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Audio Learning

Expert Talk: What’s Growth Hacking?

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30m 43s
Language:  English
Growth hacking is one of those buzz words most business owners have heard, but do you know what growth hacking is and how it applied to your business? You'll learn you're probably a growth hacker.
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Beskrivelse

Growth hacking is one of those buzz words most business owners have heard, but do you know what growth hacking is and how it applied to your business? We help you put the pieces together by discussing disruptive business models like Lyft and Airbnb, who used growth hacks to create differentiators in crowded business spaces. You'll learn you're probably a growth hacker and how even the smallest business change can lead to significant results. 

About the Author
Jennifer

Jennifer McFarland

Jen McFarland is a passionate and compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and strategic project planning across corporate, nonprofit, and government environments.

During her time with the City of Portland, she streamlined dozens of internal processes, led a cross-functional team, and moved mountains with the IRS.

Now, as CEO of Women Conquer Business, she consults with businesses on configuring marketing software, systems, and processes to suit their unique growth needs.

A natural teacher and gifted speaker, Jen runs workshops and gives presentations on a wide variety of topics germane to improving business leaders’ soft skills, including time management, dealing with uncertainty, improving communication, managing remote teams, and digital marketing.

She also shares her business and leadership knowledge on the Women Conquer Business podcast.

Jen has a Master of Public Administration degree from Portland State University and is a member of the American Marketing Association and the Project Management Institute.

She is a speaker, teacher, leader, and visionary for the business community who loves dad jokes, building seamless systems, and helping people find more joy in their work.

She lives in Portland, Oregon, with her husband and Boston terriers.