Marketing & Verkauf

Verhandeln: Gemeinsam gute Ergebnisse erzielen

Mediaplanung und Online-Werbung

Elemente der Distributionsgestaltung im Marketing

Employer Branding 5.0

Der gute Ton am Telefon

Was kostet die Welt?: Kundennutzen quantifizieren

Hörbuch: Empfehlungsmarketing

Handbuch Marketing-Methodik – Band 2

Die Zeit ist reif: Employer Branding 5.0

Finden, Begeistern, Abschließen

Handbuch Marketing-Methodik – Band 1

Elemente der Produktpolitik im Marketing

Bedeutung und Nutzen von Messen & Veranstaltungen

Marketing für junge Unternehmen

Sales & Marketing Alignment

Aufbau und Gestaltung eines Images

Mit System und Struktur zum Erfolg Teil I

Kundenorientierte Kommunikation

Expert Talk: Being a Natural Born Seller

In Focus: Lessons from the SAP Sales Academy

What Do I Do With All This Data?

Emotional Intelligence. Seriously?

Take a Deep Breath…We Got This

How to successfully start your own podcast! (2/6)

Your Business Model

Amazon Prime

Performance Improvement Plan

Selling Demystified

Beautiful Blogs

Why Creative Expression is Worth Investing in?

Explaining Marketing to Grank, an Alien

The Foundations of a Personal Branding Strategy

Attaining Success with the New Customer

In Focus: Building a Brand with Content Marketing

Demystifying Marketing

Expert Talk: E-Commerce Marketing

Mastering Sales Conversations

Digital Marketing Handbook (Vol 1)

Preparing for Cold Calls

Leadership: How to Network

The Business of Writing Blogs

Are You a Sales Manager or a Sales Leader

Six Ways for More Mindful Social Media Use

Transforming Your Underperforming Sales Team

100 Low-Cost Ways to Promote your Business

Effective Use of Metrics in Sales Management

Preparing for the Sale

Digital Marketing Handbook (Vol 2)

Sales Effectiveness

How to successfully start your own podcast! (5/6)

Must-Have Content for Your Business Website

Discover the Brand You Already Have

Handling Customer Objections

Sales Fails and How To Fix Them

How to Talk to Print Journalists

How to Make Your Content Marketing Work

Why Payments are Critical to a Marketing Strategy

Expert Talk: The Pitch Canvas

Market Research

Digital Marketing Handbook (Vol 3)

The Science of Sales

Networking with Purpose

Virtual Engagement for Successful Sales

Social Selling

Mastering Sales Fears

Expert Talk: B2B Sales

Why People Buy

Expert Talk: Commercial Awareness

How to Penetrate A Sales Market in 90 Days

Effective Negotiation

Understanding Your Buyers

Expert Talk: Product Marketing

Expert Talk: Stacking the Sales Pipeline

Handling Objections at Each Stage of the Process

Don't Say Yes to EVERYONE

Commercial Awareness for Managers

Expert Talk: How to Structure your Pitch

How to Reduce NO SHOWS from Virtual Sales Meetings

A Human Centred Design Approach for Sales

Berliner Balanced Scorecard: Customer Perspective

Pharmaceutical Selling

High-impact interpersonal skills

Consumer Psychology for the 21st Century

Obtaining and Retaining Customers - Part I

Powerful Online Communication

Managing Customer Experience in the Networked Age

How to sell your value and your price

Negotiating Sales

Practical PR

Email Marketing

Sales Presentation Techniques

Cool It!

How to Set Up an Office at Home

Keep Moving: Empathy and Growth Mindset

Worauf es im Content Marketing ankommt

So startest du deinen erfolgreichen Podcast! (3/6)

Sales Leadership in internationalen Märkten

Die Telefonakquise

Schritt für Schritt zur eigenen Pressemitteilung

Erfolgreich mit SPIN-SELLING - Nutzenfragen

Internationales Marketing

Bessere Zusammenarbeit durch Live-Visualisierung

Distance Leadership im Vertrieb

Yes you can... erfolgreich verkaufen

Wettbewerbsvorteile im Finanzdienstleistungsmarkt

Klassische Werbung

Distributions- und Verkaufspolitik im Marketing

Internationales Marketing

Grundlagen des Handelsmarketing

Hörbuch: Kundenorientierte Kommunikation

Einführung in die Marktforschung

Bestandskundenwerbung - Wann ist sie erlaubt?

Joker-Fragen – Gedanken einfach umdrehen

TAKE AIM at B2B Sales Success – Abridged

Using LinkedIn as a Business Tool

How to Name Your Brand

Virtual Selling: Making it Work for You!

Get your audience to read your posts TO THE END

Your Marketing Strategy

Your Meaningful Work

B2B Startup Marketing

Finding Post-Covid Brand Trends

Your Marketing Tactics

Marketing: Psychology Behind Profit

Marketing for the Non-Marketing Manager Part I

Increase Your Brand Visibility

E-Commerce and Maximizing Your Online Sales

Dealing with Difficult Clients

Expert Talk: Writing Skills and Sales Copywriting

Digital Marketing Without Cookies

Expert Talk: Customer Service & Retention

Don’t be a Son of a PITCH

Your Sales Strategy

Expert Talk: Pitching Successfully to Customers

Berliner Balanced Scorecard: Employee Perspective

How to Build Sales Confidence

Virtual Sales Presentations

Marketing Essentials for Small Business

How to successfully start your own podcast! (4/6)

B2B Digital Marketing

PASSTA: It's the New Take on SPIN Selling

Expert Talk: Using Net Promoter Scores for Events

In Focus: the Future of Recruitment

Making Customer Service Count

Making PPC Marketing Profitable

Building a Professional LinkedIn Profile

Expert Talk: Commercial Storytelling

Foundations of International Trade

Be Your Customer’s Decision-Coach

Marketing for the Non-Marketing Manager Part III

Building a Professional Reputation Using LinkedIn

Leadership: How to Negotiate

A guide to Content Marketing

Expert Talk: Pitching - Frequently Asked Questions

Search Engine Advertising

Channel Management

A to Z of How to Grow Your Small Business Online

7 Behaviours of Highly Effective Sales Managers

Content Marketing for Small Businesses

Telesales

Expert Talk: Attract Clients with Authenticity

Better Your Sales With This One Tip

B2B Selling Skills

Customer service

Expert Talk: Customer Service

Expert Talk: Master your Sales Technique

The CARE Factor Fix™

Sales Success Blueprint

The Subscription Movement

Marketing for the Non-Marketing Manager Part II

Media and Cultural Theory

Branding through Logos

Cognitive Selling

How to Sell Virtually Part 1

How Salespeople Stay Productive Working from Home

How to Conduct Great Virtual Sales Meetings

Prospecting and Gaining Referrals

Mastering Sales Principles

How to Build a Loyal Audience

Decoding Buyer Behavior

Email Marketing: Increase Visibility & Conversions

How to Reach an Agreement

Expert Talk: Marketing Research and Analysis

Marketing Automation Basic to Advanced Integration

Expert Talk: Content Marketing

Buyer behaviour

Handling Objections in Sales

Web 2.0 and Social Media

Effective Marketing

Internet Marketing Strategies For Your Business

Obtaining and Retaining Customers - Part II

Fundamentals of communication, P.R. and leadership

Working Capital and Debtor Management: Exercises

12 Smart Practices to Improve Marketing and Sales

Working with Uncertainty

Managerial Marketing in the Real World

Strategic Marketing

Successful Prospecting in Sales

Working Capital and Strategic Debtor Management

An Introduction to Sales

Kundenbeziehungs-(CRM) und Markenmanagement

Einführung in das Marketingkonzept

So startest du deinen erfolgreichen Podcast! (5/6)

Elemente der Listenpreisbildung im Marketing

Grundlagen des Produkt- und Preismarketings

Grundlagen des technischen Vertriebs

Elemente der Verkaufsgestaltung im Marketing

Der Kommunikations-Spezialist als Coach

Expert Talk: Marketing-Sprech ist allgegenwärtig

Wow-Marketing

Werbung per Brief, Telefon, E-Mail – So geht’s

Leads richtig qualifizieren

Erfolgreich mit SPIN-SELLING - Implikationsfragen

Bekannt werden mit Online-PR

Employer Branding Konzept

Micro Talk: Es ist alles da

Hörbuch: Verhandeln

So startest du deinen erfolgreichen Podcast! (6/6)

Erfolgreich mit Online-Shops

Erfolgsfaktoren des Content Marketings

Worauf es im Content Marketing ankommt

Controlling klassischer Werbung

Basics der Markt- und Absatzforschung

XING in den Augen der Fachwelt

So startest du deinen erfolgreichen Podcast! (1/6)

Firmeninterner Podcast

Marketing-Instrumentarium

Interne Podcast-Tipps

Der Produktrelaunch für die Praxis

Technischer Vertrieb

Erfolgreich mit SPIN-Selling – Basics

Expert Talk: So gelingen Telefongespräche

Elemente der Programmpolitik im Marketing

B2C Ecommerce

Making Sure You Use Negativity Positively to Grow

Software as a Service (SaaS)

On-Page SEO that You Can Do Yourself

Creating and Maintaining Sales Excellence

Overcome Objections & Close the Sale

In Focus: Power of Improvisation in Business

Marketing Automation & Integration

Keep Moving: Crisis Marketing

Verbal Acuity: Communication Impact on Career

Creativity, Brand Narrative & the Power of Story

How to Turn Customers into Fans

Building Your Confidence in Sales

Setting and Selling Price

Succeeding in Sales

Getting Started with Podcasting for Business

Market Research – Glass Half-full or Half-empty?

How to Make Marketing Fun

Expert Talk: Introduction to Naming a New Brand

Your PR Strategy

Making a Mark in the Media

Introduction to E-Commerce

Lead Generation - A Primer

Death and Rebirth of Customer Centric Marketing

Your Marketing Mindset

How to Maximise Your Juiciest Content

Storytelling in Business

How to make your profile WORTH staying on

Employee Empowerment is doomed, unless…

How to Build Your Personal Brand

Strong Sales Presentations

Maximize Your Sales Success

Network Above Your League with Podcasting

The first 5 minutes of a sales call – what to do

How to Use AI for Peak Sales Performance

Your MarTech Stack

Expert Talk: Brand Development and Storytelling

Find Great Business Marketing Software Every Time

Expert Talk: Weight Watcher's Rebrand to WW

Virtual Selling Success

Rethinking Your Sales Force Org Structure

Getting Past Gatekeepers

Affiliate Marketing

Removing the Competition

Customer Service Imperatives

In Focus: Strategic Target Setting

Customer Service

Influencing and Persuasion skills

Closing the Sale

Content Marketing

Business Blogs

How to plan and prepare for sales success

Managing Your Personal Brand Presence

Your Brand, Your Treasure

Expert Talk: How to Implement Agile

Effective Sales Meetings

Content Creation: Fast & Easy Is A Slippery Slope

Prospecting and Following up

Mastering the Sales Mindset

Expert Talk: What is a Pitch

Expert Talk: The role of Sensing over Thinking

Pitch like a Pro

Working from Home as a Recruitment Consultant

Basic Selling Skills

Internal Marketing

Essentials of Marketing Research

Essentials of Marketing Research: Exercises

The Experts Teach: Customer Care

Strategic Debtor Management and Terms of Sale

Consumer Behaviour and PR

Basics Marketing-Management

Spezielles Marketing

Marketingentscheidungen

Auf Messen und Ausstellungen Neukunden gewinnen

So startest du deinen erfolgreichen Podcast! (2/6)

Visuelle Kommunikation

Expert Talk: Der Kunde gehört in den Mittelpunkt

So macht verkaufen Spaß

Kompaktformat im Zeitungsmarketing

Marktstrategie und Unternehmens­beziehungen

Entscheidungsorientiertes Marketing-Management

Power Statements – die perfekte Positionierung

Methoden der Marktforschung

Optimierungoptionen Bei Messen und Veranstaltungen

Kundenbindung

Social Media Success

How to Lead Your Sales Team

The Power of Conjoint Analysis

E-Commerce and the Future of Business

Social Media for Lead Gen

Professionally Helping People to Buy from You II

Simple Easy Elevator Pitch

Look Before you Leap

How to successfully start your own podcast! (3/6)

How to Sell Virtually

Digital Marketing: What You’re Told & Sold

Digital Marketing Handbook (Vol 4)

Expert Talk: Effective Job Seeking

Expert Talk: Pricing

Mastering the Art of Face to Face Customer Service

How to Build a Lead Generation Engine

Negotiation Skills

Expert Talk: Marketing Basics

Gaining an Unfair Advantage

Mastering the Sales Interaction

Personal Branding is a Key Skill

Expert Talk: Telephone Sales

Power BI for Everyday Users

Sales presentations that will win you the business

Public Relations in the XXI Century

Reinforcing your Sales Case

Expert Talk: Sell your Business with Storytelling

Promote Yourself

Why the “Discovery Phase” is Key to Closing Sales

Expert Talk: 3 Questions Every Brand Must Answer

Ghosting in Work & Business and Effects Long-Term!

Send Better Emails, Make More Money

Expert Talk: Story Telling with Social Media

Transformational Sales Prospecting Strategies

The Secrets to Master a Customer-Centric Strategy

How to Stand Out

Expert Talk: Influencer Marketing

Negotiate at home and abroad

Essentials of Marketing Research: Part II

Re-engaging Prospects Through Email

Expert Talk: How to Beat your Pitching Nerves

Effortless Email Networking

Expert Talk: Ace the Sale!

Why a Mentor is Vital in Business

Online Marketing

Success in Selling: A Light-Hearted Guide, Part I

The Naked Buyer

Marketing Communications

How to Grow Your Virtual Network

Writing Non-Fiction Books

Understanding your Customers

Essentials of Marketing Research: Part I

The Means to the End

Boost Your Profile In Print

Telephone Selling with Integrity

How to successfully start your own podcast! (1/6)

An Introduction to Business Research Methods

Sales Alchemy: Turn Cold Calls into GOLD Calls

Using Social Media for Personal Gain

Resilience in Customer Service

The Business of Life

How to close the sale successfully

The Four Faces of Marketing

How to Build a Subscription Movement

Summiting Sales

Internet Marketing

Developing an Internet Marketing Strategy

Sales Planning

Customer Service Best Practices

Customer Care or Nightmare!

Strategy, Marketing Plans and Small Organisations

Marketing-Kommunikation

Strategische Werbeplanung und Absatzförderung

Einführung in das Konsumentenverhalten

Sind Marketing & Vertrieb dasselbe?

Elemente der Effektivpreisbildung im Marketing

Grundzüge des Dienstleistungsmarketings

Kurz und knackig dank AIDA: Der Elevator-Pitch

Zum Abschluss kommen

Verkaufspsychologie für Vertrieb mit Herz und Hirn

Online Marketing für Einsteiger

Sponsoring und Placement

Schreiben fürs Web 2021

Public Relations im Kontext von Social Media

Professionalisierung von Vertrieb und Verkauf

Erfolgreich mit SPIN-SELLING - Situationsfragen

Praxiswissen Marketing

Erfolgreich mit SPIN-SELLING - Problemfragen

So startest du deinen erfolgreichen Podcast! (4/6)

Expert Talk: Kundengewinnungsprozesse im Web

Führungskräfte sind Markenbotschafter*innen

Hörbuch: Telefontraining

Expert Talk: Echte Kaltakquise Teil 1

Marketingtechniken für Entrepreneure

Verhandlungssicher im Einkauf

Marketing & Sales Alignment

How To Meet Anyone By Hosting a Simple Podcast

Expert Talk: Winning Pitches for Investors

The Best Apps to Use to Sell Virtually

Successful Selling in a Virtual World

14 Reasons Why You Did Not Close the Sale

Words that Sell

Thoughtful Persuasion

How to Use Video like a Leader

Making Sales Performance Great

Content Marketing: Further development areas

Expert Talk: Complex Negotiations

Mastering the Sales Cycle

I Am Not Your Sales GURU

Building a Professional Network Using LinkedIn

Engage a Growing Network with “Friendly Follow Up”

Digital Marketing Handbook (Vol 5)

After the Sales Call

Audiobook: 50 Ways To Lead Your Sales Team

Creating Engaging Virtual Events

Authenticity in Business

Guiding Principles of Selling

Relationship Marketing in HR

In Focus: What Does Your Company Brand Stand For?

How to successfully start your own podcast! (6/6)

Your Customer Journey

Consultative Selling Skills

How to Use Social Media for Work Efficiency

How to Write a Marketing Plan

Neomarketing

Advanced Strategic Pricing

Pre-Call Planning Pharmaceutical Selling

Marketing Channels for Your Campaign

Micro Talk: Getting Back to B2C

What’s Growth Hacking?

Using Emotion in Sales

Influencer Marketing Strategies

Knowing What to Ask For Effective Networking

Customer Care

Success in Selling: A Light-Hearted Guide, Part II

Content Marketing: Implementation

Vive la Difference

Personal Brand Messaging

Using Fast Thinking in Business

Artificial Intelligence in Digital Marketing

White paper: Learning Content Strategy

Expert Talk: Improving your Work Ethic

Booking Meetings over the Phone

Introduction to the Service Supply Chain

Being Innovative and Creative

In Focus: Employer Branding at Albert Heijn

The Making of A DIGITAL BLITZ

Handling Objections

Expert Talk: Making Online Sales

Audiobook: Preparing for Uniqueness

Seven Ways to Build Trust into The Sales Process

Facilitating Effective Sales Meetings

Professionally Helping People to Buy from You I

Sales for Engineering Companies

Look at Being Different in Your Industry

Controlling The Sale

Motivational Mindset

Consumer Behaviors Affecting Business' Marketing

Changing your Sales Mindset

How to Manage Your Remote Sales Team

8 Steps to Building Meaningful Connections

Rapport & Influence: Sales Secrets

Expert Talk: The B2B Sales Blueprint

Professionally Helping People to Buy from You III

Digital Marketing Handbook (Vol 6)

Expert Talk: Customer Retention, #1 Growth Hack

The Bullwhip Effect in Supply Chain Management

Discover your values, and others who share them

Marketing for the Non-Marketing Manager Part IV

Understanding Buyers

Supercharge your Networking using LinkedIn

Preparation & Mindset

How to Sell When Times are Tough

Questions that will win you the sale

Expert Talk: Content Marketing and Authenticity

Will AI Replace the Sales Rep

3 Different Management Styles and When To Use Them

Why Many Sales Managers Fail

Expert Talk: Confidence Influence and Presence

Expert Talk: Body Language

Managing Negotiation

How to Network Without Overstuffing Your Calendar

Understanding Social Media

The Sales Cycle for Veterans and Novices

Strategic Analysis of Supply Chain Design

Naked Prospecting

Powerful Strategies for Sales Success

50 Ways to lead your sales team

How to Handle Price Negotiation

First Steps in Selling

Procurement & Negotiation