Effective Use of Metrics in Sales Management

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25m 54s
Sprog:
 en
Explore some of the most important ways that sales metrics can inform sales management practices to deliver consistent performance and predictable results.
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Peter Freeth is a leading business coach, trainer, presenter, author and consultant who has a rare mix of communication, technical and business skills and an interest in learning and developing new tools and techniques that help others get the results they want, more easily and more often.

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One consistent problem in businesses and sales teams is a lack of focus on sales measurement, replaced with a focus on other activities or outcomes which seem more immediate and compelling, but which actually don’t result in money in the bank which ultimately is what every business needs in order to continue operating, paying its staff and serving its customers. The biggest problem of all is measuring only long term results, which your team can do nothing to affect today. By revisiting the basics of sales metrics, you can improve your focus on the activities that really make a difference.