Categories About Us

Marketing & Sales

Power BI for Everyday Users
AI Fundamentals
An Introduction to Business Research Methods
High-impact interpersonal skills
Procurement & Negotiation
Customer service
Effective Ways to Close Deals & Win More Business
Being Innovative and Creative
Mastering the Art of Face to Face Customer Service
Personal Brand Messaging
Sales Effectiveness
How to Build Your Personal Brand
Using Social Media for Personal Gain
Fundamentals of Data Visualization
Working with Uncertainty
Influencing and Persuasion skills
Handling Customer Objections
Expert Talk: How to Implement Agile
Networking with Purpose
Understanding Your Buyers
Winning Over Tough Clients with Ease
Strategic Marketing
Basic Selling Skills
Negotiation Skills
Effective Negotiation
Dealing with Difficult Clients
Developing an Internet Marketing Strategy
Personal Branding
Negotiating Sales
Fundamentals of communication, P.R. and leadership
In Focus: Power of Improvisation in Business
Managing Customer Experience in the Networked Age
Customer Service Best Practices
Simple Easy Elevator Pitch
Branding through Logos
Naked Prospecting
How to Build Sales Confidence
12 Smart Practices to Improve Marketing and Sales
Controlling the Sale
Sales Planning
Reinforcing your Sales Case
100 Low-Cost Ways to Promote your Business
Sales by Numbers
Understanding your Customers
Customer Service Imperatives
Winning over Difficult Clients
The Experts Teach: Customer Care
Successful Prospecting in Sales
Effortless Email Networking
Customer Service
Digital Marketing Handbook (Vol 1)
Closing the Sale
Strategic Debtor Management and Terms of Sale
Motivational Mindset
Leadership: How to Network
Virtual Sales Presentations
Emotional Intelligence in Sales
Strong Sales Presentations
Setting and Selling Price
Consumer Behaviors Affecting Business' Marketing
Powerful Online Communication
Mastering Sales Fears
Handling Objections at Each Stage of the Process
Channel Management
Using Emotion in Sales
How to Use AI for Peak Sales Performance
Keep Moving: Empathy and Growth Mindset
Sell Through Storytelling
Understanding Social Media
How to Build a Subscription Movement
Supercharge your Networking using LinkedIn
The 3 Critical Discovery Questions
Brand Development and Storytelling
A guide to Contemporary Data Driven Marketing
Prospecting and Gaining Referrals
Thoughtful Persuasion
Mastering Sales Conversations
Internet Marketing
Creating and Maintaining Sales Excellence
Writing Non-Fiction Books
Negotations: For Purchasing Department
Negotiate at home and abroad
Managing Negotiation
What Do I Do With All This Data?
Handling Objections in Sales
Your Brand, Your Treasure
How to Stand Out
50 Ways to lead your sales team
Presentation Skills: Post-Presentation Tips
Expert Talk: Customer Service & Retention
How to Handle Price Negotiation
Transformational Sales Prospecting Strategies
First Steps in Selling
Telephone Sales
Expert Talk: E-Commerce Marketing
Market Research
Making Customer Service Count
Email Marketing
Success in Selling: A Light-Hearted Guide, Part I
Personal Branding is a Key Skill
Mastering Sales Principles
Your Customer Journey
Social Selling
Discover the Brand You Already Have
Cool It!
How to sell your value and your price
Are You a Sales Manager or a Sales Leader
How to successfully start your own podcast! (5/6)
Negotiation Tactics for Optimal Purchasing Deals
Sales Presentation Techniques
Performance Improvement Plan
Your Marketing Tactics
Guiding Principles of Selling
Get your audience to read your posts TO THE END
Advanced Strategic Pricing
White paper: Learning Content Strategy
The Business of Writing Blogs
Powerful Strategies for Sales Success
Marketing for the Non-Marketing Manager Part I
Content Marketing
Be Your Customer’s Decision-Coach
Making Sales Performance Great
Content Marketing: Implementation
Business Blogs
Digital Marketing Handbook (Vol 3)
Using storytelling in sales with Clare Cui
Commercial Awareness for Managers
Must-Have Content for Your Business Website
Master your Sales Technique
Controlling The Sale
Content Marketing: Further development areas
Why a Mentor is Vital in Business
Introduction to E-Commerce
3 Different Management Styles and When To Use Them
Using Net Promoter Scores for Events
Social Media Success
Search Engine Advertising
How to Write a Marketing Plan
An Introduction to Sales
How to close the sale successfully
Digital Marketing Handbook (Vol 6)
What’s Growth Hacking?
Transforming Your Underperforming Sales Team
Marketing for the Non-Marketing Manager Part IV
Business Digitalization
The Bullwhip Effect in Supply Chain Management
Mastering the Sales Interaction
Affiliate Marketing
Rapport & Influence: Sales Secrets
Online Marketing
Social Media Secrets: Write to Ignite Interest
Storytelling in Business
Building a Professional LinkedIn Profile
Ethical storytelling with Cassandra Le
Build Your Unique Value Story and Stand Out
Why Payments are Critical to a Marketing Strategy
The Foundations of a Personal Branding Strategy
SMART Marketing Strategy: Align Actions with Goals
From pushy to natural promotion with Heather Sager
Expert Talk: Commercial Awareness
Demystifying Marketing
A Human Centred Design Approach for Sales
Marketing for the Non-Marketing Manager Part II
A to Z of How to Grow Your Small Business Online
Sales Fails and How To Fix Them
Managing Your Personal Brand Presence
How to Lead Your Sales Team
Complex Negotiations
Empathetic Artificial Intelligence
Marketing & Sales Alignment
Winning Pitches for Investors
The Making of A DIGITAL BLITZ
Why Consistency Matters in Your Marketing Approach
Authenticity in Business
Is The Customer Really Always Right?
Thrive After Five & Master Off-Hours Work
Knowing What to Ask For Effective Networking
Digital Marketing Without Cookies
Leadership: How to Negotiate
Don't Say Yes to EVERYONE
Creating and Selling the Customer Experience
How to Use Social Media for Work Efficiency
Vive la Difference
Artificial Intelligence in Digital Marketing
Don’t be a Son of a PITCH
TAKE AIM at B2B Sales Success – Abridged
Managing Difficult Customers
The Secrets to Master a Customer-Centric Strategy
Effective Marketing
The 5 Critical Sales Management Focus Areas
Building a Professional Reputation Using LinkedIn
Writing Skills and Sales Copywriting
Resilience in Customer Service
Summiting Sales
Digital Marketing Handbook (Vol 2)
How to Reach an Agreement
Marketing Automation & Integration
Mastering the Sales Mindset
Using Fast Thinking in Business
Verbal Acuity: Communication Impact on Career
Preparing for Cold Calls
A guide to Content Marketing
Promote Yourself
Digital Marketing Handbook (Vol 4)
Effective Use of Metrics in Sales Management
Introduction to the Service Supply Chain
How to Turn Customers into Fans
Sales presentations that will win you the business
Boost Your Profile In Print
Building Your Confidence in Sales
Discover your values, and others who share them
The first 5 minutes of a sales call – what to do
Marketing Essentials for Small Business
Productivity Hacks to Maximise Your Workday
Sales Success Blueprint
Essentials of Marketing Research
Pitching Successfully to Customers
Virtual Selling: Making it Work for You!
Marketing for the Non-Marketing Manager Part III
Social Media for Lead Gen
Overcome Objections & Close the Sale
Making a Mark in the Media
Your Meaningful Work
Changing your Sales Mindset
Consultative Selling Skills
Digital Marketing Handbook (Vol 5)
Pitch like a Pro
Manage Your Pipeline To Manage Success
Six Ways for More Mindful Social Media Use
In Focus: Strategic Target Setting
Your Sales Strategy
Decoding Buyer Behavior
Your Marketing Strategy
Understanding Buyers
Business Success: Aligning Strategy and Strengths
The Science of Sales
B2C Ecommerce
Marketing: Psychology Behind Profit
Handling Objections
In Focus: the Future of Recruitment
Internal Marketing
Foundations of International Trade
How to Build a Loyal Audience
Digital Marketing: What You’re Told & Sold
B2B Sales
Going On a Sales Date To Win Over Customers
How to speak up to create change with VP Wright
Expert Talk: Marketing Basics
E-Commerce and the Future of Business
Influencer Marketing
Rethinking Your Sales Force Org Structure
Ten Tips to Win Your Next Pitch
Lead Generation - A Primer
How to successfully start your own podcast! (2/6)
The Four Faces of Marketing
Working from Home as a Recruitment Consultant
How to Set Up an Office at Home
Preparing for the Sale
Software as a Service (SaaS)
B2B Selling Skills
Your PR Strategy
B2B Startup Marketing
Expert Talk: Customer Retention, #1 Growth Hack
The 90 Minute Marketing Plan
After the Sales Call
Why People Buy
Getting Past Gatekeepers
Influencer Marketing Strategies
The Best Apps to Use to Sell Virtually
How to Grow Your Virtual Network
Why Many Sales Managers Fail
Expert Talk: Body Language
Marketing Channels for Your Campaign
Will AI Replace the Sales Rep
Prospecting and Following up
Questions that will win you the sale
Customer Care
Creating Engaging Virtual Events
A Guide to Using Touchpoints in Marketing
Making Sure You Use Negativity Positively to Grow
Obtaining and Retaining Customers - Part I
Market Research – Glass Half-full or Half-empty?
Write Amazing Headlines to Delight Your Audience
Customer Care or Nightmare!
Pitching - Frequently Asked Questions
How to Name Your Brand
The 5 Keys to Managing Sales Performance
Obtaining and Retaining Customers - Part II
Relationship Marketing in HR
B2B Digital Marketing
Choosing the Right Recruiter
Expert Talk: Commercial Storytelling
Virtual Selling
Success in Selling: A Light-Hearted Guide, Part II
Managerial Marketing in the Real World
Content Marketing
Beautiful Blogs
Mastering the Sales Cycle
Unseen
Virtual Engagement for Successful Sales
Expert Talk: 3 Questions Every Brand Must Answer
Expert Talk: Sell your Business with Storytelling
How to Sell with a Genuine Human Approach
How to Conduct Great Virtual Sales Meetings
Amazon Prime
How to Sell Virtually
How to successfully start your own podcast! (1/6)
Attaining Success with the New Customer
Sales Emails That Prospects Will Actually Read
Stacking the Sales Pipeline
14 Reasons Why You Did Not Close the Sale
7 Behaviours of Highly Effective Sales Managers
Content Marketing for Small Businesses
Your Marketing Mindset
Take a Deep Breath…We Got This
How to Build a Lead Generation Engine
Why Creative Expression is Worth Investing in?
Expert Talk: Marketing Research and Analysis
On-Page SEO that You Can Do Yourself
Booking Meetings over the Phone
How to Reduce NO SHOWS from Virtual Sales Meetings
Audiobook: Preparing for Uniqueness
Your Business Model
Creativity, Brand Narrative & the Power of Story
Using LinkedIn as a Business Tool
How to Sell When Times are Tough
Making PPC Marketing Profitable
The Means to the End
Public Relations in the XXI Century
How to Use Video like a Leader
How to make your profile WORTH staying on
The Subscription Movement
Send Better Emails, Make More Money
Virtual Selling Success
Sales for Engineering Companies
How Salespeople Stay Productive Working from Home
Seven Ways to Build Trust into The Sales Process
Successful Selling in a Virtual World
Look Before you Leap
Explaining Marketing to Grank, an Alien
How to Make Marketing Fun
Cognitive Selling
The CARE Factor Fix™
In Focus: Employer Branding at Albert Heijn
Words that Sell
Professionally Helping People to Buy from You III
Engage a Growing Network with “Friendly Follow Up”
Employee Empowerment is doomed, unless…
How to successfully start your own podcast! (4/6)
Internet Marketing Strategies For Your Business
From Guesswork to Gold: Explore Your Target Market
Being a Natural Born Seller
Content Creation: Fast & Easy Is A Slippery Slope
How to Talk to Print Journalists
Increase Your Brand Visibility
Body Language in Sales
Working Capital and Strategic Debtor Management
Succeeding in Sales
Building a Professional Network Using LinkedIn
How to successfully start your own podcast! (3/6)
Why the “Discovery Phase” is Key to Closing Sales
Audiobook: 50 Ways To Lead Your Sales Team
Telephone Selling with Integrity
Preparation & Mindset
How to Sell Virtually Part 1
Selling Demystified
Removing Limiting Beliefs to Excel in Sales
How to Manage Your Remote Sales Team
Essentials of Marketing Research: Part I
Micro Talk: Getting Back to B2C
The Sales Cycle for Veterans and Novices
Neomarketing
Finding Post-Covid Brand Trends
Mini-Goals In Sales: Steps To Success
How to Penetrate A Sales Market in 90 Days
Effective Sales Meetings
Practical PR
In Focus: What Does Your Company Brand Stand For?
Removing the Competition
Expert Talk: Attract Clients with Authenticity
How to Structure your Pitch
How to successfully start your own podcast! (6/6)
What is a Pitch
Expert Talk: Effective Job Seeking
Being Genuine with Yourself and Customers
Getting Started with Podcasting for Business
Pitch to Win Buy-in for Your Projects and Ideas
Pharmaceutical Selling
How to Develop Your Sales team
How To Meet Anyone By Hosting a Simple Podcast
8 Steps to Building Meaningful Connections
Death and Rebirth of Customer Centric Marketing
The Naked Buyer
Facilitating Effective Sales Meetings
How to Beat your Pitching Nerves
Expert Talk: Product Marketing
Effective Ways to Communicate With Customers
Maximize Your Sales Success
Marketing: Everything You Need to Know
How to Network Without Overstuffing Your Calendar
Craft Narratives That Sell
Essentials of Marketing Research: Part II
Media and Cultural Theory
The Power of Conjoint Analysis
Buyer behaviour
Power Up Your Sales Culture In 30 Mins
How to plan and prepare for sales success
Keep Moving: Crisis Marketing
Your MarTech Stack
PASSTA: It's the New Take on SPIN Selling
Expert Talk: Content Marketing and Authenticity
Fighting The Scary Monsters of Sales Prospecting
E-Commerce and Maximizing Your Online Sales
Pre-Call Planning Pharmaceutical Selling
10 Selling Habits To Change For Better Results
Email Marketing: Increase Visibility & Conversions
Boost your Sales Conversion
In Focus: Building a Brand with Content Marketing
I Am Not Your Sales GURU
Introduction to Naming a New Brand
How to Make Your Content Marketing Work
Find Great Business Marketing Software Every Time
Sales Alchemy: Turn Cold Calls into GOLD Calls
The Pitch Canvas
In Focus: Lessons from the SAP Sales Academy
Network Above Your League with Podcasting
How to Maximise Your Juiciest Content
Marketing Automation Basic to Advanced Integration
Professionally Helping People to Buy from You I
Re-engaging Prospects Through Email
Professionally Helping People to Buy from You II
Your Future Marketing
Working Capital and Debtor Management: Exercises
Gaining an Unfair Advantage
Ghosting in Work & Business and Long-Term Effects
Look at Being Different in Your Industry
Telesales
Grow Your Customers with Cross-Selling Techniques
10 Ways To Boost Your Sales Confidence
Consumer Behaviour and PR
Expert Talk: Ace the Sale!
Essentials of Marketing Research: Exercises
Better Your Sales With This One Tip
Berliner Balanced Scorecard: Customer Perspective
Strategic Analysis of Supply Chain Design
Expert Talk: Weight Watcher's Rebrand to WW
Motivating Salespeople To Their Success
Strategy, Marketing Plans and Small Organisations
Berliner Balanced Scorecard: Employee Perspective
D and I Focus: Agility and Sales Organizations
Managing Salespeople Made Easier with KPIs
Web 2.0 and Social Media
Price: The Deadliest Sales Objection
Marketing Communications
Consumer Psychology for the 21st Century
Managing Difficult Salespeople
Matching Your Selling to Your Customers' Buying
5 Techniques For Managing Sales People
Sales Confidence 101
How To Get Out Of A Sales Slump
Sales Resilience
Going to the Sales Gym to Improve Your Performance