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Market Research

A Secure Foundation to Marketing Action

Market Research
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ISBN: 978-87-403-1606-3
1 edition
Pages : 48
  • Price: 75.50 kr
  • Price: €8.99
  • Price: £8.99
  • Price: ₹150
  • Price: $8.99
  • Price: 75.50 kr
  • Price: 75.50 kr

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About the book

  1. Reviews
  2. Description
  3. Content

Reviews

Regan ★★★★★

Excellent, very informative. Thanks Patrick Forsyth

Ramil ★★★★★

Research enthusiasts in marketing, agribusiness and economics will surely love this book.

Description

This book is an explanatory overview of what falls under the heading of market research, how it is conducted and how it reduces the inherent risk of business. It looks particularly at:

  • The various kinds of research involved in marketing’s “finding out” process
  • The role, purpose and usefulness of research
  • The structure of a good research project
  • An indication of the techniques and technicalities involved.

Content

  1. Introduction: Reducing Business Risk 
  2. What Exactly Is Market Research? 
  3. How Market Research Works 
  4. A Research Project: A Structured Approach 
  5. Summary: Ten Steps To Making Market Research Work 
  6. Glossary 

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