Categories About Us

Marketing & Sales

Being Innovative and Creative
Sales Effectiveness
Effective Ways to Close Deals & Win More Business
Understanding Your Buyers
Power BI for Everyday Users
An Introduction to Business Research Methods
AI Fundamentals
Customer Service Imperatives
How to Build Your Personal Brand
Working with Uncertainty
Strong Sales Presentations
Influencing and Persuasion skills
Personal Branding
Is The Customer Really Always Right?
Controlling the Sale
Networking with Purpose
Digital Marketing Handbook (Vol 1)
Success in Selling: A Light-Hearted Guide, Part I
Fundamentals of Data Visualization
Effective Negotiation
High-impact interpersonal skills
Mastering Sales Conversations
Mastering the Sales Mindset
Customer service
Decoding Buyer Behavior
Mastering the Sales Interaction
How to Handle Price Negotiation
How to Use AI for Peak Sales Performance
D and I Focus: Agility and Sales Organizations
Emotional Intelligence in Sales
From pushy to natural promotion with Heather Sager
Negotations: For Purchasing Department
Digital Marketing Handbook (Vol 6)
Are You a Sales Manager or a Sales Leader
Thoughtful Persuasion
Managing Difficult Customers
Understanding your Customers
Making Customer Service Count
Marketing Automation & Integration
Build Your Unique Value Story and Stand Out
Personal Brand Messaging
Motivational Mindset
Social Selling
Dealing with Difficult Clients
Presentation Skills: Post-Presentation Tips
Introduction to the Service Supply Chain
How to Sell with a Genuine Human Approach
Digital Marketing Handbook (Vol 3)
How to Grow Your Virtual Network
A guide to Contemporary Data Driven Marketing
Fighting The Scary Monsters of Sales Prospecting
The Science of Sales
Business Digitalization
Complex Negotiations
Sales Planning
Discover the Brand You Already Have
Consumer Behaviors Affecting Business' Marketing
Customer Service
Using Net Promoter Scores for Events
Branding through Logos
Simple Easy Elevator Pitch
100 Low-Cost Ways to Promote your Business
Social Media Success
Promote Yourself
Customer Service Best Practices
Procurement & Negotiation
Digital Marketing Handbook (Vol 2)
Marketing for the Non-Marketing Manager Part I
Keep Moving: Empathy and Growth Mindset
What’s Growth Hacking?
Expert Talk: How to Implement Agile
Expert Talk: Marketing Basics
Productivity Hacks to Maximise Your Workday
Internal Marketing
7 Behaviours of Highly Effective Sales Managers
Powerful Online Communication
Introduction to E-Commerce
Master your Sales Technique
Expert Talk: Customer Service & Retention
3 Different Management Styles and When To Use Them
Mastering Sales Fears
Sales presentations that will win you the business
After the Sales Call
Why Many Sales Managers Fail
Marketing for the Non-Marketing Manager Part II
How to Name Your Brand
Going On a Sales Date To Win Over Customers
10 Selling Habits To Change For Better Results
Mastering Sales Principles
Artificial Intelligence in Digital Marketing
How to Talk to Print Journalists
Creating and Maintaining Sales Excellence
Essentials of Marketing Research
In Focus: Employer Branding at Albert Heijn
Understanding Social Media
Prospecting and Gaining Referrals
Supercharge your Networking using LinkedIn
Digital Marketing Handbook (Vol 5)
Handling Objections at Each Stage of the Process
Why Payments are Critical to a Marketing Strategy
Handling Customer Objections
Getting Past Gatekeepers
Leadership: How to Network
Making Sales Performance Great
Fundamentals of communication, P.R. and leadership
Expert Talk: 3 Questions Every Brand Must Answer
Strategic Debtor Management and Terms of Sale
Content Marketing
Negotiation Skills
How to Use Video like a Leader
Marketing for the Non-Marketing Manager Part IV
Winning over Difficult Clients
Online Marketing
Must-Have Content for Your Business Website
Digital Marketing Handbook (Vol 4)
Consultative Selling Skills
The Business of Writing Blogs
Marketing Essentials for Small Business
Negotiating Sales
Managing Your Personal Brand Presence
How to Build a Subscription Movement
SMART Marketing Strategy: Align Actions with Goals
Beautiful Blogs
Expert Talk: Commercial Awareness
Writing Skills and Sales Copywriting
Marketing & Sales Alignment
Basic Selling Skills
Using storytelling in sales with Clare Cui
Sales Presentation Techniques
Will AI Replace the Sales Rep
Expert Talk: Product Marketing
Telephone Sales
Expert Talk: Body Language
Changing your Sales Mindset
Your Brand, Your Treasure
How to Write a Marketing Plan
12 Smart Practices to Improve Marketing and Sales
Your Customer Journey
Business Blogs
Preparing for Cold Calls
The 5 Keys to Managing Sales Performance
How to Set Up an Office at Home
Pitch like a Pro
Winning Pitches for Investors
B2B Selling Skills
Mastering the Sales Cycle
Effective Use of Metrics in Sales Management
How to make your profile WORTH staying on
Expert Talk: Customer Retention, #1 Growth Hack
Advanced Strategic Pricing
Discover your values, and others who share them
Virtual Selling
Resilience in Customer Service
Why People Buy
How to Use Social Media for Work Efficiency
Customer Care
On-Page SEO that You Can Do Yourself
Consumer Behaviour and PR
Digital Marketing Without Cookies
Managerial Marketing in the Real World
Being a Natural Born Seller
Creating and Selling the Customer Experience
How To Meet Anyone By Hosting a Simple Podcast
Developing an Internet Marketing Strategy
Personal Branding is a Key Skill
50 Ways to lead your sales team
The Secrets to Master a Customer-Centric Strategy
Winning Over Tough Clients with Ease
Why Consistency Matters in Your Marketing Approach
Marketing for the Non-Marketing Manager Part III
Your Marketing Strategy
Market Research
Ghosting in Work & Business and Long-Term Effects
How to Stand Out
How to successfully start your own podcast! (3/6)
Content Marketing for Small Businesses
Six Ways for More Mindful Social Media Use
Strategic Marketing
Succeeding in Sales
Cool It!
First Steps in Selling
In Focus: Power of Improvisation in Business
How to successfully start your own podcast! (5/6)
How to successfully start your own podcast! (1/6)
Negotiation Tactics for Optimal Purchasing Deals
In Focus: the Future of Recruitment
Motivating Salespeople To Their Success
Search Engine Advertising
Sales Alchemy: Turn Cold Calls into GOLD Calls
Content Marketing: Implementation
Vive la Difference
Boost your Sales Conversion
The Foundations of a Personal Branding Strategy
Sell Through Storytelling
A guide to Content Marketing
B2B Digital Marketing
Handling Objections
Managing Negotiation
How to Build a Loyal Audience
Content Marketing: Further development areas
How to close the sale successfully
Ten Tips to Win Your Next Pitch
Preparing for the Sale
Storytelling in Business
Pitching - Frequently Asked Questions
Prospecting and Following up
Using Social Media for Personal Gain
Mastering the Art of Face to Face Customer Service
Influencer Marketing
Channel Management
Sales Fails and How To Fix Them
Using Fast Thinking in Business
The Bullwhip Effect in Supply Chain Management
Affiliate Marketing
Introduction to Naming a New Brand
Closing the Sale
Understanding Buyers
Commercial Awareness for Managers
Don't Say Yes to EVERYONE
Virtual Sales Presentations
Email Marketing
Reinforcing your Sales Case
Leadership: How to Negotiate
White paper: Learning Content Strategy
Stacking the Sales Pipeline
How to Turn Customers into Fans
How to successfully start your own podcast! (2/6)
Essentials of Marketing Research: Part II
The Experts Teach: Customer Care
Empathetic Artificial Intelligence
Building Your Confidence in Sales
Creativity, Brand Narrative & the Power of Story
Expert Talk: Marketing Research and Analysis
8 Steps to Building Meaningful Connections
How to sell your value and your price
Expert Talk: Commercial Storytelling
Internet Marketing
Negotiate at home and abroad
Essentials of Marketing Research: Part I
Amazon Prime
Software as a Service (SaaS)
How to Penetrate A Sales Market in 90 Days
PASSTA: It's the New Take on SPIN Selling
Digital Marketing: What You’re Told & Sold
Influencer Marketing Strategies
Transformational Sales Prospecting Strategies
Demystifying Marketing
Writing Non-Fiction Books
Authenticity in Business
Effective Ways to Communicate With Customers
Your Business Model
In Focus: Lessons from the SAP Sales Academy
The 3 Critical Discovery Questions
10 Ways To Boost Your Sales Confidence
Get your audience to read your posts TO THE END
What Do I Do With All This Data?
Choosing the Right Recruiter
Pitching Successfully to Customers
Business Success: Aligning Strategy and Strengths
Be Your Customer’s Decision-Coach
Sales Success Blueprint
Naked Prospecting
Questions that will win you the sale
Customer Care or Nightmare!
The Means to the End
The first 5 minutes of a sales call – what to do
In Focus: What Does Your Company Brand Stand For?
Success in Selling: A Light-Hearted Guide, Part II
A to Z of How to Grow Your Small Business Online
Knowing What to Ask For Effective Networking
Your Future Marketing
How to successfully start your own podcast! (4/6)
Matching Your Selling to Your Customers' Buying
Manage Your Pipeline To Manage Success
Managing Customer Experience in the Networked Age
Expert Talk: Sell your Business with Storytelling
Thrive After Five & Master Off-Hours Work
Verbal Acuity: Communication Impact on Career
In Focus: Building a Brand with Content Marketing
Making PPC Marketing Profitable
Ethical storytelling with Cassandra Le
Getting Started with Podcasting for Business
Why Creative Expression is Worth Investing in?
Content Marketing
How to Lead Your Sales Team
Effortless Email Networking
Marketing Channels for Your Campaign
Making a Mark in the Media
Marketing Automation Basic to Advanced Integration
How to Develop Your Sales team
Managing Salespeople Made Easier with KPIs
How to speak up to create change with VP Wright
Brand Development and Storytelling
How to Conduct Great Virtual Sales Meetings
Sales Emails That Prospects Will Actually Read
Keep Moving: Crisis Marketing
Write Amazing Headlines to Delight Your Audience
Expert Talk: E-Commerce Marketing
The 5 Critical Sales Management Focus Areas
The Making of A DIGITAL BLITZ
Effective Marketing
Content Creation: Fast & Easy Is A Slippery Slope
In Focus: Strategic Target Setting
Building a Professional LinkedIn Profile
Effective Sales Meetings
Your Marketing Mindset
Expert Talk: Effective Job Seeking
How to Make Your Content Marketing Work
Email Marketing: Increase Visibility & Conversions
How to Maximise Your Juiciest Content
Expert Talk: Content Marketing and Authenticity
Grow Your Customers with Cross-Selling Techniques
How to successfully start your own podcast! (6/6)
Expert Talk: Attract Clients with Authenticity
Craft Narratives That Sell
Employee Empowerment is doomed, unless…
Transforming Your Underperforming Sales Team
Sales Confidence 101
B2B Sales
Relationship Marketing in HR
How To Get Out Of A Sales Slump
Words that Sell
Why a Mentor is Vital in Business
Marketing: Everything You Need to Know
Performance Improvement Plan
Maximize Your Sales Success
How to Reduce NO SHOWS from Virtual Sales Meetings
How to Manage Your Remote Sales Team
Virtual Engagement for Successful Sales
Removing the Competition
How to Make Marketing Fun
Audiobook: 50 Ways To Lead Your Sales Team
Powerful Strategies for Sales Success
Why the “Discovery Phase” is Key to Closing Sales
How to Structure your Pitch
Look at Being Different in Your Industry
Send Better Emails, Make More Money
Boost Your Profile In Print
Professionally Helping People to Buy from You I
E-Commerce and the Future of Business
Creating Engaging Virtual Events
How to Sell When Times are Tough
Rethinking Your Sales Force Org Structure
Engage a Growing Network with “Friendly Follow Up”
The Power of Conjoint Analysis
Audiobook: Preparing for Uniqueness
Finding Post-Covid Brand Trends
Look Before you Leap
Using LinkedIn as a Business Tool
Network Above Your League with Podcasting
Mini-Goals In Sales: Steps To Success
Obtaining and Retaining Customers - Part II
Making Sure You Use Negativity Positively to Grow
Booking Meetings over the Phone
How to Sell Virtually
Building a Professional Reputation Using LinkedIn
How to Reach an Agreement
Your PR Strategy
5 Techniques For Managing Sales People
Pitch to Win Buy-in for Your Projects and Ideas
How to Sell Virtually Part 1
The 90 Minute Marketing Plan
Micro Talk: Getting Back to B2C
Using Emotion in Sales
E-Commerce and Maximizing Your Online Sales
Working from Home as a Recruitment Consultant
Your Meaningful Work
An Introduction to Sales
Expert Talk: Ace the Sale!
Sales by Numbers
Setting and Selling Price
Virtual Selling: Making it Work for You!
Social Media for Lead Gen
Seven Ways to Build Trust into The Sales Process
How to plan and prepare for sales success
B2B Startup Marketing
Foundations of International Trade
The Pitch Canvas
How to Build Sales Confidence
Marketing: Psychology Behind Profit
Social Media Secrets: Write to Ignite Interest
Attaining Success with the New Customer
Expert Talk: Weight Watcher's Rebrand to WW
Successful Prospecting in Sales
Removing Limiting Beliefs to Excel in Sales
Lead Generation - A Primer
Unseen
Going to the Sales Gym to Improve Your Performance
From Guesswork to Gold: Explore Your Target Market
Telephone Selling with Integrity
Explaining Marketing to Grank, an Alien
Virtual Selling Success
The Sales Cycle for Veterans and Novices
How Salespeople Stay Productive Working from Home
Gaining an Unfair Advantage
Overcome Objections & Close the Sale
Your Marketing Tactics
Power Up Your Sales Culture In 30 Mins
14 Reasons Why You Did Not Close the Sale
Better Your Sales With This One Tip
Re-engaging Prospects Through Email
How to Network Without Overstuffing Your Calendar
Successful Selling in a Virtual World
Sales for Engineering Companies
Market Research – Glass Half-full or Half-empty?
Public Relations in the XXI Century
The Four Faces of Marketing
Handling Objections in Sales
Neomarketing
Professionally Helping People to Buy from You III
Facilitating Effective Sales Meetings
How to Build a Lead Generation Engine
Obtaining and Retaining Customers - Part I
Selling Demystified
Buyer behaviour
Increase Your Brand Visibility
Body Language in Sales
Preparation & Mindset
Cognitive Selling
Consumer Psychology for the 21st Century
Rapport & Influence: Sales Secrets
Building a Professional Network Using LinkedIn
A Human Centred Design Approach for Sales
The Subscription Movement
Practical PR
Your Sales Strategy
Price: The Deadliest Sales Objection
Professionally Helping People to Buy from You II
Controlling The Sale
The Best Apps to Use to Sell Virtually
The Naked Buyer
Internet Marketing Strategies For Your Business
Being Genuine with Yourself and Customers
Essentials of Marketing Research: Exercises
A Guide to Using Touchpoints in Marketing
Take a Deep Breath…We Got This
B2C Ecommerce
Guiding Principles of Selling
Death and Rebirth of Customer Centric Marketing
How to Beat your Pitching Nerves
Don’t be a Son of a PITCH
Find Great Business Marketing Software Every Time
Your MarTech Stack
Telesales
TAKE AIM at B2B Sales Success – Abridged
Summiting Sales
The CARE Factor Fix™
What is a Pitch
Pharmaceutical Selling
I Am Not Your Sales GURU
Managing Difficult Salespeople
Pre-Call Planning Pharmaceutical Selling
Strategic Analysis of Supply Chain Design
Strategy, Marketing Plans and Small Organisations
Marketing Communications
Web 2.0 and Social Media
Berliner Balanced Scorecard: Customer Perspective
Working Capital and Strategic Debtor Management
Working Capital and Debtor Management: Exercises
Berliner Balanced Scorecard: Employee Perspective
Media and Cultural Theory