A strategic, creative and well crafted blog is a big and beautiful shop window for your business or organisation.
It can draw attention to the great things you’re doing, generate trade, and establish you as a leader in your field, allowing you to charge premium prices.
Even better, done smartly and strategically, writing blogs and online articles needn’t take up much of your precious time.
The Business of Writing Blogs will guide you through everything you need to know to write an elegant, appealing and effective blog.
About the Author
Simon Hall runs his own business communications agency, Creative Warehouse, and is a journalist, author, business coach and university tutor.
He teaches communications, media and business skills at the University of Cambridge, for government departments and agencies, and private business.
Simon has eight novels published, all in the thriller genre, and non-fiction books on Accelerating Your Business Through Communication, and Perfect Public Speaking and Presentations. Further books on appearing in the media, business storytelling, and the secrets of success in life are due out later this year and in 2022.
Previously, Simon was a broadcaster for twenty years, mostly as a BBC Television, Radio and Online News Correspondent, specialising in business and economics, home affairs, and the environment.
He is also a columnist for Business Digest magazine, has contributed articles and short stories to a range of newspapers, written plays, screenplays, radio comedy, and even a pantomime.