Expert Talk: What’s Growth Hacking?

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Growth hacking is one of those buzz words most business owners have heard, but do you know what growth hacking is and how it applied to your business? You'll learn you're probably a growth hacker.
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Jennifer McFarland, MPA, is a consultant, writer & podcaster. With 20 years of design and tech experience, she helps businesses focus on growth with technology her lens. Her company, Foster Growth, and her podcast, the Third Paddle, have helped thousands of business owners realize t...

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Growth hacking is one of those buzz words most business owners have heard, but do you know what growth hacking is and how it applied to your business? We help you put the pieces together by discussing disruptive business models like Lyft and Airbnb, who used growth hacks to create differentiators in crowded business spaces. You'll learn you're probably a growth hacker and how even the smallest business change can lead to significant results.