Categories About Us

Marketing & Sales

An Introduction to Business Research Methods
Power BI for Everyday Users
High-impact interpersonal skills
Working with Uncertainty
Being Innovative and Creative
AI Fundamentals
Simple Easy Elevator Pitch
Sales Effectiveness
Branding through Logos
Developing an Internet Marketing Strategy
Understanding Your Buyers
Influencing and Persuasion skills
Fundamentals of Data Visualization
Networking with Purpose
Closing the Sale
How to Build Your Personal Brand
Basic Selling Skills
Presentation Skills: Post-Presentation Tips
12 Smart Practices to Improve Marketing and Sales
Ethical storytelling with Cassandra Le
Keep Moving: Empathy and Growth Mindset
Introduction to E-Commerce
Strong Sales Presentations
The Experts Teach: Customer Care
White paper: Learning Content Strategy
Leadership: How to Network
Expert Talk: How to Implement Agile
Powerful Online Communication
Effective Ways to Close Deals & Win More Business
Personal Brand Messaging
Business Digitalization
Negotations: For Purchasing Department
Fundamentals of communication, P.R. and leadership
Customer service
Handling Customer Objections
Motivational Mindset
Customer Service Imperatives
Search Engine Advertising
Effective Negotiation
In Focus: Power of Improvisation in Business
Strategic Debtor Management and Terms of Sale
In Focus: Strategic Target Setting
Thoughtful Persuasion
How to Stand Out
Social Media Success
Negotiation Skills
Creating and Selling the Customer Experience
Digital Marketing Handbook (Vol 1)
How to Use Social Media for Work Efficiency
Effortless Email Networking
Verbal Acuity: Communication Impact on Career
The Four Faces of Marketing
Expert Talk: Customer Service & Retention
Complex Negotiations
Business Success: Aligning Strategy and Strengths
Internet Marketing
Digital Marketing Handbook (Vol 3)
Using Net Promoter Scores for Events
Success in Selling: A Light-Hearted Guide, Part I
Understanding Social Media
Winning over Difficult Clients
Marketing & Sales Alignment
Personal Branding is a Key Skill
The Business of Writing Blogs
Marketing for the Non-Marketing Manager Part I
Expert Talk: Body Language
Telephone Sales
Negotiation Tactics for Optimal Purchasing Deals
Writing Skills and Sales Copywriting
Winning Over Tough Clients with Ease
Writing Non-Fiction Books
How to speak up to create change with VP Wright
Must-Have Content for Your Business Website
Are You a Sales Manager or a Sales Leader
Content Marketing
Mastering Sales Conversations
Using storytelling in sales with Clare Cui
Content Marketing: Further development areas
Affiliate Marketing
In Focus: the Future of Recruitment
Marketing Essentials for Small Business
Cool It!
Storytelling in Business
The Foundations of a Personal Branding Strategy
Advanced Strategic Pricing
Dealing with Difficult Clients
Mastering Sales Fears
Creating and Maintaining Sales Excellence
How to close the sale successfully
Getting Past Gatekeepers
Sell Through Storytelling
From pushy to natural promotion with Heather Sager
Discover the Brand You Already Have
Negotiate at home and abroad
Thrive After Five & Master Off-Hours Work
Mastering the Art of Face to Face Customer Service
Leadership: How to Negotiate
Channel Management
How to Build a Loyal Audience
Foundations of International Trade
Supercharge your Networking using LinkedIn
Vive la Difference
What’s Growth Hacking?
Customer Service Best Practices
Emotional Intelligence in Sales
Using Social Media for Personal Gain
Managing Negotiation
Customer Service
A guide to Content Marketing
Expert Talk: Commercial Awareness
Prospecting and Gaining Referrals
Discover your values, and others who share them
A guide to Contemporary Data Driven Marketing
Content Marketing: Implementation
SMART Marketing Strategy: Align Actions with Goals
Using Fast Thinking in Business
Why Payments are Critical to a Marketing Strategy
Build Your Unique Value Story and Stand Out
Controlling the Sale
Write Amazing Headlines to Delight Your Audience
Employee Empowerment is doomed, unless…
Master your Sales Technique
Social Media for Lead Gen
Get your audience to read your posts TO THE END
Commercial Awareness for Managers
Beautiful Blogs
50 Ways to lead your sales team
Handling Objections at Each Stage of the Process
How to Set Up an Office at Home
How to Build a Subscription Movement
Why a Mentor is Vital in Business
How to sell your value and your price
The Bullwhip Effect in Supply Chain Management
Social Media Secrets: Write to Ignite Interest
Resilience in Customer Service
Personal Branding
Authenticity in Business
100 Low-Cost Ways to Promote your Business
The Secrets to Master a Customer-Centric Strategy
How to Reduce NO SHOWS from Virtual Sales Meetings
Preparing for Cold Calls
Social Selling
Building Your Confidence in Sales
Winning Pitches for Investors
Building a Professional LinkedIn Profile
How to Handle Price Negotiation
Managing Your Personal Brand Presence
Making Customer Service Count
Expert Talk: Marketing Research and Analysis
Sales Planning
Transformational Sales Prospecting Strategies
Relationship Marketing in HR
Marketing for the Non-Marketing Manager Part III
Setting and Selling Price
Your Customer Journey
Creativity, Brand Narrative & the Power of Story
Marketing Automation & Integration
How to Use AI for Peak Sales Performance
3 Different Management Styles and When To Use Them
Procurement & Negotiation
Promote Yourself
Sales Success Blueprint
Audiobook: Preparing for Uniqueness
Market Research
How to Network Without Overstuffing Your Calendar
Managing Difficult Customers
Email Marketing
Expert Talk: Marketing Basics
Understanding your Customers
Your Brand, Your Treasure
Business Blogs
Your Marketing Tactics
Six Ways for More Mindful Social Media Use
Don't Say Yes to EVERYONE
Online Marketing
How to make your profile WORTH staying on
Internet Marketing Strategies For Your Business
An Introduction to Sales
Expert Talk: 3 Questions Every Brand Must Answer
Mastering the Sales Interaction
Power Up Your Sales Culture In 30 Mins
How to Write a Marketing Plan
Internal Marketing
Creating Engaging Virtual Events
Why Creative Expression is Worth Investing in?
Prospecting and Following up
Working from Home as a Recruitment Consultant
Marketing: Psychology Behind Profit
Stacking the Sales Pipeline
Marketing for the Non-Marketing Manager Part II
Introduction to the Service Supply Chain
Knowing What to Ask For Effective Networking
Boost Your Profile In Print
B2C Ecommerce
A to Z of How to Grow Your Small Business Online
How to successfully start your own podcast! (5/6)
Take a Deep Breath…We Got This
Is The Customer Really Always Right?
Software as a Service (SaaS)
Working Capital and Strategic Debtor Management
Finding Post-Covid Brand Trends
Questions that will win you the sale
Artificial Intelligence in Digital Marketing
Lead Generation - A Primer
Your PR Strategy
Why Many Sales Managers Fail
Attaining Success with the New Customer
Expert Talk: Sell your Business with Storytelling
Consultative Selling Skills
Effective Use of Metrics in Sales Management
How to Grow Your Virtual Network
What Do I Do With All This Data?
Demystifying Marketing
Why People Buy
The Science of Sales
Managing Customer Experience in the Networked Age
Making PPC Marketing Profitable
How to Conduct Great Virtual Sales Meetings
Your Marketing Strategy
Working Capital and Debtor Management: Exercises
Mastering the Sales Mindset
In Focus: Employer Branding at Albert Heijn
Brand Development and Storytelling
The 5 Critical Sales Management Focus Areas
Productivity Hacks to Maximise Your Workday
Understanding Buyers
How to Sell Virtually Part 1
Marketing for the Non-Marketing Manager Part IV
Reinforcing your Sales Case
Obtaining and Retaining Customers - Part II
The Making of A DIGITAL BLITZ
Preparing for the Sale
How to successfully start your own podcast! (4/6)
7 Behaviours of Highly Effective Sales Managers
Price: The Deadliest Sales Objection
Mastering Sales Principles
Expert Talk: Customer Retention, #1 Growth Hack
Handling Objections
How to Name Your Brand
After the Sales Call
Digital Marketing Handbook (Vol 2)
Influencer Marketing Strategies
Decoding Buyer Behavior
How to Talk to Print Journalists
Digital Marketing Handbook (Vol 6)
From Guesswork to Gold: Explore Your Target Market
Empathetic Artificial Intelligence
Sales Presentation Techniques
Ten Tips to Win Your Next Pitch
Going On a Sales Date To Win Over Customers
Pitch like a Pro
How to Build a Lead Generation Engine
How to Reach an Agreement
Obtaining and Retaining Customers - Part I
A Guide to Using Touchpoints in Marketing
How to successfully start your own podcast! (1/6)
Digital Marketing Handbook (Vol 5)
How to Sell with a Genuine Human Approach
Pitching Successfully to Customers
Virtual Sales Presentations
Increase Your Brand Visibility
The first 5 minutes of a sales call – what to do
Market Research – Glass Half-full or Half-empty?
A Human Centred Design Approach for Sales
The 5 Keys to Managing Sales Performance
Building a Professional Reputation Using LinkedIn
Strategic Marketing
B2B Digital Marketing
Effective Marketing
Sales presentations that will win you the business
Engage a Growing Network with “Friendly Follow Up”
How to Build Sales Confidence
How to Develop Your Sales team
Digital Marketing Handbook (Vol 4)
Virtual Selling
How to Turn Customers into Fans
On-Page SEO that You Can Do Yourself
B2B Startup Marketing
Success in Selling: A Light-Hearted Guide, Part II
Audiobook: 50 Ways To Lead Your Sales Team
Sales Emails That Prospects Will Actually Read
Expert Talk: Product Marketing
Successful Prospecting in Sales
Influencer Marketing
Customer Care or Nightmare!
Virtual Engagement for Successful Sales
Removing the Competition
Public Relations in the XXI Century
How Salespeople Stay Productive Working from Home
How to successfully start your own podcast! (3/6)
Sales Fails and How To Fix Them
In Focus: What Does Your Company Brand Stand For?
Amazon Prime
Managerial Marketing in the Real World
Marketing Channels for Your Campaign
Re-engaging Prospects Through Email
How to Use Video like a Leader
How to successfully start your own podcast! (2/6)
Keep Moving: Crisis Marketing
How to Structure your Pitch
Naked Prospecting
Digital Marketing: What You’re Told & Sold
Making a Mark in the Media
How to Manage Your Remote Sales Team
Essentials of Marketing Research
How to successfully start your own podcast! (6/6)
Sales for Engineering Companies
Manage Your Pipeline To Manage Success
Customer Care
Content Marketing for Small Businesses
Content Creation: Fast & Easy Is A Slippery Slope
14 Reasons Why You Did Not Close the Sale
Selling Demystified
Expert Talk: Effective Job Seeking
Cognitive Selling
Send Better Emails, Make More Money
Controlling The Sale
B2B Sales
Changing your Sales Mindset
Expert Talk: E-Commerce Marketing
Being a Natural Born Seller
Digital Marketing Without Cookies
Expert Talk: Commercial Storytelling
Making Sales Performance Great
Content Marketing
Succeeding in Sales
How To Meet Anyone By Hosting a Simple Podcast
B2B Selling Skills
Sales by Numbers
TAKE AIM at B2B Sales Success – Abridged
How to Make Marketing Fun
Explaining Marketing to Grank, an Alien
E-Commerce and Maximizing Your Online Sales
Why Consistency Matters in Your Marketing Approach
Fighting The Scary Monsters of Sales Prospecting
Facilitating Effective Sales Meetings
Essentials of Marketing Research: Part I
The CARE Factor Fix™
PASSTA: It's the New Take on SPIN Selling
Powerful Strategies for Sales Success
Your MarTech Stack
Negotiating Sales
Boost your Sales Conversion
Your Sales Strategy
Effective Sales Meetings
Handling Objections in Sales
Transforming Your Underperforming Sales Team
Summiting Sales
Buyer behaviour
Death and Rebirth of Customer Centric Marketing
Mastering the Sales Cycle
Your Meaningful Work
Pitching - Frequently Asked Questions
Why the “Discovery Phase” is Key to Closing Sales
10 Selling Habits To Change For Better Results
Effective Ways to Communicate With Customers
Grow Your Customers with Cross-Selling Techniques
Using LinkedIn as a Business Tool
Getting Started with Podcasting for Business
Look Before you Leap
Your Marketing Mindset
Performance Improvement Plan
Rapport & Influence: Sales Secrets
Building a Professional Network Using LinkedIn
Overcome Objections & Close the Sale
In Focus: Building a Brand with Content Marketing
Successful Selling in a Virtual World
How to Lead Your Sales Team
Being Genuine with Yourself and Customers
How to Penetrate A Sales Market in 90 Days
Practical PR
Professionally Helping People to Buy from You III
Making Sure You Use Negativity Positively to Grow
Unseen
Seven Ways to Build Trust into The Sales Process
How to Sell Virtually
Essentials of Marketing Research: Part II
In Focus: Lessons from the SAP Sales Academy
Neomarketing
Virtual Selling Success
The Sales Cycle for Veterans and Novices
I Am Not Your Sales GURU
Consumer Behaviors Affecting Business' Marketing
Your Business Model
The Naked Buyer
How to Sell When Times are Tough
Mini-Goals In Sales: Steps To Success
Choosing the Right Recruiter
How to Beat your Pitching Nerves
The Power of Conjoint Analysis
Rethinking Your Sales Force Org Structure
The 3 Critical Discovery Questions
8 Steps to Building Meaningful Connections
Will AI Replace the Sales Rep
Be Your Customer’s Decision-Coach
Using Emotion in Sales
Telephone Selling with Integrity
What is a Pitch
Virtual Selling: Making it Work for You!
Introduction to Naming a New Brand
E-Commerce and the Future of Business
Guiding Principles of Selling
Pitch to Win Buy-in for Your Projects and Ideas
Look at Being Different in Your Industry
Email Marketing: Increase Visibility & Conversions
Media and Cultural Theory
How to plan and prepare for sales success
Expert Talk: Ace the Sale!
The Subscription Movement
Managing Difficult Salespeople
Pharmaceutical Selling
Ghosting in Work & Business and Long-Term Effects
Find Great Business Marketing Software Every Time
Expert Talk: Content Marketing and Authenticity
Words that Sell
First Steps in Selling
Maximize Your Sales Success
Expert Talk: Attract Clients with Authenticity
Matching Your Selling to Your Customers' Buying
Network Above Your League with Podcasting
Micro Talk: Getting Back to B2C
How to Make Your Content Marketing Work
The Means to the End
The Best Apps to Use to Sell Virtually
10 Ways To Boost Your Sales Confidence
Motivating Salespeople To Their Success
Marketing: Everything You Need to Know
Marketing Automation Basic to Advanced Integration
Gaining an Unfair Advantage
How to Maximise Your Juiciest Content
Professionally Helping People to Buy from You I
Preparation & Mindset
Craft Narratives That Sell
Sales Alchemy: Turn Cold Calls into GOLD Calls
How To Get Out Of A Sales Slump
Don’t be a Son of a PITCH
Better Your Sales With This One Tip
Pre-Call Planning Pharmaceutical Selling
Booking Meetings over the Phone
Telesales
The Pitch Canvas
Sales Confidence 101
Professionally Helping People to Buy from You II
Expert Talk: Weight Watcher's Rebrand to WW
Managing Salespeople Made Easier with KPIs
The 90 Minute Marketing Plan
Berliner Balanced Scorecard: Customer Perspective
Going to the Sales Gym to Improve Your Performance
Your Future Marketing
Strategic Analysis of Supply Chain Design
Berliner Balanced Scorecard: Employee Perspective
Consumer Behaviour and PR
Essentials of Marketing Research: Exercises
Removing Limiting Beliefs to Excel in Sales
Web 2.0 and Social Media
D and I Focus: Agility and Sales Organizations
Strategy, Marketing Plans and Small Organisations
Marketing Communications
Body Language in Sales
Consumer Psychology for the 21st Century
5 Techniques For Managing Sales People
Sales Resilience