Skip navigation Download free eBooks and textbooks

Choose a category

Fundamentals of communication, P.R. and leadership

Fundamentals of communication, P.R. and leadership
4.9 (34 reviews) Read reviews
ISBN: 978-87-403-0484-8
1 edition
Pages : 148
  • Price: 39.99 kr
  • Price: €5.99
  • Price: £4.99
  • Price: ₹299
  • Price: $3.99
  • Price: 39.99 kr
  • Price: 39.99 kr

Download for FREE in 4 easy steps...

We are terribly sorry, but in order to download our books or watch our videos, you will need a browser that allows JavaScript.
After entering your email address, a confirmation email will be sent to your inbox. Please approve this email to receive our weekly eBook update. We will not share your personal information with any third party.
Unlock your organization's learning potential
See Demo

Corporate eLibrary

Discover our employee learning solutions

This is a Premium eBook

Bookboon Premium - Gain access to over 800 eBooks - without ads

You can get free access for a month to this - and 800 other books with the Premium Subscription. You can also buy the book below

  • Start a 30-day free trial. After trial: 39.99 kr p/m
  • Start a 30-day free trial. After trial: €5.99 p/m
  • Start a 30-day free trial. After trial: £4.99 p/m
  • Start a 30-day free trial. After trial: ₹299 p/m
  • Start a 30-day free trial. After trial: $3.99 p/m
  • Start a 30-day free trial. After trial: 39.99 kr p/m
  • Start a 30-day free trial. After trial: 39.99 kr p/m
Unlock your organization's learning potential
Click here!

Corporate eLibrary

Discover our employee learning solutions

About the book

  1. Reviews
  2. Description
  3. Content
  4. About the Author


Lepulana Ledwaba ★★★★☆

This book gave me an absolute insight into the world of communication. A well articulated and great read indeed. Thanks...

Apostolos Doukellis ★★★★★

Having read previous author's books, it was not a surprise to recognize author’s concise, realistic and pinpointed way of writing. I found extremely successful the well-balanced academic language expressed in a direct and well comprehensive manner that keeps reader’s interest at a high pacing. Professor Piperopoulos as a communication expert, is known for his ability to formulate ideas into realistic, usable and constructive outputs and hence his paraphrased “I communicate therefore I am” intimates the significance of being able to communicate effectively as equal to “I think therefore I am”. Highly recommended for those who are looking for real life ways to improve or use their communication abilities.

Genie J. Weiss ★★★★★

The book was able to meet my expectations as on what I wanted to read. The author was very precise as on how he presented these three various concepts which summed up to a high quality material.

Effie Syrta ★★★★★

Very nicely written book explaining communication, Public Relations and Leadership. Highly recommended!

Athanasios Fourtounas ★★★★★

It is worth reading it. Excellent!!!!


This book provides a refreshing introduction to the three fascinating and fundamental subjects of communication, public relations and leadership. Aimed primarily at University undergraduate and postgraduate students (as well as those studying A-levels) in business schools, within the humanities and social sciences, and communication and media studies, the book examines and explores in a unique, provocative and iconoclastic manner the major theories, models and trends in the three fields.



Part One – Communication

  1. Communication is a universal phenomenon
    1. System of 4 components
    2. Communication among ants and bees
    3. Communication among canines & felines
  2. Human Communication
    1. The scheme of human communication
    2. Defining human communication
    3. Language in human communication
    4. Words in a language
    5. Signs and Symbols
    6. Semiotics and Semiology
    7. The role of context and effect in communication
    8. Barriers to communication
  3. Body language
    1. Darwin’s contribution
    2. The ‘intrigue’ of body language
    3. Keeping matters at ‘arm’s length’
    4. The role ‘culture’ plays
    5. Focusing on the human face
    6. Ardrey’s ‘territorial imperative’
  4. Mass Media & social media
    1. From stone inscription to the printing process
    2. Enter the ‘penny press’ innovation
    3. From the wired telegraph to wireless telegraphy
    4. AM and FM radio come to existence
    5. Birth and development of television
    6. The digital age & ‘www’
  5. The Role of attitudes in human communication
    1. Defining Attitudes
    2. The components of attitudes
    3. Attitude functions for the personality
    4. Our attitudes can change
    5. Attitude measuring scales
  6. Part Two – Public Relations

  7. The birth of a speciality
    1. Tracing P.R. roots in antiquity
    2. A historic glimpse at the USA in late 19th and early 20th Century
    3. Defining the field of Public Relations
    4. Misconceptions of public relations
    5. Brief profiles of four pioneers in P.R. history
  8. Publics, Public Opinion and its moulders
    1. Historical evolution of the term ‘public’ 
    2. Public Opinion
  9. Rhetoric, Persuasion and Propaganda
    1. From Rome with…’love’
    2. Not one but a multitude of definitions
    3. A variety of propaganda types
    4. World Wars & the use of Propaganda
    5. The Korean War and “Brainwashing”
  10. Corporate Communication & Responsibility
    1. Corporate Communication
    2. Corporate responsibility or CSR
    3. P.R. vs. marketing and advertising
  11. Press releases, special events and sponsorships
    1. An in-house P.R. specialist vs. the services of a P.R. consultancy
    2. The ‘press release’ or ‘news release’
    3. Form & structure of a ‘press’ or ‘news release’
    4. Content and Style of the ‘press or news release’
    5. Different ‘releases’ to different Media
    6. Emphasis on ethos, pathos and logos
    7. Special events and sponsorships
    8. Crisis management
  12. Part Three – Leadership

  13. Leaders and Leadership
  14. Leadership, Power, Authority & Charisma
    1. A glimpse at recent political, financial and religious events
    2. Starting with Plato and Aristotle
    3. Max Weber’s theoretical viewpoint
    4. Enter Machiavelli, Sennet & Habermas
    5. The era of ‘scientific management’ and the Hawthorne studies
  15. Leadership research at the Universities of Iowa, Ohio & Michigan
  16. Modern theories of leadership in Private and Public Enterprises and Organizations
    1. Contingency and path-goal theories
    2. Transformational leadership – ‘Charisma’ revisited?’
  17. Instead of an epilogue: Women leaders remain under a ‘glass ceiling’
    1. Women in Politics
    2. Women in the Economy and in Higher Education
  18. References / Bibliography
  19. The Author

About the Author

As an academic, Dr Georgios P. Piperopoulos (rtd) Professor of Communications and Public Relations received his Bachelor’s, Master’s and Ph.D. degrees studying sociology and psychology at American, German and Austrian Universities. Spanning an academic life of over four decades in American, European and Greek Universities he designed and taught undergraduate, postgraduate and executive education courses in industrial sociology, social and organizational psychology, social problems and social pathology, communication, public relations and leadership. He has recently retired from his professorial chair in the Department of Business Administration at the University of Macedonia in Thessaloniki, Greece. .

He has developed and taught Leadership, Communication, Stress Management and Psychological Operations courses at the Supreme Joint War College of the Hellenic Armed Forces; at the Hellenic Police Continuing Education Centre and at the United Nations Peace Serving Operations Training Centre (in Greece).

He is Visiting Professor at Newcastle University Business School during the academic year 2013-2014 and he has been Visiting Professor, since the academic year 2010, with Sheffield University International Faculty, (The City College of Thessaloniki), in the Department of Business and Economics. He is a life member of the American Psychological Association, and has been a member of the American Sociological Association, the British Psychological Society, the New York Academy of Sciences (Psychology), the American Academy of Political and Social Sciences, the International Association of Business Communicators and the Hellenic Psychological Society.

As a practitioner, he has held a variety of top managerial posts in large multinational enterprises such as Goodyear, Hellas and public organizations in the USA as Executive Director Spectrum House, Inc in Massachusetts (now Spectrum Health Services), and Director of Planning Progress for Providence, R.I. War on Poverty Programs. He has also provided services as a management consultant on employee communications and corporate public relations for a number of multinational and large national enterprises in Greece and to two Greek Premier League football teams (Apollon and Heracles of Thessaloniki).

He has been listed in the Who Is Who Among Students in American Colleges and Universities, Who is Who in the World, Who is Who in Europe and Who is Who in Greece.

He has published several textbooks and best selling popular books in Greek and English and authored hundreds of articles and editorials in leading Greek Newspapers and magazines including the Greek American New York based newspapers Herald Tribune and Atlantis. He is a frequent guest on Greek TV and radio programs as a commentator and, for several years, he presented his own TV program titled ‘I Communicate Therefore I am’ in Greek National and Regional TV channels and Radio stations. He has appeared frequently as a guest commentator in English Language International News programs originating in Athens.

His daughter Dr Anastasia Natasha Piperopoulou lives with her husband and son in Athens and serves as a psychologist in a public school for training and educating adolescents with special needs. His son Dr Panagiotis Piperopoulos is a lecturer at the Newcastle University Business School in the UK.

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with EU regulation.