Jen McFarland is a passionate and compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and strategic project planning across corporate, nonprofit, and government environments.
We discuss attracting NEW customers vs. wooing current customers — and why retaining existing customers is better. You’ll learn why customer service either drives people away or keeps them coming back for more. Jen shares how a particularly lousy experience lead her to be an early adopter of new technology. Learn about customer retention programs, and how it's not the complexity of the program but its consistency. We also talk about ways you can customize your retention program by learning more about your customers through analytics.