Marketing & Verkauf

Die Zeit ist reif: Employer Branding 5.0

Handbuch Marketing-Methodik – Band 1

Aufbau einer Arbeitgebenden-Marke auf Social Media

Employer Branding 5.0

WhatsApp entlang der Customer Journey

Elemente der Distributionsgestaltung im Marketing

Erfolg durch Marketing und PR-Strategien

Der gute Ton am Telefon

Marketing für junge Unternehmen

Authentizität in den sozialen Medien

Erfolgreich netzwerken

Finden, Begeistern, Abschließen

Aufbau und Gestaltung eines Images

Handbuch Marketing-Methodik – Band 2

Kundenorientierte Kommunikation

Elemente der Produktpolitik im Marketing

Verhandeln: Gemeinsam gute Ergebnisse erzielen

Mediaplanung und Online-Werbung

Was kostet die Welt?: Kundennutzen quantifizieren

Menschlichkeit als Differenzierung im Marketing

Influencer Marketing Basics

Bedeutung und Nutzen von Messen & Veranstaltungen

Mit System und Struktur zum Erfolg Teil I

Magisches Dreieck & Positionierung

Grundlagen des Community Managements

Sales & Marketing Alignment

Hörbuch: Empfehlungsmarketing

Der Umgang mit Angriffen in Verhandlungen

Selling Demystified

Attaining Success with the New Customer

Take a Deep Breath…We Got This

Is The Customer Really Always Right?

The Science of Sales

Commercial Awareness for Managers

Explaining Marketing to Grank, an Alien

Why People Buy

Demystifying Marketing

Being a Natural Born Seller

How to Sell with a Genuine Human Approach

Managing Salespeople Made Easier with KPIs

Effective Ways to Close Deals & Win More Business

Berliner Balanced Scorecard: Customer Perspective

Why Payments are Critical to a Marketing Strategy

Don't Say Yes to EVERYONE

A Human Centred Design Approach for Sales

Effective Negotiation

Beautiful Blogs

Performance Improvement Plan

Handling Customer Objections

The Business of Writing Blogs

Preparing for Cold Calls

Digital Marketing Handbook (Vol 2)

Effective Use of Metrics in Sales Management

How to Talk to Print Journalists

Your Business Model

In Focus: Lessons from the SAP Sales Academy

Mastering Sales Fears

How to Penetrate A Sales Market in 90 Days

Must-Have Content for Your Business Website

Craft Narratives That Sell

Digital Marketing Handbook (Vol 1)

Expert Talk: Product Marketing

Empathetic Artificial Intelligence

Going On a Sales Date To Win Over Customers

How to Make Your Content Marketing Work

Networking with Purpose

Digital Marketing Handbook (Vol 3)

Sales Fails and How To Fix Them

Social Selling

Amazon Prime

What Do I Do With All This Data?

The Foundations of a Personal Branding Strategy

Virtual Engagement for Successful Sales

Productivity Hacks to Maximise Your Workday

Transforming Your Underperforming Sales Team

Choosing the Right Recruiter

Understanding Your Buyers

Marketing: Everything You Need to Know

In Focus: Building a Brand with Content Marketing

How to Reduce NO SHOWS from Virtual Sales Meetings

Handling Objections at Each Stage of the Process

Powerful Online Communication

Expert Talk: E-Commerce Marketing

Mastering Sales Conversations

Stacking the Sales Pipeline

How to Structure your Pitch

Why Creative Expression is Worth Investing in?

Six Ways for More Mindful Social Media Use

Preparing for the Sale

How to successfully start your own podcast! (5/6)

Are You a Sales Manager or a Sales Leader

Matching Your Selling to Your Customers' Buying

The Pitch Canvas

100 Low-Cost Ways to Promote your Business

How to successfully start your own podcast! (2/6)

B2B Sales

Leadership: How to Network

Discover the Brand You Already Have

How to sell your value and your price

Consumer Psychology for the 21st Century

Obtaining and Retaining Customers - Part I

Practical PR

Email Marketing

Sales Presentation Techniques

Negotiating Sales

Sales Effectiveness

Market Research

Managing Customer Experience in the Networked Age

How to Set Up an Office at Home

Cool It!

Pharmaceutical Selling

High-impact interpersonal skills

Expert Talk: Commercial Awareness

Keep Moving: Empathy and Growth Mindset

Klassische Werbung

Sales Leadership in internationalen Märkten

Innere Verkaufsblockaden erkennen und lösen

Besser verhandeln- Die Überwachung und Forderungen

Distributions- und Verkaufspolitik im Marketing

Social Media Essentials

Emotionen im Verkauf

Worauf es im Content Marketing ankommt

Wettbewerbsvorteile im Finanzdienstleistungsmarkt

Communities auf Social Media pflegen

Schritt für Schritt zur eigenen Pressemitteilung

Besser verhandeln - Taktiken

Rollenverteilung im Verhandlungsteam

Mithilfe der eigenen Stimme fesseln und überzeugen

Internationales Marketing

Bessere Zusammenarbeit durch Live-Visualisierung

Einführung in die Marktforschung

Grundlagen des Handelsmarketing

Internationales Marketing

Erfolgreich mit SPIN-Selling - Nutzenfragen

Fokus D und I: Agilität und Vertriebsorganisation

Besser verhandeln - Vorbereitung

Besser verhandeln - Strategieauswahl und Ziele

Die Telefonakquise

Distance Leadership im Vertrieb

Bestandskundenwerbung - Wann ist sie erlaubt?

Yes you can... erfolgreich verkaufen

So startest du deinen erfolgreichen Podcast! (3/6)

Künstliche Intelligenz im Verkauf

Fehler in Corporate Influencer-Programmen umgehen

Joker-Fragen – Gedanken einfach umdrehen

Hörbuch: Kundenorientierte Kommunikation

Foundations of International Trade

7 Behaviours of Highly Effective Sales Managers

Marketing Essentials for Small Business

Marketing Automation Basic to Advanced Integration

10 Ways To Boost Your Sales Confidence

Marketing for the Non-Marketing Manager Part III

In Focus: the Future of Recruitment

Content Marketing for Small Businesses

Digital Marketing Without Cookies

Marketing for the Non-Marketing Manager Part II

Your Marketing Tactics

Cognitive Selling

Get your audience to read your posts TO THE END

Channel Management

A guide to Content Marketing

Expert Talk: Customer Service & Retention

Making Customer Service Count

Don’t be a Son of a PITCH

B2B Digital Marketing

How to successfully start your own podcast! (4/6)

Pitching Successfully to Customers

Expert Talk: Commercial Storytelling

Decoding Buyer Behavior

Expert Talk: Attract Clients with Authenticity

B2B Startup Marketing

Berliner Balanced Scorecard: Employee Perspective

Power Up Your Sales Culture In 30 Mins

The Subscription Movement

Your Meaningful Work

Media and Cultural Theory

Motivating Salespeople To Their Success

Fighting The Scary Monsters of Sales Prospecting

The CARE Factor Fix™

Using Net Promoter Scores for Events

Increase Your Brand Visibility

Telesales

Virtual Selling

Sales Success Blueprint

Master your Sales Technique

Building a Professional LinkedIn Profile

Using LinkedIn as a Business Tool

How Salespeople Stay Productive Working from Home

Marketing for the Non-Marketing Manager Part I

Email Marketing: Increase Visibility & Conversions

Your Marketing Strategy

Mastering Sales Principles

Virtual Selling: Making it Work for You!

How to Name Your Brand

Business Digitalization

Expert Talk: Customer Service

PASSTA: It's the New Take on SPIN Selling

Pitching - Frequently Asked Questions

Dealing with Difficult Clients

A to Z of How to Grow Your Small Business Online

Search Engine Advertising

How to Conduct Great Virtual Sales Meetings

TAKE AIM at B2B Sales Success – Abridged

Making PPC Marketing Profitable

Finding Post-Covid Brand Trends

Better Your Sales With This One Tip

Content Marketing

Your Sales Strategy

Virtual Sales Presentations

How to Build a Loyal Audience

Prospecting and Gaining Referrals

Marketing: Psychology Behind Profit

How to Sell Virtually Part 1

How to Build Sales Confidence

Leadership: How to Negotiate

Building a Professional Reputation Using LinkedIn

Expert Talk: Marketing Research and Analysis

E-Commerce and Maximizing Your Online Sales

Be Your Customer’s Decision-Coach

The 3 Critical Discovery Questions

Writing Skills and Sales Copywriting

Managerial Marketing in the Real World

Branding through Logos

Web 2.0 and Social Media

Effective Marketing

Fundamentals of communication, P.R. and leadership

Obtaining and Retaining Customers - Part II

Working Capital and Strategic Debtor Management

B2B Selling Skills

The 5 Critical Sales Management Focus Areas

How to Reach an Agreement

Strategic Marketing

Successful Prospecting in Sales

Handling Objections in Sales

Buyer behaviour

Internet Marketing Strategies For Your Business

Working Capital and Debtor Management: Exercises

12 Smart Practices to Improve Marketing and Sales

Customer service

Working with Uncertainty

An Introduction to Sales

Kundenbeziehungs-(CRM) und Markenmanagement

Basics der Markt- und Absatzforschung

Interne Podcast-Tipps

Marketing-Instrumentarium

Forderungen effektiv in Verhandlungen einbringen

Firmeninterner Podcast

So startest du deinen erfolgreichen Podcast! (6/6)

Controlling klassischer Werbung

Employer Branding Konzept

Bekannt werden mit Online-PR

Verkaufsgespräche richtig führen

So startest du deinen erfolgreichen Podcast! (5/6)

Erfolgsfaktoren des Content Marketings

Grundlagen des Produkt- und Preismarketings

Expert Talk: So gelingen Telefongespräche

Hörbuch: Verhandeln

Der Produktrelaunch für die Praxis

Leads richtig qualifizieren

Grundlagen des technischen Vertriebs

Erfolgreich mit SPIN-Selling – Basics

Elemente der Programmpolitik im Marketing

Einführung in das Marketingkonzept

XING in den Augen der Fachwelt

Worauf es im Content Marketing ankommt

Elemente der Verkaufsgestaltung im Marketing

Elemente der Listenpreisbildung im Marketing

Technischer Vertrieb

Wow-Marketing

Erfolgreich mit Online-Shops

Machtaufbau in Verhandlungen

Werbung per Brief, Telefon, E-Mail – So geht’s

Erfolgreich mit SPIN-Selling - Implikationsfragen

So startest du deinen erfolgreichen Podcast! (1/6)

Micro Talk: Es ist alles da

Expert Talk: Marketing-Sprech ist allgegenwärtig

Der Kommunikations-Spezialist als Coach

Grow Your Customers with Cross-Selling Techniques

Your Brand, Your Treasure

Mastering the Sales Mindset

Strong Sales Presentations

Rethinking Your Sales Force Org Structure

Network Above Your League with Podcasting

Getting Past Gatekeepers

Succeeding in Sales

Managing Difficult Salespeople

On-Page SEO that You Can Do Yourself

Find Great Business Marketing Software Every Time

Virtual Selling Success

How To Get Out Of A Sales Slump

Internal Marketing

Storytelling in Business

In Focus: Strategic Target Setting

Expert Talk: Weight Watcher's Rebrand to WW

Death and Rebirth of Customer Centric Marketing

Lead Generation - A Primer

Introduction to Naming a New Brand

Sales by Numbers

Customer Service Imperatives

Software as a Service (SaaS)

How to plan and prepare for sales success

Setting and Selling Price

How to Turn Customers into Fans

Managing Your Personal Brand Presence

Working from Home as a Recruitment Consultant

Pitch like a Pro

In Focus: Power of Improvisation in Business

Sell Through Storytelling

Making a Mark in the Media

Mini-Goals In Sales: Steps To Success

Affiliate Marketing

Personal Branding

Creating and Maintaining Sales Excellence

Basic Selling Skills

Employee Empowerment is doomed, unless…

Marketing Automation & Integration

Expert Talk: How to Implement Agile

Your MarTech Stack

How to Maximise Your Juiciest Content

Expert Talk: The role of Sensing over Thinking

Your PR Strategy

Manage Your Pipeline To Manage Success

Introduction to E-Commerce

Boost your Sales Conversion

Essentials of Marketing Research

Essentials of Marketing Research: Exercises

Overcome Objections & Close the Sale

Content Creation: Fast & Easy Is A Slippery Slope

Keep Moving: Crisis Marketing

Maximize Your Sales Success

Verbal Acuity: Communication Impact on Career

Removing the Competition

How to Make Marketing Fun

Your Marketing Mindset

Building Your Confidence in Sales

B2C Ecommerce

How to make your profile WORTH staying on

Creativity, Brand Narrative & the Power of Story

How to Use AI for Peak Sales Performance

Getting Started with Podcasting for Business

Managing Difficult Customers

How to Build Your Personal Brand

Brand Development and Storytelling

Effective Sales Meetings

Closing the Sale

Market Research – Glass Half-full or Half-empty?

Content Marketing

Business Blogs

How to Develop Your Sales team

Influencing and Persuasion skills

Prospecting and Following up

Making Sure You Use Negativity Positively to Grow

The first 5 minutes of a sales call – what to do

What is a Pitch

Strategic Debtor Management and Terms of Sale

Consumer Behaviour and PR

Customer Service

The Experts Teach: Customer Care

Kompaktformat im Zeitungsmarketing

Methoden der Marktforschung

Spezielles Marketing

So macht verkaufen Spaß

Kundenbindung

Souverän pitchen

Basics Marketing-Management

Vertriebsstrategien erfolgreich umsetzen

Optimierungoptionen Bei Messen und Veranstaltungen

Effektive Website-Konzepte zur Kund*innengewinnung

Visuelle Kommunikation

Entscheidungsorientiertes Marketing-Management

Fragen, die zum Abschluss führen

Marketingentscheidungen

So startest du deinen erfolgreichen Podcast! (2/6)

Auf Messen und Ausstellungen Neukunden gewinnen

Kunden begeistern – nur wie?!

Nutzen-Argumentation in Präsentationen

Expert Talk: Der Kunde gehört in den Mittelpunkt

Grundlagen des Social-Media-Marketings

Marktstrategie und Unternehmens­beziehungen

Erfolgreiche Kund*innengewinnung

Authentizität in Social Media und Marketing

Erfolgreich als Key Account Manager*in

Employer Branding – starke Marke als Arbeitgebende

Power Statements – die perfekte Positionierung

The 90 Minute Marketing Plan

How to close the sale successfully

Reinforcing your Sales Case

Telephone Sales

Transformational Sales Prospecting Strategies

Telephone Selling with Integrity

The Means to the End

Mastering the Sales Interaction

Send Better Emails, Make More Money

How to Sell Virtually

10 Selling Habits To Change For Better Results

Online Marketing

How to successfully start your own podcast! (1/6)

Boost Your Profile In Print

Why the “Discovery Phase” is Key to Closing Sales

Influencer Marketing

The 5 Keys to Managing Sales Performance

Controlling the Sale

Ten Tips to Win Your Next Pitch

Understanding your Customers

Expert Talk: Effective Job Seeking

Ghosting in Work & Business and Long-Term Effects

Fundamentals of Data Visualization

The Power of Conjoint Analysis

E-Commerce and the Future of Business

How to Build a Lead Generation Engine

Unseen

How to Beat your Pitching Nerves

How to successfully start your own podcast! (3/6)

Expert Talk: Marketing Basics

The Secrets to Master a Customer-Centric Strategy

Negotiation Tactics for Optimal Purchasing Deals

Sales presentations that will win you the business

Expert Talk: Ace the Sale!

Mastering the Art of Face to Face Customer Service

Personal Branding is a Key Skill

Effortless Email Networking

Digital Marketing: What You’re Told & Sold

D and I Focus: Agility and Sales Organizations

How to Lead Your Sales Team

Expert Talk: 3 Questions Every Brand Must Answer

Thrive After Five & Master Off-Hours Work

Why a Mentor is Vital in Business

Re-engaging Prospects Through Email

Gaining an Unfair Advantage

How to Grow Your Virtual Network

Body Language in Sales

Expert Talk: Sell your Business with Storytelling

Digital Marketing Handbook (Vol 4)

How to speak up to create change with VP Wright

Promote Yourself

Power BI for Everyday Users

Expert Talk: Story Telling with Social Media

Public Relations in the XXI Century

How to Stand Out

Expert Talk: Pricing

Social Media for Lead Gen

Writing Non-Fiction Books

Resilience in Customer Service

Look Before you Leap

Simple Easy Elevator Pitch

Negotiation Skills

Social Media Success

Professionally Helping People to Buy from You II

An Introduction to Business Research Methods

Essentials of Marketing Research: Part I

Essentials of Marketing Research: Part II

Customer Care or Nightmare!

Negotiate at home and abroad

Summiting Sales

The Naked Buyer

Success in Selling: A Light-Hearted Guide, Part I

Customer Service Best Practices

Internet Marketing

Developing an Internet Marketing Strategy

Sales Planning

Marketing Communications

Using Social Media for Personal Gain

Sales Alchemy: Turn Cold Calls into GOLD Calls

The Four Faces of Marketing

How to Build a Subscription Movement

Strategy, Marketing Plans and Small Organisations

Besser verhandeln - Der Abschluss

Online Marketing für Einsteiger

Marketing-Strategie

Unausgesprochene Einwände erkennen

Communities auf Social Media pflegen

Hörbuch: Telefontraining

Praxiswissen Marketing

Sponsoring und Placement

Grundzüge des Dienstleistungsmarketings

Besser verhandeln - Ankern

Der Einstieg in die Verhandlung

Wie KI die Sehnsucht nach Authentizität verstärkt

Erfolgreich mit SPIN-Selling - Problemfragen

Entwicklung von Social-Media-Content

Erfolgreich mit SPIN-Selling - Situationsfragen

Führungskräfte sind Markenbotschafter*innen

Marketingtechniken für Entrepreneure

Strategische Werbeplanung und Absatzförderung

Kundengewinnungsprozesse im Web

Einwände? Na und!

Story und Dramaturgie in Präsentationen

Public Relations im Kontext von Social Media

Professionalisierung von Vertrieb und Verkauf

Schreiben fürs Web 2021

Der geplante Abbruch und Wiedereinstieg

Verhandlungssicher im Einkauf

Sind Marketing & Vertrieb dasselbe?

Marketing-Kommunikation

Expert Talk: Echte Kaltakquise Teil 1

Einführung in das Konsumentenverhalten

Elemente der Effektivpreisbildung im Marketing

Verkaufspsychologie für Vertrieb mit Herz und Hirn

Kurz und knackig dank AIDA: Der Elevator-Pitch

Zum Abschluss kommen

So startest du deinen erfolgreichen Podcast! (4/6)

In vier Schritten zu überzeugenden Website-Texten

Content Marketing: Further development areas

Being Genuine with Yourself and Customers

How to successfully start your own podcast! (6/6)

How to Use Social Media for Work Efficiency

Authenticity in Business

Going to the Sales Gym to Improve Your Performance

A Guide to Using Touchpoints in Marketing

Your Future Marketing

Introduction to the Service Supply Chain

Digital Marketing Handbook (Vol 5)

Expert Talk: Improving your Work Ethic

Digital Marketing Handbook (Vol 6)

Sales Confidence 101

3 Different Management Styles and When To Use Them

Expert Talk: Content Marketing and Authenticity

Creating and Selling the Customer Experience

I Am Not Your Sales GURU

Look at Being Different in Your Industry

Pitch to Win Buy-in for Your Projects and Ideas

Making Sales Performance Great

Expert Talk: Body Language

Consultative Selling Skills

How to Network Without Overstuffing Your Calendar

14 Reasons Why You Did Not Close the Sale

White paper: Learning Content Strategy

Marketing Channels for Your Campaign

Price: The Deadliest Sales Objection

Winning Pitches for Investors

Relationship Marketing in HR

Motivational Mindset

What’s Growth Hacking?

Preparation & Mindset

Personal Brand Messaging

Creating Engaging Virtual Events

Handling Objections

Being Innovative and Creative

Marketing & Sales Alignment

50 Ways to lead your sales team

Expert Talk: Customer Retention, #1 Growth Hack

Success in Selling: A Light-Hearted Guide, Part II

Understanding Buyers

Engage a Growing Network with “Friendly Follow Up”

Content Marketing: Implementation

Understanding Social Media

Pre-Call Planning Pharmaceutical Selling

The Bullwhip Effect in Supply Chain Management

Audiobook: 50 Ways To Lead Your Sales Team

Building a Professional Network Using LinkedIn

Discover your values, and others who share them

Your Customer Journey

Removing Limiting Beliefs to Excel in Sales

The Best Apps to Use to Sell Virtually

Sales for Engineering Companies

Vive la Difference

The Making of A DIGITAL BLITZ

Ethical storytelling with Cassandra Le

Rapport & Influence: Sales Secrets

Words that Sell

Why Many Sales Managers Fail

Controlling The Sale

Changing your Sales Mindset

Professionally Helping People to Buy from You III

In Focus: What Does Your Company Brand Stand For?

5 Techniques For Managing Sales People

Influencer Marketing Strategies

Questions that will win you the sale

How to Write a Marketing Plan

Expert Talk: The B2B Sales Blueprint

Seven Ways to Build Trust into The Sales Process

How To Meet Anyone By Hosting a Simple Podcast

Negotations: For Purchasing Department

Will AI Replace the Sales Rep

Professionally Helping People to Buy from You I

How to Use Video like a Leader

The Sales Cycle for Veterans and Novices

Audiobook: Preparing for Uniqueness

Booking Meetings over the Phone

Supercharge your Networking using LinkedIn

Expert Talk: Making Online Sales

Artificial Intelligence in Digital Marketing

Managing Negotiation

Marketing for the Non-Marketing Manager Part IV

Using Fast Thinking in Business

How to Manage Your Remote Sales Team

Knowing What to Ask For Effective Networking

Consumer Behaviors Affecting Business' Marketing

Mastering the Sales Cycle

Successful Selling in a Virtual World

Complex Negotiations

Micro Talk: Getting Back to B2C

Advanced Strategic Pricing

Facilitating Effective Sales Meetings

Effective Ways to Communicate With Customers

In Focus: Employer Branding at Albert Heijn

After the Sales Call

How to Sell When Times are Tough

8 Steps to Building Meaningful Connections

Thoughtful Persuasion

Procurement & Negotiation

Using Emotion in Sales

Neomarketing

Guiding Principles of Selling

Presentation Skills: Post-Presentation Tips

Naked Prospecting

Customer Care

Strategic Analysis of Supply Chain Design

First Steps in Selling

How to Handle Price Negotiation

Powerful Strategies for Sales Success