Skip navigation

Bookboon.com Download free eBooks and textbooks

Choose a category

How to Build a Lead Generation Engine

5 steps to making digital marketing pay

How to Build a Lead Generation Engine
Not enough reviews yet
ISBN: 978-87-403-1616-2
1 edition
Pages : 80
  • Price: 75.50 kr
  • Price: €8.99
  • Price: £8.99
  • Price: ₹150
  • Price: $8.99
  • Price: 75.50 kr
  • Price: 75.50 kr

Download for FREE in 4 easy steps...

We are terribly sorry, but in order to download our books or watch our videos, you will need a browser that allows JavaScript.
After entering your email address, a confirmation email will be sent to your inbox. Please approve this email to receive our weekly eBook update. We will not share your personal information with any third party.
eLib
Unlock your organization's learning potential
See Demo

Corporate eLibrary

Discover our employee learning solutions

This is a Premium eBook

Bookboon Premium - Gain access to over 800 eBooks - without ads

You can get free access for a month to this - and 800 other books with the Premium Subscription. You can also buy the book below

  • Start a 30-day free trial. After trial: 39.99 kr p/m
  • Start a 30-day free trial. After trial: €5.99 p/m
  • Start a 30-day free trial. After trial: £4.99 p/m
  • Start a 30-day free trial. After trial: ₹299 p/m
  • Start a 30-day free trial. After trial: $3.99 p/m
  • Start a 30-day free trial. After trial: 39.99 kr p/m
  • Start a 30-day free trial. After trial: 39.99 kr p/m
eLib
Unlock your organization's learning potential
Click here!

Corporate eLibrary

Discover our employee learning solutions

About the book

  1. Description
  2. Content

Description

Greg Spence is a specialist in digital marketing, and a digital marketing advisor to several businesses. He spent 27 years in the computer industry in both a technical and marketing capacity, and he ran marketing teams for some of the largest IT companies in the world.

Greg has appeared on BBC Radio 2, BBC Radio 4, BBC Radio Kent, and has spoken at conferences around the world.

Content

  1. Introduction 
  2. The philosophy behind the method 
  3. Why this method works 
  4. Overview of the 5-step lead generation method 
  5. Step 1 – Building the foundation 
    1. Create a business profile 
    2. Create a customer profile 
    3. Define lead goals 
    4. Review your existing digital presence 
  6. Step 2 – Market Positioning 
    1. Keyword Research 
    2. Positioning 
  7. Step 3 – Find your audience 
    1. Find where your audience hangs out 
    2. Marketing channel selection 
    3. Craft your offer 
    4. Create your campaign 
    5. Tracking your metrics 
  8. Step 4 – Get the leads coming in 
  9. Step 5 – Improving the performance of your lead generation engine 
  10. What to do next 

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with EU regulation.