Categories About Us

Marketing & Sales

Being Innovative and Creative
Effective Ways to Close Deals & Win More Business
Sales Effectiveness
Understanding Your Buyers
Power BI for Everyday Users
An Introduction to Business Research Methods
Working with Uncertainty
Customer Service Imperatives
AI Fundamentals
Influencing and Persuasion skills
How to Build Your Personal Brand
Personal Branding
High-impact interpersonal skills
Success in Selling: A Light-Hearted Guide, Part I
Strong Sales Presentations
Fundamentals of Data Visualization
Is The Customer Really Always Right?
Networking with Purpose
Digital Marketing Handbook (Vol 1)
Effective Negotiation
Thoughtful Persuasion
Mastering Sales Conversations
Controlling the Sale
Branding through Logos
Powerful Online Communication
Understanding Social Media
Decoding Buyer Behavior
Marketing Automation & Integration
How to Build a Subscription Movement
Mastering the Sales Interaction
Fundamentals of communication, P.R. and leadership
Business Blogs
Customer service
Digital Marketing Handbook (Vol 6)
A guide to Contemporary Data Driven Marketing
Making Customer Service Count
Social Selling
Cool It!
Managing Difficult Customers
Mastering the Sales Mindset
Strategic Debtor Management and Terms of Sale
Winning over Difficult Clients
100 Low-Cost Ways to Promote your Business
Customer Service Best Practices
Negotations: For Purchasing Department
Your Brand, Your Treasure
Marketing for the Non-Marketing Manager Part I
Digital Marketing Handbook (Vol 3)
Promote Yourself
The Business of Writing Blogs
Emotional Intelligence in Sales
50 Ways to lead your sales team
Introduction to the Service Supply Chain
Motivational Mindset
Personal Brand Messaging
Creating and Maintaining Sales Excellence
Introduction to E-Commerce
Sales Planning
How to Handle Price Negotiation
Expert Talk: Marketing Basics
Are You a Sales Manager or a Sales Leader
Marketing for the Non-Marketing Manager Part II
From pushy to natural promotion with Heather Sager
The Bullwhip Effect in Supply Chain Management
Internal Marketing
Reinforcing your Sales Case
How to Use AI for Peak Sales Performance
How to Sell with a Genuine Human Approach
Amazon Prime
Writing Non-Fiction Books
Transformational Sales Prospecting Strategies
12 Smart Practices to Improve Marketing and Sales
How to Write a Marketing Plan
Mastering the Sales Cycle
The Making of A DIGITAL BLITZ
Marketing for the Non-Marketing Manager Part IV
Understanding your Customers
Dealing with Difficult Clients
Advanced Strategic Pricing
How to Set Up an Office at Home
Developing an Internet Marketing Strategy
Mastering Sales Principles
Market Research
Customer Service
How to Grow Your Virtual Network
Digital Marketing Handbook (Vol 2)
Marketing for the Non-Marketing Manager Part III
Discover the Brand You Already Have
Search Engine Advertising
Strategic Marketing
Vive la Difference
Essentials of Marketing Research
Content Marketing: Implementation
Build Your Unique Value Story and Stand Out
Artificial Intelligence in Digital Marketing
D and I Focus: Agility and Sales Organizations
A guide to Content Marketing
Negotiating Sales
Using Social Media for Personal Gain
Strategy, Marketing Plans and Small Organisations
Simple Easy Elevator Pitch
Content Marketing: Further development areas
Using Fast Thinking in Business
Mastering Sales Fears
Business Digitalization
Commercial Awareness for Managers
How to Build a Loyal Audience
The Science of Sales
Complex Negotiations
Basic Selling Skills
White paper: Learning Content Strategy
How to Turn Customers into Fans
How to sell your value and your price
Negotiate at home and abroad
Supercharge your Networking using LinkedIn
First Steps in Selling
Making Sales Performance Great
What Do I Do With All This Data?
Fighting The Scary Monsters of Sales Prospecting
Social Media Success
Digital Marketing Handbook (Vol 5)
Marketing Essentials for Small Business
B2B Selling Skills
Your Customer Journey
Making a Mark in the Media
Productivity Hacks to Maximise Your Workday
Using Net Promoter Scores for Events
Content Marketing
Digital Marketing Handbook (Vol 4)
Transforming Your Underperforming Sales Team
Boost Your Profile In Print
Presentation Skills: Post-Presentation Tips
Your Meaningful Work
Going On a Sales Date To Win Over Customers
Attaining Success with the New Customer
Sales Presentation Techniques
Master your Sales Technique
Marketing & Sales Alignment
Managerial Marketing in the Real World
Keep Moving: Empathy and Growth Mindset
Procurement & Negotiation
Prospecting and Gaining Referrals
Handling Objections at Each Stage of the Process
Content Marketing for Small Businesses
Leadership: How to Network
What’s Growth Hacking?
Handling Customer Objections
Expert Talk: Customer Service & Retention
Expert Talk: How to Implement Agile
Consumer Behaviors Affecting Business' Marketing
Sell Through Storytelling
7 Behaviours of Highly Effective Sales Managers
Must-Have Content for Your Business Website
Consumer Behaviour and PR
Customer Care
On-Page SEO that You Can Do Yourself
Strategic Analysis of Supply Chain Design
Digital Marketing Without Cookies
B2B Digital Marketing
Online Marketing
Berliner Balanced Scorecard: Customer Perspective
Working Capital and Strategic Debtor Management
Working Capital and Debtor Management: Exercises
Channel Management
Berliner Balanced Scorecard: Employee Perspective
Managing Your Personal Brand Presence
The Secrets to Master a Customer-Centric Strategy
Affiliate Marketing
10 Selling Habits To Change For Better Results
How to Name Your Brand
Your Marketing Strategy
3 Different Management Styles and When To Use Them
Sales presentations that will win you the business
The Experts Teach: Customer Care
After the Sales Call
Email Marketing
Software as a Service (SaaS)
Why Many Sales Managers Fail
Closing the Sale
Essentials of Marketing Research: Part II
Internet Marketing
Changing your Sales Mindset
Your Business Model
Influencer Marketing Strategies
Essentials of Marketing Research: Part I
Demystifying Marketing
Customer Care or Nightmare!
Telephone Sales
The 5 Keys to Managing Sales Performance
Success in Selling: A Light-Hearted Guide, Part II
Preparing for Cold Calls
Sales Alchemy: Turn Cold Calls into GOLD Calls
How to Talk to Print Journalists
Negotiation Skills
Be Your Customer’s Decision-Coach
Making PPC Marketing Profitable
A to Z of How to Grow Your Small Business Online
In Focus: Employer Branding at Albert Heijn
Marketing Channels for Your Campaign
How to Lead Your Sales Team
Managing Customer Experience in the Networked Age
The Means to the End
Winning Pitches for Investors
Effective Marketing
Effective Use of Metrics in Sales Management
Why Payments are Critical to a Marketing Strategy
Naked Prospecting
Virtual Selling
Getting Past Gatekeepers
Building a Professional LinkedIn Profile
Discover your values, and others who share them
Expert Talk: 3 Questions Every Brand Must Answer
Using storytelling in sales with Clare Cui
Consultative Selling Skills
Why People Buy
Performance Improvement Plan
Words that Sell
Your Marketing Mindset
How to Make Your Content Marketing Work
How to Use Video like a Leader
How to Sell When Times are Tough
Powerful Strategies for Sales Success
Resilience in Customer Service
How to Make Marketing Fun
Using LinkedIn as a Business Tool
How To Meet Anyone By Hosting a Simple Podcast
Obtaining and Retaining Customers - Part II
Writing Skills and Sales Copywriting
The Power of Conjoint Analysis
How to Sell Virtually
Your PR Strategy
Expert Talk: Commercial Awareness
Building a Professional Reputation Using LinkedIn
Being a Natural Born Seller
Personal Branding is a Key Skill
Look Before you Leap
Working from Home as a Recruitment Consultant
An Introduction to Sales
Sales by Numbers
Beautiful Blogs
Social Media for Lead Gen
B2B Startup Marketing
Foundations of International Trade
Setting and Selling Price
Marketing: Psychology Behind Profit
Successful Prospecting in Sales
Lead Generation - A Primer
Unseen
Winning Over Tough Clients with Ease
How to Use Social Media for Work Efficiency
Explaining Marketing to Grank, an Alien
Telephone Selling with Integrity
Virtual Selling Success
Expert Talk: Product Marketing
The Sales Cycle for Veterans and Novices
Your Marketing Tactics
14 Reasons Why You Did Not Close the Sale
How to Stand Out
Will AI Replace the Sales Rep
Successful Selling in a Virtual World
Sales for Engineering Companies
Market Research – Glass Half-full or Half-empty?
Public Relations in the XXI Century
The Four Faces of Marketing
Handling Objections in Sales
Neomarketing
How to Build a Lead Generation Engine
SMART Marketing Strategy: Align Actions with Goals
Expert Talk: Body Language
Obtaining and Retaining Customers - Part I
Selling Demystified
Six Ways for More Mindful Social Media Use
Buyer behaviour
Cognitive Selling
Building a Professional Network Using LinkedIn
A Human Centred Design Approach for Sales
Rapport & Influence: Sales Secrets
The Subscription Movement
Practical PR
Your Sales Strategy
Controlling The Sale
The Naked Buyer
Consumer Psychology for the 21st Century
Succeeding in Sales
Internet Marketing Strategies For Your Business
A Guide to Using Touchpoints in Marketing
In Focus: Power of Improvisation in Business
B2C Ecommerce
Take a Deep Breath…We Got This
Guiding Principles of Selling
Don’t be a Son of a PITCH
Death and Rebirth of Customer Centric Marketing
How to successfully start your own podcast! (1/6)
How to successfully start your own podcast! (5/6)
Your MarTech Stack
Pitch like a Pro
Telesales
TAKE AIM at B2B Sales Success – Abridged
Essentials of Marketing Research: Exercises
Summiting Sales
The CARE Factor Fix™
How to successfully start your own podcast! (3/6)
In Focus: the Future of Recruitment
Pharmaceutical Selling
I Am Not Your Sales GURU
Negotiation Tactics for Optimal Purchasing Deals
How to make your profile WORTH staying on
Expert Talk: Customer Retention, #1 Growth Hack
Boost your Sales Conversion
Pre-Call Planning Pharmaceutical Selling
The Foundations of a Personal Branding Strategy
Handling Objections
Why Consistency Matters in Your Marketing Approach
Ten Tips to Win Your Next Pitch
How to close the sale successfully
Managing Negotiation
Prospecting and Following up
Preparing for the Sale
Creating and Selling the Customer Experience
Mastering the Art of Face to Face Customer Service
Storytelling in Business
Sales Fails and How To Fix Them
Marketing Communications
Influencer Marketing
Web 2.0 and Social Media
Don't Say Yes to EVERYONE
Media and Cultural Theory
Stacking the Sales Pipeline
Leadership: How to Negotiate
Understanding Buyers
How to successfully start your own podcast! (2/6)
Empathetic Artificial Intelligence
Expert Talk: Commercial Storytelling
Ghosting in Work & Business and Long-Term Effects
How to Penetrate A Sales Market in 90 Days
Virtual Sales Presentations
Pitching - Frequently Asked Questions
Building Your Confidence in Sales
8 Steps to Building Meaningful Connections
Introduction to Naming a New Brand
Creativity, Brand Narrative & the Power of Story
PASSTA: It's the New Take on SPIN Selling
Digital Marketing: What You’re Told & Sold
In Focus: Lessons from the SAP Sales Academy
Expert Talk: Marketing Research and Analysis
Effective Ways to Communicate With Customers
The 3 Critical Discovery Questions
Authenticity in Business
10 Ways To Boost Your Sales Confidence
Choosing the Right Recruiter
Pitching Successfully to Customers
Get your audience to read your posts TO THE END
Sales Success Blueprint
Questions that will win you the sale
Motivating Salespeople To Their Success
The first 5 minutes of a sales call – what to do
Knowing What to Ask For Effective Networking
In Focus: What Does Your Company Brand Stand For?
Business Success: Aligning Strategy and Strengths
How to successfully start your own podcast! (4/6)
Matching Your Selling to Your Customers' Buying
Manage Your Pipeline To Manage Success
In Focus: Building a Brand with Content Marketing
Your Future Marketing
Thrive After Five & Master Off-Hours Work
Why Creative Expression is Worth Investing in?
Verbal Acuity: Communication Impact on Career
Expert Talk: Sell your Business with Storytelling
Getting Started with Podcasting for Business
Content Marketing
Effortless Email Networking
Ethical storytelling with Cassandra Le
Managing Salespeople Made Easier with KPIs
Brand Development and Storytelling
Marketing Automation Basic to Advanced Integration
Expert Talk: E-Commerce Marketing
How to Conduct Great Virtual Sales Meetings
Write Amazing Headlines to Delight Your Audience
How to Develop Your Sales team
Keep Moving: Crisis Marketing
How to speak up to create change with VP Wright
Sales Emails That Prospects Will Actually Read
In Focus: Strategic Target Setting
Content Creation: Fast & Easy Is A Slippery Slope
The 5 Critical Sales Management Focus Areas
Expert Talk: Effective Job Seeking
Grow Your Customers with Cross-Selling Techniques
Effective Sales Meetings
Email Marketing: Increase Visibility & Conversions
How to Maximise Your Juiciest Content
Expert Talk: Content Marketing and Authenticity
How to successfully start your own podcast! (6/6)
Craft Narratives That Sell
Sales Confidence 101
Expert Talk: Attract Clients with Authenticity
Employee Empowerment is doomed, unless…
B2B Sales
Relationship Marketing in HR
How To Get Out Of A Sales Slump
Marketing: Everything You Need to Know
Why a Mentor is Vital in Business
Maximize Your Sales Success
Removing the Competition
How to Structure your Pitch
How to Reduce NO SHOWS from Virtual Sales Meetings
Send Better Emails, Make More Money
Virtual Engagement for Successful Sales
Why the “Discovery Phase” is Key to Closing Sales
How to Manage Your Remote Sales Team
Audiobook: 50 Ways To Lead Your Sales Team
Creating Engaging Virtual Events
Look at Being Different in Your Industry
Engage a Growing Network with “Friendly Follow Up”
Professionally Helping People to Buy from You I
E-Commerce and the Future of Business
Finding Post-Covid Brand Trends
Mini-Goals In Sales: Steps To Success
Rethinking Your Sales Force Org Structure
Audiobook: Preparing for Uniqueness
5 Techniques For Managing Sales People
Network Above Your League with Podcasting
Pitch to Win Buy-in for Your Projects and Ideas
Making Sure You Use Negativity Positively to Grow
Booking Meetings over the Phone
How to Reach an Agreement
The 90 Minute Marketing Plan
How to Sell Virtually Part 1
E-Commerce and Maximizing Your Online Sales
Using Emotion in Sales
Virtual Selling: Making it Work for You!
How to plan and prepare for sales success
Micro Talk: Getting Back to B2C
Expert Talk: Ace the Sale!
The Pitch Canvas
How to Build Sales Confidence
Seven Ways to Build Trust into The Sales Process
Going to the Sales Gym to Improve Your Performance
Expert Talk: Weight Watcher's Rebrand to WW
Social Media Secrets: Write to Ignite Interest
Removing Limiting Beliefs to Excel in Sales
Gaining an Unfair Advantage
Overcome Objections & Close the Sale
From Guesswork to Gold: Explore Your Target Market
Power Up Your Sales Culture In 30 Mins
Re-engaging Prospects Through Email
How Salespeople Stay Productive Working from Home
How to Network Without Overstuffing Your Calendar
Better Your Sales With This One Tip
Facilitating Effective Sales Meetings
Professionally Helping People to Buy from You III
Increase Your Brand Visibility
Body Language in Sales
Preparation & Mindset
Price: The Deadliest Sales Objection
Professionally Helping People to Buy from You II
The Best Apps to Use to Sell Virtually
Being Genuine with Yourself and Customers
How to Beat your Pitching Nerves
Find Great Business Marketing Software Every Time
What is a Pitch
Managing Difficult Salespeople