Bookboon Expert Talks are episodes of 15 to 60 minutes. Their content varies from interviews to discussions and monologues aimed at listeners who want to delve deeper into business trends. These Talks are more casual than Bookboon Micro Talks and are ideal to find inspiration for your day or on a commuting journey.Do you need a name for your new product or business and don’t know where to start? Don’t make the most common mistakes and end up with a name that hurts your ability to grow. Hosted by Erik Fabian, the founder of Upright Brand, this introduction to naming will explore what makes for a great name and tips on how to find the right name for your next venture.