Einloggen

Willkommen bei Bookboon

Um unsere Dienste anbieten zu können, sind wir auf eine Reihe essentieller Cookies angewiesen.

Details zu Cookies ansehen
Kategorien Über uns

Marketing & Verkauf

Marketing
Verkauf
Kundenservice
Content-Marketing
Kundenorientierte Kommunikation
Micro Talk: Es ist alles da
Mediaplanung und Online-Werbung
Mithilfe der eigenen Stimme fesseln und überzeugen
Hörbuch: Kundenorientierte Kommunikation
Der Kommunikations-Spezialist als Coach
Hörbuch: Telefontraining
Limbisches Marketing
Worauf es im Content Marketing ankommt
Unausgesprochene Einwände erkennen
Hörbuch: Empfehlungsmarketing
Verhandlungssicher im Einkauf
Hörbuch: Verhandeln
Verhandeln: Gemeinsam gute Ergebnisse erzielen
Praxiswissen Marketing
Strategische Werbeplanung und Absatzförderung
Power Statements – die perfekte Positionierung
Marketing-Kommunikation
Mit System und Struktur zum Erfolg Teil I
Yes you can... erfolgreich verkaufen
Besser verhandeln - Taktiken
Sind Marketing & Vertrieb dasselbe?
Besser verhandeln - Strategieauswahl und Ziele
Der Umgang mit Angriffen in Verhandlungen
Bekannt werden mit Online-PR
Rollenverteilung im Verhandlungsteam
So startest du deinen erfolgreichen Podcast! (4/6)
Wow-Marketing
Expert Talk: So gelingen Telefongespräche
Verkaufspsychologie für Vertrieb mit Herz und Hirn
Professionalisierung von Vertrieb und Verkauf
Public Relations im Kontext von Social Media
XING in den Augen der Fachwelt
Schritt für Schritt zur eigenen Pressemitteilung
Employer Branding 5.0
Joker-Fragen – Gedanken einfach umdrehen
Besser verhandeln- Die Überwachung und Forderungen
Erfolgreich netzwerken
Wie KI die Sehnsucht nach Authentizität verstärkt
Methoden der Marktforschung
Besser verhandeln - Ankern
Online Marketing für Einsteiger
Kundenbeziehungs-(CRM) und Markenmanagement
Besser verhandeln - Vorbereitung
Besser verhandeln - Der Abschluss
Der gute Ton am Telefon
Interne Podcast-Tipps
Firmeninterner Podcast
Visuelle Kommunikation
Marketing-Strategie
Vertriebsstrategien erfolgreich umsetzen
Kurz und knackig dank AIDA: Der Elevator-Pitch
Machtaufbau in Verhandlungen
Authentizität in den sozialen Medien
Der Einstieg in die Verhandlung
Innere Verkaufsblockaden erkennen und lösen
Expert Talk: Der Kunde gehört in den Mittelpunkt
Magisches Dreieck & Positionierung
Einführung in das Konsumentenverhalten
Die Telefonakquise
Führungskräfte sind Markenbotschafter*innen
Die Zeit ist reif: Employer Branding 5.0
Zum Abschluss kommen
Forderungen effektiv in Verhandlungen einbringen
Erfolgreich als Key Account Manager*in
So startest du deinen erfolgreichen Podcast! (3/6)
So startest du deinen erfolgreichen Podcast! (5/6)
Emotionen im Verkauf
Leads richtig qualifizieren
So startest du deinen erfolgreichen Podcast! (2/6)
So startest du deinen erfolgreichen Podcast! (6/6)
Bessere Zusammenarbeit durch Live-Visualisierung
Einwände? Na und!
Expert Talk: Echte Kaltakquise Teil 1
So startest du deinen erfolgreichen Podcast! (1/6)
Menschlichkeit als Differenzierung im Marketing
Marktstrategie und Unternehmens­beziehungen
Employer Branding – starke Marke als Arbeitgebende
Expert Talk: Marketing-Sprech ist allgegenwärtig
In vier Schritten zu überzeugenden Website-Texten
Erfolgreich mit Online-Shops
Erfolg durch Marketing und PR-Strategien
So macht verkaufen Spaß
Marketing für junge Unternehmen
Der geplante Abbruch und Wiedereinstieg
Story und Dramaturgie in Präsentationen
Werbung per Brief, Telefon, E-Mail – So geht’s
Marketing-Instrumentarium
Was kostet die Welt?: Kundennutzen quantifizieren
Authentizität in Social Media und Marketing
Sales & Marketing Alignment
Finden, Begeistern, Abschließen
Grundlagen des Produkt- und Preismarketings
Distributions- und Verkaufspolitik im Marketing
Optimierungoptionen Bei Messen und Veranstaltungen
Technischer Vertrieb
Fragen, die zum Abschluss führen
Erfolgreich mit SPIN-Selling - Nutzenfragen
Nutzen-Argumentation in Präsentationen
Grundlagen des technischen Vertriebs
Kundengewinnungsprozesse im Web
Sales Leadership in internationalen Märkten
Aufbau und Gestaltung eines Images
Spezielles Marketing
Grundzüge des Dienstleistungsmarketings
Social Media Essentials
Basics der Markt- und Absatzforschung
Bedeutung und Nutzen von Messen & Veranstaltungen
Worauf es im Content Marketing ankommt
Employer Branding Konzept
Entwicklung von Social-Media-Content
Schreiben fürs Web
Künstliche Intelligenz im Verkauf
Bestandskundenwerbung - Wann ist sie erlaubt?
Einführung in das Marketingkonzept
Der Produktrelaunch für die Praxis
Distance Leadership im Vertrieb
Erfolgsfaktoren des Content Marketings
Grundlagen des Community Managements
Erfolgreich mit SPIN-Selling – Basics
Grundlagen des Social-Media-Marketings
Erfolgreich mit SPIN-Selling - Situationsfragen
Erfolgreich mit SPIN-Selling - Problemfragen
Aufbau einer Arbeitgebenden-Marke auf Social Media
Auf Messen und Ausstellungen Neukunden gewinnen
Erfolgreich mit SPIN-Selling - Implikationsfragen
Effektive Website-Konzepte zur Kund*innengewinnung
Influencer Marketing Basics
Souverän pitchen
Verkaufsgespräche richtig führen
Communities auf Social Media pflegen
WhatsApp entlang der Customer Journey
Entscheidungsorientiertes Marketing-Management
Kunden begeistern – nur wie?!
Fokus D und I: Agilität und Vertriebsorganisation
Fehler in Corporate Influencer-Programmen umgehen
Erfolgreiche Kund*innengewinnung
Communities auf Social Media pflegen
Handbuch Marketing-Methodik – Band 1
Elemente der Distributionsgestaltung im Marketing
Handbuch Marketing-Methodik – Band 2
Elemente der Produktpolitik im Marketing
Einführung in die Marktforschung
Grundlagen des Handelsmarketing
Internationales Marketing
Klassische Werbung
Internationales Marketing
Wettbewerbsvorteile im Finanzdienstleistungsmarkt
Controlling klassischer Werbung
Elemente der Listenpreisbildung im Marketing
Elemente der Verkaufsgestaltung im Marketing
Elemente der Programmpolitik im Marketing
Kundenbindung
Basics Marketing-Management
Kompaktformat im Zeitungsmarketing
Marketingentscheidungen
Elemente der Effektivpreisbildung im Marketing
Marketingtechniken für Entrepreneure
Sponsoring und Placement
Verbal Acuity: Communication Impact on Career
Productivity Hacks to Maximise Your Workday
Effective Negotiation
Leadership: How to Network
How to Sell with a Genuine Human Approach
Sales Fails and How To Fix Them
The Secrets to Master a Customer-Centric Strategy
Power BI for Everyday Users
How to Reduce NO SHOWS from Virtual Sales Meetings
How to Build a Subscription Movement
High-impact interpersonal skills
Customer service
Empathetic Artificial Intelligence
Write Amazing Headlines to Delight Your Audience
Winning over Difficult Clients
100 Low-Cost Ways to Promote your Business
The Science of Sales
Are You a Sales Manager or a Sales Leader
A Human Centred Design Approach for Sales
Handling Customer Objections
How to sell your value and your price
Proposal Power
Networking with Purpose
Digital Marketing Handbook (Vol 2)
Commercial Awareness for Managers
Digital Marketing Handbook (Vol 1)
Working with Uncertainty
Digital Marketing Handbook (Vol 3)
The Means to the End
The Foundations of a Personal Branding Strategy
Six Ways for More Mindful Social Media Use
An Introduction to Sales
Mastering Sales Fears
Obtaining and Retaining Customers - Part II
Managing Difficult Customers
How to Structure your Pitch
Amazon Prime
Sales Presentation Techniques
Effective Use of Metrics in Sales Management
Why Creative Expression is Worth Investing in?
Mastering Sales Conversations
B2B Selling Skills
Discover the Brand You Already Have
How to Talk to Print Journalists
Must-Have Content for Your Business Website
Your Business Model
Fundamentals of Data Visualization
Audiobook: Preparing for Uniqueness
Customer Service
Preparation & Mindset
Preparing for Cold Calls
Master your Sales Technique
Your Marketing Tactics
Performance Improvement Plan
Effective Marketing
Obtaining and Retaining Customers - Part I
Market Research – Glass Half-full or Half-empty?
Leadership: How to Negotiate
Practical PR
Pharmaceutical Selling
The Pitch Canvas
Being a Natural Born Seller
How to Sell Virtually Part 1
Cool It!
TAKE AIM at B2B Sales Success – Abridged
How to Penetrate A Sales Market in 90 Days
Craft Narratives That Sell
White paper: Learning Content Strategy
How to Name Your Brand
Market Research
Negotiate at home and abroad
Social Selling
Powerful Online Communication
Managing Customer Experience in the Networked Age
Don't Say Yes to EVERYONE
Presentation Skills: Post-Presentation Tips
Cognitive Selling
Succeeding in Sales
Keep Moving: Empathy and Growth Mindset
Customer Service Best Practices
On-Page SEO that You Can Do Yourself
Unseen
Marketing for the Non-Marketing Manager Part I
Using Fast Thinking in Business
In Focus: Strategic Target Setting
Negotiation Skills
The Business of Writing Blogs
Lead Generation - A Primer
Emotional Intelligence in Sales
How to successfully start your own podcast! (5/6)
Sales for Engineering Companies
How to Make Your Content Marketing Work
In Focus: the Future of Recruitment
Rapport & Influence: Sales Secrets
After the Sales Call
Using LinkedIn as a Business Tool
Influencing and Persuasion skills
Telesales
How to Set Up an Office at Home
Fundamentals of communication, P.R. and leadership
Making a Mark in the Media
Getting Started with Podcasting for Business
Get your audience to read your posts TO THE END
AI Fundamentals
Sales Resilience
Attaining Success with the New Customer
Marketing for the Non-Marketing Manager Part II
Marketing for the Non-Marketing Manager Part III
Email Marketing
Mastering Sales Principles
Simple Easy Elevator Pitch
Understanding Your Buyers
The first 5 minutes of a sales call – what to do
In Focus: Employer Branding at Albert Heijn
In Focus: Power of Improvisation in Business
Marketing for the Non-Marketing Manager Part IV
Content Marketing: Implementation
Expert Talk: How to Implement Agile
How to successfully start your own podcast! (2/6)
Setting and Selling Price
Negotiating Sales
The Naked Buyer
In Focus: Building a Brand with Content Marketing
Employee Empowerment is doomed, unless…
Search Engine Advertising
Artificial Intelligence in Digital Marketing
Transformational Sales Prospecting Strategies
Buyer behaviour
Digital Marketing Handbook (Vol 6)
Building a Professional Reputation Using LinkedIn
How to Use Video like a Leader
Thoughtful Persuasion
Internet Marketing
Marketing: Psychology Behind Profit
The Four Faces of Marketing
Sales Planning
Success in Selling: A Light-Hearted Guide, Part II
Getting Past Gatekeepers
Effortless Email Networking
Dealing with Difficult Clients
How to successfully start your own podcast! (1/6)
What Do I Do With All This Data?
In Focus: What Does Your Company Brand Stand For?
The Experts Teach: Customer Care
Software as a Service (SaaS)
B2C Ecommerce
Building a Professional LinkedIn Profile
What’s Growth Hacking?
Managing Your Personal Brand Presence
How to successfully start your own podcast! (4/6)
Winning Pitches for Investors
Developing an Internet Marketing Strategy
Social Media Secrets: Write to Ignite Interest
In Focus: Lessons from the SAP Sales Academy
A Guide to Using Touchpoints in Marketing
Social Media Success
Transforming Your Underperforming Sales Team
Content Marketing
The Bullwhip Effect in Supply Chain Management
Handling Objections at Each Stage of the Process
Foundations of International Trade
Strategic Debtor Management and Terms of Sale
Public Relations in the XXI Century
Building a Professional Network Using LinkedIn
Supercharge your Networking using LinkedIn
How to Handle Price Negotiation
Complex Negotiations
Marketing & Sales Alignment
How to successfully start your own podcast! (3/6)
How to successfully start your own podcast! (6/6)
Negotiation Tactics for Optimal Purchasing Deals
Your MarTech Stack
Closing the Sale
Guiding Principles of Selling
Your PR Strategy
Mastering the Sales Cycle
Virtual Engagement for Successful Sales
Using Social Media for Personal Gain
50 Ways to lead your sales team
B2B Digital Marketing
Motivational Mindset
How to Reach an Agreement
Managing Negotiation
Personal Branding is a Key Skill
Personal Brand Messaging
Discover your values, and others who share them
Using Net Promoter Scores for Events
Sales presentations that will win you the business
Digital Marketing Handbook (Vol 5)
Customer Care or Nightmare!
Digital Marketing Handbook (Vol 4)
Business Blogs
Writing Non-Fiction Books
How to Build Sales Confidence
How to Build Your Personal Brand
Understanding Social Media
Your Sales Strategy
Storytelling in Business
How to Build a Loyal Audience
How to make your profile WORTH staying on
How to Stand Out
3 Different Management Styles and When To Use Them
Influencer Marketing Strategies
Knowing What to Ask For Effective Networking
Creating and Maintaining Sales Excellence
Resilience in Customer Service
Questions that will win you the sale
How To Meet Anyone By Hosting a Simple Podcast
Success in Selling: A Light-Hearted Guide, Part I
Channel Management
Making PPC Marketing Profitable
Words that Sell
7 Behaviours of Highly Effective Sales Managers
How to Use Social Media for Work Efficiency
Naked Prospecting
Branding through Logos
Pitch to Win Buy-in for Your Projects and Ideas
Mastering the Sales Interaction
Why People Buy
Choosing the Right Recruiter
Sales Success Blueprint
Explaining Marketing to Grank, an Alien
Marketing Channels for Your Campaign
A guide to Content Marketing
Finding Post-Covid Brand Trends
Expert Talk: Weight Watcher's Rebrand to WW
Removing the Competition
Expert Talk: Attract Clients with Authenticity
Expert Talk: Customer Retention, #1 Growth Hack
Beautiful Blogs
Expert Talk: 3 Questions Every Brand Must Answer
Seven Ways to Build Trust into The Sales Process
Virtual Selling: Making it Work for You!
Prospecting and Gaining Referrals
From pushy to natural promotion with Heather Sager
Using storytelling in sales with Clare Cui
Internet Marketing Strategies For Your Business
Affiliate Marketing
Your Marketing Strategy
Why Many Sales Managers Fail
How to Conduct Great Virtual Sales Meetings
PASSTA: It's the New Take on SPIN Selling
Sales Emails That Prospects Will Actually Read
Mastering the Art of Face to Face Customer Service
How to speak up to create change with VP Wright
Ethical storytelling with Cassandra Le
Why Payments are Critical to a Marketing Strategy
Promote Yourself
Business Digitalization
Reinforcing your Sales Case
Boost Your Profile In Print
How to Write a Marketing Plan
How to Build a Lead Generation Engine
Marketing Essentials for Small Business
Making Sure You Use Negativity Positively to Grow
Will AI Replace the Sales Rep
Digital Marketing: What You’re Told & Sold
14 Reasons Why You Did Not Close the Sale
Essentials of Marketing Research: Part II
Content Marketing: Further development areas
How to Grow Your Virtual Network
12 Smart Practices to Improve Marketing and Sales
Pitching Successfully to Customers
Creativity, Brand Narrative & the Power of Story
Introduction to Naming a New Brand
Thrive After Five & Master Off-Hours Work
Winning Over Tough Clients with Ease
Content Creation: Fast & Easy Is A Slippery Slope
Marketing Automation & Integration
Mastering the Sales Mindset
Building Your Confidence in Sales
Your Marketing Mindset
Content Marketing for Small Businesses
Relationship Marketing in HR
Demystifying Marketing
Selling Demystified
Take a Deep Breath…We Got This
How to Sell When Times are Tough
Strong Sales Presentations
Facilitating Effective Sales Meetings
Creating Engaging Virtual Events
From Guesswork to Gold: Explore Your Target Market
Vive la Difference
Handling Objections in Sales
Working from Home as a Recruitment Consultant
Customer Care
Making Sales Performance Great
Introduction to the Service Supply Chain
Digital Marketing Without Cookies
Sales by Numbers
How to Use AI for Peak Sales Performance
How to Make Marketing Fun
The Making of A DIGITAL BLITZ
Professionally Helping People to Buy from You II
Managerial Marketing in the Real World
B2B Startup Marketing
Death and Rebirth of Customer Centric Marketing
Essentials of Marketing Research: Part I
Increase Your Brand Visibility
Network Above Your League with Podcasting
Brand Development and Storytelling
How to Maximise Your Juiciest Content
Send Better Emails, Make More Money
Understanding Buyers
SMART Marketing Strategy: Align Actions with Goals
Business Success: Aligning Strategy and Strengths
Build Your Unique Value Story and Stand Out
Engage a Growing Network with “Friendly Follow Up”
Consultative Selling Skills
How to Network Without Overstuffing Your Calendar
Your Customer Journey
The Power of Conjoint Analysis
The 5 Critical Sales Management Focus Areas
How to Develop Your Sales team
Effective Sales Meetings
Expert Talk: Sell your Business with Storytelling
The 5 Keys to Managing Sales Performance
How to Manage Your Remote Sales Team
Authenticity in Business
Your Meaningful Work
How to Turn Customers into Fans
Advanced Strategic Pricing
Making Customer Service Count
The Subscription Movement
Basic Selling Skills
Virtual Selling Success
Your Brand, Your Treasure
How to Lead Your Sales Team
Sales Alchemy: Turn Cold Calls into GOLD Calls
Summiting Sales
Telephone Selling with Integrity
How to Sell Virtually
I Am Not Your Sales GURU
Successful Selling in a Virtual World
How to close the sale successfully
Look Before you Leap
Don’t be a Son of a PITCH
Social Media for Lead Gen
Controlling The Sale
A to Z of How to Grow Your Small Business Online
A guide to Contemporary Data Driven Marketing
Preparing for the Sale
Sales Effectiveness
Decoding Buyer Behavior
Virtual Sales Presentations
Marketing Automation Basic to Advanced Integration
How Salespeople Stay Productive Working from Home
Better Your Sales With This One Tip
Email Marketing: Increase Visibility & Conversions
Pitching - Frequently Asked Questions
Keep Moving: Crisis Marketing
Prospecting and Following up
Rethinking Your Sales Force Org Structure
Maximize Your Sales Success
How to plan and prepare for sales success
Pitch like a Pro
Find Great Business Marketing Software Every Time
What is a Pitch
Overcome Objections & Close the Sale
E-Commerce and the Future of Business
Gaining an Unfair Advantage
How to Beat your Pitching Nerves
Why a Mentor is Vital in Business
Understanding your Customers
Re-engaging Prospects Through Email
Why the “Discovery Phase” is Key to Closing Sales
Ghosting in Work & Business and Long-Term Effects
Micro Talk: Getting Back to B2C
The Best Apps to Use to Sell Virtually
Why Consistency Matters in Your Marketing Approach
Handling Objections
Audiobook: 50 Ways To Lead Your Sales Team
Consumer Behaviors Affecting Business' Marketing
Look at Being Different in Your Industry
Professionally Helping People to Buy from You I
Changing your Sales Mindset
Using Emotion in Sales
Professionally Helping People to Buy from You III
8 Steps to Building Meaningful Connections
Booking Meetings over the Phone
Successful Prospecting in Sales
Be Your Customer’s Decision-Coach
The CARE Factor Fix™
The Sales Cycle for Veterans and Novices
Pre-Call Planning Pharmaceutical Selling
Powerful Strategies for Sales Success
First Steps in Selling
Is The Customer Really Always Right?
Managing Salespeople Made Easier with KPIs
Going On a Sales Date To Win Over Customers
Neomarketing
10 Ways To Boost Your Sales Confidence
Personal Branding
Sales Confidence 101
Marketing: Everything You Need to Know
Matching Your Selling to Your Customers' Buying
Effective Ways to Close Deals & Win More Business
Berliner Balanced Scorecard: Customer Perspective
Consumer Psychology for the 21st Century
Web 2.0 and Social Media
Strategic Marketing
Working Capital and Strategic Debtor Management
The 3 Critical Discovery Questions
Motivating Salespeople To Their Success
Virtual Selling
Berliner Balanced Scorecard: Employee Perspective
Media and Cultural Theory
Fighting The Scary Monsters of Sales Prospecting
Power Up Your Sales Culture In 30 Mins
Working Capital and Debtor Management: Exercises
How To Get Out Of A Sales Slump
Boost your Sales Conversion
Manage Your Pipeline To Manage Success
Essentials of Marketing Research
Essentials of Marketing Research: Exercises
Introduction to E-Commerce
Managing Difficult Salespeople
Mini-Goals In Sales: Steps To Success
Sell Through Storytelling
Grow Your Customers with Cross-Selling Techniques
Consumer Behaviour and PR
An Introduction to Business Research Methods
Marketing Communications
Body Language in Sales
10 Selling Habits To Change For Better Results
Ten Tips to Win Your Next Pitch
Controlling the Sale
The 90 Minute Marketing Plan
D and I Focus: Agility and Sales Organizations
Strategy, Marketing Plans and Small Organisations
Going to the Sales Gym to Improve Your Performance
Creating and Selling the Customer Experience
Being Genuine with Yourself and Customers
Your Future Marketing
Price: The Deadliest Sales Objection
Removing Limiting Beliefs to Excel in Sales
5 Techniques For Managing Sales People
Effective Ways to Communicate With Customers
Strategic Analysis of Supply Chain Design