Micro Talk: Getting Back to B2C

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 English
This Micro Talk identifies the impact of the shift from B2C to B2B in large companies and the need to reverse this trend through the use of big data so as to put the customer needs first again.
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Om forfatteren

The author is an international business consultant, writer and motivational speaker specialising in entrepreneurship and SME development. Following careers in teaching and IT he has spent over twenty-five years working with businesses and with business support organi...

Description
Content

Bookboon Micro Talks are 5 to 15-minute lessons aimed at listeners who are eager to take in knowledge quickly and efficiently. These Talks are presented powerfully and to the point. Listen in to learn new skills and apply them immediately. 

This Micro Talk identifies the weaknesses for customers of the shift to B2B in order that large companies can handle a more complex environment. It uses the airline industry as an example, but recognises the impact across product and service industries.

The talk then makes the case for how big data can be used in order to refocus businesses onto the customer, whilst still protecting their profit margins through a better customer experience.