Categories About Us

Marketing & Sales

Handling Objections
Commercial Awareness for Managers
Power BI for Everyday Users
Effective Negotiation
An Introduction to Business Research Methods
AI Fundamentals
High-impact interpersonal skills
In Focus: Building a Brand with Content Marketing
In Focus: Strategic Target Setting
12 Smart Practices to Improve Marketing and Sales
Personal Branding
AI-Driven Personalization
Effective Ways to Close Deals & Win More Business
Creating and Selling the Customer Experience
Personal Brand Messaging
Keep Moving: Empathy and Growth Mindset
Emotional Intelligence in Sales
Complex Negotiations
Working with Uncertainty
Strategic Marketing
Understanding your Customers
Customer Service Best Practices
B2B Digital Marketing
Handling Customer Objections
Closing the Sale
Leadership: How to Negotiate
Thrive After Five & Master Off-Hours Work
Artificial Intelligence in Digital Marketing
Presentation Skills: Post-Presentation Tips
How to Use AI for Peak Sales Performance
Negotiation Skills
Master your Sales Technique
Managing Negotiation
Dealing with Difficult Clients
Customer service
10 Selling Habits To Change For Better Results
10 Ways To Boost Your Sales Confidence
Pitch like a Pro
Will AI Replace the Sales Rep
Don't Say Yes to EVERYONE
3 Different Management Styles and When To Use Them
Proposal Power
How to successfully start your own podcast! (2/6)
Effective Ways to Communicate With Customers
Developing an Internet Marketing Strategy
Basic Selling Skills
Consultative Selling Skills
Managing Your Personal Brand Presence
Winning Pitches for Investors
5 Techniques For Managing Sales People
Content Creation: Fast & Easy Is A Slippery Slope
Sales Resilience
Simple Easy Elevator Pitch
Pitching Successfully to Customers
Fundamentals of Data Visualization
Fundamentals of communication, P.R. and leadership
Influencing and Persuasion skills
How to Build Your Personal Brand
Storytelling in Business
Personal Branding is a Key Skill
Agile is Dead? Long Live Agile!
Networking with Purpose
Winning Over Tough Clients with Ease
Customer Service
How to Create and Write Nuggets of Content Gold
How to Maximise Your Juiciest Content
How to Name Your Brand
Write Amazing Headlines to Delight Your Audience
Controlling the Sale
Motivational Mindset
How to successfully start your own podcast! (3/6)
Productivity Hacks to Maximise Your Workday
Discover the Brand You Already Have
Brand Development and Storytelling
The Experts Teach: Customer Care
How to Talk to Print Journalists
How to successfully start your own podcast! (1/6)
Sales Fails and How To Fix Them
Social Selling
Mini-Goals In Sales: Steps To Success
Must-Have Content for Your Business Website
The Secrets to Master a Customer-Centric Strategy
Essentials of Marketing Research
Branding through Logos
Vive la Difference
Sales Planning
Digital Marketing Handbook (Vol 1)
Expert Talk: Customer Retention, #1 Growth Hack
Manage Your Pipeline To Manage Success
How to Handle Price Negotiation
Marketing: Everything You Need to Know
Setting and Selling Price
How to Use Video like a Leader
How To Get Out Of A Sales Slump
Making Customer Service Count
Managing Salespeople Made Easier with KPIs
From Assistant to Advisor
Be Your Customer’s Decision-Coach
Business Success: Aligning Strategy and Strengths
Sales Effectiveness
Leadership: How to Network
Handling Objections at Each Stage of the Process
The 3 Critical Discovery Questions
Essentials of Marketing Research: Part I
Powerful Online Communication
Email Marketing
Changing your Sales Mindset
Digital Marketing Handbook (Vol 3)
The Bullwhip Effect in Supply Chain Management
Demystifying Marketing
Send Better Emails, Make More Money
Content Marketing
Negotiation Tactics for Optimal Purchasing Deals
Sell Through Storytelling
How to Reach an Agreement
Negotiating Sales
Why Creative Expression is Worth Investing in?
Channel Management
Business Digitalization
Six Ways for More Mindful Social Media Use
How to Penetrate A Sales Market in 90 Days
How to speak up to create change with VP Wright
Grow Your Customers with Cross-Selling Techniques
Understanding Social Media
Digital Marketing Handbook (Vol 2)
Sales Presentation Techniques
Social Media Secrets: Write to Ignite Interest
SMART Marketing Strategy: Align Actions with Goals
Ten Tips to Win Your Next Pitch
Why Consistency Matters in Your Marketing Approach
In Focus: the Future of Recruitment
Managing Difficult Customers
How to Manage Your Remote Sales Team
The Foundations of a Personal Branding Strategy
Email Marketing: Increase Visibility & Conversions
Mastering Sales Principles
The Pitch Canvas
Listening in the Digital Age
Virtual Selling
100 Low-Cost Ways to Promote your Business
How to sell your value and your price
Mastering Sales Conversations
What’s Growth Hacking?
Strategic Debtor Management and Terms of Sale
Price: The Deadliest Sales Objection
The 5 Keys to Managing Sales Performance
Market Research
From pushy to natural promotion with Heather Sager
Mastering the Art of Face to Face Customer Service
Winning over Difficult Clients
Writing Non-Fiction Books
Mastering Sales Fears
Preparation & Mindset
Using storytelling in sales with Clare Cui
How to successfully start your own podcast! (5/6)
First Steps in Selling
Strong Sales Presentations
Pitching - Frequently Asked Questions
Effective Marketing
Digital Marketing Handbook (Vol 6)
Customer Care
Questions that will win you the sale
How to close the sale successfully
PASSTA: It's the New Take on SPIN Selling
Success in Selling: A Light-Hearted Guide, Part I
Marketing for the Non-Marketing Manager Part I
Re-engaging Prospects Through Email
Being a Natural Born Seller
Overcome Objections & Close the Sale
7 Behaviours of Highly Effective Sales Managers
From Guesswork to Gold: Explore Your Target Market
Expert Talk: 3 Questions Every Brand Must Answer
Rapport & Influence: Sales Secrets
Social Media Success
Cool It!
Relationship Marketing in HR
Understanding Your Buyers
Software as a Service (SaaS)
Going to the Sales Gym to Improve Your Performance
Promote Yourself
Build Your Unique Value Story and Stand Out
Thoughtful Persuasion
What is a Pitch
Digital Marketing Handbook (Vol 4)
Transforming Your Underperforming Sales Team
Marketing Essentials for Small Business
The Business of Writing Blogs
What Do I Do With All This Data?
The first 5 minutes of a sales call – what to do
Your Future Marketing
In Focus: Lessons from the SAP Sales Academy
Why a Mentor is Vital in Business
Why the “Discovery Phase” is Key to Closing Sales
Foundations of International Trade
Fighting The Scary Monsters of Sales Prospecting
Expert Talk: How to Implement Agile
Digital Marketing Handbook (Vol 5)
Marketing for the Non-Marketing Manager Part II
How to Build a Subscription Movement
Effective Use of Metrics in Sales Management
A guide to Content Marketing
Marketing & Sales Alignment
Going On a Sales Date To Win Over Customers
Supercharge your Networking using LinkedIn
How to successfully start your own podcast! (6/6)
Your Business Model
Audiobook: Preparing for Uniqueness
A guide to Contemporary Data Driven Marketing
How to Write a Marketing Plan
An Introduction to Sales
Customer Care or Nightmare!
Choosing the Right Recruiter
A to Z of How to Grow Your Small Business Online
Verbal Acuity: Communication Impact on Career
How Salespeople Stay Productive Working from Home
Succeeding in Sales
How to successfully start your own podcast! (4/6)
Sales Confidence 101
Search Engine Advertising
How to Structure your Pitch
Marketing Communications
Introduction to the Service Supply Chain
Are You a Sales Manager or a Sales Leader
Negotiate at home and abroad
Look at Being Different in Your Industry
How to Stand Out
How to Set Up an Office at Home
Marketing for the Non-Marketing Manager Part III
Affiliate Marketing
Creating and Maintaining Sales Excellence
Amazon Prime
How to Sell with a Genuine Human Approach
Booking Meetings over the Phone
Marketing: Psychology Behind Profit
Building a Professional Reputation Using LinkedIn
Boost your Sales Conversion
8 Steps to Building Meaningful Connections
Your Customer Journey
How to Turn Customers into Fans
On-Page SEO that You Can Do Yourself
Advanced Strategic Pricing
Effortless Email Networking
E-Commerce and the Future of Business
Words that Sell
The Four Faces of Marketing
Obtaining and Retaining Customers - Part I
White paper: Learning Content Strategy
Business Blogs
Success in Selling: A Light-Hearted Guide, Part II
Keep Moving: Crisis Marketing
The Sales Cycle for Veterans and Novices
Introduction to E-Commerce
Essentials of Marketing Research: Part II
In Focus: Power of Improvisation in Business
50 Ways to lead your sales team
Internet Marketing
Pitch to Win Buy-in for Your Projects and Ideas
Working Capital and Strategic Debtor Management
Mastering the Sales Mindset
Marketing for the Non-Marketing Manager Part IV
Removing the Competition
Making Sure You Use Negativity Positively to Grow
Handling Objections in Sales
Sales presentations that will win you the business
Mastering the Sales Interaction
Controlling The Sale
Your Brand, Your Treasure
How to Use Social Media for Work Efficiency
Cognitive Selling
Content Marketing: Further development areas
Using LinkedIn as a Business Tool
Content Marketing: Implementation
Transformational Sales Prospecting Strategies
Motivating Salespeople To Their Success
Audiobook: 50 Ways To Lead Your Sales Team
Using Fast Thinking in Business
Obtaining and Retaining Customers - Part II
How to Make Marketing Fun
Practical PR
Seven Ways to Build Trust into The Sales Process
Is The Customer Really Always Right?
B2B Selling Skills
Explaining Marketing to Grank, an Alien
Mastering the Sales Cycle
Using Social Media for Personal Gain
Reinforcing your Sales Case
The Science of Sales
Your Marketing Strategy
Influencer Marketing Strategies
Your PR Strategy
Performance Improvement Plan
Building a Professional LinkedIn Profile
How to Grow Your Virtual Network
The Making of A DIGITAL BLITZ
Virtual Engagement for Successful Sales
Successful Selling in a Virtual World
Beautiful Blogs
Resilience in Customer Service
Your Meaningful Work
Why Payments are Critical to a Marketing Strategy
Making a Mark in the Media
Managerial Marketing in the Real World
Creating Engaging Virtual Events
Ethical storytelling with Cassandra Le
Get your audience to read your posts TO THE END
Discover your values, and others who share them
Public Relations in the XXI Century
Lead Generation - A Primer
How to Build a Lead Generation Engine
Summiting Sales
Building a Professional Network Using LinkedIn
Your Sales Strategy
The Best Apps to Use to Sell Virtually
Preparing for the Sale
Neomarketing
Expert Talk: Attract Clients with Authenticity
Your Marketing Mindset
How to Network Without Overstuffing Your Calendar
How to Build Sales Confidence
Selling Demystified
Consumer Behaviors Affecting Business' Marketing
Why People Buy
Why Many Sales Managers Fail
How to Sell Virtually Part 1
14 Reasons Why You Did Not Close the Sale
Working from Home as a Recruitment Consultant
Digital Marketing Without Cookies
Professionally Helping People to Buy from You III
Matching Your Selling to Your Customers' Buying
Expert Talk: Weight Watcher's Rebrand to WW
Look Before you Leap
Knowing What to Ask For Effective Networking
A Guide to Using Touchpoints in Marketing
Preparing for Cold Calls
Authenticity in Business
How to Sell When Times are Tough
Internet Marketing Strategies For Your Business
In Focus: Employer Branding at Albert Heijn
Market Research – Glass Half-full or Half-empty?
Content Marketing for Small Businesses
Buyer behaviour
How to plan and prepare for sales success
Engage a Growing Network with “Friendly Follow Up”
Marketing Automation & Integration
Sales Alchemy: Turn Cold Calls into GOLD Calls
Facilitating Effective Sales Meetings
Sales Success Blueprint
How to Build a Loyal Audience
How To Meet Anyone By Hosting a Simple Podcast
I Am Not Your Sales GURU
Building Your Confidence in Sales
Sales by Numbers
Sales for Engineering Companies
Boost Your Profile In Print
How to Conduct Great Virtual Sales Meetings
The 5 Critical Sales Management Focus Areas
Increase Your Brand Visibility
Find Great Business Marketing Software Every Time
The Means to the End
After the Sales Call
Virtual Sales Presentations
Network Above Your League with Podcasting
How to Lead Your Sales Team
Getting Past Gatekeepers
Making PPC Marketing Profitable
Using Net Promoter Scores for Events
Virtual Selling Success
The Subscription Movement
Unseen
Successful Prospecting in Sales
How to Reduce NO SHOWS from Virtual Sales Meetings
Your Marketing Tactics
Expert Talk: Sell your Business with Storytelling
The Power of Conjoint Analysis
Sales Emails That Prospects Will Actually Read
Consumer Behaviour and PR
Social Media for Lead Gen
Employee Empowerment is doomed, unless…
Digital Marketing: What You’re Told & Sold
Maximize Your Sales Success
How to Beat your Pitching Nerves
Professionally Helping People to Buy from You II
Your MarTech Stack
The 90 Minute Marketing Plan
Introduction to Naming a New Brand
B2C Ecommerce
Prospecting and Gaining Referrals
Decoding Buyer Behavior
Rethinking Your Sales Force Org Structure
How to make your profile WORTH staying on
Marketing Automation Basic to Advanced Integration
Telesales
Getting Started with Podcasting for Business
Finding Post-Covid Brand Trends
In Focus: What Does Your Company Brand Stand For?
Using Emotion in Sales
Professionally Helping People to Buy from You I
Understanding Buyers
Micro Talk: Getting Back to B2C
Prospecting and Following up
Virtual Selling: Making it Work for You!
Better Your Sales With This One Tip
Creativity, Brand Narrative & the Power of Story
Being Genuine with Yourself and Customers
Craft Narratives That Sell
Effective Sales Meetings
How to Develop Your Sales team
Ghosting in Work & Business and Long-Term Effects
Gaining an Unfair Advantage
Strategy, Marketing Plans and Small Organisations
Essentials of Marketing Research: Exercises
Power Up Your Sales Culture In 30 Mins
Removing Limiting Beliefs to Excel in Sales
Media and Cultural Theory
Working Capital and Debtor Management: Exercises
Berliner Balanced Scorecard: Customer Perspective
Strategic Analysis of Supply Chain Design
Consumer Psychology for the 21st Century
Berliner Balanced Scorecard: Employee Perspective
Web 2.0 and Social Media
Managing Difficult Salespeople
D and I Focus: Agility and Sales Organizations