3 musts when creating a top-notch website

Your own company’s website is no longer an option; it is a necessity. Still, that’s not all bad news. Creating your own website does not have to be a difficult task. Having doubts? Then take a look at the following steps to take for creating a successful and effective website.

Designing your Site’s web pages

Assuming that you have not hired a professional to set up and create the website, you will have to use software that act as HTML, CSS and ASCII editors. Those kinds of software that will help you design web pages include: Dreamweaver, Notetab Light, HAPedit, Arachnophilia, PSPad, Notepad ++ and Bluefish.

Remember that you want to make navigation of the site simple for the user and for important information to be emphasized. Make sure your contact information is clearly visible, especially on your home page. You should also make sure that your readers can find the information they are likely to be looking for. Also, when designing your site and its pages, you are going to want to make it searchable by search engines. You will want to put in keywords that users are searching for.

Testing your site

Once you have completed your site and have it established on the web, you are going to want it tested. The first thing you should test for is to make sure the site shows up in multiple browsers to be able to reach a wider audience of readership. This includes popular browsers such as Internet Explorer, Google Chrome, Mozilla Firefox, Safari and Opera.

Another way to test your site’s usability is to have the site test driven by multiple users without you being present. You should not need more than five users for this type of test, and it can be as simple as getting some friends to help you out.

Getting Noticed

So now, the only thing left to do is to get your website noticed. More importantly, you are going to want to get your company, or even a particular product, noticed to users of the Internet.

• To make this happen you can use search engines. Once the site is ready, submit the site to popular search engines, including Yahoo!, Google, or Bing.

• Another way of getting your website noticed is by creating content with searchable and commonly used keywords.

• Moreover, ask friends and business partners to link your site to theirs. This will increase your visibility significantly.

• A less obvious way to get your website noticed is to do offline advertising. Though an offline marketing strategy may not be as cost effective, planning your online and offline marketing strategies together is highly beneficial, especially if you want your website to become noticed.

• And finally, keep an eye on social media. Soon, it will be a major player in getting your website noticed.

If you want to further delve into internet marketing and how to get your website noticed, read “Developing an Internet Marketing Strategy” written by The Internet Marketing Academy.

Download the free eBook “Developing an Internet Marketing Strategy”