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Public Relations in the XXI Century

A Guide for Business English Learners

David Juan Hernández
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Language:  English
This book will provide you with great material for you to practice your business English skills and it can help you learn or review theory and practical aspects of the art of public relations.
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Indhold

Are you a Business English student? Are you learning English and looking for reading material that will help you both practice English and gain knowledge in public relations? This book will provide you with great material for you to practice your business English skills and it can help you learn or review theory and practical aspects of the art of public relations.

About the author

David Juan Hernández Mitchell certified in Teaching English as a Foreign Language in 2006. He has specialized in teaching Business English.
Mr. Hernández Mitchell holds degrees in Business Management, Marketing and Public Relations. He has studied and lived in Spain, Britain, Holland, and France and has travelled around Europe and North Africa.
His ongoing career has led him to work for major firms on a global scale, taking part in international projects with an impact on the community. The main areas he has worked in are sales, marketing, education, human resources, and project management in a broad range of industries.

  • About the author
  • Introduction
  1. Public Relations
    1. What is Public Relations?
    2. Where did they first implement public relations?
    3. Do we really need public relations today?
    4. Public Relations in Corporate Business
    5. Top Public Relations Agencies
  2. Public Relations Industry
    1. Corporate Business
    2. Public Relations Agencies
    3. Public Relations in Public
    4. Public Relations in the Film Industry
    5. Public Relations in Sport
  3. Public Relations in the XXI Century
    1. Social Media
    2. Facebook
    3. Instagram
    4. Linked In
    5. Web 2.0
  4. Public Relations Tools
    1. PEST and SWOT analysis
    2. Study your industry
    3. Dress code
    4. Presentation skills
    5. Who is who?
  5. Become a Public Relations Expert
    1. Build your CV
    2. Get qualified
    3. Finding the job you want
  6. Glossary of Terms and Concepts
  7. References