How does AI-driven personalization work? In this Audio Learning, Venkatesh Ganapathy talks about the process through which AI can be used to engender great customer experiences. AI analyses massive amounts of data—purchase history, browsing habits, engagement patterns, and even sentiment from reviews or social media. Machine learning models predict what a customer might want next, enabling marketers to offer personalized recommendations, content, and offers. AI-powered systems adapt instantly to changing customer behaviors, ensuring that marketing messages remain relevant and timely.
