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Tag Archives: Content Marketing

Why do Clever and Brilliant Business People Happen to Underestimate ‘Marketing’?

“Marketing” is not a substitutable word for “advertising and promotion”… “Marketing” is the holistic and integrated management of exchange… using the synergistic dynamics of product, price, distribution, promotion, processes, people and perceptual positioning to create a win/win outcome between an organisation with unique resources and segments within the market place that can be best satisfied by those unique resources. (more…)

5 Reasons Why Companies Win at Content Marketing

Well, there is the content itself, of course. But there is so much more to content marketing than meets the eye and a great piece of content is always the result of consistent effort, careful planning, and the right attitude.  (more…)