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Tag Archives: Marketing

7 Essential Steps to Making Customer Experience Your Competitive Advantage

 

In a world where “experts” are derided, “truth” has become “post-truth” and “news” has become “fake news”, how do organisations become trusted partners with their customers?  (more…)

European Bartender School launches its largest awareness campaign to date

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“We Make the World Taste Better“ is the title of the European Bartender School’s latest multichannel campaign that seeks to increase the awareness of high-quality cocktail making, targeting prospective students across universities and major cities in the UK.  (more…)

5 tips for content your audience will love

Download “12 Smart Practices to Improve Marketing and Sales” here!

 

No matter if you are a copywriter, editor or content manager, we all face the same problem every day. How to produce content that our customers will not only like, but love and care so much about that it will be shared across all platforms.

Bookboon author Errol S. van Engelen provides solutions for this problem in his ebook “12 Smart Practices to Improve Marketing and Sales”. The ebook offers helpful advice on everyday content marketing issues for people working in marketing or sales.

This is how you get your customers attention.
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The Rise of Visual Social Media

The Rise of Visual Social Media

Karen Webber, head of Marketing Communications at Axonn Media, the UK’s leading content marketing agency, has been noticing changes in content marketing and how users have become more and more used to creative visuals and social media. Take a look at what she has to say.

Audiences have never been as information-hungry as they are today, but competition for their attention online is rife. Our research found nearly nine in ten businesses market with content, and firms need to provide value in order to stand out. Increasingly, this means including great, creative visuals, such as infographics and videos, into content strategies.

The big game-changer in recent years has been social media – and three major players drive the demand for visual content: Tumblr, Pinterest and Instagram.

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What are the main challenges and changes in marketing? Andrew Whalley explains!

This interview was conducted with Andrew Whalley, the author of the free eBook "Strategic Marketing" This interview was conducted with Andrew Whalley, the author of the free eBook “Strategic Marketing”

In your textbook “Strategic Marketing” you describe classic marketing instruments and methods. What would you say is the main element that has changed in how marketing is approached in the past 10 years? 

I think the biggest change to how marketing is approached in the last ten years is the continued evolution of branding as a central tenet to strategy, specifically the realisation that customers can now talk with each other very easily using a variety of digital platforms and as such they co-create value with the narratives they share between each other alongside the narratives created by the brand owners.

This places much more emphasis on an understanding of customers’ needs and on the speed with which brands need to react to them and their comments, it also allows for the development of new products to be cooperative – the use of crowd sourcing for development, for flash mobs in marketing communications etc. are good examples on the way this is trending. (more…)

The ultimate do-it-yourself SEO tips

This article is based on the free eBook "SEO – From Beginner to Boffin" This article is based on the free eBook “SEO – From Beginner to Boffin”

Search Engine Optimisation is, to put it into simple and rational words, a systematic series of processes that will result in the website moving up the search engines until it can move no more. The good news is that you can perform many if not all SEO practices yourself. In this article internet marketing expert Brian Bentley BSc (Hons) reveals some useful do-it-yourself SEO tips. (more…)

7 key reasons you need Social Media and Enterprise Marketing

This article is based on the free eBook "Social Media And Business Intelligence" This article is based on the free eBook “Social Media And Business Intelligence”

Today, Social media is part of the business ecosystem, not separate or autonomous. The question is less of implementation and has more to do with integration into existing business processes.  Beyond that, it has the power to change business in fundamental ways. It is this last point that leads many to think that social media is: new and its own autonomous entity.

First of all, social media is simply the current iteration of the Internet, with user generated content, semantic storage, APIs and far improved parseability via XML/JSON and the community of users as an asset.

Social Media allows a new cultural infrastructure that is more responsive to current and potential customer behaviors. Because this new social internet is becoming so interlinked with the business process, a better term is Enterprise Social Marketing.

Enterprise Social Marketing technologies have rapidly matured and can provide significant value, efficiencies and insight. More compelling is that these tools are giving competitors a cost, authenticity and reach advantage. Let’s list the reasons you need to implement an Enterprise Social Marketing solution.  (more…)

10 elements every successful business blog needs

This article is based on the free eBook "Business Blogs - The Best Social Media Tool For Businesses" This article is based on the free eBook “Business Blogs – The Best Social Media Tool For Businesses”

Over the years, blogging services have become much more professional than ever before and there are many ways to make your blog look interesting while providing resources to your readers to enhance their personal experience with you. Besides the enhancements, there are more elements that are equally essential to a blog and it is essential to have a look at these. Here are 10 elements you need to keep in mind to secure your business blog’s success. (more…)

Online-PR: Wie Sie den Bekanntheitsgrad Ihres Unternehmens steigern

Dieser Artikel ist geschrieben von der Autorin des kostenlosen eBooks Dieser Artikel basiert auf dem kostenlosen eBook “Bekannt werden mit Online-PR” – Bildnachweis: Thorben Wengert/ www.pixelio.de.

Ihre Produkte sind von hoher Qualität? Ihre Dienstleistungen liegen deutlich über dem Durchschnitt? Sie haben eine klare Positionierung für Ihr Unternehmen erarbeitet? Trotzdem meldet sich kaum ein potenzieller Kunde von sich aus? – Die Ursache könnte ganz einfach darin liegen, dass Ihr Unternehmen noch zu wenig bekannt ist. Wie Sie Ihrem Unternehmen am Markt zu mehr Bekanntheit verhelfen können, erläutert Ihnen Brigitte Kalkbrenner, PR-Beraterin und Autorin, im folgenden Beitrag. (more…)

Why you should start a business blog

This article is based on the free eBook This article is based on the free eBook “Business Blogs”

Whether you are a small or big business, a company or a corporate, an individual proprietor or even a shop owner, it does not matter because blogs are a phenomenon that you just cannot ignore, postpone, or delegate. Given the changes that are barrelling down upon us, blogs are not a business elective anymore. They have become a pre-requisite. So let’s take a look at business blogs and what this social media instrument has in store for your business.

Benefits of business blogs

A blog can add many dimensions to a business, thereby adding more value to it and increasing its worth, in terms of brand value, customer relations, targeting the right people/audience, managing the online reputation of the business, sharing content/information and also in community building/development and much more. They are as follows: (more…)