Categories Corporate

Marketing & Sales

An Introduction to Business Research Methods
Sales Effectiveness
Power BI for Everyday Users
Influencing and Persuasion skills
Understanding Your Buyers
High-impact interpersonal skills
Personal Brand Messaging
Networking with Purpose
Winning Over Tough Clients with Ease
Working with Uncertainty
Fundamentals of Data Visualization
Leadership: How to Network
Fundamentals of communication, P.R. and leadership
How to Build Your Personal Brand
Managing Difficult Customers
Motivational Mindset
Promote Yourself
Expert Talk: Marketing Basics
Winning over Difficult Clients
Success in Selling: A Light-Hearted Guide, Part I
Effective Ways to Close Deals & Win More Business
Introduction to E-Commerce
Business Blogs
Understanding Social Media
Must-Have Content for Your Business Website
Strong Sales Presentations
Effective Negotiation
Six Ways for More Mindful Social Media Use
Sales Planning
Controlling the Sale
Going On a Sales Date To Win Over Customers
How to Sell with a Genuine Human Approach
From pushy to natural promotion with Heather Sager
Simple Easy Elevator Pitch
Telephone Sales
Mastering the Sales Interaction
Thoughtful Persuasion
Negotations: For Purchasing Department
Negotiation Skills
Choosing the Right Recruiter
Market Research
Keep Moving: Empathy and Growth Mindset
Mastering the Art of Face to Face Customer Service
Handling Objections at Each Stage of the Process
Discover the Brand You Already Have
The 5 Keys to Managing Sales Performance
Changing your Sales Mindset
Using storytelling in sales with Clare Cui
Understanding your Customers
Prospecting and Gaining Referrals
Digital Marketing Handbook (Vol 1)
Business Digitalization
Expert Talk: How to Implement Agile
Mastering Sales Conversations
Performance Improvement Plan
Matching Your Selling to Your Customers' Buying
Virtual Selling
Expert Talk: Effective Job Seeking
Productivity Hacks to Maximise Your Workday
Master your Sales Technique
Developing an Internet Marketing Strategy
Is The Customer Really Always Right?
The Foundations of a Personal Branding Strategy
Discover your values, and others who share them
How to Name Your Brand
7 Behaviours of Highly Effective Sales Managers
Ten Tips to Win Your Next Pitch
Branding through Logos
Don't Say Yes to EVERYONE
How to Stand Out
Social Selling
Artificial Intelligence in Digital Marketing
Content Marketing
Supercharge your Networking using LinkedIn
In Focus: Lessons from the SAP Sales Academy
Creating and Maintaining Sales Excellence
Customer Service
Customer service
Being a Natural Born Seller
In Focus: Power of Improvisation in Business
Storytelling in Business
Empathetic Artificial Intelligence
Marketing for the Non-Marketing Manager Part II
Sales Confidence 101
Brand Development and Storytelling
How to Use AI for Peak Sales Performance
Writing Non-Fiction Books
Software as a Service (SaaS)
Verbal Acuity: Communication Impact on Career
Marketing for the Non-Marketing Manager Part I
Internal Marketing
Online Marketing
Why People Buy
AI-Driven Marketing Strategies
Essentials of Marketing Research
Expert Talk: Body Language
A guide to Content Marketing
Sales presentations that will win you the business
Commercial Awareness for Managers
Cool It!
Influencer Marketing
100 Low-Cost Ways to Promote your Business
How To Meet Anyone By Hosting a Simple Podcast
Preparing for Cold Calls
Strategic Marketing
Powerful Online Communication
Digital Marketing Handbook (Vol 2)
Boost your Sales Conversion
Basic Selling Skills
Stacking the Sales Pipeline
Content Marketing for Small Businesses
Handling Customer Objections
How to successfully start your own podcast! (5/6)
Email Marketing
Dealing with Difficult Clients
Professionally Helping People to Buy from You I
Relationship Marketing in HR
Succeeding in Sales
B2C Ecommerce
How to Penetrate A Sales Market in 90 Days
Expert Talk: Product Marketing
Fighting The Scary Monsters of Sales Prospecting
Pitching Successfully to Customers
How to Maximise Your Juiciest Content
Are You a Sales Manager or a Sales Leader
Marketing Automation & Integration
How to close the sale successfully
Effective Use of Metrics in Sales Management
Sell Through Storytelling
Strategic Debtor Management and Terms of Sale
How to Write a Marketing Plan
In Focus: Strategic Target Setting
Personal Branding is a Key Skill
Pitching - Frequently Asked Questions
Managing Salespeople Made Easier with KPIs
Mastering Sales Principles
Consultative Selling Skills
How to successfully start your own podcast! (1/6)
The Science of Sales
Increase Your Brand Visibility
Negotiation Tactics for Optimal Purchasing Deals
Using Social Media for Personal Gain
Manage Your Pipeline To Manage Success
Digital Marketing Handbook (Vol 6)
Success in Selling: A Light-Hearted Guide, Part II
Managing Your Personal Brand Presence
Winning Pitches for Investors
Writing Skills and Sales Copywriting
Building a Professional LinkedIn Profile
In Focus: Building a Brand with Content Marketing
Handling Objections
Sales Fails and How To Fix Them
How to Build a Subscription Movement
The Business of Writing Blogs
How to successfully start your own podcast! (2/6)
Preparing for the Sale
Customer Service Best Practices
How to Handle Price Negotiation
Transformational Sales Prospecting Strategies
Expert Talk: Commercial Storytelling
Pitch to Win Buy-in for Your Projects and Ideas
10 Selling Habits To Change For Better Results
Craft Narratives That Sell
Advanced Strategic Pricing
What’s Growth Hacking?
3 Different Management Styles and When To Use Them
Your Brand, Your Treasure
How to sell your value and your price
Why Many Sales Managers Fail
Why Payments are Critical to a Marketing Strategy
Mastering Sales Fears
Send Better Emails, Make More Money
How to Structure your Pitch
Transforming Your Underperforming Sales Team
Managing Negotiation
Effective Ways to Communicate With Customers
The 3 Critical Discovery Questions
How to Grow Your Virtual Network
Your Customer Journey
What Do I Do With All This Data?
Why Creative Expression is Worth Investing in?
Mini-Goals In Sales: Steps To Success
Closing the Sale
10 Ways To Boost Your Sales Confidence
Decoding Buyer Behavior
8 Steps to Building Meaningful Connections
Personal Branding
Sales by Numbers
B2B Startup Marketing
Search Engine Advertising
Complex Negotiations
Expert Talk: E-Commerce Marketing
50 Ways to lead your sales team
Marketing: Everything You Need to Know
Customer Service Imperatives
How to Set Up an Office at Home
An Introduction to Sales
Lead Generation - A Primer
Ethical storytelling with Cassandra Le
Consumer Behaviors Affecting Business' Marketing
Obtaining and Retaining Customers - Part II
Effective Marketing
Getting Started with Podcasting for Business
Beautiful Blogs
PASSTA: It's the New Take on SPIN Selling
Maximize Your Sales Success
How to make your profile WORTH staying on
How To Get Out Of A Sales Slump
B2B Sales
Rethinking Your Sales Force Org Structure
Unseen
Digital Marketing Without Cookies
Grow Your Customers with Cross-Selling Techniques
White paper: Learning Content Strategy
Expert Talk: 3 Questions Every Brand Must Answer
Channel Management
Mastering the Sales Mindset
Creating and Selling the Customer Experience
B2B Digital Marketing
Questions that will win you the sale
Seven Ways to Build Trust into The Sales Process
Get your audience to read your posts TO THE END
The Bullwhip Effect in Supply Chain Management
How to Talk to Print Journalists
5 Techniques For Managing Sales People
Thrive After Five & Master Off-Hours Work
Expert Talk: Customer Service & Retention
Procurement & Negotiation
Building a Professional Network Using LinkedIn
Marketing for the Non-Marketing Manager Part IV
Expert Talk: Content Marketing and Authenticity
Going to the Sales Gym to Improve Your Performance
Why a Mentor is Vital in Business
Getting Past Gatekeepers
Content Marketing: Further development areas
Social Media Success
Pitch like a Pro
Affiliate Marketing
Using Fast Thinking in Business
Marketing Essentials for Small Business
Expert Talk: Marketing Research and Analysis
Resilience in Customer Service
Keep Moving: Crisis Marketing
Digital Marketing Handbook (Vol 4)
Will AI Replace the Sales Rep
Knowing What to Ask For Effective Networking
How to Use Social Media for Work Efficiency
Digital Marketing Handbook (Vol 3)
Leadership: How to Negotiate
Email Marketing: Increase Visibility & Conversions
Sales Presentation Techniques
How to Build Sales Confidence
Mastering the Sales Cycle
Virtual Sales Presentations
Expert Talk: Commercial Awareness
Your Business Model
Marketing for the Non-Marketing Manager Part III
Sales Emails That Prospects Will Actually Read
Being Innovative and Creative
Creativity, Brand Narrative & the Power of Story
12 Smart Practices to Improve Marketing and Sales
Vive la Difference
Content Marketing
Negotiating Sales
How to Reach an Agreement
Introduction to the Service Supply Chain
Digital Marketing: What You’re Told & Sold
How to Conduct Great Virtual Sales Meetings
Reinforcing your Sales Case
How to successfully start your own podcast! (4/6)
How to Lead Your Sales Team
Making Customer Service Count
After the Sales Call
How to plan and prepare for sales success
Marketing & Sales Alignment
Foundations of International Trade
How to Build a Loyal Audience
Making PPC Marketing Profitable
Content Marketing: Implementation
Influencer Marketing Strategies
The Four Faces of Marketing
Be Your Customer’s Decision-Coach
The first 5 minutes of a sales call – what to do
How to Sell Virtually
How to Use Video like a Leader
Demystifying Marketing
Content Creation: Fast & Easy Is A Slippery Slope
How to successfully start your own podcast! (3/6)
In Focus: the Future of Recruitment
Digital Marketing Handbook (Vol 5)
Effortless Email Networking
The Naked Buyer
Sales Success Blueprint
How to Sell When Times are Tough
The Experts Teach: Customer Care
The Best Apps to Use to Sell Virtually
Building a Professional Reputation Using LinkedIn
Virtual Selling: Making it Work for You!
14 Reasons Why You Did Not Close the Sale
Effective Sales Meetings
How to Reduce NO SHOWS from Virtual Sales Meetings
Managing Customer Experience in the Networked Age
How to successfully start your own podcast! (6/6)
Removing the Competition
The Pitch Canvas
Building Your Confidence in Sales
Understanding Buyers
Essentials of Marketing Research: Part I
Using LinkedIn as a Business Tool
B2B Selling Skills
Motivating Salespeople To Their Success
How to Turn Customers into Fans
Customer Care or Nightmare!
Creating Engaging Virtual Events
How to Network Without Overstuffing Your Calendar
Prospecting and Following up
On-Page SEO that You Can Do Yourself
Professionally Helping People to Buy from You II
Successful Selling in a Virtual World
Explaining Marketing to Grank, an Alien
E-Commerce and the Future of Business
How to Sell Virtually Part 1
Expert Talk: Attract Clients with Authenticity
Finding Post-Covid Brand Trends
A Guide to Using Touchpoints in Marketing
How to Beat your Pitching Nerves
Power Up Your Sales Culture In 30 Mins
How to Make Marketing Fun
Gaining an Unfair Advantage
Setting and Selling Price
Expert Talk: Ace the Sale!
Expert Talk: Customer Retention, #1 Growth Hack
Look at Being Different in Your Industry
Your PR Strategy
Why the “Discovery Phase” is Key to Closing Sales
Making Sales Performance Great
Powerful Strategies for Sales Success
Attaining Success with the New Customer
Marketing: Psychology Behind Profit
Handling Objections in Sales
Social Media for Lead Gen
In Focus: What Does Your Company Brand Stand For?
Rapport & Influence: Sales Secrets
Body Language in Sales
Preparation & Mindset
Expert Talk: Sell your Business with Storytelling
Your Marketing Strategy
In Focus: Employer Branding at Albert Heijn
Using Emotion in Sales
Internet Marketing
Don’t be a Son of a PITCH
Price: The Deadliest Sales Objection
Guiding Principles of Selling
Obtaining and Retaining Customers - Part I
Introduction to Naming a New Brand
Making Sure You Use Negativity Positively to Grow
Cognitive Selling
Virtual Engagement for Successful Sales
Managing Difficult Salespeople
Re-engaging Prospects Through Email
Using Net Promoter Scores for Events
Employee Empowerment is doomed, unless…
Boost Your Profile In Print
Presentation Skills: Post-Presentation Tips
Naked Prospecting
Ghosting in Work & Business and Long-Term Effects
Words that Sell
The Sales Cycle for Veterans and Novices
E-Commerce and Maximizing Your Online Sales
Marketing Automation Basic to Advanced Integration
The 5 Critical Sales Management Focus Areas
Audiobook: 50 Ways To Lead Your Sales Team
Overcome Objections & Close the Sale
Your Marketing Tactics
Marketing Channels for Your Campaign
Facilitating Effective Sales Meetings
Professionally Helping People to Buy from You III
Engage a Growing Network with “Friendly Follow Up”
Your Sales Strategy
Successful Prospecting in Sales
The Secrets to Master a Customer-Centric Strategy
How to Develop Your Sales team
Authenticity in Business
Negotiate at home and abroad
Marketing Communications
Network Above Your League with Podcasting
The 90 Minute Marketing Plan
How Salespeople Stay Productive Working from Home
Essentials of Marketing Research: Part II
First Steps in Selling
How to Make Your Content Marketing Work
Amazon Prime
Controlling The Sale
Sales for Engineering Companies
Selling Demystified
Being Genuine with Yourself and Customers
A to Z of How to Grow Your Small Business Online
Pre-Call Planning Pharmaceutical Selling
Audiobook: Preparing for Uniqueness
Summiting Sales
Your Meaningful Work
A Human Centred Design Approach for Sales
Buyer behaviour
The Making of A DIGITAL BLITZ
Take a Deep Breath…We Got This
Telephone Selling with Integrity
Internet Marketing Strategies For Your Business
Neomarketing
Find Great Business Marketing Software Every Time
What is a Pitch
Micro Talk: Getting Back to B2C
Expert Talk: Weight Watcher's Rebrand to WW
Booking Meetings over the Phone
How to Manage Your Remote Sales Team
Virtual Selling Success
Better Your Sales With This One Tip
TAKE AIM at B2B Sales Success – Abridged
How to Build a Lead Generation Engine
Consumer Behaviour and PR
Removing Limiting Beliefs to Excel in Sales
Pharmaceutical Selling
Sales Alchemy: Turn Cold Calls into GOLD Calls
The Power of Conjoint Analysis
I Am Not Your Sales GURU
Look Before you Leap
Customer Care
Working from Home as a Recruitment Consultant
Your Marketing Mindset
Practical PR
Making a Mark in the Media
Your Future Marketing
Strategic Analysis of Supply Chain Design
Consumer Psychology for the 21st Century
Essentials of Marketing Research: Exercises
Market Research – Glass Half-full or Half-empty?
How to speak up to create change with VP Wright
Managerial Marketing in the Real World
The Subscription Movement
Telesales
Death and Rebirth of Customer Centric Marketing
Public Relations in the XXI Century
D and I Focus: Agility and Sales Organizations
Your MarTech Stack
The Means to the End
Berliner Balanced Scorecard: Customer Perspective
Working Capital and Debtor Management: Exercises
Working Capital and Strategic Debtor Management
Strategy, Marketing Plans and Small Organisations
The CARE Factor Fix™
Web 2.0 and Social Media
Berliner Balanced Scorecard: Employee Perspective
Media and Cultural Theory