Product Marketing is an integral part of driving sales and is split up into different markets & different products. Product marketing where Eric works is set up so that the product marketing manager oversees the different facets of marketing acting much like a CEO. Developing new products as well as furthering existing ones, marketing on a global level to drive revenue and market share. Campaign development on a global level, how to use these regionally, pricing, monitoring performance, forecasting sales over the next 12 to 24 months. Future market requirements and more, do not miss this!
About the Author
Nathaniel Schooler - an engaging interviewer, writer and trusted adviser. IBM Futurist and LinkedIn Power Profile Award Winner.
He interviews amazing experts. People who have started, built and been part of some of the largest brands in the world and made a huge impact.
Prior experience taught him business communication is about real world relationships, (avoiding techno speak and meaningless jargon).