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The Four Faces of Marketing

The Missing Link between Marketing & Management

The Four Faces of Marketing
4.8 (46 reviews) Read reviews
ISBN: 978-87-403-0736-8
1 edition
Pages : 71
  • Price: 75.50 kr
  • Price: €8.99
  • Price: £8.99
  • Price: ₹150
  • Price: $8.99
  • Price: 75.50 kr
  • Price: 75.50 kr

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About the book

  1. Reviews
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Reviews

Olorato Otsile Namane ★★★★☆

It is worth reading it. Excellent!!!!

MM from Sydney ★★★★★

Great book, got a lot out of it and found it easy to understand. Thank you for making it available.

Description

Ideally, Marketing is accountable, generates bulletproof business outcomes, drives growth and profitability, and empowers the whole organisation. In reality, however, Marketing can be unfathomable, counter-productive, inefficient and cumbersome, offering little or no contribution to corporate growth and unable to create competitive advantage. The Four Faces of Marketing offers a new perspective: Clarity of understanding of Marketing functions, which promises corporate immortality from better delegation of authority due to recognition of defined and divergent skill sets within the profession of Marketing.

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