Bookboon//strategic marketing

Tag: strategic marketing

Why do Clever and Brilliant Business People Happen to Underestimate ‘Marketing’?

Post by: Bookboon.com

April 20, 2018

Posted in Articles

Content Marketing Marketing Marketing Strategy strategic marketing successful business

Why you shouldn’t underestimate Marketing! Read more …

How Much Planning Does a Successful Business Strategy Require?

Post by: Christine Funk

August 3, 2016

Posted in Articles

Business Strategy strategic marketing strategic planning

What are the key factors that constitute a good business strategy? Is strategic planning really the way forward? Find out in this article!

Strategic planning is crucial for any organisation – yet how formal and rational should a good strategy be?…