Download for FREE in 4 easy steps...
This is a Premium eBook - get it free for 30 days
You can also read this in Bookboon.com Premium
The Essentials of Marketing Research introduces the principals and tools of marketing research, discussing topics such as exploratory research design and conclusive research design.
300+ Business books exclusively in our Premium eReader
- No adverts
- Advanced features
- Personal library
Users who viewed this item also viewed
About the book
The Essentials of Marketing Research introduces the principals and tools of marketing research, discussing topics such as exploratory research design, conclusive research design, sample sizes, questionnaire design, and data analysis. This exercises e-book is a companion to The Essentials of Marketing Research text and is also available for free download. It will help marketing students put their theoretical knowledge into practice and provide valuable exam preparation.
Each chapter is subdivided into multiple choice and essay questions, followed by detailed answer summaries and explanations. Students are tested on a wide range of topics and concepts, including research design, conclusive research design, sampling, measurement and scaling, questionnaire design, data preparation and preliminary data analysis, and report preparation and presentation.
Download Essentials of Marketing Research: Exercises e-book for free!
1. Introduction to marketing research
Solutions to chapter 1 questions
2. Exploratory research design
Solutions to chapter 2 questions
3. Conclusive research design
Solutions to chapter 3 questions
Solutions to chapter 4 questions
5. Measurement and scaling
Solutions to chapter 5 questions
6. Questionnaire design
Solutions to chapter 6 questions
7. Data preparation and preliminary data analysis
Solutions to chapter 7 questions
8. Report preparation and presentation
Solutions to chapter 8 questions
About the Author
The embed frame is free to use for private persons, universities and schools. It is not allowed to be used by any company for commercial purposes unless it is for media coverage. You may not modify, build upon, or block any portion or functionality of the embed frame, including but not limited to links back to the bookboon.com website.
The Embed frame may not be used as part of a commercial business offering. The embed frame is intended for private people who want to share eBooks on their website or blog, professors or teaching professionals who want to make an eBook available directly on their page, and media, journalists or bloggers who wants to discuss a given eBook
If you are in doubt about whether you can implement the embed frame, you are welcome to contact Thomas Buus Madsen on email@example.com and seek permission.