Marketing & Verkauf

Handbuch Marketing-Methodik – Band 2

Handbuch Marketing-Methodik – Band 1

Marketing für junge Unternehmen

Aufbau und Gestaltung eines Images

Verhandeln: Gemeinsam gute Ergebnisse erzielen

Die Zeit ist reif: Employer Branding 5.0

Menschlichkeit als Differenzierung im Marketing

Authentizität in den sozialen Medien

Kundenorientierte Kommunikation

Erfolg durch Marketing und PR-Strategien

Finden, Begeistern, Abschließen

Magisches Dreieck & Positionierung

Was kostet die Welt?: Kundennutzen quantifizieren

Employer Branding 5.0

WhatsApp entlang der Customer Journey

Der gute Ton am Telefon

Aufbau einer Arbeitgebenden-Marke auf Social Media

Mediaplanung und Online-Werbung

Elemente der Distributionsgestaltung im Marketing

Influencer Marketing Basics

Grundlagen des Community Managements

Bedeutung und Nutzen von Messen & Veranstaltungen

Mit System und Struktur zum Erfolg Teil I

Elemente der Produktpolitik im Marketing

Erfolgreich netzwerken

Sales & Marketing Alignment

Hörbuch: Empfehlungsmarketing

Der Umgang mit Angriffen in Verhandlungen

Being a Natural Born Seller

Commercial Awareness for Managers

The Business of Writing Blogs

Amazon Prime

Understanding Your Buyers

Virtual Engagement for Successful Sales

Productivity Hacks to Maximise Your Workday

Don't Say Yes to EVERYONE

How to Sell with a Genuine Human Approach

In Focus: Building a Brand with Content Marketing

How to Talk to Print Journalists

Six Ways for More Mindful Social Media Use

Mastering Sales Conversations

Managing Salespeople Made Easier with KPIs

Selling Demystified

Explaining Marketing to Grank, an Alien

The Pitch Canvas

Berliner Balanced Scorecard: Customer Perspective

A Human Centred Design Approach for Sales

The Science of Sales

Your Business Model

Sales Fails and How To Fix Them

Preparing for Cold Calls

Social Selling

100 Low-Cost Ways to Promote your Business

Why Payments are Critical to a Marketing Strategy

Mastering Sales Fears

Attaining Success with the New Customer

Going On a Sales Date To Win Over Customers

Networking with Purpose

Beautiful Blogs

Performance Improvement Plan

Effective Ways to Close Deals & Win More Business

Empathetic Artificial Intelligence

Digital Marketing Handbook (Vol 1)

Handling Objections at Each Stage of the Process

Digital Marketing Handbook (Vol 3)

How to Make Your Content Marketing Work

Preparing for the Sale

Expert Talk: Commercial Awareness

Effective Use of Metrics in Sales Management

Are You a Sales Manager or a Sales Leader

Matching Your Selling to Your Customers' Buying

Why Creative Expression is Worth Investing in?

How to Structure your Pitch

Transforming Your Underperforming Sales Team

Stacking the Sales Pipeline

In Focus: Lessons from the SAP Sales Academy

Handling Customer Objections

Effective Negotiation

How to Penetrate A Sales Market in 90 Days

The Foundations of a Personal Branding Strategy

Must-Have Content for Your Business Website

How to successfully start your own podcast! (5/6)

Craft Narratives That Sell

Cool It!

Consumer Psychology for the 21st Century

Pharmaceutical Selling

High-impact interpersonal skills

Managing Customer Experience in the Networked Age

How to sell your value and your price

Powerful Online Communication

Sales Effectiveness

Expert Talk: Product Marketing

What Do I Do With All This Data?

Digital Marketing Handbook (Vol 2)

Obtaining and Retaining Customers - Part I

Negotiating Sales

Expert Talk: E-Commerce Marketing

B2B Sales

Is The Customer Really Always Right?

Demystifying Marketing

Practical PR

Email Marketing

How to Reduce NO SHOWS from Virtual Sales Meetings

How to successfully start your own podcast! (2/6)

Why People Buy

Take a Deep Breath…We Got This

Marketing: Everything You Need to Know

Leadership: How to Network

Discover the Brand You Already Have

Market Research

Sales Presentation Techniques

How to Set Up an Office at Home

Keep Moving: Empathy and Growth Mindset

Internationales Marketing

Fokus D und I: Agilität und Vertriebsorganisation

Erfolgreich mit SPIN-Selling - Nutzenfragen

Die Telefonakquise

Communities auf Social Media pflegen

Distance Leadership im Vertrieb

Worauf es im Content Marketing ankommt

Distributions- und Verkaufspolitik im Marketing

Wettbewerbsvorteile im Finanzdienstleistungsmarkt

Besser verhandeln - Taktiken

So startest du deinen erfolgreichen Podcast! (3/6)

Grundlagen des Handelsmarketing

Besser verhandeln - Vorbereitung

Künstliche Intelligenz im Verkauf

Internationales Marketing

Besser verhandeln- Die Überwachung und Forderungen

Klassische Werbung

Bessere Zusammenarbeit durch Live-Visualisierung

Yes you can... erfolgreich verkaufen

Rollenverteilung im Verhandlungsteam

Social Media Essentials

Einführung in die Marktforschung

Emotionen im Verkauf

Fehler in Corporate Influencer-Programmen umgehen

Mithilfe der eigenen Stimme fesseln und überzeugen

Sales Leadership in internationalen Märkten

Innere Verkaufsblockaden erkennen und lösen

Besser verhandeln - Strategieauswahl und Ziele

Schritt für Schritt zur eigenen Pressemitteilung

Bestandskundenwerbung - Wann ist sie erlaubt?

Joker-Fragen – Gedanken einfach umdrehen

Hörbuch: Kundenorientierte Kommunikation

Motivating Salespeople To Their Success

Virtual Selling

Berliner Balanced Scorecard: Employee Perspective

Cognitive Selling

How to Conduct Great Virtual Sales Meetings

Using LinkedIn as a Business Tool

Media and Cultural Theory

Your Marketing Strategy

Marketing for the Non-Marketing Manager Part I

Your Marketing Tactics

Power Up Your Sales Culture In 30 Mins

E-Commerce and Maximizing Your Online Sales

Prospecting and Gaining Referrals

Expert Talk: Marketing Research and Analysis

Your Sales Strategy

Content Marketing

The Subscription Movement

Expert Talk: Customer Service & Retention

Virtual Sales Presentations

Channel Management

A to Z of How to Grow Your Small Business Online

The 5 Critical Sales Management Focus Areas

B2B Startup Marketing

The CARE Factor Fix™

Building a Professional LinkedIn Profile

Telesales

Be Your Customer’s Decision-Coach

Master your Sales Technique

The 3 Critical Discovery Questions

Increase Your Brand Visibility

Mastering Sales Principles

Making PPC Marketing Profitable

TAKE AIM at B2B Sales Success – Abridged

Marketing Automation Basic to Advanced Integration

Leadership: How to Negotiate

Making Customer Service Count

Email Marketing: Increase Visibility & Conversions

10 Ways To Boost Your Sales Confidence

Building a Professional Reputation Using LinkedIn

In Focus: the Future of Recruitment

Fighting The Scary Monsters of Sales Prospecting

Don’t be a Son of a PITCH

Virtual Selling: Making it Work for You!

Foundations of International Trade

Digital Marketing Without Cookies

Branding through Logos

Your Meaningful Work

Sales Success Blueprint

Content Marketing for Small Businesses

Dealing with Difficult Clients

Search Engine Advertising

Expert Talk: Commercial Storytelling

Using Net Promoter Scores for Events

Expert Talk: Attract Clients with Authenticity

Pitching - Frequently Asked Questions

Decoding Buyer Behavior

A guide to Content Marketing

Writing Skills and Sales Copywriting

How to Reach an Agreement

Expert Talk: Customer Service

Marketing for the Non-Marketing Manager Part III

Get your audience to read your posts TO THE END

Marketing for the Non-Marketing Manager Part II

B2B Selling Skills

B2B Digital Marketing

Finding Post-Covid Brand Trends

How to successfully start your own podcast! (4/6)

PASSTA: It's the New Take on SPIN Selling

Better Your Sales With This One Tip

How to Name Your Brand

12 Smart Practices to Improve Marketing and Sales

Working Capital and Strategic Debtor Management

Managerial Marketing in the Real World

Successful Prospecting in Sales

Working Capital and Debtor Management: Exercises

Fundamentals of communication, P.R. and leadership

Obtaining and Retaining Customers - Part II

Internet Marketing Strategies For Your Business

7 Behaviours of Highly Effective Sales Managers

Marketing Essentials for Small Business

How to Sell Virtually Part 1

How to Build Sales Confidence

Pitching Successfully to Customers

Strategic Marketing

Buyer behaviour

Marketing: Psychology Behind Profit

How to Build a Loyal Audience

How Salespeople Stay Productive Working from Home

Handling Objections in Sales

Effective Marketing

Web 2.0 and Social Media

Working with Uncertainty

Customer service

An Introduction to Sales

Machtaufbau in Verhandlungen

Werbung per Brief, Telefon, E-Mail – So geht’s

Einführung in das Marketingkonzept

Forderungen effektiv in Verhandlungen einbringen

Technischer Vertrieb

Grundlagen des technischen Vertriebs

Bekannt werden mit Online-PR

Verkaufsgespräche richtig führen

So startest du deinen erfolgreichen Podcast! (5/6)

Leads richtig qualifizieren

Kundenbeziehungs-(CRM) und Markenmanagement

Erfolgreich mit SPIN-Selling – Basics

Firmeninterner Podcast

Erfolgreich mit Online-Shops

Interne Podcast-Tipps

So startest du deinen erfolgreichen Podcast! (6/6)

Erfolgreich mit SPIN-Selling - Implikationsfragen

Wow-Marketing

Der Produktrelaunch für die Praxis

Elemente der Verkaufsgestaltung im Marketing

Worauf es im Content Marketing ankommt

Expert Talk: So gelingen Telefongespräche

Elemente der Programmpolitik im Marketing

Elemente der Listenpreisbildung im Marketing

Marketing-Instrumentarium

Employer Branding Konzept

Expert Talk: Marketing-Sprech ist allgegenwärtig

Controlling klassischer Werbung

Basics der Markt- und Absatzforschung

Hörbuch: Verhandeln

XING in den Augen der Fachwelt

Grundlagen des Produkt- und Preismarketings

So startest du deinen erfolgreichen Podcast! (1/6)

Micro Talk: Es ist alles da

Erfolgsfaktoren des Content Marketings

Der Kommunikations-Spezialist als Coach

Marketing Automation & Integration

Introduction to E-Commerce

Creativity, Brand Narrative & the Power of Story

Your PR Strategy

How to Use AI for Peak Sales Performance

Software as a Service (SaaS)

How to Develop Your Sales team

Storytelling in Business

How to Make Marketing Fun

On-Page SEO that You Can Do Yourself

How to Maximise Your Juiciest Content

Managing Difficult Customers

Succeeding in Sales

Creating and Maintaining Sales Excellence

How To Get Out Of A Sales Slump

Expert Talk: Weight Watcher's Rebrand to WW

Grow Your Customers with Cross-Selling Techniques

Prospecting and Following up

Making Sure You Use Negativity Positively to Grow

The first 5 minutes of a sales call – what to do

Pitch like a Pro

Managing Your Personal Brand Presence

Setting and Selling Price

Strong Sales Presentations

In Focus: Strategic Target Setting

Manage Your Pipeline To Manage Success

Affiliate Marketing

Getting Past Gatekeepers

Your MarTech Stack

Getting Started with Podcasting for Business

Personal Branding

Expert Talk: The role of Sensing over Thinking

Making a Mark in the Media

How to Turn Customers into Fans

Content Creation: Fast & Easy Is A Slippery Slope

Removing the Competition

Your Brand, Your Treasure

B2C Ecommerce

Customer Service Imperatives

Mini-Goals In Sales: Steps To Success

Keep Moving: Crisis Marketing

Effective Sales Meetings

Mastering the Sales Mindset

Lead Generation - A Primer

Death and Rebirth of Customer Centric Marketing

Overcome Objections & Close the Sale

Internal Marketing

Building Your Confidence in Sales

In Focus: Power of Improvisation in Business

Managing Difficult Salespeople

What is a Pitch

How to Build Your Personal Brand

Expert Talk: How to Implement Agile

Sell Through Storytelling

Maximize Your Sales Success

Market Research – Glass Half-full or Half-empty?

Employee Empowerment is doomed, unless…

Your Marketing Mindset

Introduction to Naming a New Brand

How to make your profile WORTH staying on

How to plan and prepare for sales success

Brand Development and Storytelling

Network Above Your League with Podcasting

Rethinking Your Sales Force Org Structure

Boost your Sales Conversion

The Experts Teach: Customer Care

Business Blogs

Influencing and Persuasion skills

Virtual Selling Success

Closing the Sale

Sales by Numbers

Customer Service

Find Great Business Marketing Software Every Time

Verbal Acuity: Communication Impact on Career

Working from Home as a Recruitment Consultant

Essentials of Marketing Research

Essentials of Marketing Research: Exercises

Basic Selling Skills

Content Marketing

Strategic Debtor Management and Terms of Sale

Consumer Behaviour and PR

So macht verkaufen Spaß

Marketingentscheidungen

Kundenbindung

Kompaktformat im Zeitungsmarketing

Employer Branding – starke Marke als Arbeitgebende

Fragen, die zum Abschluss führen

Methoden der Marktforschung

Entscheidungsorientiertes Marketing-Management

Spezielles Marketing

Basics Marketing-Management

Souverän pitchen

Visuelle Kommunikation

Expert Talk: Der Kunde gehört in den Mittelpunkt

Auf Messen und Ausstellungen Neukunden gewinnen

Kunden begeistern – nur wie?!

Power Statements – die perfekte Positionierung

Authentizität in Social Media und Marketing

Marktstrategie und Unternehmens­beziehungen

Optimierungoptionen Bei Messen und Veranstaltungen

Vertriebsstrategien erfolgreich umsetzen

Erfolgreich als Key Account Manager*in

Erfolgreiche Kund*innengewinnung

Nutzen-Argumentation in Präsentationen

So startest du deinen erfolgreichen Podcast! (2/6)

Grundlagen des Social-Media-Marketings

Effektive Website-Konzepte zur Kund*innengewinnung

Negotiate at home and abroad

The Means to the End

Expert Talk: 3 Questions Every Brand Must Answer

How to Lead Your Sales Team

How to Sell Virtually

Fundamentals of Data Visualization

The 90 Minute Marketing Plan

10 Selling Habits To Change For Better Results

Social Media for Lead Gen

How to Grow Your Virtual Network

The Secrets to Master a Customer-Centric Strategy

Re-engaging Prospects Through Email

Why a Mentor is Vital in Business

The Power of Conjoint Analysis

How to Beat your Pitching Nerves

Ten Tips to Win Your Next Pitch

The 5 Keys to Managing Sales Performance

How to Stand Out

How to Build a Lead Generation Engine

Expert Talk: Ace the Sale!

Body Language in Sales

Negotiation Skills

Look Before you Leap

Essentials of Marketing Research: Part II

Expert Talk: Effective Job Seeking

Online Marketing

Social Media Success

Digital Marketing Handbook (Vol 4)

Ghosting in Work & Business and Long-Term Effects

D and I Focus: Agility and Sales Organizations

Public Relations in the XXI Century

Telephone Selling with Integrity

Gaining an Unfair Advantage

Reinforcing your Sales Case

Essentials of Marketing Research: Part I

Telephone Sales

Send Better Emails, Make More Money

Sales presentations that will win you the business

Mastering the Art of Face to Face Customer Service

How to successfully start your own podcast! (3/6)

Understanding your Customers

Expert Talk: Sell your Business with Storytelling

Mastering the Sales Interaction

Expert Talk: Pricing

Boost Your Profile In Print

Influencer Marketing

Resilience in Customer Service

Expert Talk: Story Telling with Social Media

Controlling the Sale

How to close the sale successfully

Thrive After Five & Master Off-Hours Work

E-Commerce and the Future of Business

Digital Marketing: What You’re Told & Sold

Promote Yourself

Simple Easy Elevator Pitch

Writing Non-Fiction Books

How to speak up to create change with VP Wright

Expert Talk: Marketing Basics

Power BI for Everyday Users

Why the “Discovery Phase” is Key to Closing Sales

Negotiation Tactics for Optimal Purchasing Deals

Transformational Sales Prospecting Strategies

Personal Branding is a Key Skill

Effortless Email Networking

How to successfully start your own podcast! (1/6)

Professionally Helping People to Buy from You II

Customer Service Best Practices

Strategy, Marketing Plans and Small Organisations

Sales Alchemy: Turn Cold Calls into GOLD Calls

Internet Marketing

Developing an Internet Marketing Strategy

Customer Care or Nightmare!

Using Social Media for Personal Gain

Sales Planning

How to Build a Subscription Movement

The Four Faces of Marketing

Summiting Sales

An Introduction to Business Research Methods

Success in Selling: A Light-Hearted Guide, Part I

Marketing Communications

The Naked Buyer

Praxiswissen Marketing

Grundzüge des Dienstleistungsmarketings

Public Relations im Kontext von Social Media

Erfolgreich mit SPIN-Selling - Situationsfragen

Marketingtechniken für Entrepreneure

Online Marketing für Einsteiger

Besser verhandeln - Der Abschluss

Marketing-Kommunikation

Schreiben fürs Web 2021

Sponsoring und Placement

Strategische Werbeplanung und Absatzförderung

Einwände? Na und!

Führungskräfte sind Markenbotschafter*innen

Professionalisierung von Vertrieb und Verkauf

Kundengewinnungsprozesse im Web

Sind Marketing & Vertrieb dasselbe?

In vier Schritten zu überzeugenden Website-Texten

Kurz und knackig dank AIDA: Der Elevator-Pitch

Wie KI die Sehnsucht nach Authentizität verstärkt

Elemente der Effektivpreisbildung im Marketing

Entwicklung von Social-Media-Content

Hörbuch: Telefontraining

Der geplante Abbruch und Wiedereinstieg

Zum Abschluss kommen

Communities auf Social Media pflegen

Besser verhandeln - Ankern

Verkaufspsychologie für Vertrieb mit Herz und Hirn

Einführung in das Konsumentenverhalten

Der Einstieg in die Verhandlung

Erfolgreich mit SPIN-Selling - Problemfragen

Story und Dramaturgie in Präsentationen

Verhandlungssicher im Einkauf

Expert Talk: Echte Kaltakquise Teil 1

So startest du deinen erfolgreichen Podcast! (4/6)

Marketing-Strategie

Unausgesprochene Einwände erkennen

Audiobook: 50 Ways To Lead Your Sales Team

Ethical storytelling with Cassandra Le

Being Innovative and Creative

How to Network Without Overstuffing Your Calendar

A Guide to Using Touchpoints in Marketing

Rapport & Influence: Sales Secrets

Words that Sell

Introduction to the Service Supply Chain

Marketing & Sales Alignment

Making Sales Performance Great

Professionally Helping People to Buy from You I

The Making of A DIGITAL BLITZ

Content Marketing: Further development areas

Digital Marketing Handbook (Vol 6)

Digital Marketing Handbook (Vol 5)

Artificial Intelligence in Digital Marketing

Procurement & Negotiation

Expert Talk: Body Language

Professionally Helping People to Buy from You III

8 Steps to Building Meaningful Connections

14 Reasons Why You Did Not Close the Sale

Consultative Selling Skills

Successful Selling in a Virtual World

Expert Talk: Customer Retention, #1 Growth Hack

Why Many Sales Managers Fail

Authenticity in Business

Pre-Call Planning Pharmaceutical Selling

Controlling The Sale

Using Emotion in Sales

How To Meet Anyone By Hosting a Simple Podcast

White paper: Learning Content Strategy

Marketing for the Non-Marketing Manager Part IV

Thoughtful Persuasion

Expert Talk: Improving your Work Ethic

What’s Growth Hacking?

Advanced Strategic Pricing

Price: The Deadliest Sales Objection

Influencer Marketing Strategies

Questions that will win you the sale

Your Future Marketing

5 Techniques For Managing Sales People

Preparation & Mindset

Complex Negotiations

Removing Limiting Beliefs to Excel in Sales

Handling Objections

Knowing What to Ask For Effective Networking

Creating Engaging Virtual Events

Neomarketing

Expert Talk: Making Online Sales

Being Genuine with Yourself and Customers

Guiding Principles of Selling

In Focus: What Does Your Company Brand Stand For?

Winning Pitches for Investors

Will AI Replace the Sales Rep

Building a Professional Network Using LinkedIn

The Best Apps to Use to Sell Virtually

Vive la Difference

Changing your Sales Mindset

Effective Ways to Communicate With Customers

The Bullwhip Effect in Supply Chain Management

Discover your values, and others who share them

Mastering the Sales Cycle

How to successfully start your own podcast! (6/6)

How to Manage Your Remote Sales Team

Sales for Engineering Companies

Sales Confidence 101

I Am Not Your Sales GURU

Supercharge your Networking using LinkedIn

Seven Ways to Build Trust into The Sales Process

How to Write a Marketing Plan

Understanding Buyers

Engage a Growing Network with “Friendly Follow Up”

3 Different Management Styles and When To Use Them

Consumer Behaviors Affecting Business' Marketing

Relationship Marketing in HR

How to Use Social Media for Work Efficiency

After the Sales Call

How to Sell When Times are Tough

Audiobook: Preparing for Uniqueness

Marketing Channels for Your Campaign

Motivational Mindset

Look at Being Different in Your Industry

How to Use Video like a Leader

Micro Talk: Getting Back to B2C

Personal Brand Messaging

Using Fast Thinking in Business

Booking Meetings over the Phone

Going to the Sales Gym to Improve Your Performance

Managing Negotiation

Pitch to Win Buy-in for Your Projects and Ideas

Expert Talk: Content Marketing and Authenticity

Creating and Selling the Customer Experience

In Focus: Employer Branding at Albert Heijn

Your Customer Journey

Facilitating Effective Sales Meetings

Expert Talk: The B2B Sales Blueprint

Negotations: For Purchasing Department

Strategic Analysis of Supply Chain Design

Content Marketing: Implementation

Success in Selling: A Light-Hearted Guide, Part II

The Sales Cycle for Veterans and Novices

Customer Care

Naked Prospecting

Understanding Social Media

50 Ways to lead your sales team

How to Handle Price Negotiation

Powerful Strategies for Sales Success

First Steps in Selling