Categories About Us

Marketing & Sales

Being Innovative and Creative
Networking with Purpose
Sales Effectiveness
Understanding Your Buyers
Power BI for Everyday Users
AI Fundamentals
An Introduction to Business Research Methods
Influencing and Persuasion skills
Working with Uncertainty
Customer Service Imperatives
Effective Ways to Close Deals & Win More Business
Strong Sales Presentations
High-impact interpersonal skills
Empathetic Artificial Intelligence
How to Build Your Personal Brand
Effective Negotiation
Procurement & Negotiation
Discover the Brand You Already Have
Ten Tips to Win Your Next Pitch
Personal Branding
Telephone Sales
Pitch like a Pro
Fundamentals of Data Visualization
Motivational Mindset
Expert Talk: 3 Questions Every Brand Must Answer
Simple Easy Elevator Pitch
Preparing for Cold Calls
Storytelling in Business
Master your Sales Technique
Controlling the Sale
Personal Brand Messaging
Mastering the Sales Mindset
How to Use AI for Peak Sales Performance
The Foundations of a Personal Branding Strategy
Digital Marketing Handbook (Vol 1)
Negotiation Skills
Pitching - Frequently Asked Questions
Mastering the Sales Interaction
Handling Objections at Each Stage of the Process
Writing Skills and Sales Copywriting
Fighting The Scary Monsters of Sales Prospecting
Sell Through Storytelling
Getting Past Gatekeepers
Success in Selling: A Light-Hearted Guide, Part I
Handling Objections
Negotations: For Purchasing Department
Consultative Selling Skills
Branding through Logos
The 3 Critical Discovery Questions
After the Sales Call
Customer Service Best Practices
How to Structure your Pitch
Virtual Selling
Mastering the Art of Face to Face Customer Service
3 Different Management Styles and When To Use Them
How to Beat your Pitching Nerves
What is a Pitch
Understanding your Customers
How to Handle Price Negotiation
A guide to Contemporary Data Driven Marketing
Marketing Automation & Integration
Succeeding in Sales
Expert Talk: Marketing Basics
Strategic Debtor Management and Terms of Sale
Mastering Sales Conversations
Must-Have Content for Your Business Website
Winning over Difficult Clients
Understanding Buyers
The 5 Keys to Managing Sales Performance
Online Marketing
Is The Customer Really Always Right?
How to Write a Marketing Plan
Internal Marketing
Understanding Social Media
Six Ways for More Mindful Social Media Use
Managing Difficult Customers
In Focus: Power of Improvisation in Business
Presentation Skills: Post-Presentation Tips
100 Low-Cost Ways to Promote your Business
Making Customer Service Count
Search Engine Advertising
Fundamentals of communication, P.R. and leadership
Writing Non-Fiction Books
Get your audience to read your posts TO THE END
Introduction to E-Commerce
Decoding Buyer Behavior
Discover your values, and others who share them
Digital Marketing Handbook (Vol 3)
Content Marketing: Implementation
Basic Selling Skills
Using Fast Thinking in Business
Sales Planning
How to Conduct Great Virtual Sales Meetings
Using Net Promoter Scores for Events
What Do I Do With All This Data?
How to Name Your Brand
Thoughtful Persuasion
Managing Your Personal Brand Presence
Personal Branding is a Key Skill
Prospecting and Gaining Referrals
Marketing for the Non-Marketing Manager Part I
Expert Talk: Commercial Awareness
Marketing for the Non-Marketing Manager Part II
Expert Talk: Commercial Storytelling
From pushy to natural promotion with Heather Sager
Customer service
The Bullwhip Effect in Supply Chain Management
Keep Moving: Empathy and Growth Mindset
Brand Development and Storytelling
Your Brand, Your Treasure
Powerful Online Communication
Dealing with Difficult Clients
How to Talk to Print Journalists
How to speak up to create change with VP Wright
The Four Faces of Marketing
Productivity Hacks to Maximise Your Workday
Removing the Competition
Social Selling
What’s Growth Hacking?
How to sell your value and your price
Audiobook: Preparing for Uniqueness
Software as a Service (SaaS)
How to Stand Out
Digital Marketing Handbook (Vol 4)
Sales Fails and How To Fix Them
Developing an Internet Marketing Strategy
How to Penetrate A Sales Market in 90 Days
Overcome Objections & Close the Sale
Market Research
Winning Pitches for Investors
Promote Yourself
Customer Service
Social Media Secrets: Write to Ignite Interest
Digital Marketing Handbook (Vol 6)
On-Page SEO that You Can Do Yourself
Marketing for the Non-Marketing Manager Part IV
Complex Negotiations
Amazon Prime
Making a Mark in the Media
Build Your Unique Value Story and Stand Out
How to Sell with a Genuine Human Approach
Transformational Sales Prospecting Strategies
Business Digitalization
Knowing What to Ask For Effective Networking
Performance Improvement Plan
How to Build a Subscription Movement
Marketing Essentials for Small Business
12 Smart Practices to Improve Marketing and Sales
Winning Over Tough Clients with Ease
Effortless Email Networking
Negotiating Sales
Content Marketing
Expert Talk: Marketing Research and Analysis
A guide to Content Marketing
Cool It!
Write Amazing Headlines to Delight Your Audience
Content Marketing for Small Businesses
Expert Talk: How to Implement Agile
How to Turn Customers into Fans
Are You a Sales Manager or a Sales Leader
Managerial Marketing in the Real World
14 Reasons Why You Did Not Close the Sale
How to Build a Loyal Audience
Handling Customer Objections
Negotiation Tactics for Optimal Purchasing Deals
Creating and Maintaining Sales Excellence
B2B Digital Marketing
Expert Talk: Product Marketing
Leadership: How to Network
Social Media Success
B2B Selling Skills
Business Blogs
Supercharge your Networking using LinkedIn
Foundations of International Trade
Will AI Replace the Sales Rep
Digital Marketing Handbook (Vol 2)
Influencer Marketing
Sales presentations that will win you the business
Don't Say Yes to EVERYONE
Artificial Intelligence in Digital Marketing
The Science of Sales
Emotional Intelligence in Sales
Influencer Marketing Strategies
Your Meaningful Work
Effective Marketing
How to Reach an Agreement
10 Selling Habits To Change For Better Results
Essentials of Marketing Research: Part II
Building a Professional LinkedIn Profile
The Business of Writing Blogs
Demystifying Marketing
Marketing Channels for Your Campaign
Essentials of Marketing Research: Part I
Questions that will win you the sale
A to Z of How to Grow Your Small Business Online
How to Sell When Times are Tough
Why Consistency Matters in Your Marketing Approach
Vive la Difference
SMART Marketing Strategy: Align Actions with Goals
Essentials of Marketing Research
Using LinkedIn as a Business Tool
How to Make Marketing Fun
Keep Moving: Crisis Marketing
50 Ways to lead your sales team
Introduction to Naming a New Brand
B2B Startup Marketing
Social Media for Lead Gen
In Focus: Strategic Target Setting
The Means to the End
Craft Narratives That Sell
Business Success: Aligning Strategy and Strengths
Marketing: Psychology Behind Profit
Content Creation: Fast & Easy Is A Slippery Slope
Sales Emails That Prospects Will Actually Read
Lead Generation - A Primer
How to successfully start your own podcast! (1/6)
The Power of Conjoint Analysis
Your Marketing Mindset
Expert Talk: Effective Job Seeking
Using storytelling in sales with Clare Cui
Using Social Media for Personal Gain
7 Behaviours of Highly Effective Sales Managers
How to successfully start your own podcast! (6/6)
Marketing Automation Basic to Advanced Integration
Your Marketing Tactics
Relationship Marketing in HR
How to successfully start your own podcast! (5/6)
Explaining Marketing to Grank, an Alien
B2B Sales
Setting and Selling Price
Look Before you Leap
Ghosting in Work & Business and Long-Term Effects
Public Relations in the XXI Century
Advanced Strategic Pricing
Expert Talk: Customer Service & Retention
Obtaining and Retaining Customers - Part I
Neomarketing
How to Build a Lead Generation Engine
How to Grow Your Virtual Network
Digital Marketing Handbook (Vol 5)
Sales for Engineering Companies
How to Reduce NO SHOWS from Virtual Sales Meetings
Engage a Growing Network with “Friendly Follow Up”
Cognitive Selling
Creating Engaging Virtual Events
Finding Post-Covid Brand Trends
Your Customer Journey
Going On a Sales Date To Win Over Customers
Practical PR
How to plan and prepare for sales success
A Guide to Using Touchpoints in Marketing
Introduction to the Service Supply Chain
Mastering Sales Principles
Your Sales Strategy
Audiobook: 50 Ways To Lead Your Sales Team
Virtual Selling: Making it Work for You!
Take a Deep Breath…We Got This
B2C Ecommerce
Death and Rebirth of Customer Centric Marketing
White paper: Learning Content Strategy
The 90 Minute Marketing Plan
E-Commerce and Maximizing Your Online Sales
The Pitch Canvas
TAKE AIM at B2B Sales Success – Abridged
Pharmaceutical Selling
Beautiful Blogs
How to Network Without Overstuffing Your Calendar
Expert Talk: Body Language
Micro Talk: Getting Back to B2C
Facilitating Effective Sales Meetings
Effective Use of Metrics in Sales Management
How to Use Video like a Leader
Increase Your Brand Visibility
Prospecting and Following up
Why People Buy
How To Meet Anyone By Hosting a Simple Podcast
How to successfully start your own podcast! (3/6)
From Guesswork to Gold: Explore Your Target Market
PASSTA: It's the New Take on SPIN Selling
Why Many Sales Managers Fail
Reinforcing your Sales Case
How to Set Up an Office at Home
Marketing for the Non-Marketing Manager Part III
Sales Success Blueprint
Being a Natural Born Seller
Channel Management
Strategic Marketing
Commercial Awareness for Managers
How to successfully start your own podcast! (4/6)
The first 5 minutes of a sales call – what to do
Getting Started with Podcasting for Business
Verbal Acuity: Communication Impact on Career
Pitching Successfully to Customers
Resilience in Customer Service
Ethical storytelling with Cassandra Le
Boost Your Profile In Print
Content Marketing: Further development areas
Boost your Sales Conversion
Negotiate at home and abroad
The Making of A DIGITAL BLITZ
Handling Objections in Sales
Sales Presentation Techniques
Leadership: How to Negotiate
How to close the sale successfully
Mastering the Sales Cycle
How to Use Social Media for Work Efficiency
In Focus: the Future of Recruitment
In Focus: Employer Branding at Albert Heijn
Why Payments are Critical to a Marketing Strategy
Consumer Behaviors Affecting Business' Marketing
Affiliate Marketing
The Experts Teach: Customer Care
Mastering Sales Fears
Marketing & Sales Alignment
Changing your Sales Mindset
Email Marketing
Stacking the Sales Pipeline
Preparing for the Sale
Email Marketing: Increase Visibility & Conversions
D and I Focus: Agility and Sales Organizations
Transforming Your Underperforming Sales Team
Customer Care or Nightmare!
Your Business Model
In Focus: Lessons from the SAP Sales Academy
Why a Mentor is Vital in Business
How to successfully start your own podcast! (2/6)
8 Steps to Building Meaningful Connections
Success in Selling: A Light-Hearted Guide, Part II
Internet Marketing
Managing Negotiation
Digital Marketing Without Cookies
Customer Care
Choosing the Right Recruiter
Expert Talk: Customer Retention, #1 Growth Hack
Effective Ways to Communicate With Customers
First Steps in Selling
Building Your Confidence in Sales
10 Ways To Boost Your Sales Confidence
Making Sales Performance Great
Making PPC Marketing Profitable
How to make your profile WORTH staying on
Closing the Sale
The Secrets to Master a Customer-Centric Strategy
Attaining Success with the New Customer
In Focus: Building a Brand with Content Marketing
Creativity, Brand Narrative & the Power of Story
Digital Marketing: What You’re Told & Sold
Virtual Sales Presentations
Your Marketing Strategy
How to Lead Your Sales Team
Manage Your Pipeline To Manage Success
Matching Your Selling to Your Customers' Buying
Be Your Customer’s Decision-Coach
Authenticity in Business
Why Creative Expression is Worth Investing in?
Managing Customer Experience in the Networked Age
Content Marketing
Thrive After Five & Master Off-Hours Work
Expert Talk: E-Commerce Marketing
Obtaining and Retaining Customers - Part II
Managing Salespeople Made Easier with KPIs
Creating and Selling the Customer Experience
Consumer Behaviour and PR
How to Sell Virtually
Your PR Strategy
In Focus: What Does Your Company Brand Stand For?
Words that Sell
Sales by Numbers
An Introduction to Sales
Powerful Strategies for Sales Success
Your Future Marketing
Expert Talk: Sell your Business with Storytelling
Grow Your Customers with Cross-Selling Techniques
Working from Home as a Recruitment Consultant
Naked Prospecting
Strategy, Marketing Plans and Small Organisations
Building a Professional Reputation Using LinkedIn
Unseen
Successful Prospecting in Sales
How to Make Your Content Marketing Work
The Sales Cycle for Veterans and Novices
Sales Confidence 101
Telephone Selling with Integrity
Sales Alchemy: Turn Cold Calls into GOLD Calls
Expert Talk: Content Marketing and Authenticity
Send Better Emails, Make More Money
Virtual Selling Success
How To Get Out Of A Sales Slump
Effective Sales Meetings
Mini-Goals In Sales: Steps To Success
How to Develop Your Sales team
How to Maximise Your Juiciest Content
Marketing: Everything You Need to Know
Market Research – Glass Half-full or Half-empty?
Expert Talk: Attract Clients with Authenticity
5 Techniques For Managing Sales People
Employee Empowerment is doomed, unless…
Successful Selling in a Virtual World
The 5 Critical Sales Management Focus Areas
Maximize Your Sales Success
Building a Professional Network Using LinkedIn
Buyer behaviour
Selling Demystified
Rapport & Influence: Sales Secrets
Why the “Discovery Phase” is Key to Closing Sales
A Human Centred Design Approach for Sales
Pitch to Win Buy-in for Your Projects and Ideas
E-Commerce and the Future of Business
Professionally Helping People to Buy from You I
Look at Being Different in Your Industry
The Subscription Movement
Rethinking Your Sales Force Org Structure
How to Manage Your Remote Sales Team
The Naked Buyer
Internet Marketing Strategies For Your Business
Virtual Engagement for Successful Sales
Controlling The Sale
Strategic Analysis of Supply Chain Design
Don’t be a Son of a PITCH
Going to the Sales Gym to Improve Your Performance
Network Above Your League with Podcasting
Making Sure You Use Negativity Positively to Grow
How to Build Sales Confidence
Guiding Principles of Selling
Motivating Salespeople To Their Success
Berliner Balanced Scorecard: Customer Perspective
How to Sell Virtually Part 1
Your MarTech Stack
Booking Meetings over the Phone
Using Emotion in Sales
Expert Talk: Ace the Sale!
Summiting Sales
Telesales
Working Capital and Strategic Debtor Management
Seven Ways to Build Trust into The Sales Process
The CARE Factor Fix™
Consumer Psychology for the 21st Century
Working Capital and Debtor Management: Exercises
I Am Not Your Sales GURU
Re-engaging Prospects Through Email
Berliner Balanced Scorecard: Employee Perspective
Expert Talk: Weight Watcher's Rebrand to WW
Gaining an Unfair Advantage
Power Up Your Sales Culture In 30 Mins
Pre-Call Planning Pharmaceutical Selling
How Salespeople Stay Productive Working from Home
Essentials of Marketing Research: Exercises
Price: The Deadliest Sales Objection
Preparation & Mindset
Removing Limiting Beliefs to Excel in Sales
Better Your Sales With This One Tip
Professionally Helping People to Buy from You II
The Best Apps to Use to Sell Virtually
Professionally Helping People to Buy from You III
Body Language in Sales
Find Great Business Marketing Software Every Time
Marketing Communications
Web 2.0 and Social Media
Being Genuine with Yourself and Customers
Managing Difficult Salespeople
Media and Cultural Theory