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The Essentials of Marketing Research introduces the principals and tools of marketing research, discussing topics such as exploratory research design and conclusive research design.
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About the book
The Essentials of Marketing Research introduces the principals and tools of marketing research, discussing topics such as exploratory research design, conclusive research design, sample sizes, questionnaire design, and data analysis. This exercises e-book is a companion to The Essentials of Marketing Research text and is also available for free download. It will help marketing students put their theoretical knowledge into practice and provide valuable exam preparation.
Each chapter is subdivided into multiple choice and essay questions, followed by detailed answer summaries and explanations. Students are tested on a wide range of topics and concepts, including research design, conclusive research design, sampling, measurement and scaling, questionnaire design, data preparation and preliminary data analysis, and report preparation and presentation.
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1. Introduction to marketing research
Solutions to chapter 1 questions
2. Exploratory research design
Solutions to chapter 2 questions
3. Conclusive research design
Solutions to chapter 3 questions
Solutions to chapter 4 questions
5. Measurement and scaling
Solutions to chapter 5 questions
6. Questionnaire design
Solutions to chapter 6 questions
7. Data preparation and preliminary data analysis
Solutions to chapter 7 questions
8. Report preparation and presentation
Solutions to chapter 8 questions