Skip navigation

Bookboon.com Download free eBooks and textbooks

Choose a category

The Naked Buyer

Everything sales people need to know about procurement

The Naked Buyer
4.9 (15 reviews) Read reviews
ISBN: 978-87-403-0428-2
1 edition
Pages : 48
  • Price: 75.50 kr
  • Price: €8.99
  • Price: £8.99
  • Price: ₹150
  • Price: $8.99
  • Price: 75.50 kr
  • Price: 75.50 kr

Download for FREE in 4 easy steps...

We are terribly sorry, but in order to download our books or watch our videos, you will need a browser that allows JavaScript.
After entering your email address, a confirmation email will be sent to your inbox. Please approve this email to receive our weekly eBook update. We will not share your personal information with any third party.
eLib
Unlock your organization's learning potential
See Demo

Corporate eLibrary

Discover our employee learning solutions

This is a Premium eBook

Bookboon Premium - Gain access to over 800 eBooks - without ads

You can get free access for a month to this - and 800 other books with the Premium Subscription. You can also buy the book below

  • Start a 30-day free trial. After trial: 39.99 kr p/m
  • Start a 30-day free trial. After trial: €5.99 p/m
  • Start a 30-day free trial. After trial: £4.99 p/m
  • Start a 30-day free trial. After trial: ₹299 p/m
  • Start a 30-day free trial. After trial: $3.99 p/m
  • Start a 30-day free trial. After trial: 39.99 kr p/m
  • Start a 30-day free trial. After trial: 39.99 kr p/m
eLib
Unlock your organization's learning potential
Click here!

Corporate eLibrary

Discover our employee learning solutions

About the book

  1. Reviews
  2. Description
  3. Preface
  4. Content
  5. About the Author

Reviews

Carol J. Dixon ★★★★★

First glance, this may appear usual to sales professionals, but going into the details made me see a wider and new perspective. Care to review your style, read this one.

Description

A practical book for sales professionals to improve their sales. Written from the point of view of an experienced Procurement Director. A rare and explicit look into a buyer's kitchen. Improve your sales by tips and advice from someone who has always been on the other side of the table!

Preface

Many books have been written about sales, account management, and how to deal with buyers or customers. This book is not the next one in line, but instead adds something new. It is a book filled with practical instructions rather than theoretical or academic “posturing”. Any theories raised, are illustrative of, or a translation into, practice.

The Naked Buyer: what a strange name for a book! The title is derived from Desmond Morris’s best seller, The Naked Ape (1967), in which he describes human behavior from a zoologist’s point of view.

In this book, I will describe the (human) behavior of buyers or purchasers (in this book I will refer to them solely as “buyers”). Also, I will go more deeply into the backgrounds and reasons for buyers’ behavior. After all, their purchasing behavior is driven by underlying systems and structures.

In each sales coaching session, workshop and assessment that I held and gave, it became clear to me that, in general, salespeople know little to nothing about purchasing or buyers.

What is a matrix Kraljic, or a category plan? What are Inco terms? These are all basic purchasing concepts that a sales professional should know about. If a salesperson knows that little about the professional opposite him at the table, then that salesperson does not deserve the classification “professional”.

Take note that in this book I refer to the buyer as “he” and “him”. The reader should be aware that I refer to both male and female buyers.

Content

Preface

What Distinguishes This Book from All those Other Books?

  1. The Purchasing Definition
  2. The Purchasing Process
  3. Three Levels of Purchasing
  4. Purchasing Methodology: Purchasing Tools
  5. Category Segmentation (Kraljic Mapping)
  6. Category Plan
  7. A Salesperson’s Role in a Category Plan
  8. CTQs: What Does the Buyer Really Want?
  9. Summary: Top 5 Practical Advices
  10. Epilogue
  11. Notes

About the Author

Michel van den Broek (1966, The Netherlands) is a seasoned procurement professional, having worked for more than 20 years in International procurement roles ranging from tactical, strategic and executive procurement levels in various industries. Since 2007 Michel is a procurement consultant and interim manager, and also supporting and coaching sales professionals. Check his website www.boomerang-procurement.com or send him an email: michel@boomerangprocurement.com

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with EU regulation.