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Making a Mark in the Media

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Language:  English
Media coverage is the finest form of publicity you, your company, or your idea can get. This book is a practical guide to attracting the attention of journalists, and how to get into the news.
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Media coverage can bring you, your company, or your idea to the attention of millions around the world, and all without requiring a great deal of work.
Making A Mark in the Media guides you through how to attract the attention of a journalist, the secrets of writing a killer news release, how to be interviewed, whether on the radio, television, or for the press, and how to get your message across to the masses courtesy of the media.

About the Author

Simon Hall runs his own communications agency, Creative Warehouse, and is a journalist, author, business coach and university tutor.
He’s based in Cambridge, UK, and teaches communications, media and business skills at the University of Cambridge, and for government departments and agencies.
Simon has eight novels published, all in the thriller genre, and a non-fiction book, Accelerating Your Business Through Communication, also by Bookboon.
Previously, Simon was a broadcaster for twenty years, mostly as a BBC Television, Radio and Online News Correspondent, specialising in business and economics, home affairs, and the environment.
He has also contributed articles and short stories to a range of newspapers and magazines, written plays, screenplays, radio comedy, and even a pantomime.

  • Introduction
  1. The All Important Angle
  2. Headlines and Titles
  3. The Opening Line
  4. How to Present a Press Release
  5. Quotes and Comments
  6. Photos
  7. Tactics, Timing and Other Tricks
  8. How to be Interviewed
  • Conclusion

About the Author

Simon Hall

Simon Hall runs his own communications agency, Creative Warehouse, and is a journalist and business coach.
He teaches communications, media and business skills at the University of Cambridge and in UK government.
He was a broadcaster for 20 years, mostly as a BBC Television News Correspondent, specialising in business and economics.
For more, see the websites for Simon and Creative Warehouse.