The rapid development of new technologies, artificial intelligence, machine learning and big data are redefining the role of marketing in product creation, development, distribution and sales. As old models become obsolete marketing leaders look for new, better ways to attract and build relationships with the new generations of consumers. This book demonstrates 4 profit-driven strategies that are rooted in psychology and used by the leading startups to boost sales, communicate more authentically and turn skeptics into brand followers.
About the authors
Russian born personal coach and goal setting expert Arina Nikitina has been helping people to achieve thier goals since 2002. She has used her proven 7-Step Goal Setting System to help entrepreneurs and business professionals all over the country create success on their own terms. Arina’s passion and success as a compelling and passionate professional coach and speaker comes from helping people find the courage and confidence to create their own definition of success and to live it with conviction, joy, and prosperity.
Alberto Mattiello is a technology and innovation expect, speaker, designer, author and entrepreneur. He leads Innovation hub the Future Thinking Project at Wunderman Thompson and frequently lectures at Imperial College of London and Bocconi University.