Sales books

High-impact interpersonal skills

Influencing and Persuasion skills

Being able to influence and persuade others to get them to do what you want them to do is a key skill not only in business but in life as a whole!

Conducting Transatlantic Business

Negotiating Sales

If you’re going to be a top earner in the sales industry then effective negotiation skills are a key area that you’ll need to master.

Basic Selling Skills

Are people born natural sales people or can the skills of selling be learned?

Buyer behaviour

The best salespeople understand that people buy differently. Some people buy quickly, on impulse, others buy slowly, doing research and comparing options before making their decision.

Closing the Sale

Everyone who sells wants to close more sales. Closing techniques have always been a major part of sales training courses.

How to sell your value and your price

In this handbook you will find numerous answers to this question: 'What should I do in front of a customer?

Handling Objections in Sales

Customer Care

When interviewed by the confederation of British Industry, professional buyers ranked service levels more highly than product and price (although that’s not what they tell us!

Obtaining and Retaining Customers - Part I

To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount.

The Naked Buyer

Improve your sales by tips and advice from someone who has always been on the other side of the table!

Obtaining and Retaining Customers - Part II

To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount