Categories About Us

Marketing & Sales

An Introduction to Business Research Methods
Understanding Your Buyers
Sales Effectiveness
Power BI for Everyday Users
Being Innovative and Creative
AI Fundamentals
Influencing and Persuasion skills
Fundamentals of Data Visualization
Networking with Purpose
Strong Sales Presentations
How to close the sale successfully
High-impact interpersonal skills
Working with Uncertainty
Personal Brand Messaging
Handling Customer Objections
Marketing & Sales Alignment
Emotional Intelligence in Sales
Using Net Promoter Scores for Events
Closing the Sale
How to Build Your Personal Brand
Controlling the Sale
How to Stand Out
Personal Branding is a Key Skill
Customer Service Imperatives
Expert Talk: Commercial Awareness
Your Marketing Tactics
Effective Use of Metrics in Sales Management
Effective Ways to Close Deals & Win More Business
Motivational Mindset
Success in Selling: A Light-Hearted Guide, Part I
Mastering the Art of Face to Face Customer Service
Marketing for the Non-Marketing Manager Part I
Digital Marketing Handbook (Vol 1)
Content Marketing
Simple Easy Elevator Pitch
Customer service
Promote Yourself
Master your Sales Technique
Influencer Marketing
The Foundations of a Personal Branding Strategy
Email Marketing
Powerful Online Communication
Understanding your Customers
Don't Say Yes to EVERYONE
Your Marketing Strategy
Take a Deep Breath…We Got This
Digital Marketing Handbook (Vol 3)
Marketing for the Non-Marketing Manager Part II
Social Media for Lead Gen
Mastering the Sales Interaction
Social Media Secrets: Write to Ignite Interest
Fundamentals of communication, P.R. and leadership
How to Build a Subscription Movement
Thoughtful Persuasion
B2B Digital Marketing
Are You a Sales Manager or a Sales Leader
Channel Management
Procurement & Negotiation
Content Marketing
Expert Talk: Customer Service & Retention
How to Handle Price Negotiation
Business Digitalization
Understanding Social Media
Productivity Hacks to Maximise Your Workday
Marketing Automation & Integration
Branding through Logos
Is The Customer Really Always Right?
Artificial Intelligence in Digital Marketing
Effective Negotiation
Negotations: For Purchasing Department
Personal Branding
Look Before you Leap
A guide to Contemporary Data Driven Marketing
Keep Moving: Empathy and Growth Mindset
Writing Non-Fiction Books
Understanding Buyers
The 5 Critical Sales Management Focus Areas
Decoding Buyer Behavior
Social Selling
Market Research
Marketing Essentials for Small Business
How to Build a Loyal Audience
Expert Talk: Marketing Basics
Managing Difficult Customers
A Human Centred Design Approach for Sales
Mastering Sales Conversations
Your Brand, Your Treasure
Internal Marketing
How to Set Up an Office at Home
How to Use AI for Peak Sales Performance
The 5 Keys to Managing Sales Performance
How to Write a Marketing Plan
Advanced Strategic Pricing
Using Social Media for Personal Gain
Handling Objections at Each Stage of the Process
Cool It!
Demystifying Marketing
Preparing for Cold Calls
Business Blogs
Negotiation Skills
Managing Negotiation
Expert Talk: Commercial Storytelling
Digital Marketing Handbook (Vol 2)
Digital Marketing Handbook (Vol 5)
Making Customer Service Count
Marketing for the Non-Marketing Manager Part III
Digital Marketing Handbook (Vol 6)
Search Engine Advertising
Developing an Internet Marketing Strategy
Being a Natural Born Seller
The Secrets to Master a Customer-Centric Strategy
How to Build a Lead Generation Engine
Transformational Sales Prospecting Strategies
Sales Planning
Winning over Difficult Clients
An Introduction to Sales
Leadership: How to Network
How to make your profile WORTH staying on
Effective Marketing
Discover the Brand You Already Have
Get your audience to read your posts TO THE END
Digital Marketing Handbook (Vol 4)
How to Turn Customers into Fans
100 Low-Cost Ways to Promote your Business
Overcome Objections & Close the Sale
Content Marketing: Implementation
Creating Engaging Virtual Events
Content Marketing: Further development areas
Dealing with Difficult Clients
Public Relations in the XXI Century
Essentials of Marketing Research
A guide to Content Marketing
Consultative Selling Skills
Online Marketing
Building a Professional Network Using LinkedIn
The Making of A DIGITAL BLITZ
Content Marketing for Small Businesses
Thrive After Five & Master Off-Hours Work
Using Fast Thinking in Business
Obtaining and Retaining Customers - Part II
Mastering Sales Principles
12 Smart Practices to Improve Marketing and Sales
Creating and Maintaining Sales Excellence
Marketing Channels for Your Campaign
Customer Care or Nightmare!
Attaining Success with the New Customer
B2B Selling Skills
Internet Marketing
Presentation Skills: Post-Presentation Tips
Digital Marketing Without Cookies
The Four Faces of Marketing
50 Ways to lead your sales team
3 Different Management Styles and When To Use Them
Market Research – Glass Half-full or Half-empty?
B2B Startup Marketing
Unseen
Managing Your Personal Brand Presence
A to Z of How to Grow Your Small Business Online
Customer Care
Obtaining and Retaining Customers - Part I
Virtual Engagement for Successful Sales
Neomarketing
Pitching Successfully to Customers
Marketing for the Non-Marketing Manager Part IV
Essentials of Marketing Research: Part I
Marketing: Psychology Behind Profit
Expert Talk: How to Implement Agile
Relationship Marketing in HR
Essentials of Marketing Research: Part II
Ten Tips to Win Your Next Pitch
How to Make Marketing Fun
Internet Marketing Strategies For Your Business
A Guide to Using Touchpoints in Marketing
Managing Customer Experience in the Networked Age
Telephone Sales
Customer Service Best Practices
Send Better Emails, Make More Money
Explaining Marketing to Grank, an Alien
Social Media Success
Empathetic Artificial Intelligence
Must-Have Content for Your Business Website
Setting and Selling Price
Practical PR
Successful Selling in a Virtual World
How to sell your value and your price
B2C Ecommerce
How to Make Your Content Marketing Work
Removing the Competition
How to Sell with a Genuine Human Approach
Strategic Debtor Management and Terms of Sale
Stacking the Sales Pipeline
Customer Service
Sell Through Storytelling
Discover your values, and others who share them
Getting Past Gatekeepers
Virtual Selling
Vive la Difference
After the Sales Call
White paper: Learning Content Strategy
Reinforcing your Sales Case
Buyer behaviour
Building Your Confidence in Sales
Building a Professional LinkedIn Profile
Introduction to E-Commerce
Commercial Awareness for Managers
Sales Success Blueprint
How to Sell When Times are Tough
Using storytelling in sales with Clare Cui
Prospecting and Gaining Referrals
Why Consistency Matters in Your Marketing Approach
Expert Talk: Effective Job Seeking
Expert Talk: 3 Questions Every Brand Must Answer
How to plan and prepare for sales success
Negotiating Sales
Storytelling in Business
What is a Pitch
How to successfully start your own podcast! (5/6)
From pushy to natural promotion with Heather Sager
In Focus: Building a Brand with Content Marketing
Six Ways for More Mindful Social Media Use
Effortless Email Networking
Building a Professional Reputation Using LinkedIn
How To Meet Anyone By Hosting a Simple Podcast
Build Your Unique Value Story and Stand Out
The Business of Writing Blogs
Winning Over Tough Clients with Ease
Strategic Marketing
Naked Prospecting
Basic Selling Skills
How to successfully start your own podcast! (1/6)
Mini-Goals In Sales: Steps To Success
Success in Selling: A Light-Hearted Guide, Part II
Effective Ways to Communicate With Customers
Your Customer Journey
Performance Improvement Plan
Sales Presentation Techniques
Amazon Prime
How to Name Your Brand
Digital Marketing: What You’re Told & Sold
Powerful Strategies for Sales Success
Why Many Sales Managers Fail
How to Lead Your Sales Team
What Do I Do With All This Data?
The Science of Sales
Handling Objections
Winning Pitches for Investors
Supercharge your Networking using LinkedIn
Marketing: Everything You Need to Know
What’s Growth Hacking?
Going On a Sales Date To Win Over Customers
Lead Generation - A Primer
Fighting The Scary Monsters of Sales Prospecting
Writing Skills and Sales Copywriting
Increase Your Brand Visibility
Mastering the Sales Mindset
In Focus: Power of Improvisation in Business
B2B Sales
Changing your Sales Mindset
The Bullwhip Effect in Supply Chain Management
Getting Started with Podcasting for Business
Succeeding in Sales
Why Creative Expression is Worth Investing in?
7 Behaviours of Highly Effective Sales Managers
Making a Mark in the Media
SMART Marketing Strategy: Align Actions with Goals
Expert Talk: Customer Retention, #1 Growth Hack
Words that Sell
Expert Talk: Product Marketing
How to Network Without Overstuffing Your Calendar
Complex Negotiations
Sales presentations that will win you the business
Re-engaging Prospects Through Email
How to successfully start your own podcast! (2/6)
Negotiate at home and abroad
How to Grow Your Virtual Network
How to Use Video like a Leader
Sales Emails That Prospects Will Actually Read
Pitch like a Pro
In Focus: What Does Your Company Brand Stand For?
Pitching - Frequently Asked Questions
Using LinkedIn as a Business Tool
Boost your Sales Conversion
Why People Buy
In Focus: the Future of Recruitment
Working from Home as a Recruitment Consultant
Expert Talk: Marketing Research and Analysis
Preparing for the Sale
8 Steps to Building Meaningful Connections
Brand Development and Storytelling
10 Selling Habits To Change For Better Results
Introduction to Naming a New Brand
Content Creation: Fast & Easy Is A Slippery Slope
Using Emotion in Sales
Manage Your Pipeline To Manage Success
The 3 Critical Discovery Questions
Write Amazing Headlines to Delight Your Audience
Boost Your Profile In Print
How to successfully start your own podcast! (3/6)
Leadership: How to Negotiate
Pharmaceutical Selling
Software as a Service (SaaS)
How to Reach an Agreement
Business Success: Aligning Strategy and Strengths
How to successfully start your own podcast! (4/6)
Creating and Selling the Customer Experience
Your Meaningful Work
Foundations of International Trade
Making PPC Marketing Profitable
How to Sell Virtually
Introduction to the Service Supply Chain
The Experts Teach: Customer Care
Creativity, Brand Narrative & the Power of Story
Mastering the Sales Cycle
Ethical storytelling with Cassandra Le
Consumer Behaviors Affecting Business' Marketing
Your Sales Strategy
Will AI Replace the Sales Rep
Influencer Marketing Strategies
Audiobook: Preparing for Uniqueness
Network Above Your League with Podcasting
How to successfully start your own podcast! (6/6)
First Steps in Selling
Verbal Acuity: Communication Impact on Career
Telephone Selling with Integrity
Mastering Sales Fears
Managerial Marketing in the Real World
How to Reduce NO SHOWS from Virtual Sales Meetings
How to Beat your Pitching Nerves
How to Structure your Pitch
Beautiful Blogs
How to Use Social Media for Work Efficiency
Affiliate Marketing
Resilience in Customer Service
How to Talk to Print Journalists
Knowing What to Ask For Effective Networking
Media and Cultural Theory
Expert Talk: Body Language
Finding Post-Covid Brand Trends
Sales Fails and How To Fix Them
Choosing the Right Recruiter
How to Penetrate A Sales Market in 90 Days
Keep Moving: Crisis Marketing
Prospecting and Following up
I Am Not Your Sales GURU
Cognitive Selling
How to speak up to create change with VP Wright
Matching Your Selling to Your Customers' Buying
Virtual Sales Presentations
10 Ways To Boost Your Sales Confidence
Why Payments are Critical to a Marketing Strategy
Authenticity in Business
Preparation & Mindset
Making Sure You Use Negativity Positively to Grow
Email Marketing: Increase Visibility & Conversions
Negotiation Tactics for Optimal Purchasing Deals
Your Business Model
Questions that will win you the sale
Grow Your Customers with Cross-Selling Techniques
5 Techniques For Managing Sales People
On-Page SEO that You Can Do Yourself
The Power of Conjoint Analysis
Making Sales Performance Great
How to Conduct Great Virtual Sales Meetings
Craft Narratives That Sell
The Means to the End
From Guesswork to Gold: Explore Your Target Market
PASSTA: It's the New Take on SPIN Selling
In Focus: Lessons from the SAP Sales Academy
Why the “Discovery Phase” is Key to Closing Sales
In Focus: Employer Branding at Albert Heijn
Expert Talk: Attract Clients with Authenticity
Better Your Sales With This One Tip
Maximize Your Sales Success
14 Reasons Why You Did Not Close the Sale
Transforming Your Underperforming Sales Team
Sales for Engineering Companies
Your PR Strategy
Consumer Behaviour and PR
Rapport & Influence: Sales Secrets
Sales Confidence 101
Controlling The Sale
The first 5 minutes of a sales call – what to do
Marketing Automation Basic to Advanced Integration
In Focus: Strategic Target Setting
How To Get Out Of A Sales Slump
Expert Talk: E-Commerce Marketing
Be Your Customer’s Decision-Coach
Managing Salespeople Made Easier with KPIs
Handling Objections in Sales
Engage a Growing Network with “Friendly Follow Up”
Pitch to Win Buy-in for Your Projects and Ideas
TAKE AIM at B2B Sales Success – Abridged
Your Marketing Mindset
Sales by Numbers
The Sales Cycle for Veterans and Novices
Gaining an Unfair Advantage
Professionally Helping People to Buy from You I
Virtual Selling Success
Successful Prospecting in Sales
Audiobook: 50 Ways To Lead Your Sales Team
The 90 Minute Marketing Plan
Pre-Call Planning Pharmaceutical Selling
Why a Mentor is Vital in Business
Expert Talk: Sell your Business with Storytelling
The Naked Buyer
Selling Demystified
Sales Alchemy: Turn Cold Calls into GOLD Calls
Death and Rebirth of Customer Centric Marketing
Going to the Sales Gym to Improve Your Performance
The Subscription Movement
Don’t be a Son of a PITCH
The Pitch Canvas
How to Maximise Your Juiciest Content
Effective Sales Meetings
Virtual Selling: Making it Work for You!
Expert Talk: Content Marketing and Authenticity
Your Future Marketing
Employee Empowerment is doomed, unless…
Ghosting in Work & Business and Long-Term Effects
Guiding Principles of Selling
Your MarTech Stack
Telesales
How to Build Sales Confidence
Look at Being Different in Your Industry
E-Commerce and the Future of Business
Summiting Sales
How to Develop Your Sales team
Rethinking Your Sales Force Org Structure
Essentials of Marketing Research: Exercises
How to Sell Virtually Part 1
The CARE Factor Fix™
Seven Ways to Build Trust into The Sales Process
Booking Meetings over the Phone
Power Up Your Sales Culture In 30 Mins
Motivating Salespeople To Their Success
Facilitating Effective Sales Meetings
E-Commerce and Maximizing Your Online Sales
Expert Talk: Ace the Sale!
How to Manage Your Remote Sales Team
Find Great Business Marketing Software Every Time
D and I Focus: Agility and Sales Organizations
How Salespeople Stay Productive Working from Home
Micro Talk: Getting Back to B2C
Professionally Helping People to Buy from You II
Expert Talk: Weight Watcher's Rebrand to WW
The Best Apps to Use to Sell Virtually
Working Capital and Strategic Debtor Management
Body Language in Sales
Managing Difficult Salespeople
Professionally Helping People to Buy from You III
Removing Limiting Beliefs to Excel in Sales
Strategy, Marketing Plans and Small Organisations
Price: The Deadliest Sales Objection
Marketing Communications
Being Genuine with Yourself and Customers
Strategic Analysis of Supply Chain Design
Berliner Balanced Scorecard: Customer Perspective
Consumer Psychology for the 21st Century
Working Capital and Debtor Management: Exercises
Web 2.0 and Social Media
Berliner Balanced Scorecard: Employee Perspective