Log in
Categories About Us

Marketing & Sales

Content Marketing
Customer Service
Marketing
Sales
In Focus: Lessons from the SAP Sales Academy
Berliner Balanced Scorecard: Customer Perspective
The Business of Writing Blogs
Must-Have Content for Your Business Website
How to Make Your Content Marketing Work
Preparing for Cold Calls
A Human Centred Design Approach for Sales
Transforming Your Underperforming Sales Team
What Do I Do With All This Data?
Productivity Hacks to Maximise Your Workday
Understanding Your Buyers
Attaining Success with the New Customer
How to Sell with a Genuine Human Approach
Effective Use of Metrics in Sales Management
Demystifying Marketing
Winning over Difficult Clients
Are You a Sales Manager or a Sales Leader
Managing Salespeople Made Easier with KPIs
Preparing for the Sale
Virtual Engagement for Successful Sales
Why People Buy
Marketing: Everything You Need to Know
Digital Marketing Handbook (Vol 2)
Selling Demystified
Effective Ways to Close Deals & Win More Business
Performance Improvement Plan
Effective Negotiation
Beautiful Blogs
Why Payments are Critical to a Marketing Strategy
Going On a Sales Date To Win Over Customers
The Science of Sales
Choosing the Right Recruiter
Digital Marketing Handbook (Vol 1)
Being a Natural Born Seller
Digital Marketing Handbook (Vol 3)
Your Business Model
How to Talk to Print Journalists
Handling Customer Objections
In Focus: Building a Brand with Content Marketing
Amazon Prime
Proposal Power
Explaining Marketing to Grank, an Alien
How to Reduce NO SHOWS from Virtual Sales Meetings
100 Low-Cost Ways to Promote your Business
How to successfully start your own podcast! (2/6)
Sales Fails and How To Fix Them
Why Creative Expression is Worth Investing in?
Don't Say Yes to EVERYONE
Commercial Awareness for Managers
Empathetic Artificial Intelligence
Handling Objections at Each Stage of the Process
Leadership: How to Network
Is The Customer Really Always Right?
The Foundations of a Personal Branding Strategy
Six Ways for More Mindful Social Media Use
Matching Your Selling to Your Customers' Buying
Email Marketing
Managing Customer Experience in the Networked Age
Market Research
Sales Effectiveness
Networking with Purpose
Social Selling
Mastering Sales Conversations
Mastering Sales Fears
Write Amazing Headlines to Delight Your Audience
How to Structure your Pitch
Take a Deep Breath…We Got This
The Pitch Canvas
Discover the Brand You Already Have
Powerful Online Communication
How to Penetrate A Sales Market in 90 Days
How to successfully start your own podcast! (5/6)
Craft Narratives That Sell
Sales Presentation Techniques
Consumer Psychology for the 21st Century
Pharmaceutical Selling
High-impact interpersonal skills
Negotiating Sales
Practical PR
Cool It!
How to sell your value and your price
Obtaining and Retaining Customers - Part I
How to Set Up an Office at Home
Keep Moving: Empathy and Growth Mindset
Buyer behaviour
Effective Marketing
Handling Objections in Sales
Web 2.0 and Social Media
B2B Selling Skills
Internet Marketing Strategies For Your Business
How to Sell Virtually Part 1
Customer service
Working with Uncertainty
AI-Driven Personalization
Agile is Dead? Long Live Agile!
Pitching Successfully to Customers
10 Ways To Boost Your Sales Confidence
Sales Success Blueprint
Strategic Marketing
Successful Prospecting in Sales
The 3 Critical Discovery Questions
Managerial Marketing in the Real World
Branding through Logos
Decoding Buyer Behavior
Using Net Promoter Scores for Events
Fighting The Scary Monsters of Sales Prospecting
How to Build Sales Confidence
Leadership: How to Negotiate
Virtual Sales Presentations
Your Meaningful Work
Marketing for the Non-Marketing Manager Part II
AI Fundamentals
Don’t be a Son of a PITCH
Content Marketing for Small Businesses
Motivating Salespeople To Their Success
Marketing Essentials for Small Business
Telesales
How to Name Your Brand
Your Sales Strategy
Making Customer Service Count
PASSTA: It's the New Take on SPIN Selling
Marketing Automation Basic to Advanced Integration
The CARE Factor Fix™
Virtual Selling: Making it Work for You!
Marketing: Psychology Behind Profit
Search Engine Advertising
Finding Post-Covid Brand Trends
Marketing for the Non-Marketing Manager Part III
Virtual Selling
A guide to Content Marketing
From pushy to natural promotion with Heather Sager
The 5 Critical Sales Management Focus Areas
Be Your Customer’s Decision-Coach
Using LinkedIn as a Business Tool
Berliner Balanced Scorecard: Employee Perspective
Media and Cultural Theory
How Salespeople Stay Productive Working from Home
The Subscription Movement
B2B Startup Marketing
Email Marketing: Increase Visibility & Conversions
Your Marketing Strategy
Building a Professional LinkedIn Profile
A to Z of How to Grow Your Small Business Online
How to successfully start your own podcast! (4/6)
Foundations of International Trade
Building a Professional Reputation Using LinkedIn
How to Conduct Great Virtual Sales Meetings
Cognitive Selling
Prospecting and Gaining Referrals
Pitching - Frequently Asked Questions
Using storytelling in sales with Clare Cui
Power Up Your Sales Culture In 30 Mins
7 Behaviours of Highly Effective Sales Managers
SMART Marketing Strategy: Align Actions with Goals
Dealing with Difficult Clients
Mastering Sales Principles
Fundamentals of communication, P.R. and leadership
Working Capital and Strategic Debtor Management
Obtaining and Retaining Customers - Part II
12 Smart Practices to Improve Marketing and Sales
Working Capital and Debtor Management: Exercises
How to Reach an Agreement
Making PPC Marketing Profitable
Channel Management
TAKE AIM at B2B Sales Success – Abridged
B2B Digital Marketing
Get your audience to read your posts TO THE END
Digital Marketing Without Cookies
How to Build a Loyal Audience
Marketing for the Non-Marketing Manager Part I
Master your Sales Technique
Expert Talk: Attract Clients with Authenticity
In Focus: the Future of Recruitment
Your Marketing Tactics
Increase Your Brand Visibility
Business Digitalization
Better Your Sales With This One Tip
An Introduction to Sales
Brand Development and Storytelling
Overcome Objections & Close the Sale
Expert Talk: Weight Watcher's Rebrand to WW
Network Above Your League with Podcasting
How To Get Out Of A Sales Slump
Your Marketing Mindset
How to Maximise Your Juiciest Content
How to Develop Your Sales team
Effective Sales Meetings
What is a Pitch
In Focus: Power of Improvisation in Business
Sell Through Storytelling
Your MarTech Stack
How to Build Your Personal Brand
Grow Your Customers with Cross-Selling Techniques
Death and Rebirth of Customer Centric Marketing
Making a Mark in the Media
Verbal Acuity: Communication Impact on Career
Marketing Automation & Integration
Maximize Your Sales Success
Managing Difficult Customers
Managing Your Personal Brand Presence
Business Success: Aligning Strategy and Strengths
Creating and Maintaining Sales Excellence
Your PR Strategy
Keep Moving: Crisis Marketing
Pitch like a Pro
Getting Past Gatekeepers
Sales Resilience
Market Research – Glass Half-full or Half-empty?
Introduction to E-Commerce
Software as a Service (SaaS)
Build Your Unique Value Story and Stand Out
On-Page SEO that You Can Do Yourself
Virtual Selling Success
Personal Branding
How to make your profile WORTH staying on
Mastering the Sales Mindset
Your Brand, Your Treasure
Building Your Confidence in Sales
Working from Home as a Recruitment Consultant
Introduction to Naming a New Brand
Employee Empowerment is doomed, unless…
Making Sure You Use Negativity Positively to Grow
Prospecting and Following up
Lead Generation - A Primer
Listening in the Digital Age
Mini-Goals In Sales: Steps To Success
Affiliate Marketing
Succeeding in Sales
Content Creation: Fast & Easy Is A Slippery Slope
Manage Your Pipeline To Manage Success
In Focus: Strategic Target Setting
Creativity, Brand Narrative & the Power of Story
Setting and Selling Price
How to plan and prepare for sales success
How to Turn Customers into Fans
Storytelling in Business
Rethinking Your Sales Force Org Structure
Removing the Competition
How to Make Marketing Fun
Find Great Business Marketing Software Every Time
Managing Difficult Salespeople
B2C Ecommerce
The first 5 minutes of a sales call – what to do
Getting Started with Podcasting for Business
Sales by Numbers
Boost your Sales Conversion
Expert Talk: How to Implement Agile
Content Marketing
Business Blogs
Essentials of Marketing Research
Essentials of Marketing Research: Exercises
Basic Selling Skills
Closing the Sale
Strong Sales Presentations
Strategic Debtor Management and Terms of Sale
How to Use AI for Peak Sales Performance
Influencing and Persuasion skills
The Experts Teach: Customer Care
Customer Service
Consumer Behaviour and PR
How to Sell Virtually
Simple Easy Elevator Pitch
Mastering the Art of Face to Face Customer Service
Social Media for Lead Gen
How to Stand Out
Sales presentations that will win you the business
The 90 Minute Marketing Plan
How to close the sale successfully
How to Create and Write Nuggets of Content Gold
10 Selling Habits To Change For Better Results
The Secrets to Master a Customer-Centric Strategy
How to Build a Lead Generation Engine
Negotiation Tactics for Optimal Purchasing Deals
Personal Branding is a Key Skill
Emotional Intelligence in Sales
D and I Focus: Agility and Sales Organizations
Expert Talk: 3 Questions Every Brand Must Answer
Understanding your Customers
How to Beat your Pitching Nerves
Negotiation Skills
How to successfully start your own podcast! (1/6)
Transformational Sales Prospecting Strategies
Effortless Email Networking
Public Relations in the XXI Century
The Means to the End
Professionally Helping People to Buy from You II
Reinforcing your Sales Case
Resilience in Customer Service
Expert Talk: Sell your Business with Storytelling
Digital Marketing: What You’re Told & Sold
Promote Yourself
Body Language in Sales
Social Media Secrets: Write to Ignite Interest
Ghosting in Work & Business and Long-Term Effects
Thrive After Five & Master Off-Hours Work
Controlling the Sale
Unseen
Digital Marketing Handbook (Vol 4)
Power BI for Everyday Users
How to Lead Your Sales Team
Telephone Selling with Integrity
Social Media Success
Boost Your Profile In Print
Look Before you Leap
E-Commerce and the Future of Business
Writing Non-Fiction Books
Gaining an Unfair Advantage
How to Grow Your Virtual Network
Mastering the Sales Interaction
The Power of Conjoint Analysis
How to speak up to create change with VP Wright
Fundamentals of Data Visualization
Send Better Emails, Make More Money
Why the “Discovery Phase” is Key to Closing Sales
Customer Service Best Practices
Sales Emails That Prospects Will Actually Read
Internet Marketing
Developing an Internet Marketing Strategy
Why a Mentor is Vital in Business
Ten Tips to Win Your Next Pitch
Re-engaging Prospects Through Email
The 5 Keys to Managing Sales Performance
From Guesswork to Gold: Explore Your Target Market
How to successfully start your own podcast! (3/6)
An Introduction to Business Research Methods
Essentials of Marketing Research: Part I
Essentials of Marketing Research: Part II
Sales Planning
Success in Selling: A Light-Hearted Guide, Part I
How to Build a Subscription Movement
The Four Faces of Marketing
Summiting Sales
The Naked Buyer
Using Social Media for Personal Gain
Sales Alchemy: Turn Cold Calls into GOLD Calls
Marketing Communications
Customer Care or Nightmare!
Negotiate at home and abroad
Strategy, Marketing Plans and Small Organisations
Supercharge your Networking using LinkedIn
How to Sell When Times are Tough
Sales Confidence 101
Motivational Mindset
From Assistant to Advisor
Seven Ways to Build Trust into The Sales Process
Micro Talk: Getting Back to B2C
I Am Not Your Sales GURU
Why Many Sales Managers Fail
Influencer Marketing Strategies
Words that Sell
Successful Selling in a Virtual World
Pre-Call Planning Pharmaceutical Selling
What’s Growth Hacking?
In Focus: Employer Branding at Albert Heijn
Professionally Helping People to Buy from You I
Rapport & Influence: Sales Secrets
Pitch to Win Buy-in for Your Projects and Ideas
The Bullwhip Effect in Supply Chain Management
Consultative Selling Skills
Going to the Sales Gym to Improve Your Performance
The Making of A DIGITAL BLITZ
Audiobook: Preparing for Uniqueness
Marketing Channels for Your Campaign
White paper: Learning Content Strategy
A guide to Contemporary Data Driven Marketing
The Best Apps to Use to Sell Virtually
Introduction to the Service Supply Chain
Content Marketing: Further development areas
Neomarketing
8 Steps to Building Meaningful Connections
Expert Talk: Customer Retention, #1 Growth Hack
Artificial Intelligence in Digital Marketing
How to Network Without Overstuffing Your Calendar
Being Genuine with Yourself and Customers
In Focus: What Does Your Company Brand Stand For?
Building a Professional Network Using LinkedIn
Marketing & Sales Alignment
Guiding Principles of Selling
Understanding Buyers
How to Use Video like a Leader
Discover your values, and others who share them
Consumer Behaviors Affecting Business' Marketing
Creating Engaging Virtual Events
Sales for Engineering Companies
Authenticity in Business
Digital Marketing Handbook (Vol 6)
Effective Ways to Communicate With Customers
Using Emotion in Sales
Ethical storytelling with Cassandra Le
A Guide to Using Touchpoints in Marketing
Changing your Sales Mindset
Vive la Difference
Mastering the Sales Cycle
Thoughtful Persuasion
Audiobook: 50 Ways To Lead Your Sales Team
Facilitating Effective Sales Meetings
How to Use Social Media for Work Efficiency
Your Future Marketing
Using Fast Thinking in Business
How to successfully start your own podcast! (6/6)
Creating and Selling the Customer Experience
3 Different Management Styles and When To Use Them
Controlling The Sale
Will AI Replace the Sales Rep
Removing Limiting Beliefs to Excel in Sales
Complex Negotiations
Marketing for the Non-Marketing Manager Part IV
How to Write a Marketing Plan
Managing Negotiation
Price: The Deadliest Sales Objection
14 Reasons Why You Did Not Close the Sale
Understanding Social Media
Success in Selling: A Light-Hearted Guide, Part II
Advanced Strategic Pricing
5 Techniques For Managing Sales People
Knowing What to Ask For Effective Networking
How to Manage Your Remote Sales Team
Making Sales Performance Great
After the Sales Call
Customer Care
Naked Prospecting
Content Marketing: Implementation
The Sales Cycle for Veterans and Novices
Questions that will win you the sale
Handling Objections
How to Handle Price Negotiation
Preparation & Mindset
Winning Pitches for Investors
Booking Meetings over the Phone
Professionally Helping People to Buy from You III
Digital Marketing Handbook (Vol 5)
Look at Being Different in Your Industry
How To Meet Anyone By Hosting a Simple Podcast
Engage a Growing Network with “Friendly Follow Up”
Your Customer Journey
Relationship Marketing in HR
Personal Brand Messaging
Winning Over Tough Clients with Ease
Why Consistency Matters in Your Marketing Approach
Presentation Skills: Post-Presentation Tips
Powerful Strategies for Sales Success
50 Ways to lead your sales team
Strategic Analysis of Supply Chain Design
First Steps in Selling