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This book will introduce you to the main forms of social media and to use the tools in the most time efficient way possible to communicate with others and promote your personal brand.
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About the book
“Social Media” – A growing, important, public method of communication and engagement between people you know and people you don’t know. A fantastic way of communicating with brands, receiving customer service, learning new information and taking an active part in entertainment and news programmes.
This book will introduce you to the main forms of social media and will give you tips to use the tools in the most time efficient way possible to communicate with others and promote your personal brand to ensure you use this public medium to show yourself in the best light to others.
During the last five years, society has seen an explosion in the use of ‘social media’ as a way of communicating over the Internet. You may see ‘social media’ being discussed in the media, in your social life and in your work life, but what is meant by the term ‘social media’?
Social media is the use of tools on the Internet to find news (world, sports, celebrity, etc.), share what you are doing with others and communicate with businesses, brands, media agencies, etc. It is a way of “engaging with a large number of people in a time efficient and cost effective way”1. Social media tools are used by businesses for marketing, brand awareness, education and to provide customer service. News agencies use social media as another medium to broadcast news and promote their brand. Celebrities use social media as a way of keeping in contact with their fans. Social media is being used by recruiters looking for somebody to fulfil a position. Children as young as 10 and people in their 90s use social media to communicate with their friends and family rather than the phone, email or even talking! Are you feeling left behind?
The purpose of this eBook is to give you an introduction to the terminology surrounding social media, explain the differences between varieties of social media tools and get you started using the main tools for your personal use. The focus of the eBook is how to get the most out of social media for your personal use; it does not include the way businesses can use social media for marketing.
About the Author
- Personal Brand
- Why Should You Have a Personal Brand?
- What is your Personal Brand?
- How to Represent Your Personal Brand on Social Media
- Being Aware of Other Factors
- In Summary
- Why Use Social Media?
- Social Networking
- Social Networking Summary
- Reading Blogs
- Writing Blogs
- Blogging Tools
- Blog Comments
- Blogging Communities
- Summary of Blogging
- Image Sharing
- Why Share Images?
- Using Social Networking to Share Images
- Summary of Image Sharing
- YouTube or Vimeo
- Using YouTube
- Using Vimeo
- Using Instagram to See and Share Videos
- Summary of Video
- Instant Messaging
- Social Networking Messaging
- Summary of Instant Messaging
- In Conclusion
- Social Networking
- Picture Sharing
- Video Sharing
- Instant Messaging
About the Author
Mary Thomas started Concise Training Limited in 2008. Since then she has given advice to business owners, marketing managers and individuals on how to use social media marketing to improve their sales, brand awareness and reputation.
She is the author of ‘Social Media Made Simple’, a workbook which helps business owners and marketing managers create a social media marketing strategy. She has created a Level 3 accredited City & Guilds qualification in social media as well as creating the learning resources for the Level 2 Social and Digital Apprenticeship.
As a qualified trainer, she trains groups to use social media in the most cost effective and time efficient way possible and has also created a number of E-Learning courses to allow individuals to learn how to use the tools in a best practice way in their own time.
Courses are available from www.concisetraining.net in:
- Twitter for Business
- LinkedIn for Business
- LinkedIn for Individuals
- LinkedIn for Job Seekers
- Facebook for Business
- Google+ for Business
- Creating Images for Business
- Creating Videos for Business
- Using SEO in Website Design
- WordPress for Websites
- Creating a Social Media Marketing Strategy
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Jennifer D. Samuel ★★★★★
This book is perfect for those who want to be more productive in an accessible way. Social media is a powerful tool and this book will lead you somewhere you can be someone.
Viv Bryan ★★★★★
There’s something for everyone in this comprehensive guide to using social media. Whatever you use social media for – learning, following your favourite celebrities, engaging to promote your business or finding a job, this book will help you chose the right tools to use. It provides a useful overview of each tool together with hints and tips on getting started and how to get the most out of them. There’s also a section on using blogs, video and image sharing that, as a graphic designer, I found particularly useful.