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About the book
Web 2.0 applications and social media have provided new venues for businesses to inform, understand and connect with their customers. This book provides a general understanding of using blogs, podcasts, live streaming, wikis, social buzz, social media, and more to enable businesses to rethink their approach and leverage new digital media’s advantages. Theoretical concepts such as RSS feeds and practical examples such as constructing a WordPress blog are covered in detail. Facebook, LinkedIn, Twitter, Reddit, Tumblr, Pinterest, Klout, and others are examined from a business perspective.
- Introduction to Web 2.0
- The Internet and World Wide Web
- Web 2.0 Defined
- Blogging for Business
- Voice and Personality
- Blog Environments
- Building a Blog
- More Blogging: WordPress Options
- Customizing a WordPress Blog
- General Settings
- Using Widgets
- Blog Posts
- Adding Mobile and iPad Options
- Managing Pages
- Connecting with Search Engines
- Connecting with Customers
- Beyond Blogging: RSS and Podcasting
- RSS Defined
- RSS in Practice
- Videocasting, Screencasting and Live Streaming
- Live Streaming
- Wikis and Other Collaborative Documents
- Wiki Software
- Building a Wiki
- Zoho Wiki Example
- Other Collaborative Documents
- Social Buzz and Viral Phenomenon
- Twitter for Business
- Social Buzz with StumbleUpon and Reddit
- Foursquare and Location-Based Services
- Tracking Social Interest
- Big Social Media: Facebook and LinkedIn
- Facebook for Business
- LinkedIn for Business
About the Author
Roger McHaney is a University Distinguished Teaching Scholar and professor of management information systems in Kansas State University's College of Business Administration. He currently serves as the Daniel D. Burke Chair for Exceptional Faculty. McHaney teaches courses in enterprise systems and computing. His research areas include simulation, education technology, virtual worlds, and organizational computing. McHaney holds a doctorate in computer information systems and quantitative analysis from the University of Arkansas. He is currently working on several projects that investigate how technology and Web 2.0 impact higher education.
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Sue Tong ★★★★★
Enjoyed this book. My Professor uses it in our class.