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Fundamentals of communication, P.R. and leadership

Fundamentals of communication, P.R. and leadership
4.9 (43 reviews) Read reviews
ISBN: 978-87-403-0484-8
1 edition
Pages : 173
  • Price: 129.00 kr
  • Price: €13.99
  • Price: £13.99
  • Price: ₹250
  • Price: $13.99
  • Price: 129.00 kr
  • Price: 129.00 kr

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About the book

  1. Reviews
  2. Description
  3. Content
  4. About the Author

Reviews

Polina Rask ★★★★★

Fundamental but impressive introduction. The author has managed to render complex concepts to easily understandable pros.

Carlo Mauri ★★★★★

Excellent introduction to three contemporary subjects. Easy and understandable prose.

Mat Jameson ★★★★★

Well structured intro to basic concepts in communication and management. Obviously useful to students in most fields and to young management trainees.

Alejandro Jose Ramirez ★★★★★

A very interesting merger of 3 conceptual and practical topics and fields. Easy reading. Help and pleasant reading, useful for those less familiar with these concepts.

Ruth Vergas ★★★★★

In a world filled with media and gadgets enabling us to communicate, this book reminds us of the art of successful communication on a personal as well as on a corporate level. A must read not only for social science and business students but for those of us involved in the engineering and physical sciences.

Description

This book provides a refreshing introduction to the three fascinating and fundamental subjects of communication, public relations and leadership. Aimed primarily at University undergraduate and postgraduate students (as well as those studying A-levels) in business schools, within the humanities and social sciences, and communication and media studies, the book examines and explores in a unique, provocative and iconoclastic manner the major theories, models and trends in the three fields.

Content

Prolegomena

Part One – Communication

  1. Communication is a universal phenomenon
    1. System of 4 components
    2. Communication among ants and bees
    3. Communication among canines & felines
  2. Human Communication
    1. The scheme of human communication
    2. Defining human communication
    3. Language in human communication
    4. Words in a language
    5. Signs and Symbols
    6. Semiotics and Semiology
    7. The role of context and effect in communication
    8. Barriers to communication
  3. Body language
    1. Darwin’s contribution
    2. The ‘intrigue’ of body language
    3. Keeping matters at ‘arm’s length’
    4. The role ‘culture’ plays
    5. Focusing on the human face
    6. Ardrey’s ‘territorial imperative’
  4. Mass Media & social media
    1. From stone inscription to the printing process
    2. Enter the ‘penny press’ innovation
    3. From the wired telegraph to wireless telegraphy
    4. AM and FM radio come to existence
    5. Birth and development of television
    6. The digital age & ‘www’
  5. The Role of attitudes in human communication
    1. Defining Attitudes
    2. The components of attitudes
    3. Attitude functions for the personality
    4. Our attitudes can change
    5. Attitude measuring scales
  6. Part Two – Public Relations

  7. The birth of a speciality
    1. Tracing P.R. roots in antiquity
    2. A historic glimpse at the USA in late 19th and early 20th Century
    3. Defining the field of Public Relations
    4. Misconceptions of public relations
    5. Brief profiles of four pioneers in P.R. history
  8. Publics, Public Opinion and its moulders
    1. Historical evolution of the term ‘public’ 
    2. Public Opinion
  9. Rhetoric, Persuasion and Propaganda
    1. From Rome with…’love’
    2. Not one but a multitude of definitions
    3. A variety of propaganda types
    4. World Wars & the use of Propaganda
    5. The Korean War and “Brainwashing”
  10. Corporate Communication & Responsibility
    1. Corporate Communication
    2. Corporate responsibility or CSR
    3. P.R. vs. marketing and advertising
  11. Press releases, special events and sponsorships
    1. An in-house P.R. specialist vs. the services of a P.R. consultancy
    2. The ‘press release’ or ‘news release’
    3. Form & structure of a ‘press’ or ‘news release’
    4. Content and Style of the ‘press or news release’
    5. Different ‘releases’ to different Media
    6. Emphasis on ethos, pathos and logos
    7. Special events and sponsorships
    8. Crisis management
  12. Part Three – Leadership

  13. Leaders and Leadership
  14. Leadership, Power, Authority & Charisma
    1. A glimpse at recent political, financial and religious events
    2. Starting with Plato and Aristotle
    3. Max Weber’s theoretical viewpoint
    4. Enter Machiavelli, Sennet & Habermas
    5. The era of ‘scientific management’ and the Hawthorne studies
  15. Leadership research at the Universities of Iowa, Ohio & Michigan
  16. Modern theories of leadership in Private and Public Enterprises and Organizations
    1. Contingency and path-goal theories
    2. Transformational leadership – ‘Charisma’ revisited?’
  17. Instead of an epilogue: Women leaders remain under a ‘glass ceiling’
    1. Women in Politics
    2. Women in the Economy and in Higher Education
  18. References / Bibliography
  19. The Author

About the Author

Georgios P. Piperopoulos studied sociology and psychology at American, German and Austrian Universities receiving his Bachelor’s, Master’s and Ph.D. degrees; taught at several American, European and Greek Universities at both undergraduate and postgraduate levels before retiring from his professorial chair at the Department of Business Administration, The University of Macedonia, Thessaloniki, Greece.

He has been visiting professor at Newcastle University Business School, U.K. since 2013 and at the MBA program, City College of Thessaloniki, International Faculty of Sheffield University since 2010.

He has held a variety of managerial posts in private enterprises and public social services organizations in the USA and Europe.

He has developed and taught Leadership, Communication, Stress Management and Psychological Operations courses at the Supreme Joint War College of the Hellenic Armed Forces (Army, Navy, Air force), the Army staff training school, the Hellenic Police Continuing Education Centre and at the Greek branch of the United Nations Peace Serving Operations Training Centre.

Professor Piperopoulos has published several textbooks and many popular books in Greek and English and authored hundreds of articles and editorials in leading Greek Newspapers and magazines. He has been a frequent guest on Greek TV and radio programs as a commentator and, for several years, presented his own show titled ‘I Communicate Therefore I am’ in Greek National and Regional TV channels and Radio stations. He has delivered hundreds of public lectures to groups in Greece, Europe and the USA.

His book 'Control Your Stress & Manage your Time' has been published by BookBoon - http://bookboon.com/en/control-your-stress-manage-your-time-ebook.

His daughter Dr Natasha (Anastasia) Piperopoulou lives with her son in Athens and is employed as psychologist in a Piraeus public school for training and educating adolescents with special needs. His son Dr Panagiotis (Panos) Piperopoulos is a lecturer at Leeds University Business School, UK.

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