Kundenorientierte Kommunikation

Wenn Sie den Fokus auf Ihre Kunden legen, sie ernst nehmen und entsprechend mit ihnen kommunizieren, eröffnet sich Ihnen das spannende Betätigungsfeld der kundenorientierten Kommunikation.

Bekannt werden mit Online-PR

Wie können Sie den Bekanntheitsgrad Ihres Unternehmens steigern und ein positives Image aufbauen? Das Zaubermittel heißt Online-PR, also Öffentlichkeitsarbeit über das Internet.

Der Kommunikations-Spezialist als Coach

Der vorliegende Band bietet einen Überblick über die gängigsten Theorien der Bereiche Kommunikation, Psychologie, Soziologie und Marketing, soweit sie für die Unternehmenskommunikation relevant sind.

Verhandeln: Gemeinsam gute Ergebnisse erzielen

In diesem Buch erfahren Sie, wie Sie Ihre Verhandlungskompetenz gezielt ausbauen können. Viele Beispiele, der Selbsttest und praxisnahe Übungen helfen Ihnen zu mehr Verhandlungserfolg.

Praxiswissen Marketing

Marketingdenken durchzieht das gesamte geschäftliche Leben und wird immer mehr zum Kernpunkt erfolgreicher Wirtschaftstätigkeit.

Yes you can... erfolgreich verkaufen

Dieses Buch soll Ihnen die Sicherheit im Verkauf geben, die Sie benötigen um erfolgreicher zu verkaufen.

XING in den Augen der Fachwelt

Für viele Unternehmer ist das soziale Netzwerk XING nicht viel mehr als ein bloßer Kontaktgenerator.

Social Media Marketing

Nichts geht mehr ohne Facebook & Co. Die sozialen Netzwerke nehmen einen immer größeren Stellenwert im Leben vieler Menschen ein.

Public Relations im Kontext von Social Media

Public Relations sind in der modernen Mediengesellschaft wichtiger denn je.

Marktstrategie und Unternehmensbeziehungen

Hier wer­den u.a. fol­gen­de In­hal­te in kom­pri­mier­ter und struk­tu­rier­ter Form ge­klärt: Eck­pfei­ler der Stra­te­gie, Ziel­sys­tem, Is­tana­ly­se, Stra­te­gi­sche Stell­grö­ßen.

Digitaler Dialog

Flyer auf der Straße zu verteilen und eine Werbeanzeige in den Zeitungen zu schalten reicht heutzutage nicht mehr aus.

Negotiation & Assertiveness

Practicing good negotiation and Assertiveness skills is the sign of a good manager. Managers spend a significant proportion of their time negotiating with stakeholders. Assertive managers know their

Working Capital Management

This book critically evaluates the traditional accounting concepts of working capital within the context of strategic financial management underpinned by wealth maximisation criteria.

So macht verkaufen Spaß

Kunden benötigen in der heutigen Zeit mehr denn je professionelle Entscheidungshelfer, für komplexe Produkte und anspruchsvolle Dienstleistungen.

Professionalisierung von Vertrieb und Verkauf

Beginne deine massive Erfolgsstory im Vertrieb! Wissenschaftliche Erkenntnisse und Erfahrungen von Methoden erfolgreicher Menschen versetzen dich in die Lage.

How to write a marketing plan

This book is a practical step by step guide that deals with the theory and the applied aspects of marketing planning.

Mediaplanung und Online-Werbung

Hier wer­den u.a. fol­gen­de In­hal­te in kom­pri­mier­ter und struk­tu­rier­ter Form ge­klärt.

Verkaufspsychologie für Vertrieb mit Herz und Hirn

Manchmal möchten wir unseren Mitmenschen ins Gehirn schauen. Wir möchten wissen, was unser Gesprächspartner gerade denkt oder nach welchen Gesichtspunkten sich der Kunde entscheidet.

Erfolgreich mit Online-Shops

eCommerce. der elektronische Handel im Internet, wird ein immer wichtigerer Vertriebsweg für große und kleine Unternehmen.

Strategische Werbeplanung und Absatzförderung

Sowohl die Strategische Werbeplanung in der Absatzförderung ist ein zentrales Anliegen der Werbung in Theorie und Praxis.

Schritt für Schritt zur eigenen Pressemitteilung

Für ein Unternehmen, eine Organisation oder einen Verband ist es wichtig in den Medien vertreten zu sein, um Aufmerksamkeit zu erhalten.

Basics der Markt- und Absatzforschung

Kompakte Übersicht der Inhalte zur Markt- und Absatzforschung, also begriffliche Grundlagen, Erhebungsmethoden, Auswertungsverfahren und Prognosearten.

Marketing für junge Unternehmen

Der Mythos Marketing hat viele Facetten. Insbesondere bei jungen Unternehmen stehen oftmals fehlendes Marketing-Wissen oder fehlende Ressourcen für Marketing im Vordergrund.

Understanding Social Media

Social Media is the buzz about town. Almost everyone with internet access is using social media in some form or the other.

Marketing-Instrumentarium

Dieses e-Book informiert in knapper und übersichtlicher Form über die vier Marketing-Instrumente zu Produkt/Programm, Preis/Konditionen, Kommunikation/Identität und Distribution/Verkauf...

Methoden der Marktforschung

Erläutert werden der Marktforschungsbegriff, die Auswahlverfahren, die Erhebungsmethoden von Informationen, Online- und Paneldaten, Markttest-, Controlling- und Prognoseansätze.

Marketing-Kommunikations

Dieser Text hilft Studierenden bei der Prüfungsvorbereitung im Fach Marketing, dient als Quelle für Hausarbeiten/Referate sowie Abschlussarbeiten.

High-impact interpersonal skills

This e-book explores how leaders can develop the high-impact inter-personal skills which will make them both more effective and more successful.

Auf Messen und Ausstellungen Neukunden gewinnen

In diesem Buch werden Wege aufgezeigt, durch aktives Verhalten und spezielle Vorgehensweise der Standmitarbeiter aus Messen deutlich mehr herauszuholen als bisher.

Einführung in das Marketingkonzept

Marketing hat sich in den letzten Jahrzehnten wie kaum eine andere betriebswirtschaftliche Disziplin zu einer komplexen, vielschichtigen Materie entwickelt.

E-Mail-Marketing

Über eine halbe Million Unternehmen in Deutschland setzen E-Mail-Marketing ein.

Worauf es im Content Marketing ankommt

Strategie, Ziele, Zielgruppen und Planung und Vorgehen für ein erfolgreiches Content Marketing in der Praxis – mit eigenem Kapitel für das Business-to-Business-Content Marketing.

How to start the Ultimate Online Business

Thinking of starting a business? Have a PC, Internet connection, and a dream? The web has made creating a company easier than ever. Turn your big idea into big bucks with this easy how-to-guide.

Content Marketing: Implementation

Content Marketing (CM) can make a substantial positive difference to overall marketing effectiveness. This book shows how get it right and integrate it into contemporary marketing communications.

Erfolgsfaktoren des Content Marketings

Content Marketing macht Marketing und Werbung glaubwürdiger und erfolgreicher. Dieses E-Book behandelt Qualitätskriterien, Contentarten, Content-Nutzungen und mehr.

Amazon Prime

This book is about how has managed to create one of the most successful and inspirational subscription business by changing not only how we purchase, but also why and when we purchase.

Distance Leadership im Vertrieb

How to build a subscription business

The book contains many examples and 40 cases of successful subscription businesses from around the World.

Die neuen Geschäftsmodelle im Onlinehandel

Kundenbeziehungs-(CRM) und Markenmanagement

Dieser Text eignet sich zur Vorbereitung auf Prüfungen sowie als Quelle für Studien- wie auch Abschlussarbeiten im Fach Marketing.

Spezielles Marketing

„Spezielles Marketing“ befasst sich mit den Besonderheiten des Marketings in den Bereichen Industriegüter, Dienstleistungen, Internationales und Handel.

Eventmarketing & Social Media

Grundlagen des technischen Vertriebs

Das industrielle Marketing ist quantitativ noch viel bedeutsamer als das zumeist angeführte Konsumgütermarketing.

Influencing and Persuasion skills

Being able to influence and persuade others to get them to do what you want them to do is a key skill not only in business but in life as a whole!

Strategic Debtor Management and Terms of Sale

This book critically evaluates the strategic financial and marketing significance of credit terms management.

Developing an Internet Marketing Strategy

With the introduction of the Internet, there came many changes to the way a company might carry out a particular marketing strategy.

Einführung in das Konsumentenverhalten

Menschen entziehen sich hartnäckig der Erfassung in funktionalen Zusammenhängen, sondern sind individualistisch und „unberechenbar“.

Technischer Vertrieb

Um technisch komplexe Produkte, Dienstleistungen oder gar ganze Großprojekte zu verkaufen, ist Fachkenntnis unentbehrlich.

Content Marketing for Small Businesses

Complete with exercises, templates and ideas, this book will give you the practical support you need to kick-start your content marketing activities.

Suchmaschinenoptimerung für lokale Unternehmen

Google ist nach wie vor die wichtigste Suchmaschine im Internet. Wer nicht auf der ersten Seite eines bestimmten Suchergebnisses von Google zu finden ist, ist für den Suchenden unsichtbar.

Content Marketing: Further development areas

Content Marketing (CM) can make a substantial positive difference to overall marketing effectiveness. This book shows how get it right and integrate it into contemporary marketing communications.

A guide to Content Marketing

Content Marketing (CM) can make a substantial positive difference to overall marketing effectiveness. This book shows how get it right and integrate it into contemporary marketing communications.

Using Social Media for Personal Gain

This book will introduce you to the main forms of social media and to use the tools in the most time efficient way possible to communicate with others and promote your personal brand.

Wow-Marketing

Die Kunden werden heutzutage mit einer großen Flut von Informationen konfrontiert.

Content Marketing

In this ebook, we will discuss Content Marketing.

Bedeutung und Nutzen von Messen & Veranstaltungen

Der 1. Teil der Publikation beschreibt zunächst die Bedeutung und den Nutzen von Messen & Veranstaltungen.

Messen und Veranstaltungen in der Praxis

Messen, Events und Ausstellungen stellen für Unternehmen meist den größten Ausgabenblock der Marketing-Kommunikation dar.

50 Ways to lead your sales team

Are you the Leader your people deserve? 50 Ways to lead your sales team will give you the tools and opportunity to answer that question.

Social Media And Business Intelligence

Social Media is already very well known and widely used, but there is still a great deal of misunderstanding as to how it can be used effectively by business organizations.

Working with Uncertainty

This book provides a catalyst to a process that can make a positive difference and take you forward.

Optimierungoptionen Bei Messen und Veranstaltungen

Der 2. Teil der Publikation befasst sich zunächst ausgiebig mit der Qualität von Messeauftritten von Unternehmen, erläutert die häufigsten Defizite und deren Ursachen.

SEO – From Beginner to Boffin

This book (hopefully) blows apart the myths and legends that are 'supported' by so-called SEO Experts in order to preserve their own overpriced and overvalued efforts.

Get off your butt! Volume I

This is a light-hearted read “with a punch”. It is filled with short stories and is a "Must-Read" for anyone involved in selling.

Negotiate at home and abroad

Win-Win? This shows you how it works – especially across culture gaps that can spoil deals or relationships. Design and drive a gentle but dynamic process, using empathy and influence.

How to Build a Lead Generation Engine

The book covers all of the steps required to implement a powerful, cost-effective lead generation engine, step-by-step. By the end of the book a lead generation engine will have been built.

Business Blogs

This book discusses why businesses need a blog and then goes on to explain how to go about creating, maintaining and promoting it.

Customer Relationship Management (CRM)

This is a review of the theoretical conditions for Customer Relationship Management.

Distributions- und Verkaufspolitik im Marketing

Die Distributions- und Verkaufspolitik stellt das absatzdurchführende „P“ im Marketing-Mix dar. Hier erfahren Sie, welche Instrumente zu deren Gestaltung in Theorie und Praxis zur Verfügung stehen.

Powerful Strategies for Sales Success

Learn 21st Century sales techniques to build long term sales success. Why technology is a tool and not an end. Learn to be a partner to the buyer and not just another sales person after their money.

B2B Selling Skills

A review of how effective conduct of face to face sales meetings can maximise their effectiveness and enhance sales results in business to business selling.

12 Smart Practices to Improve Marketing and Sales

"12 Smart Practices to Improve Marketing and Sales" is a valuable resource for Commercial Managers and Directors

Boost Your Profile In Print

Getting yourself into print – how to positively enhance your profile, extend publicity for yourself, your organisation and your product/service - and boost sales.

The Four Faces of Marketing

In this book readers will learn how the Four Hierarchies of Marketing can be used to allocate the right responsibilities to the appropriately qualified decision makers.

Social Selling

Social selling is becoming vital, it’s about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve sales goals.

Der Produktrelaunch für die Praxis

Dieses Buch gibt dem Praktiker einen Leitfaden, welche Schritte für einen erfolgreichen Produktrelaunch zu gehen sind. Es werden die wichtigsten Analysen und Möglichkeiten anschaulich erläutert.

50 Shades of Digital Marketing

50 Shades of Digital Marketing has been put together by the producers of the Digital Marketing Show.

Making PPC Marketing Profitable

The book covers how to get a positive return on investment from Google Adwords advertising by correctly structuring an Adwords account and following a proven optimisation process.

Buyer behaviour

The best salespeople understand that people buy differently. Some people buy quickly, on impulse, others buy slowly, doing research and comparing options before making their decision.

Affiliate Marketing

Affiliate marketing is a marketing approach where other people promote your products and services and in return they receive payment for each sale that are made as a direct result of their efforts.

Basic Selling Skills

Are people born natural sales people or can the skills of selling be learned?

Sales Planning

Sales planning is a key skill that all salespeople need to master. Frank Atkinson, managing Director of the Sales Training Consultancy,

Successful Prospecting in Sales

Having a never ending stream of new prospects and potential clients is the lifeblood of any business.

Sales Presentation Techniques

As you climb the corporate ladder you’ll need to perform more presentations.

How to sell your value and your price

In this handbook you will find numerous answers to this question: 'What should I do in front of a customer?

Internet Marketing Strategies For Your Business

In this book, you will learn about the secrets of internet marketing and the truths behind some of the most successful strategies used in internet promotions and marketing.

Essentials of Marketing

Marketing aims at finding out what consumers want, then planning and developing a product or service that will attract consumers.

Internet Marketing

Internet Marketing can look a little daunting with all of its many components. SEO, PPC, Social Media, Blogs, plus much more!

Search Engine Optimisation

Search Engine Optimization (also known as search engine optimisation or SEO) is touted as being very difficult.

Get off your butt! Volume II

This volume will bring you continued enjoyment. More are short stories about humorous experiences and events that sales people have found themselves caught up in over the years.

Closing the Sale

Everyone who sells wants to close more sales. Closing techniques have always been a major part of sales training courses.

Commercial Awareness for Managers

The term “Commercial Awareness” can sometimes be used as a substitute for business knowledge.

Email Marketing

This eBook will focus exclusively on email marketing and the strategies used to implement it.

Conducting Transatlantic Business

This book describes the law in a cultural perspective to make you aware of some very important distinctions when conducting business across the Atlantic.

Market Research

This is an explanatory overview of marketing’s “finding out” process describing what falls under the heading of market research, how it is conducted and how it reduces the inherent risk of business.

Channel Management

This book covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring performance on an ongoing basis.

Permission Marketing

With marketing messages reaching saturation point in many people’s lives, getting your company’s message listened to is an ever-increasing challenge.

Effective Marketing

The lifeblood of any business, no matter how big/small it may be, is the ability to be known and to attract new prospects and business opportunities.

Practical PR

We have all hear of PR but how many of us know what it involves? Can we do it ourselves with reasonable expectation of success or do we have to sub-contract it to an expensive consultancy?

Customer Care

When interviewed by the confederation of British Industry, professional buyers ranked service levels more highly than product and price (although that’s not what they tell us!

Grundlagen des Produkt- und Preismarketings

Inhal­te des E-Books sind die Denk­hal­tung im Pro­dukt­mar­ke­ting, die Pro­dukt­po­li­tik, die Pro­gramm­ge­stal­tung, die Preis­po­li­tik und die Kon­di­ti­o­nen­ge­stal­tung.

Negotiating Sales

If you’re going to be a top earner in the sales industry then effective negotiation skills are a key area that you’ll need to master.

Inbound Marketing

Looking to use social media, SEO and website conversion optimisation for your business?

Customer Care or Nightmare!

Looking after customers is like looking after your love life. In a relationship there’s some ground rules that you need to apply. This book gives advice on how to live together happily ever after!

Obtaining and Retaining Customers - Part I

To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount.

Obtaining and Retaining Customers - Part II

To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount

Sales for Engineering Companies

Engineering salespeople often sell to major accounts and even small customers can demand strategic thinking and a long-term approach. The engineering sales cycle can often last several years.

Essentials of Marketing Research: Part II

Essentials of Marketing Research: Part II is one of the great eBooks available to download from our website.

Essentials of Marketing Research: Part I

Marketing research is a critical part of marketing decision making; it helps in improving management decision making by providing relevant, accurate, and timely information.

Managing Customer Experience in the Networked Age

Containing a step-by-step guide to interpreting the key trends that will shape customer behaviours, this book answers the question “What is the Networked Age, and how can we prepare to thrive in it?”

The Naked Buyer

Improve your sales by tips and advice from someone who has always been on the other side of the table!

Simple Alchemy: Turn Cold Calls into GOLD Calls

This is more than a what-to-do book - much more. It is a ‘how-to-do-it’ book that outlines, in precise detail, what you need to do and how, to get and stay ahead of the game.

Handling Objections in Sales

So how can you overcome the resistance that you face during the sales process? This book will cover techniques and strategies.

The Power of Conjoint Analysis

Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the great brands, all at different prices, some are available ex-stock, outputs differ.

Software as a Service (SaaS)

This eBook is designed to be a reference to many of the aspects surrounding the Software as a Sales (SaaS) model including pricing models, marketing, legal, processes and methodologies.

Telesales

This book provides its readers with a structured approach to telesales, from preparation to closing the sale.

Pre-Call Planning Pharmaceutical Selling

This book is all about Pre-call planning for the pharmaceutical sales call.

Pharmaceutical Selling

This book is all about Opening, Exploring, Satisfying and Closing, which are the four basic skills in professional selling.

Summiting Sales

Step-by-step this book will take you to the top of your game and is a vital reference point for everyone involved in selling.

The Experts Teach: Customer Care

In "The Experts Teach: Customer Care", we bring together 25 articles from the top experts on how to earn a reputation for great customer service.