Categories About Us

Marketing & Sales

Understanding Your Buyers
Sales Effectiveness
Power BI for Everyday Users
Being Innovative and Creative
Closing the Sale
An Introduction to Business Research Methods
AI Fundamentals
How to close the sale successfully
Fundamentals of Data Visualization
Influencing and Persuasion skills
Networking with Purpose
Strong Sales Presentations
High-impact interpersonal skills
Emotional Intelligence in Sales
Personal Brand Messaging
Personal Branding is a Key Skill
Working with Uncertainty
Social Media Secrets: Write to Ignite Interest
Customer service
Are You a Sales Manager or a Sales Leader
Mastering the Art of Face to Face Customer Service
Motivational Mindset
Fundamentals of communication, P.R. and leadership
How to Build Your Personal Brand
Customer Service Imperatives
How to Handle Price Negotiation
Business Digitalization
How to Build a Subscription Movement
Powerful Online Communication
How to Stand Out
Promote Yourself
Managing Negotiation
Understanding Buyers
Effective Ways to Close Deals & Win More Business
Don't Say Yes to EVERYONE
Negotiation Skills
Digital Marketing Handbook (Vol 1)
Cool It!
Writing Non-Fiction Books
Success in Selling: A Light-Hearted Guide, Part I
Procurement & Negotiation
Using Net Promoter Scores for Events
Relationship Marketing in HR
Mastering Sales Conversations
Internal Marketing
Expert Talk: Marketing Basics
An Introduction to Sales
Simple Easy Elevator Pitch
Effective Negotiation
Decoding Buyer Behavior
Marketing Essentials for Small Business
Is The Customer Really Always Right?
Online Marketing
How to Use AI for Peak Sales Performance
Social Media for Lead Gen
Thoughtful Persuasion
Discover the Brand You Already Have
Content Marketing
Managing Difficult Customers
Controlling the Sale
Channel Management
How to plan and prepare for sales success
3 Different Management Styles and When To Use Them
Understanding Social Media
Negotations: For Purchasing Department
Mastering the Sales Interaction
Your Brand, Your Treasure
Consultative Selling Skills
Dealing with Difficult Clients
How to Build a Loyal Audience
Winning over Difficult Clients
Marketing for the Non-Marketing Manager Part IV
Making Customer Service Count
Negotiating Sales
Vive la Difference
Keep Moving: Empathy and Growth Mindset
Expert Talk: 3 Questions Every Brand Must Answer
100 Low-Cost Ways to Promote your Business
A guide to Contemporary Data Driven Marketing
Personal Branding
Effective Ways to Communicate With Customers
Managing Your Personal Brand Presence
Influencer Marketing
In Focus: Building a Brand with Content Marketing
How to sell your value and your price
Handling Customer Objections
Sales Planning
Powerful Strategies for Sales Success
Building a Professional LinkedIn Profile
Removing the Competition
Content Marketing
Artificial Intelligence in Digital Marketing
Buyer behaviour
Marketing: Everything You Need to Know
White paper: Learning Content Strategy
In Focus: What Does Your Company Brand Stand For?
Effective Use of Metrics in Sales Management
Digital Marketing Handbook (Vol 3)
Creating and Maintaining Sales Excellence
Using Emotion in Sales
Mastering Sales Principles
Branding through Logos
Expert Talk: Commercial Awareness
Social Media Success
B2B Digital Marketing
The Foundations of a Personal Branding Strategy
Using Social Media for Personal Gain
Discover your values, and others who share them
Customer Service
Market Research
Commercial Awareness for Managers
Understanding your Customers
Business Blogs
50 Ways to lead your sales team
Leadership: How to Network
The Business of Writing Blogs
How to successfully start your own podcast! (5/6)
Performance Improvement Plan
How To Meet Anyone By Hosting a Simple Podcast
Amazon Prime
Basic Selling Skills
Sales Presentation Techniques
Your Customer Journey
Digital Marketing Handbook (Vol 5)
Lead Generation - A Primer
How to successfully start your own podcast! (1/6)
Mini-Goals In Sales: Steps To Success
Digital Marketing: What You’re Told & Sold
Handling Objections at Each Stage of the Process
The Secrets to Master a Customer-Centric Strategy
How to Name Your Brand
Transformational Sales Prospecting Strategies
Reinforcing your Sales Case
What Do I Do With All This Data?
Introduction to Naming a New Brand
Making a Mark in the Media
Telephone Sales
Expert Talk: How to Implement Agile
Get your audience to read your posts TO THE END
Effective Marketing
Using LinkedIn as a Business Tool
Social Selling
Increase Your Brand Visibility
Complex Negotiations
How to successfully start your own podcast! (2/6)
Boost Your Profile In Print
Ten Tips to Win Your Next Pitch
Strategic Debtor Management and Terms of Sale
Brand Development and Storytelling
Customer Service Best Practices
Pharmaceutical Selling
Making PPC Marketing Profitable
SMART Marketing Strategy: Align Actions with Goals
How to successfully start your own podcast! (3/6)
8 Steps to Building Meaningful Connections
Empathetic Artificial Intelligence
Your Sales Strategy
Leadership: How to Negotiate
Mastering the Sales Cycle
How to successfully start your own podcast! (4/6)
Changing your Sales Mindset
Building a Professional Network Using LinkedIn
Getting Started with Podcasting for Business
10 Selling Habits To Change For Better Results
Creating Engaging Virtual Events
How to successfully start your own podcast! (6/6)
First Steps in Selling
Telephone Selling with Integrity
Marketing Automation & Integration
How to Sell with a Genuine Human Approach
Finding Post-Covid Brand Trends
How to Reduce NO SHOWS from Virtual Sales Meetings
The 5 Keys to Managing Sales Performance
I Am Not Your Sales GURU
Sell Through Storytelling
Using storytelling in sales with Clare Cui
Network Above Your League with Podcasting
The 5 Critical Sales Management Focus Areas
Virtual Selling
Better Your Sales With This One Tip
Introduction to E-Commerce
Consumer Behaviour and PR
Presentation Skills: Post-Presentation Tips
Pitching Successfully to Customers
Marketing for the Non-Marketing Manager Part I
Expert Talk: Commercial Storytelling
Preparing for Cold Calls
Storytelling in Business
Expert Talk: Customer Retention, #1 Growth Hack
Winning Over Tough Clients with Ease
Prospecting and Gaining Referrals
Why Many Sales Managers Fail
Six Ways for More Mindful Social Media Use
How to Build a Lead Generation Engine
Strategic Marketing
Master your Sales Technique
How to make your profile WORTH staying on
Digital Marketing Handbook (Vol 2)
From pushy to natural promotion with Heather Sager
Why Creative Expression is Worth Investing in?
Search Engine Advertising
Must-Have Content for Your Business Website
Build Your Unique Value Story and Stand Out
Expert Talk: Customer Service & Retention
Marketing for the Non-Marketing Manager Part II
Developing an Internet Marketing Strategy
The Experts Teach: Customer Care
B2B Sales
Handling Objections
Overcome Objections & Close the Sale
The Bullwhip Effect in Supply Chain Management
Digital Marketing Handbook (Vol 6)
Email Marketing
How to Grow Your Virtual Network
Supercharge your Networking using LinkedIn
How to Sell Virtually
Winning Pitches for Investors
Negotiate at home and abroad
The Science of Sales
Working from Home as a Recruitment Consultant
Writing Skills and Sales Copywriting
What’s Growth Hacking?
Being a Natural Born Seller
Expert Talk: Product Marketing
Advanced Strategic Pricing
Creativity, Brand Narrative & the Power of Story
After the Sales Call
Fighting The Scary Monsters of Sales Prospecting
How to Write a Marketing Plan
Going On a Sales Date To Win Over Customers
In Focus: Power of Improvisation in Business
Productivity Hacks to Maximise Your Workday
What is a Pitch
How to Reach an Agreement
Content Creation: Fast & Easy Is A Slippery Slope
Sales Success Blueprint
Public Relations in the XXI Century
Mastering the Sales Mindset
Succeeding in Sales
How to Turn Customers into Fans
In Focus: the Future of Recruitment
Your Meaningful Work
7 Behaviours of Highly Effective Sales Managers
Will AI Replace the Sales Rep
Sales Emails That Prospects Will Actually Read
How to Set Up an Office at Home
Content Marketing: Implementation
Foundations of International Trade
Digital Marketing Handbook (Vol 4)
Manage Your Pipeline To Manage Success
Write Amazing Headlines to Delight Your Audience
Content Marketing: Further development areas
Sales presentations that will win you the business
Audiobook: Preparing for Uniqueness
Software as a Service (SaaS)
Pitch like a Pro
Pitching - Frequently Asked Questions
Expert Talk: Marketing Research and Analysis
Expert Talk: Effective Job Seeking
Keep Moving: Crisis Marketing
The Making of A DIGITAL BLITZ
A guide to Content Marketing
Preparing for the Sale
Creating and Selling the Customer Experience
Business Success: Aligning Strategy and Strengths
Verbal Acuity: Communication Impact on Career
Look Before you Leap
Boost your Sales Conversion
Thrive After Five & Master Off-Hours Work
Why People Buy
Introduction to the Service Supply Chain
Success in Selling: A Light-Hearted Guide, Part II
Influencer Marketing Strategies
Ethical storytelling with Cassandra Le
Getting Past Gatekeepers
The 3 Critical Discovery Questions
Obtaining and Retaining Customers - Part II
Mastering Sales Fears
Demystifying Marketing
Content Marketing for Small Businesses
Consumer Behaviors Affecting Business' Marketing
Managerial Marketing in the Real World
Essentials of Marketing Research
Attaining Success with the New Customer
Using Fast Thinking in Business
Internet Marketing
Cognitive Selling
How to Beat your Pitching Nerves
From Guesswork to Gold: Explore Your Target Market
12 Smart Practices to Improve Marketing and Sales
Why Consistency Matters in Your Marketing Approach
Marketing Channels for Your Campaign
Affiliate Marketing
Media and Cultural Theory
Beautiful Blogs
Marketing for the Non-Marketing Manager Part III
Marketing & Sales Alignment
The Four Faces of Marketing
Stacking the Sales Pipeline
B2B Selling Skills
Digital Marketing Without Cookies
Customer Care or Nightmare!
Resilience in Customer Service
How to Use Social Media for Work Efficiency
How to speak up to create change with VP Wright
How to Structure your Pitch
Knowing What to Ask For Effective Networking
Market Research – Glass Half-full or Half-empty?
How to Talk to Print Journalists
Naked Prospecting
Virtual Engagement for Successful Sales
Expert Talk: Body Language
Building a Professional Reputation Using LinkedIn
Choosing the Right Recruiter
How to Penetrate A Sales Market in 90 Days
Unseen
Sales Fails and How To Fix Them
Preparation & Mindset
B2B Startup Marketing
Prospecting and Following up
Effortless Email Networking
Virtual Sales Presentations
Obtaining and Retaining Customers - Part I
Neomarketing
Making Sure You Use Negativity Positively to Grow
Making Sales Performance Great
Authenticity in Business
Words that Sell
The Means to the End
Your Business Model
Why Payments are Critical to a Marketing Strategy
Matching Your Selling to Your Customers' Buying
Customer Care
Building Your Confidence in Sales
A to Z of How to Grow Your Small Business Online
The Power of Conjoint Analysis
Your Marketing Tactics
10 Ways To Boost Your Sales Confidence
On-Page SEO that You Can Do Yourself
Sales for Engineering Companies
Email Marketing: Increase Visibility & Conversions
Negotiation Tactics for Optimal Purchasing Deals
Essentials of Marketing Research: Part I
Internet Marketing Strategies For Your Business
How to Sell When Times are Tough
Marketing: Psychology Behind Profit
Transforming Your Underperforming Sales Team
Essentials of Marketing Research: Part II
In Focus: Lessons from the SAP Sales Academy
14 Reasons Why You Did Not Close the Sale
How to Make Marketing Fun
Controlling The Sale
Questions that will win you the sale
Your PR Strategy
A Guide to Using Touchpoints in Marketing
5 Techniques For Managing Sales People
Your Marketing Strategy
Maximize Your Sales Success
How to Lead Your Sales Team
Grow Your Customers with Cross-Selling Techniques
Why the “Discovery Phase” is Key to Closing Sales
How to Conduct Great Virtual Sales Meetings
Managing Customer Experience in the Networked Age
Craft Narratives That Sell
Expert Talk: Attract Clients with Authenticity
PASSTA: It's the New Take on SPIN Selling
Be Your Customer’s Decision-Coach
In Focus: Employer Branding at Albert Heijn
Explaining Marketing to Grank, an Alien
TAKE AIM at B2B Sales Success – Abridged
Handling Objections in Sales
Rapport & Influence: Sales Secrets
Your Marketing Mindset
The Sales Cycle for Veterans and Novices
How to Use Video like a Leader
Sales by Numbers
Pre-Call Planning Pharmaceutical Selling
Marketing Automation Basic to Advanced Integration
Setting and Selling Price
Sales Confidence 101
The first 5 minutes of a sales call – what to do
Virtual Selling Success
Successful Prospecting in Sales
Successful Selling in a Virtual World
A Human Centred Design Approach for Sales
In Focus: Strategic Target Setting
Practical PR
Expert Talk: E-Commerce Marketing
Managing Salespeople Made Easier with KPIs
How To Get Out Of A Sales Slump
Send Better Emails, Make More Money
Engage a Growing Network with “Friendly Follow Up”
B2C Ecommerce
How to Make Your Content Marketing Work
Take a Deep Breath…We Got This
The Naked Buyer
Death and Rebirth of Customer Centric Marketing
Selling Demystified
Pitch to Win Buy-in for Your Projects and Ideas
Gaining an Unfair Advantage
Sales Alchemy: Turn Cold Calls into GOLD Calls
The Subscription Movement
Professionally Helping People to Buy from You I
Don’t be a Son of a PITCH
Audiobook: 50 Ways To Lead Your Sales Team
The 90 Minute Marketing Plan
Guiding Principles of Selling
Your MarTech Stack
Why a Mentor is Vital in Business
Expert Talk: Sell your Business with Storytelling
Telesales
Summiting Sales
Going to the Sales Gym to Improve Your Performance
Effective Sales Meetings
The CARE Factor Fix™
Essentials of Marketing Research: Exercises
The Pitch Canvas
How to Maximise Your Juiciest Content
Virtual Selling: Making it Work for You!
Expert Talk: Content Marketing and Authenticity
Your Future Marketing
Ghosting in Work & Business and Long-Term Effects
Employee Empowerment is doomed, unless…
Look at Being Different in Your Industry
E-Commerce and the Future of Business
How to Build Sales Confidence
How to Develop Your Sales team
Rethinking Your Sales Force Org Structure
How to Sell Virtually Part 1
Seven Ways to Build Trust into The Sales Process
Facilitating Effective Sales Meetings
Booking Meetings over the Phone
E-Commerce and Maximizing Your Online Sales
How to Network Without Overstuffing Your Calendar
Power Up Your Sales Culture In 30 Mins
Motivating Salespeople To Their Success
Find Great Business Marketing Software Every Time
Expert Talk: Ace the Sale!
How to Manage Your Remote Sales Team
D and I Focus: Agility and Sales Organizations
Re-engaging Prospects Through Email
Micro Talk: Getting Back to B2C
How Salespeople Stay Productive Working from Home
Expert Talk: Weight Watcher's Rebrand to WW
Professionally Helping People to Buy from You II
The Best Apps to Use to Sell Virtually
Working Capital and Strategic Debtor Management
Body Language in Sales
Price: The Deadliest Sales Objection
Marketing Communications
Professionally Helping People to Buy from You III
Managing Difficult Salespeople
Strategy, Marketing Plans and Small Organisations
Removing Limiting Beliefs to Excel in Sales
Being Genuine with Yourself and Customers
Strategic Analysis of Supply Chain Design
Berliner Balanced Scorecard: Customer Perspective
Consumer Psychology for the 21st Century
Working Capital and Debtor Management: Exercises
Berliner Balanced Scorecard: Employee Perspective
Web 2.0 and Social Media