Marketing & Verkauf

Magisches Dreieck & Positionierung

Marketing für junge Unternehmen

Erfolg durch Marketing und PR-Strategien

Die Zeit ist reif: Employer Branding 5.0

Kundenorientierte Kommunikation

Bedeutung und Nutzen von Messen & Veranstaltungen

Erfolgreich netzwerken

Employer Branding 5.0

Handbuch Marketing-Methodik – Band 1

Elemente der Produktpolitik im Marketing

Elemente der Distributionsgestaltung im Marketing

WhatsApp entlang der Customer Journey

Verhandeln: Gemeinsam gute Ergebnisse erzielen

Influencer Marketing Basics

Grundlagen des Community Managements

Aufbau einer Arbeitgebenden-Marke auf Social Media

Sales & Marketing Alignment

Aufbau und Gestaltung eines Images

Finden, Begeistern, Abschließen

Authentizität in den sozialen Medien

Hörbuch: Empfehlungsmarketing

Mediaplanung und Online-Werbung

Mit System und Struktur zum Erfolg Teil I

Was kostet die Welt?: Kundennutzen quantifizieren

Menschlichkeit als Differenzierung im Marketing

Handbuch Marketing-Methodik – Band 2

Der gute Ton am Telefon

Der Umgang mit Angriffen in Verhandlungen

Effective Use of Metrics in Sales Management

Empathetic Artificial Intelligence

How to Penetrate A Sales Market in 90 Days

B2B Sales

Going On a Sales Date To Win Over Customers

Attaining Success with the New Customer

Take a Deep Breath…We Got This

Effective Ways to Close Deals & Win More Business

Digital Marketing Handbook (Vol 1)

Choosing the Right Recruiter

Mastering Sales Fears

How to Reduce NO SHOWS from Virtual Sales Meetings

Stacking the Sales Pipeline

The Business of Writing Blogs

100 Low-Cost Ways to Promote your Business

Why Creative Expression is Worth Investing in?

Why Payments are Critical to a Marketing Strategy

Effective Negotiation

Are You a Sales Manager or a Sales Leader

Discover the Brand You Already Have

Craft Narratives That Sell

Must-Have Content for Your Business Website

Performance Improvement Plan

Digital Marketing Handbook (Vol 3)

Your Business Model

How to Make Your Content Marketing Work

Why People Buy

Handling Customer Objections

Marketing: Everything You Need to Know

In Focus: Building a Brand with Content Marketing

Managing Salespeople Made Easier with KPIs

Handling Objections at Each Stage of the Process

Is The Customer Really Always Right?

How to successfully start your own podcast! (5/6)

The Science of Sales

Networking with Purpose

Commercial Awareness for Managers

Don't Say Yes to EVERYONE

Expert Talk: Product Marketing

Virtual Engagement for Successful Sales

Preparing for Cold Calls

How to successfully start your own podcast! (2/6)

Amazon Prime

Expert Talk: E-Commerce Marketing

Leadership: How to Network

The Foundations of a Personal Branding Strategy

Transforming Your Underperforming Sales Team

Social Selling

A Human Centred Design Approach for Sales

What Do I Do With All This Data?

Six Ways for More Mindful Social Media Use

How to Talk to Print Journalists

Preparing for the Sale

Matching Your Selling to Your Customers' Buying

Winning over Difficult Clients

Understanding Your Buyers

The Pitch Canvas

Berliner Balanced Scorecard: Customer Perspective

Productivity Hacks to Maximise Your Workday

Being a Natural Born Seller

Explaining Marketing to Grank, an Alien

Demystifying Marketing

Selling Demystified

Digital Marketing Handbook (Vol 2)

Beautiful Blogs

Mastering Sales Conversations

How to Sell with a Genuine Human Approach

How to Structure your Pitch

Sales Fails and How To Fix Them

In Focus: Lessons from the SAP Sales Academy

How to Set Up an Office at Home

Expert Talk: Commercial Awareness

Keep Moving: Empathy and Growth Mindset

Sales Presentation Techniques

Powerful Online Communication

Market Research

Sales Effectiveness

How to sell your value and your price

Managing Customer Experience in the Networked Age

Practical PR

Email Marketing

Negotiating Sales

Obtaining and Retaining Customers - Part I

Consumer Psychology for the 21st Century

Pharmaceutical Selling

High-impact interpersonal skills

Cool It!

Erfolgreich mit SPIN-Selling - Nutzenfragen

Besser verhandeln - Vorbereitung

Communities auf Social Media pflegen

Schritt für Schritt zur eigenen Pressemitteilung

Besser verhandeln - Taktiken

Distributions- und Verkaufspolitik im Marketing

Mithilfe der eigenen Stimme fesseln und überzeugen

Künstliche Intelligenz im Verkauf

Einführung in die Marktforschung

Social Media Essentials

Internationales Marketing

Innere Verkaufsblockaden erkennen und lösen

Internationales Marketing

Yes you can... erfolgreich verkaufen

Distance Leadership im Vertrieb

Worauf es im Content Marketing ankommt

Sales Leadership in internationalen Märkten

Grundlagen des Handelsmarketing

Rollenverteilung im Verhandlungsteam

Emotionen im Verkauf

Besser verhandeln- Die Überwachung und Forderungen

Bestandskundenwerbung - Wann ist sie erlaubt?

Bessere Zusammenarbeit durch Live-Visualisierung

Besser verhandeln - Strategieauswahl und Ziele

Die Telefonakquise

Fokus D und I: Agilität und Vertriebsorganisation

Fehler in Corporate Influencer-Programmen umgehen

So startest du deinen erfolgreichen Podcast! (3/6)

Wettbewerbsvorteile im Finanzdienstleistungsmarkt

Hörbuch: Kundenorientierte Kommunikation

Klassische Werbung

Joker-Fragen – Gedanken einfach umdrehen

Channel Management

Marketing for the Non-Marketing Manager Part II

Digital Marketing Without Cookies

TAKE AIM at B2B Sales Success – Abridged

The 5 Critical Sales Management Focus Areas

Your Marketing Strategy

Your Marketing Tactics

Expert Talk: Customer Service & Retention

How to Conduct Great Virtual Sales Meetings

The 3 Critical Discovery Questions

PASSTA: It's the New Take on SPIN Selling

Prospecting and Gaining Referrals

Marketing: Psychology Behind Profit

Decoding Buyer Behavior

Media and Cultural Theory

Making Customer Service Count

Using Net Promoter Scores for Events

The Subscription Movement

Content Marketing for Small Businesses

A to Z of How to Grow Your Small Business Online

Building a Professional Reputation Using LinkedIn

Using storytelling in sales with Clare Cui

Pitching Successfully to Customers

Expert Talk: Marketing Research and Analysis

Get your audience to read your posts TO THE END

From pushy to natural promotion with Heather Sager

Fighting The Scary Monsters of Sales Prospecting

The CARE Factor Fix™

Marketing Automation Basic to Advanced Integration

Building a Professional LinkedIn Profile

How to Name Your Brand

Your Meaningful Work

Expert Talk: Attract Clients with Authenticity

Be Your Customer’s Decision-Coach

Marketing for the Non-Marketing Manager Part III

Virtual Sales Presentations

Leadership: How to Negotiate

Business Digitalization

Expert Talk: Customer Service

Motivating Salespeople To Their Success

Foundations of International Trade

Finding Post-Covid Brand Trends

How to successfully start your own podcast! (4/6)

Search Engine Advertising

B2B Startup Marketing

Dealing with Difficult Clients

Making PPC Marketing Profitable

Master your Sales Technique

Don’t be a Son of a PITCH

Berliner Balanced Scorecard: Employee Perspective

A guide to Content Marketing

Better Your Sales With This One Tip

Expert Talk: Commercial Storytelling

How Salespeople Stay Productive Working from Home

How to Reach an Agreement

Cognitive Selling

10 Ways To Boost Your Sales Confidence

Email Marketing: Increase Visibility & Conversions

AI-Driven Marketing Strategies

In Focus: the Future of Recruitment

Virtual Selling: Making it Work for You!

Pitching - Frequently Asked Questions

Marketing for the Non-Marketing Manager Part I

Increase Your Brand Visibility

E-Commerce and Maximizing Your Online Sales

Content Marketing

B2B Digital Marketing

Telesales

How to Sell Virtually Part 1

How to Build Sales Confidence

Using LinkedIn as a Business Tool

How to Build a Loyal Audience

Sales Success Blueprint

7 Behaviours of Highly Effective Sales Managers

Marketing Essentials for Small Business

Power Up Your Sales Culture In 30 Mins

Writing Skills and Sales Copywriting

Managerial Marketing in the Real World

B2B Selling Skills

Internet Marketing Strategies For Your Business

Mastering Sales Principles

Your Sales Strategy

Working Capital and Debtor Management: Exercises

Virtual Selling

Fundamentals of communication, P.R. and leadership

Obtaining and Retaining Customers - Part II

12 Smart Practices to Improve Marketing and Sales

Web 2.0 and Social Media

Strategic Marketing

Successful Prospecting in Sales

Branding through Logos

Effective Marketing

Handling Objections in Sales

Buyer behaviour

Working Capital and Strategic Debtor Management

Working with Uncertainty

Customer service

An Introduction to Sales

Elemente der Listenpreisbildung im Marketing

So startest du deinen erfolgreichen Podcast! (6/6)

Controlling klassischer Werbung

Kundenbeziehungs-(CRM) und Markenmanagement

Verkaufsgespräche richtig führen

Machtaufbau in Verhandlungen

Einführung in das Marketingkonzept

Hörbuch: Verhandeln

Der Kommunikations-Spezialist als Coach

Bekannt werden mit Online-PR

Micro Talk: Es ist alles da

Der Produktrelaunch für die Praxis

Basics der Markt- und Absatzforschung

Firmeninterner Podcast

Marketing-Instrumentarium

Erfolgsfaktoren des Content Marketings

Expert Talk: So gelingen Telefongespräche

Grundlagen des technischen Vertriebs

Wow-Marketing

Elemente der Verkaufsgestaltung im Marketing

Worauf es im Content Marketing ankommt

Employer Branding Konzept

XING in den Augen der Fachwelt

So startest du deinen erfolgreichen Podcast! (5/6)

Werbung per Brief, Telefon, E-Mail – So geht’s

Technischer Vertrieb

Erfolgreich mit SPIN-Selling – Basics

Interne Podcast-Tipps

Erfolgreich mit Online-Shops

Forderungen effektiv in Verhandlungen einbringen

Elemente der Programmpolitik im Marketing

Expert Talk: Marketing-Sprech ist allgegenwärtig

Leads richtig qualifizieren

So startest du deinen erfolgreichen Podcast! (1/6)

Erfolgreich mit SPIN-Selling - Implikationsfragen

Grundlagen des Produkt- und Preismarketings

Marketing Automation & Integration

Expert Talk: The role of Sensing over Thinking

How to Turn Customers into Fans

Employee Empowerment is doomed, unless…

What is a Pitch

Introduction to Naming a New Brand

Internal Marketing

Your Brand, Your Treasure

Building Your Confidence in Sales

Managing Difficult Customers

Affiliate Marketing

How To Get Out Of A Sales Slump

Market Research – Glass Half-full or Half-empty?

Introduction to E-Commerce

Verbal Acuity: Communication Impact on Career

Managing Difficult Salespeople

Expert Talk: How to Implement Agile

Storytelling in Business

On-Page SEO that You Can Do Yourself

Rethinking Your Sales Force Org Structure

Making a Mark in the Media

Making Sure You Use Negativity Positively to Grow

Effective Sales Meetings

Lead Generation - A Primer

Manage Your Pipeline To Manage Success

Getting Past Gatekeepers

Customer Service Imperatives

Strong Sales Presentations

Personal Branding

How to Use AI for Peak Sales Performance

Death and Rebirth of Customer Centric Marketing

Prospecting and Following up

Grow Your Customers with Cross-Selling Techniques

Boost your Sales Conversion

Overcome Objections & Close the Sale

The first 5 minutes of a sales call – what to do

Your Marketing Mindset

Maximize Your Sales Success

How to plan and prepare for sales success

Creating and Maintaining Sales Excellence

How to Develop Your Sales team

Succeeding in Sales

Brand Development and Storytelling

How to Maximise Your Juiciest Content

In Focus: Power of Improvisation in Business

Sales by Numbers

Expert Talk: Weight Watcher's Rebrand to WW

Creativity, Brand Narrative & the Power of Story

Mini-Goals In Sales: Steps To Success

Getting Started with Podcasting for Business

How to make your profile WORTH staying on

Mastering the Sales Mindset

How to Make Marketing Fun

Content Creation: Fast & Easy Is A Slippery Slope

Setting and Selling Price

Keep Moving: Crisis Marketing

Network Above Your League with Podcasting

How to Build Your Personal Brand

Find Great Business Marketing Software Every Time

Managing Your Personal Brand Presence

Virtual Selling Success

Working from Home as a Recruitment Consultant

In Focus: Strategic Target Setting

Software as a Service (SaaS)

Content Marketing

Closing the Sale

Business Blogs

Sell Through Storytelling

B2C Ecommerce

Pitch like a Pro

Your PR Strategy

Your MarTech Stack

Removing the Competition

The Experts Teach: Customer Care

Basic Selling Skills

Essentials of Marketing Research

Essentials of Marketing Research: Exercises

Influencing and Persuasion skills

Strategic Debtor Management and Terms of Sale

Customer Service

Consumer Behaviour and PR

Fragen, die zum Abschluss führen

Vertriebsstrategien erfolgreich umsetzen

Marketingentscheidungen

Kunden begeistern – nur wie?!

Spezielles Marketing

Optimierungoptionen Bei Messen und Veranstaltungen

Effektive Website-Konzepte zur Kund*innengewinnung

Expert Talk: Der Kunde gehört in den Mittelpunkt

Authentizität in Social Media und Marketing

So macht verkaufen Spaß

Visuelle Kommunikation

Basics Marketing-Management

Erfolgreiche Kund*innengewinnung

Methoden der Marktforschung

So startest du deinen erfolgreichen Podcast! (2/6)

Kompaktformat im Zeitungsmarketing

Erfolgreich als Key Account Manager*in

Power Statements – die perfekte Positionierung

Kundenbindung

Marktstrategie und Unternehmens­beziehungen

Entscheidungsorientiertes Marketing-Management

Employer Branding – starke Marke als Arbeitgebende

Souverän pitchen

Grundlagen des Social-Media-Marketings

Auf Messen und Ausstellungen Neukunden gewinnen

Nutzen-Argumentation in Präsentationen

Mastering the Art of Face to Face Customer Service

Expert Talk: Marketing Basics

Expert Talk: Story Telling with Social Media

D and I Focus: Agility and Sales Organizations

Why a Mentor is Vital in Business

Writing Non-Fiction Books

Influencer Marketing

Telephone Selling with Integrity

How to Stand Out

Expert Talk: Effective Job Seeking

Public Relations in the XXI Century

Body Language in Sales

Gaining an Unfair Advantage

Expert Talk: 3 Questions Every Brand Must Answer

How to Grow Your Virtual Network

Telephone Sales

Personal Branding is a Key Skill

Understanding your Customers

How to successfully start your own podcast! (3/6)

Power BI for Everyday Users

Expert Talk: Sell your Business with Storytelling

How to Sell Virtually

How to successfully start your own podcast! (1/6)

Reinforcing your Sales Case

The Power of Conjoint Analysis

An Introduction to Business Research Methods

Essentials of Marketing Research: Part I

Essentials of Marketing Research: Part II

Success in Selling: A Light-Hearted Guide, Part I

Customer Service Best Practices

Negotiation Tactics for Optimal Purchasing Deals

Effortless Email Networking

Negotiation Skills

Transformational Sales Prospecting Strategies

How to Beat your Pitching Nerves

Promote Yourself

Mastering the Sales Interaction

Digital Marketing Handbook (Vol 4)

Ghosting in Work & Business and Long-Term Effects

E-Commerce and the Future of Business

The 90 Minute Marketing Plan

The Secrets to Master a Customer-Centric Strategy

Sales Planning

10 Selling Habits To Change For Better Results

How to close the sale successfully

Sales Emails That Prospects Will Actually Read

Ten Tips to Win Your Next Pitch

Look Before you Leap

How to Lead Your Sales Team

How to speak up to create change with VP Wright

Send Better Emails, Make More Money

Using Social Media for Personal Gain

The Four Faces of Marketing

How to Build a Subscription Movement

Summiting Sales

Re-engaging Prospects Through Email

Controlling the Sale

Online Marketing

Social Media Success

The 5 Keys to Managing Sales Performance

Sales Alchemy: Turn Cold Calls into GOLD Calls

Expert Talk: Pricing

Social Media for Lead Gen

Boost Your Profile In Print

Sales presentations that will win you the business

Why the “Discovery Phase” is Key to Closing Sales

Professionally Helping People to Buy from You II

The Means to the End

Digital Marketing: What You’re Told & Sold

Resilience in Customer Service

How to Build a Lead Generation Engine

Simple Easy Elevator Pitch

Fundamentals of Data Visualization

Expert Talk: Ace the Sale!

Thrive After Five & Master Off-Hours Work

Unseen

Internet Marketing

Developing an Internet Marketing Strategy

Marketing Communications

The Naked Buyer

Strategy, Marketing Plans and Small Organisations

Negotiate at home and abroad

Customer Care or Nightmare!

Sponsoring und Placement

Einwände? Na und!

Führungskräfte sind Markenbotschafter*innen

Schreiben fürs Web 2021

Besser verhandeln - Ankern

Der geplante Abbruch und Wiedereinstieg

Entwicklung von Social-Media-Content

Verkaufspsychologie für Vertrieb mit Herz und Hirn

Communities auf Social Media pflegen

Sind Marketing & Vertrieb dasselbe?

Besser verhandeln - Der Abschluss

Der Einstieg in die Verhandlung

Marketingtechniken für Entrepreneure

Marketing-Strategie

Professionalisierung von Vertrieb und Verkauf

Online Marketing für Einsteiger

Expert Talk: Echte Kaltakquise Teil 1

Einführung in das Konsumentenverhalten

Grundzüge des Dienstleistungsmarketings

Unausgesprochene Einwände erkennen

Elemente der Effektivpreisbildung im Marketing

Praxiswissen Marketing

Marketing-Kommunikation

Public Relations im Kontext von Social Media

Verhandlungssicher im Einkauf

Erfolgreich mit SPIN-Selling - Situationsfragen

Wie KI die Sehnsucht nach Authentizität verstärkt

Story und Dramaturgie in Präsentationen

So startest du deinen erfolgreichen Podcast! (4/6)

Zum Abschluss kommen

Strategische Werbeplanung und Absatzförderung

Kurz und knackig dank AIDA: Der Elevator-Pitch

In vier Schritten zu überzeugenden Website-Texten

Hörbuch: Telefontraining

Erfolgreich mit SPIN-Selling - Problemfragen

Kundengewinnungsprozesse im Web

Effective Ways to Communicate With Customers

Making Sales Performance Great

Expert Talk: Body Language

Neomarketing

The Bullwhip Effect in Supply Chain Management

Influencer Marketing Strategies

Your Customer Journey

Expert Talk: The B2B Sales Blueprint

Micro Talk: Getting Back to B2C

Successful Selling in a Virtual World

Seven Ways to Build Trust into The Sales Process

Audiobook: 50 Ways To Lead Your Sales Team

Building a Professional Network Using LinkedIn

Procurement & Negotiation

Booking Meetings over the Phone

Supercharge your Networking using LinkedIn

How to Write a Marketing Plan

Marketing & Sales Alignment

Consultative Selling Skills

Why Many Sales Managers Fail

Will AI Replace the Sales Rep

Consumer Behaviors Affecting Business' Marketing

Price: The Deadliest Sales Objection

Marketing Channels for Your Campaign

How to successfully start your own podcast! (6/6)

The Best Apps to Use to Sell Virtually

Digital Marketing Handbook (Vol 6)

Complex Negotiations

Handling Objections

How To Meet Anyone By Hosting a Simple Podcast

Using Fast Thinking in Business

Removing Limiting Beliefs to Excel in Sales

Mastering the Sales Cycle

How to Use Social Media for Work Efficiency

Being Genuine with Yourself and Customers

Expert Talk: Making Online Sales

Negotations: For Purchasing Department

Pitch to Win Buy-in for Your Projects and Ideas

Expert Talk: Customer Retention, #1 Growth Hack

Pre-Call Planning Pharmaceutical Selling

Questions that will win you the sale

Content Marketing: Further development areas

Discover your values, and others who share them

Professionally Helping People to Buy from You I

Personal Brand Messaging

Sales Confidence 101

14 Reasons Why You Did Not Close the Sale

Creating and Selling the Customer Experience

8 Steps to Building Meaningful Connections

Going to the Sales Gym to Improve Your Performance

After the Sales Call

Professionally Helping People to Buy from You III

In Focus: What Does Your Company Brand Stand For?

Vive la Difference

Words that Sell

Authenticity in Business

Expert Talk: Improving your Work Ethic

Presentation Skills: Post-Presentation Tips

How to Use Video like a Leader

Preparation & Mindset

Thoughtful Persuasion

Controlling The Sale

Relationship Marketing in HR

What’s Growth Hacking?

Artificial Intelligence in Digital Marketing

Managing Negotiation

Expert Talk: Content Marketing and Authenticity

Using Emotion in Sales

Digital Marketing Handbook (Vol 5)

Creating Engaging Virtual Events

5 Techniques For Managing Sales People

Facilitating Effective Sales Meetings

Knowing What to Ask For Effective Networking

Winning Pitches for Investors

Being Innovative and Creative

In Focus: Employer Branding at Albert Heijn

Guiding Principles of Selling

How to Manage Your Remote Sales Team

Motivational Mindset

I Am Not Your Sales GURU

The Making of A DIGITAL BLITZ

Introduction to the Service Supply Chain

How to Network Without Overstuffing Your Calendar

Look at Being Different in Your Industry

Sales for Engineering Companies

White paper: Learning Content Strategy

A Guide to Using Touchpoints in Marketing

Your Future Marketing

Advanced Strategic Pricing

Changing your Sales Mindset

Marketing for the Non-Marketing Manager Part IV

Audiobook: Preparing for Uniqueness

Understanding Buyers

Engage a Growing Network with “Friendly Follow Up”

3 Different Management Styles and When To Use Them

Ethical storytelling with Cassandra Le

Rapport & Influence: Sales Secrets

How to Sell When Times are Tough

Naked Prospecting

How to Handle Price Negotiation

Content Marketing: Implementation

The Sales Cycle for Veterans and Novices

Customer Care

Understanding Social Media

Success in Selling: A Light-Hearted Guide, Part II

50 Ways to lead your sales team

Strategic Analysis of Supply Chain Design

Powerful Strategies for Sales Success

First Steps in Selling