Internet Marketing

Internet Marketing can look a little daunting with all of its many components. SEO, PPC, Social Media, Blogs, plus much more! – it can all be quite overwhelming.

In this textbook you will cover the essential topics that make up Internet Marketing as an activity.

It covers where the internet has been and where it is today and it describes what all of the main marketing activities are online.

Sean McPheat, a serial entrepreneur and internet marketing authority is the author of this publication. Sean owns many successful online businesses ranging from an International Training business through to dozens of mini sites selling different products and services online. Sean is the founder of the Internet Marketing Academy which aims to improve the standards of internet marketing around the globe. Sean has been featured on CNN, BBC, ITV, on numerous radio stations and has contributed to many newspapers. He’s been featured in over 250 different publications.

Sean is a high in demand consultant and speaker on topics related to internet marketing and making money online and estimates show that he has created over £20,000,000 of leads and £6,000,000 of sales all through the internet. That does not include all of the millions that he has helped his clients to make!

1. Introduction
   1. What is Marketing?
   2. Old vs. New Rules of Marketing
2. The Five Ps of Internet Marketing
   1. Product
   2. People
   3. Price
   4. Place
   5. Promotion
3. Website 101 – Your Front Line of Internet Marketing
   1. Introduction
   2. Design Basics
4. Basic Search Engine Optimization (SEO)
   1. Introduction
   2. Understanding Keywords
   3. Determining Your Keywords
   4. Keyword Placement
5. Additional SEO Techniques
   1. Introduction
   2. Article Marketing
   3. Using Blogs and Forums
   4. Social Media Sites
   5. Video Sites
   6. Press Releases
6. Additional Internet Marketing Strategies
   1. Introduction
   2. Email Marketing
   3. Internet Advertising
   4. Affiliate Marketing