real World
Death and Rebirth of Customer Centric Marketing
Essentials of Marketing Research: Part I
Controlling The Sale
Being a Natural Born Seller
E-Commerce and the Future of Business
Increase Your Brand Visibility
How to Maximise Your Juiciest Content
Network Above Your League with Podcasting
Brand Development and Storytelling
Send Better Emails, Make More Money
Understanding Buyers
SMART Marketing Strategy: Align Actions with Goals
Business Success: Aligning Strategy and Strengths
Build Your Unique Value Story and Stand Out
Consultative Selling Skills
Engage a Growing Network with “Friendly Follow Up”
How to Network Without Overstuffing Your Calendar
The Power of Conjoint Analysis
The 5 Critical Sales Management Focus Areas
Effective Sales Meetings
How to Develop Your Sales team
The 5 Keys to Managing Sales Performance
Expert Talk: Sell your Business with Storytelling
How to Manage Your Remote Sales Team
Authenticity in Business
Your Meaningful Work
How to Turn Customers into Fans
Advanced Strategic Pricing
How to close the sale successfully
Pharmaceutical Selling
The Subscription Movement
Making Customer Service Count
Virtual Selling Success
Your Brand, Your Treasure
Basic Selling Skills
How to Lead Your Sales Team
Telephone Selling with Integrity
How to Sell Virtually
Sales Alchemy: Turn Cold Calls into GOLD Calls
Summiting Sales
I Am Not Your Sales GURU
Successful Selling in a Virtual World
Look Before you Leap
Don’t be a Son of a PITCH
What is a Pitch
How to plan and prepare for sales success
Preparing for the Sale
Social Media for Lead Gen
Why a Mentor is Vital in Business
A to Z of How to Grow Your Small Business Online
A guide to Contemporary Data Driven Marketing
How to Reduce NO SHOWS from Virtual Sales Meetings
Sales Effectiveness
How Salespeople Stay Productive Working from Home
Better Your Sales With This One Tip
Virtual Sales Presentations
How to Sell Virtually Part 1
Email Marketing: Increase Visibility & Conversions
Decoding Buyer Behavior
Marketing Automation Basic to Advanced Integration
Pitching - Frequently Asked Questions
Find Great Business Marketing Software Every Time
Prospecting and Following up
Overcome Objections & Close the Sale
Keep Moving: Crisis Marketing
Pitch like a Pro
Maximize Your Sales Success
Rethinking Your Sales Force Org Structure
Re-engaging Prospects Through Email
Gaining an Unfair Advantage
Why the “Discovery Phase” is Key to Closing Sales
How to Beat your Pitching Nerves
Ghosting in Work & Business and Long-Term Effects
Understanding your Customers
Customer Service Best Practices
Micro Talk: Getting Back to B2C
Handling Objections
Professionally Helping People to Buy from You III
8 Steps to Building Meaningful Connections
Audiobook: 50 Ways To Lead Your Sales Team
Consumer Behaviors Affecting Business' Marketing
Professionally Helping People to Buy from You I
Look at Being Different in Your Industry
The Best Apps to Use to Sell Virtually
Using Emotion in Sales
Why Consistency Matters in Your Marketing Approach
Booking Meetings over the Phone
Successful Prospecting in Sales
TAKE AIM at B2B Sales Success – Abridged
The CARE Factor Fix™
Be Your Customer’s Decision-Coach
Pre-Call Planning Pharmaceutical Selling
The Sales Cycle for Veterans and Novices
Powerful Strategies for Sales Success
First Steps in Selling
Going On a Sales Date To Win Over Customers
Is The Customer Really Always Right?
Managing Salespeople Made Easier with KPIs
Neomarketing
10 Ways To Boost Your Sales Confidence
Personal Branding
Sales Confidence 101
Effective Ways to Close Deals & Win More Business
Matching Your Selling to Your Customers' Buying
Berliner Balanced Scorecard: Customer Perspective
Marketing: Everything You Need to Know
Proposal Power
Consumer Psychology for the 21st Century
Media and Cultural Theory
Berliner Balanced Scorecard: Employee Perspective
Motivating Salespeople To Their Success
The 3 Critical Discovery Questions
Working Capital and Debtor Management: Exercises
Web 2.0 and Social Media
Strategic Marketing
Working Capital and Strategic Debtor Management
Virtual Selling
Fighting The Scary Monsters of Sales Prospecting
Power Up Your Sales Culture In 30 Mins
Introduction to E-Commerce
Grow Your Customers with Cross-Selling Techniques
Managing Difficult Customers
Managing Difficult Salespeople
Boost your Sales Conversion
Sell Through Storytelling
Mini-Goals In Sales: Steps To Success
How To Get Out Of A Sales Slump
Manage Your Pipeline To Manage Success
Essentials of Marketing Research
Essentials of Marketing Research: Exercises
Consumer Behaviour and PR
Ten Tips to Win Your Next Pitch
Controlling the Sale
10 Selling Habits To Change For Better Results
Body Language in Sales
D and I Focus: Agility and Sales Organizations
The 90 Minute Marketing Plan
Strategy, Marketing Plans and Small Organisations
Marketing Communications
An Introduction to Business Research Methods
Price: The Deadliest Sales Objection
5 Techniques For Managing Sales People
Creating and Selling the Customer Experience
Effective Ways to Communicate With Customers
Being Genuine with Yourself and Customers
Your Future Marketing
Strategic Analysis of Supply Chain Design
Removing Limiting Beliefs to Excel in Sales
Going to the Sales Gym to Improve Your Performance