Categories About Us

Marketing & Sales

Being Innovative and Creative
AI Fundamentals
Understanding Your Buyers
An Introduction to Business Research Methods
Sales Effectiveness
Power BI for Everyday Users
Influencing and Persuasion skills
Customer Service Imperatives
High-impact interpersonal skills
Networking with Purpose
Empathetic Artificial Intelligence
Working with Uncertainty
Negotations: For Purchasing Department
Strong Sales Presentations
Are You a Sales Manager or a Sales Leader
Motivational Mindset
Customer service
Effective Ways to Close Deals & Win More Business
Leadership: How to Network
Business Digitalization
Success in Selling: A Light-Hearted Guide, Part I
Fundamentals of Data Visualization
How to Build Your Personal Brand
Media and Cultural Theory
Digital Marketing Handbook (Vol 1)
Expert Talk: Customer Retention, #1 Growth Hack
Being a Natural Born Seller
Personal Brand Messaging
Customer Service Best Practices
How to Build a Subscription Movement
Handling Customer Objections
Using Net Promoter Scores for Events
Presentation Skills: Post-Presentation Tips
Effective Negotiation
Handling Objections at Each Stage of the Process
Controlling the Sale
Procurement & Negotiation
Social Selling
Authenticity in Business
Mini-Goals In Sales: Steps To Success
Email Marketing: Increase Visibility & Conversions
Personal Branding
Fundamentals of communication, P.R. and leadership
Mastering Sales Principles
Artificial Intelligence in Digital Marketing
Marketing Automation & Integration
Managing Your Personal Brand Presence
Using storytelling in sales with Clare Cui
Introduction to E-Commerce
Master your Sales Technique
Powerful Online Communication
100 Low-Cost Ways to Promote your Business
Expert Talk: How to Implement Agile
How to Beat your Pitching Nerves
Personal Branding is a Key Skill
How to Use AI for Peak Sales Performance
Sell Through Storytelling
Sales Emails That Prospects Will Actually Read
Why Payments are Critical to a Marketing Strategy
Making Customer Service Count
Sales Planning
Understanding Buyers
Foundations of International Trade
Simple Easy Elevator Pitch
Managing Difficult Customers
Mastering the Sales Interaction
The Power of Conjoint Analysis
Keep Moving: Empathy and Growth Mindset
Expert Talk: Marketing Basics
Telephone Sales
Discover the Brand You Already Have
How to Name Your Brand
Branding through Logos
Commercial Awareness for Managers
How to Handle Price Negotiation
After the Sales Call
A guide to Contemporary Data Driven Marketing
Negotiation Skills
Knowing What to Ask For Effective Networking
Customer Service
Handling Objections
Preparing for the Sale
Ten Tips to Win Your Next Pitch
How to Use Social Media for Work Efficiency
Expert Talk: Customer Service & Retention
Promote Yourself
Winning over Difficult Clients
Mastering the Art of Face to Face Customer Service
Understanding your Customers
Expert Talk: Commercial Storytelling
Virtual Selling
Why Consistency Matters in Your Marketing Approach
Expert Talk: Marketing Research and Analysis
Is The Customer Really Always Right?
Thoughtful Persuasion
Mastering Sales Conversations
Preparing for Cold Calls
Expert Talk: Commercial Awareness
Dealing with Difficult Clients
Stacking the Sales Pipeline
Marketing for the Non-Marketing Manager Part I
Why the “Discovery Phase” is Key to Closing Sales
Brand Development and Storytelling
How to Sell with a Genuine Human Approach
Effective Use of Metrics in Sales Management
The Science of Sales
Prospecting and Gaining Referrals
How to Write a Marketing Plan
Understanding Social Media
7 Behaviours of Highly Effective Sales Managers
Mastering the Sales Mindset
Creating and Maintaining Sales Excellence
Marketing for the Non-Marketing Manager Part II
Keep Moving: Crisis Marketing
Strategic Debtor Management and Terms of Sale
Build Your Unique Value Story and Stand Out
Digital Marketing: What You’re Told & Sold
Must-Have Content for Your Business Website
B2B Startup Marketing
The 5 Keys to Managing Sales Performance
Digital Marketing Without Cookies
Pitching - Frequently Asked Questions
Marketing Automation Basic to Advanced Integration
Six Ways for More Mindful Social Media Use
Winning Pitches for Investors
Storytelling in Business
Supercharge your Networking using LinkedIn
Engage a Growing Network with “Friendly Follow Up”
Consultative Selling Skills
Online Marketing
Writing Skills and Sales Copywriting
From pushy to natural promotion with Heather Sager
The Foundations of a Personal Branding Strategy
Pitch like a Pro
Fighting The Scary Monsters of Sales Prospecting
Social Media Success
Cool It!
Digital Marketing Handbook (Vol 3)
Getting Past Gatekeepers
Look Before you Leap
3 Different Management Styles and When To Use Them
What’s Growth Hacking?
How To Meet Anyone By Hosting a Simple Podcast
Digital Marketing Handbook (Vol 6)
Expert Talk: 3 Questions Every Brand Must Answer
How to Stand Out
Decoding Buyer Behavior
Demystifying Marketing
Productivity Hacks to Maximise Your Workday
Relationship Marketing in HR
Going On a Sales Date To Win Over Customers
Discover your values, and others who share them
In Focus: Power of Improvisation in Business
Digital Marketing Handbook (Vol 2)
Digital Marketing Handbook (Vol 4)
The 3 Critical Discovery Questions
Don't Say Yes to EVERYONE
Using Social Media for Personal Gain
Business Blogs
Customer Care or Nightmare!
Market Research – Glass Half-full or Half-empty?
Sales presentations that will win you the business
Essentials of Marketing Research
Expert Talk: Body Language
Rapport & Influence: Sales Secrets
Content Marketing
Market Research
Advanced Strategic Pricing
Succeeding in Sales
Internal Marketing
How to successfully start your own podcast! (1/6)
Why People Buy
The Bullwhip Effect in Supply Chain Management
Winning Over Tough Clients with Ease
Boost your Sales Conversion
Will AI Replace the Sales Rep
Write Amazing Headlines to Delight Your Audience
How to Structure your Pitch
Search Engine Advertising
Negotiating Sales
How to Grow Your Virtual Network
Writing Non-Fiction Books
Developing an Internet Marketing Strategy
Your Customer Journey
How to sell your value and your price
Your Brand, Your Treasure
The 90 Minute Marketing Plan
50 Ways to lead your sales team
Marketing for the Non-Marketing Manager Part IV
Why Many Sales Managers Fail
Vive la Difference
Affiliate Marketing
Basic Selling Skills
Creating and Selling the Customer Experience
How to Penetrate A Sales Market in 90 Days
Virtual Sales Presentations
Introduction to the Service Supply Chain
Verbal Acuity: Communication Impact on Career
How to successfully start your own podcast! (5/6)
Content Marketing
Influencer Marketing Strategies
Digital Marketing Handbook (Vol 5)
The Business of Writing Blogs
Strategic Marketing
Channel Management
Get your audience to read your posts TO THE END
Expert Talk: Product Marketing
Content Marketing: Implementation
How to Set Up an Office at Home
Business Success: Aligning Strategy and Strengths
Sales Fails and How To Fix Them
Marketing for the Non-Marketing Manager Part III
5 Techniques For Managing Sales People
How to Talk to Print Journalists
Choosing the Right Recruiter
Complex Negotiations
What Do I Do With All This Data?
Pitching Successfully to Customers
Negotiation Tactics for Optimal Purchasing Deals
Emotional Intelligence in Sales
Using Fast Thinking in Business
White paper: Learning Content Strategy
Leadership: How to Negotiate
Marketing Essentials for Small Business
Consumer Behaviors Affecting Business' Marketing
Prospecting and Following up
Software as a Service (SaaS)
SMART Marketing Strategy: Align Actions with Goals
Changing your Sales Mindset
Sales Presentation Techniques
How to close the sale successfully
Amazon Prime
Content Marketing for Small Businesses
12 Smart Practices to Improve Marketing and Sales
A guide to Content Marketing
Influencer Marketing
Mastering Sales Fears
B2B Digital Marketing
Transformational Sales Prospecting Strategies
Manage Your Pipeline To Manage Success
Social Media Secrets: Write to Ignite Interest
How to Turn Customers into Fans
Reinforcing your Sales Case
Resilience in Customer Service
What is a Pitch
In Focus: Lessons from the SAP Sales Academy
How to Conduct Great Virtual Sales Meetings
Managerial Marketing in the Real World
How to Build a Loyal Audience
Beautiful Blogs
Expert Talk: Effective Job Seeking
A to Z of How to Grow Your Small Business Online
Questions that will win you the sale
Making a Mark in the Media
Matching Your Selling to Your Customers' Buying
Content Marketing: Further development areas
Effortless Email Networking
In Focus: the Future of Recruitment
From Guesswork to Gold: Explore Your Target Market
B2B Selling Skills
PASSTA: It's the New Take on SPIN Selling
Negotiate at home and abroad
Effective Sales Meetings
Performance Improvement Plan
Effective Marketing
10 Selling Habits To Change For Better Results
In Focus: Building a Brand with Content Marketing
Email Marketing
How to successfully start your own podcast! (3/6)
10 Ways To Boost Your Sales Confidence
Effective Ways to Communicate With Customers
On-Page SEO that You Can Do Yourself
In Focus: Employer Branding at Albert Heijn
How to successfully start your own podcast! (2/6)
Building a Professional LinkedIn Profile
The Experts Teach: Customer Care
Sales Success Blueprint
How to Use Video like a Leader
How to Reach an Agreement
The Making of A DIGITAL BLITZ
How to speak up to create change with VP Wright
Ethical storytelling with Cassandra Le
Craft Narratives That Sell
Expert Talk: E-Commerce Marketing
Overcome Objections & Close the Sale
How to successfully start your own podcast! (4/6)
Getting Started with Podcasting for Business
Managing Negotiation
Your Business Model
The first 5 minutes of a sales call – what to do
14 Reasons Why You Did Not Close the Sale
Marketing Channels for Your Campaign
Working from Home as a Recruitment Consultant
Maximize Your Sales Success
How to make your profile WORTH staying on
Mastering the Sales Cycle
Managing Salespeople Made Easier with KPIs
8 Steps to Building Meaningful Connections
Building a Professional Network Using LinkedIn
Marketing: Psychology Behind Profit
Building Your Confidence in Sales
Success in Selling: A Light-Hearted Guide, Part II
Public Relations in the XXI Century
An Introduction to Sales
Grow Your Customers with Cross-Selling Techniques
Essentials of Marketing Research: Part II
Removing the Competition
How to Sell When Times are Tough
Why Creative Expression is Worth Investing in?
Internet Marketing
Creativity, Brand Narrative & the Power of Story
Essentials of Marketing Research: Part I
In Focus: Strategic Target Setting
Marketing & Sales Alignment
Content Creation: Fast & Easy Is A Slippery Slope
Your Meaningful Work
The Four Faces of Marketing
Building a Professional Reputation Using LinkedIn
Transforming Your Underperforming Sales Team
Powerful Strategies for Sales Success
How to successfully start your own podcast! (6/6)
Pitch to Win Buy-in for Your Projects and Ideas
B2B Sales
Boost Your Profile In Print
Making PPC Marketing Profitable
Introduction to Naming a New Brand
Thrive After Five & Master Off-Hours Work
Virtual Engagement for Successful Sales
Pharmaceutical Selling
Social Media for Lead Gen
Audiobook: Preparing for Uniqueness
How to Reduce NO SHOWS from Virtual Sales Meetings
Using LinkedIn as a Business Tool
Sales Confidence 101
The Secrets to Master a Customer-Centric Strategy
Customer Care
How to plan and prepare for sales success
Obtaining and Retaining Customers - Part II
Lead Generation - A Primer
A Human Centred Design Approach for Sales
Closing the Sale
How to Make Marketing Fun
Finding Post-Covid Brand Trends
Send Better Emails, Make More Money
Creating Engaging Virtual Events
How To Get Out Of A Sales Slump
How to Lead Your Sales Team
In Focus: What Does Your Company Brand Stand For?
Unseen
Your Marketing Strategy
Essentials of Marketing Research: Exercises
How to Sell Virtually
Explaining Marketing to Grank, an Alien
Managing Customer Experience in the Networked Age
Your PR Strategy
Successful Selling in a Virtual World
Why a Mentor is Vital in Business
Your Marketing Tactics
Marketing: Everything You Need to Know
Your Future Marketing
Expert Talk: Sell your Business with Storytelling
Attaining Success with the New Customer
Sales by Numbers
Obtaining and Retaining Customers - Part I
Be Your Customer’s Decision-Coach
Virtual Selling: Making it Work for You!
Handling Objections in Sales
Your Marketing Mindset
First Steps in Selling
Setting and Selling Price
Ghosting in Work & Business and Long-Term Effects
Expert Talk: Attract Clients with Authenticity
The Means to the End
How to Maximise Your Juiciest Content
The Pitch Canvas
Making Sales Performance Great
How to Build a Lead Generation Engine
Going to the Sales Gym to Improve Your Performance
Neomarketing
Words that Sell
Audiobook: 50 Ways To Lead Your Sales Team
Cognitive Selling
Expert Talk: Content Marketing and Authenticity
E-Commerce and Maximizing Your Online Sales
Sales for Engineering Companies
D and I Focus: Agility and Sales Organizations
Professionally Helping People to Buy from You I
A Guide to Using Touchpoints in Marketing
Practical PR
Employee Empowerment is doomed, unless…
Telephone Selling with Integrity
How to Develop Your Sales team
Successful Prospecting in Sales
E-Commerce and the Future of Business
Virtual Selling Success
Facilitating Effective Sales Meetings
The Sales Cycle for Veterans and Novices
Take a Deep Breath…We Got This
Naked Prospecting
B2C Ecommerce
How to Make Your Content Marketing Work
Your Sales Strategy
Look at Being Different in Your Industry
How to Build Sales Confidence
How to Network Without Overstuffing Your Calendar
Increase Your Brand Visibility
The 5 Critical Sales Management Focus Areas
Death and Rebirth of Customer Centric Marketing
Making Sure You Use Negativity Positively to Grow
Network Above Your League with Podcasting
TAKE AIM at B2B Sales Success – Abridged
Rethinking Your Sales Force Org Structure
Buyer behaviour
How to Sell Virtually Part 1
How to Manage Your Remote Sales Team
Micro Talk: Getting Back to B2C
Sales Alchemy: Turn Cold Calls into GOLD Calls
Booking Meetings over the Phone
Selling Demystified
Expert Talk: Ace the Sale!
Motivating Salespeople To Their Success
Seven Ways to Build Trust into The Sales Process
The Naked Buyer
Using Emotion in Sales
The Subscription Movement
Internet Marketing Strategies For Your Business
Gaining an Unfair Advantage
Power Up Your Sales Culture In 30 Mins
Don’t be a Son of a PITCH
Controlling The Sale
Consumer Behaviour and PR
Re-engaging Prospects Through Email
Preparation & Mindset
Price: The Deadliest Sales Objection
How Salespeople Stay Productive Working from Home
Guiding Principles of Selling
Your MarTech Stack
Strategy, Marketing Plans and Small Organisations
Expert Talk: Weight Watcher's Rebrand to WW
Telesales
Summiting Sales
Better Your Sales With This One Tip
The CARE Factor Fix™
I Am Not Your Sales GURU
Professionally Helping People to Buy from You II
The Best Apps to Use to Sell Virtually
Body Language in Sales
Find Great Business Marketing Software Every Time
Removing Limiting Beliefs to Excel in Sales
Strategic Analysis of Supply Chain Design
Managing Difficult Salespeople
Pre-Call Planning Pharmaceutical Selling
Professionally Helping People to Buy from You III
Consumer Psychology for the 21st Century
Being Genuine with Yourself and Customers
Berliner Balanced Scorecard: Customer Perspective
Working Capital and Strategic Debtor Management
Working Capital and Debtor Management: Exercises
Berliner Balanced Scorecard: Employee Perspective
Marketing Communications
Web 2.0 and Social Media