Skip navigation Download free eBooks and textbooks

Choose a category

The Four Faces of Marketing

The Missing Link between Marketing & Management

The Four Faces of Marketing
4.8 (46 reviews) Read reviews
ISBN: 978-87-403-0736-8
1 edition
Pages : 71
  • Price: 75.50 kr
  • Price: €8.99
  • Price: £8.99
  • Price: ₹150
  • Price: $8.99
  • Price: 75.50 kr
  • Price: 75.50 kr

Download for FREE in 4 easy steps...

We are terribly sorry, but in order to download our books or watch our videos, you will need a browser that allows JavaScript.
After entering your email address, a confirmation email will be sent to your inbox. Please approve this email to receive our weekly eBook update. We will not share your personal information with any third party.
Unlock your organization's learning potential
See Demo

Corporate eLibrary

Discover our employee learning solutions

This is a Premium eBook

Bookboon Premium - Gain access to over 800 eBooks - without ads

You can get free access for a month to this - and 800 other books with the Premium Subscription. You can also buy the book below

  • Start a 30-day free trial. After trial: 39.99 kr p/m
  • Start a 30-day free trial. After trial: €5.99 p/m
  • Start a 30-day free trial. After trial: £4.99 p/m
  • Start a 30-day free trial. After trial: ₹299 p/m
  • Start a 30-day free trial. After trial: $3.99 p/m
  • Start a 30-day free trial. After trial: 39.99 kr p/m
  • Start a 30-day free trial. After trial: 39.99 kr p/m
Unlock your organization's learning potential
Click here!

Corporate eLibrary

Discover our employee learning solutions

About the book

  1. Reviews
  2. Description
  3. About the Author


Olorato Otsile Namane ★★★★☆

It is worth reading it. Excellent!!!!

MM from Sydney ★★★★★

Great book, got a lot out of it and found it easy to understand. Thank you for making it available.


Ideally, Marketing is accountable, generates bulletproof business outcomes, drives growth and profitability, and empowers the whole organisation. In reality, however, Marketing can be unfathomable, counter-productive, inefficient and cumbersome, offering little or no contribution to corporate growth and unable to create competitive advantage. The Four Faces of Marketing offers a new perspective: Clarity of understanding of Marketing functions, which promises corporate immortality from better delegation of authority due to recognition of defined and divergent skill sets within the profession of Marketing.

About the Author

Leigh spent 13 years, part time, studying marketing at UNSW… more face-to-face study than a PhD, while gaining national recognition in FMCG marketing, including being featured on Current Affairs TV, metro newspapers & business publications.

In his 20s he reached Senior Account Director in major advertising, direct marketing and FMCG sales promotions agencies, moving to marketing management where he succeeded in categories as diverse FMCG, I.T. & government.

Leigh was offered a lecturing role (in mass media) as an undergraduate, but chose participation in product launches for different companies.

In his 30s, Leigh was lured to the UK where he turned around an ailing pet food company, increasing its market share 6-fold in under 18 months, knocking Pedigree Pet foods on its butt. While in UK, he found time to complete a Graduate Diploma in Strategic Planning. At London City University

Returning to Australia, Leigh took up a role as Marketing Head of Bush’s pet food company, again crucifying Mars Pet Foods, stealing 12% of market share in a test launch in just three months! Leigh describes this as his greatest failure. Why? “You never threaten a market leader when you are a small challenger… it was TOO successful, they knew it, and attacked with international resources to quash repetition of this success.”

Consulting over the past 12 years he has helped clients grow sales by as much as 50% in 1 year, launched numerous products, and delivered sound advice in corporate strategy.

Leigh also found time to teach (part-time) both graduates (MBA) and undergraduates (Marketing Planning & Strategy) between 2003 until 2009 at the University of technology in Sydney.

Originator of “The Law of Diminishing Brand Loyalty”, Leigh is a popular presenter in marketing management and a sought after speaker. He conducts marketing training workshops both across Australia and internationally.

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with EU regulation.