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Marketing - Opsummering af Philip Kotler

Marketing Management III

Marketing Management I

Marketing Management II

Digital Marketing Handbook (Vol 1)

Virtual Engagement for Successful Sales

Don't Say Yes to EVERYONE

Demystifying Marketing

Handling Objections at Each Stage of the Process

Performance Improvement Plan

Going On a Sales Date To Win Over Customers

Being a Natural Born Seller

Transforming Your Underperforming Sales Team

Your Business Model

Effective Negotiation

A Human Centred Design Approach for Sales

Empathetic Artificial Intelligence

How to Sell with a Genuine Human Approach

Are You a Sales Manager or a Sales Leader

Leadership: How to Network

Discover the Brand You Already Have

Commercial Awareness for Managers

Expert Talk: Product Marketing

Social Selling

The Pitch Canvas

Six Ways for More Mindful Social Media Use

Understanding Your Buyers

Mastering Sales Fears

Stacking the Sales Pipeline

Preparing for the Sale

Amazon Prime

Is The Customer Really Always Right?

Must-Have Content for Your Business Website

Berliner Balanced Scorecard: Customer Perspective

Take a Deep Breath…We Got This

Craft Narratives That Sell

Mastering Sales Conversations

Marketing: Everything You Need to Know

How to successfully start your own podcast! (2/6)

100 Low-Cost Ways to Promote your Business

How to Reduce NO SHOWS from Virtual Sales Meetings

B2B Sales

Digital Marketing Handbook (Vol 2)

The Business of Writing Blogs

In Focus: Building a Brand with Content Marketing

Effective Ways to Close Deals & Win More Business

Attaining Success with the New Customer

How to Make Your Content Marketing Work

How to Structure your Pitch

Winning over Difficult Clients

Choosing the Right Recruiter

Matching Your Selling to Your Customers' Buying

Expert Talk: E-Commerce Marketing

How to Penetrate A Sales Market in 90 Days

Productivity Hacks to Maximise Your Workday

How to successfully start your own podcast! (5/6)

How to Talk to Print Journalists

Why Creative Expression is Worth Investing in?

Explaining Marketing to Grank, an Alien

Selling Demystified

Why Payments are Critical to a Marketing Strategy

Sales Presentation Techniques

The Foundations of a Personal Branding Strategy

Sales Effectiveness

Market Research

What Do I Do With All This Data?

Beautiful Blogs

Networking with Purpose

Digital Marketing Handbook (Vol 3)

Managing Salespeople Made Easier with KPIs

Sales Fails and How To Fix Them

Preparing for Cold Calls

In Focus: Lessons from the SAP Sales Academy

Why People Buy

The Science of Sales

Effective Use of Metrics in Sales Management

Handling Customer Objections

Powerful Online Communication

Obtaining and Retaining Customers - Part I

Managing Customer Experience in the Networked Age

Negotiating Sales

Practical PR

Email Marketing

Cool It!

Pharmaceutical Selling

High-impact interpersonal skills

Consumer Psychology for the 21st Century

How to sell your value and your price

Keep Moving: Empathy and Growth Mindset

How to Set Up an Office at Home

Expert Talk: Commercial Awareness

Motivating Salespeople To Their Success

How to Reach an Agreement

Digital Marketing Without Cookies

The 5 Critical Sales Management Focus Areas

Sales Success Blueprint

Expert Talk: Customer Service & Retention

Using Net Promoter Scores for Events

The Subscription Movement

How to Name Your Brand

Writing Skills and Sales Copywriting

How to Sell Virtually Part 1

How Salespeople Stay Productive Working from Home

Dealing with Difficult Clients

TAKE AIM at B2B Sales Success – Abridged

Be Your Customer’s Decision-Coach

Virtual Selling: Making it Work for You!

From pushy to natural promotion with Heather Sager

A to Z of How to Grow Your Small Business Online

Marketing: Psychology Behind Profit

Business Digitalization

Marketing for the Non-Marketing Manager Part III

Content Marketing for Small Businesses

A guide to Content Marketing

Media and Cultural Theory

Fighting The Scary Monsters of Sales Prospecting

Increase Your Brand Visibility

Better Your Sales With This One Tip

Cognitive Selling

Expert Talk: Commercial Storytelling

Search Engine Advertising

Telesales

Building a Professional LinkedIn Profile

Foundations of International Trade

Making Customer Service Count

Using LinkedIn as a Business Tool

AI-Driven Marketing Strategies

7 Behaviours of Highly Effective Sales Managers

Your Marketing Tactics

Expert Talk: Marketing Research and Analysis

The CARE Factor Fix™

In Focus: the Future of Recruitment

Virtual Sales Presentations

Get your audience to read your posts TO THE END

Content Marketing

Berliner Balanced Scorecard: Employee Perspective

Power Up Your Sales Culture In 30 Mins

Your Meaningful Work

Marketing Essentials for Small Business

Building a Professional Reputation Using LinkedIn

Email Marketing: Increase Visibility & Conversions

Marketing for the Non-Marketing Manager Part I

Marketing for the Non-Marketing Manager Part II

Your Sales Strategy

PASSTA: It's the New Take on SPIN Selling

How to Build a Loyal Audience

10 Ways To Boost Your Sales Confidence

Prospecting and Gaining Referrals

Leadership: How to Negotiate

Master your Sales Technique

Your Marketing Strategy

Managerial Marketing in the Real World

Branding through Logos

Expert Talk: Attract Clients with Authenticity

B2B Startup Marketing

Buyer behaviour

Internet Marketing Strategies For Your Business

How to Build Sales Confidence

Finding Post-Covid Brand Trends

Making PPC Marketing Profitable

Don’t be a Son of a PITCH

Using storytelling in sales with Clare Cui

The 3 Critical Discovery Questions

Channel Management

How to successfully start your own podcast! (4/6)

How to Conduct Great Virtual Sales Meetings

B2B Digital Marketing

Pitching Successfully to Customers

Mastering Sales Principles

E-Commerce and Maximizing Your Online Sales

Pitching - Frequently Asked Questions

Virtual Selling

Decoding Buyer Behavior

Marketing Automation Basic to Advanced Integration

12 Smart Practices to Improve Marketing and Sales

Handling Objections in Sales

Web 2.0 and Social Media

B2B Selling Skills

Effective Marketing

Working Capital and Debtor Management: Exercises

Fundamentals of communication, P.R. and leadership

Strategic Marketing

Successful Prospecting in Sales

Working Capital and Strategic Debtor Management

Obtaining and Retaining Customers - Part II

Customer service

Working with Uncertainty

An Introduction to Sales

Succeeding in Sales

How to Build Your Personal Brand

Removing the Competition

Working from Home as a Recruitment Consultant

Grow Your Customers with Cross-Selling Techniques

Your Marketing Mindset

Marketing Automation & Integration

Your PR Strategy

Sales by Numbers

Creativity, Brand Narrative & the Power of Story

Setting and Selling Price

Virtual Selling Success

How to Turn Customers into Fans

Boost your Sales Conversion

Strong Sales Presentations

What is a Pitch

Maximize Your Sales Success

Affiliate Marketing

Employee Empowerment is doomed, unless…

In Focus: Strategic Target Setting

Your MarTech Stack

Find Great Business Marketing Software Every Time

Managing Your Personal Brand Presence

Effective Sales Meetings

Introduction to E-Commerce

Content Creation: Fast & Easy Is A Slippery Slope

Overcome Objections & Close the Sale

On-Page SEO that You Can Do Yourself

Pitch like a Pro

Making a Mark in the Media

Software as a Service (SaaS)

Introduction to Naming a New Brand

Getting Started with Podcasting for Business

The first 5 minutes of a sales call – what to do

Death and Rebirth of Customer Centric Marketing

B2C Ecommerce

Expert Talk: How to Implement Agile

How to Make Marketing Fun

Getting Past Gatekeepers

Storytelling in Business

How to Maximise Your Juiciest Content

Customer Service Imperatives

Making Sure You Use Negativity Positively to Grow

Mastering the Sales Mindset

How to Develop Your Sales team

Building Your Confidence in Sales

Prospecting and Following up

Keep Moving: Crisis Marketing

Lead Generation - A Primer

How to Use AI for Peak Sales Performance

How to plan and prepare for sales success

Expert Talk: Weight Watcher's Rebrand to WW

Internal Marketing

Managing Difficult Customers

Creating and Maintaining Sales Excellence

In Focus: Power of Improvisation in Business

Sell Through Storytelling

Managing Difficult Salespeople

Influencing and Persuasion skills

Your Brand, Your Treasure

Network Above Your League with Podcasting

Business Blogs

Content Marketing

How To Get Out Of A Sales Slump

Brand Development and Storytelling

Verbal Acuity: Communication Impact on Career

Market Research – Glass Half-full or Half-empty?

Manage Your Pipeline To Manage Success

Mini-Goals In Sales: Steps To Success

How to make your profile WORTH staying on

The Experts Teach: Customer Care

Consumer Behaviour and PR

Basic Selling Skills

Closing the Sale

Rethinking Your Sales Force Org Structure

Personal Branding

Essentials of Marketing Research

Essentials of Marketing Research: Exercises

Strategic Debtor Management and Terms of Sale

Customer Service

Digital Marketing: What You’re Told & Sold

How to close the sale successfully

Effortless Email Networking

Why a Mentor is Vital in Business

Social Media Success

Mastering the Sales Interaction

Negotiation Tactics for Optimal Purchasing Deals

Look Before you Leap

Expert Talk: Marketing Basics

Boost Your Profile In Print

Fundamentals of Data Visualization

Negotiation Skills

Expert Talk: Effective Job Seeking

The Power of Conjoint Analysis

Transformational Sales Prospecting Strategies

Why the “Discovery Phase” is Key to Closing Sales

How to Beat your Pitching Nerves

Influencer Marketing

Personal Branding is a Key Skill

The 90 Minute Marketing Plan

Re-engaging Prospects Through Email

E-Commerce and the Future of Business

Online Marketing

Reinforcing your Sales Case

Telephone Sales

How to successfully start your own podcast! (1/6)

How to successfully start your own podcast! (3/6)

Professionally Helping People to Buy from You II

Essentials of Marketing Research: Part I

Essentials of Marketing Research: Part II

Social Media for Lead Gen

How to Build a Lead Generation Engine

Understanding your Customers

Sales Alchemy: Turn Cold Calls into GOLD Calls

Using Social Media for Personal Gain

How to Grow Your Virtual Network

Unseen

Ten Tips to Win Your Next Pitch

How to Lead Your Sales Team

Sales Emails That Prospects Will Actually Read

Simple Easy Elevator Pitch

Send Better Emails, Make More Money

Ghosting in Work & Business and Long-Term Effects

Expert Talk: 3 Questions Every Brand Must Answer

The Means to the End

Sales presentations that will win you the business

Resilience in Customer Service

Telephone Selling with Integrity

Controlling the Sale

D and I Focus: Agility and Sales Organizations

Writing Non-Fiction Books

Expert Talk: Sell your Business with Storytelling

Promote Yourself

Public Relations in the XXI Century

Body Language in Sales

Gaining an Unfair Advantage

Digital Marketing Handbook (Vol 4)

How to speak up to create change with VP Wright

How to Stand Out

Expert Talk: Ace the Sale!

The 5 Keys to Managing Sales Performance

Thrive After Five & Master Off-Hours Work

The Naked Buyer

10 Selling Habits To Change For Better Results

The Secrets to Master a Customer-Centric Strategy

Mastering the Art of Face to Face Customer Service

Power BI for Everyday Users

How to Sell Virtually

An Introduction to Business Research Methods

Sales Planning

Internet Marketing

Developing an Internet Marketing Strategy

Success in Selling: A Light-Hearted Guide, Part I

Customer Service Best Practices

How to Build a Subscription Movement

Summiting Sales

Marketing Communications

The Four Faces of Marketing

Strategy, Marketing Plans and Small Organisations

Customer Care or Nightmare!

Negotiate at home and abroad

The Best Apps to Use to Sell Virtually

The Bullwhip Effect in Supply Chain Management

Mastering the Sales Cycle

Making Sales Performance Great

Your Future Marketing

How to Use Social Media for Work Efficiency

Introduction to the Service Supply Chain

Relationship Marketing in HR

Questions that will win you the sale

How To Meet Anyone By Hosting a Simple Podcast

Authenticity in Business

Micro Talk: Getting Back to B2C

Sales for Engineering Companies

Effective Ways to Communicate With Customers

Expert Talk: Content Marketing and Authenticity

White paper: Learning Content Strategy

Professionally Helping People to Buy from You I

Winning Pitches for Investors

Digital Marketing Handbook (Vol 6)

Neomarketing

Using Emotion in Sales

Marketing & Sales Alignment

Building a Professional Network Using LinkedIn

How to Sell When Times are Tough

Ethical storytelling with Cassandra Le

5 Techniques For Managing Sales People

Successful Selling in a Virtual World

Influencer Marketing Strategies

Audiobook: 50 Ways To Lead Your Sales Team

Vive la Difference

Your Customer Journey

How to Manage Your Remote Sales Team

How to successfully start your own podcast! (6/6)

Pre-Call Planning Pharmaceutical Selling

Sales Confidence 101

Guiding Principles of Selling

The Making of A DIGITAL BLITZ

Procurement & Negotiation

Will AI Replace the Sales Rep

14 Reasons Why You Did Not Close the Sale

Negotations: For Purchasing Department

Pitch to Win Buy-in for Your Projects and Ideas

Content Marketing: Further development areas

How to Use Video like a Leader

Look at Being Different in Your Industry

How to Write a Marketing Plan

Rapport & Influence: Sales Secrets

Expert Talk: Customer Retention, #1 Growth Hack

How to Network Without Overstuffing Your Calendar

Removing Limiting Beliefs to Excel in Sales

Marketing for the Non-Marketing Manager Part IV

Handling Objections

Consultative Selling Skills

Digital Marketing Handbook (Vol 5)

In Focus: What Does Your Company Brand Stand For?

Discover your values, and others who share them

Audiobook: Preparing for Uniqueness

Seven Ways to Build Trust into The Sales Process

Managing Negotiation

Artificial Intelligence in Digital Marketing

Preparation & Mindset

Motivational Mindset

Words that Sell

I Am Not Your Sales GURU

Why Many Sales Managers Fail

Thoughtful Persuasion

Complex Negotiations

Creating and Selling the Customer Experience

Expert Talk: Body Language

Personal Brand Messaging

Supercharge your Networking using LinkedIn

Marketing Channels for Your Campaign

What’s Growth Hacking?

Knowing What to Ask For Effective Networking

Creating Engaging Virtual Events

Changing your Sales Mindset

Going to the Sales Gym to Improve Your Performance

Price: The Deadliest Sales Objection

Professionally Helping People to Buy from You III

In Focus: Employer Branding at Albert Heijn

Being Genuine with Yourself and Customers

Customer Care

Understanding Social Media

Controlling The Sale

The Sales Cycle for Veterans and Novices

After the Sales Call

Content Marketing: Implementation

Naked Prospecting

Using Fast Thinking in Business

8 Steps to Building Meaningful Connections

Being Innovative and Creative

A Guide to Using Touchpoints in Marketing

Consumer Behaviors Affecting Business' Marketing

Booking Meetings over the Phone

Winning Over Tough Clients with Ease

Facilitating Effective Sales Meetings

3 Different Management Styles and When To Use Them

Presentation Skills: Post-Presentation Tips

Advanced Strategic Pricing

Engage a Growing Network with “Friendly Follow Up”

Understanding Buyers

50 Ways to lead your sales team

Success in Selling: A Light-Hearted Guide, Part II

Strategic Analysis of Supply Chain Design

Powerful Strategies for Sales Success

How to Handle Price Negotiation

First Steps in Selling