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Categories About Us
Jennifer McFarland
  • Country: United States
  • Number of Titles: 51
  • Contact the Author:

Jen McFarland is a passionate and compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and strategic project planning across corporate, nonprofit, and government environments.

During her time with the City of Portland, she streamlined dozens of internal processes, led a cross-functional team, and moved mountains with the IRS.

Now, as CEO of Women Conquer Business, she consults with businesses on configuring marketing software, systems, and processes to suit their unique growth needs.

A natural teacher and gifted speaker, Jen runs workshops and gives presentations on a wide variety of topics germane to improving business leaders’ soft skills, including time management, dealing with uncertainty, improving communication, managing remote teams, and digital marketing.

She also shares her business and leadership knowledge on the Women Conquer Business podcast.

Jen has a Master of Public Administration degree from Portland State University and is a member of the American Marketing Association and the Project Management Institute.

She is a speaker, teacher, leader, and visionary for the business community who loves dad jokes, building seamless systems, and helping people find more joy in their work.

She lives in Portland, Oregon, with her husband and Boston terriers.


Browse all by Jennifer McFarland
Dealing with the Unknown
From Guesswork to Gold: Explore Your Target Market
Expert Talk: Laughter & Uncertainty
Social Media Secrets: Write to Ignite Interest
Digital Marketing: What You’re Told & Sold
Projects Drive Everything
Time Management Tools
How to Name Your Brand
Keep Moving: Procrastination & Emotions
Expert Talk: Attract Clients with Authenticity
Expert Talk: Business Decision Making
SMART Marketing Strategy: Align Actions with Goals
Marketing Automation Basic to Advanced Integration
Business Digitalization
Email Marketing: Increase Visibility & Conversions
Getting Started with Podcasting for Business
Business Success: Aligning Strategy and Strengths
Find Great Business Marketing Software Every Time
Choosing Your Next Project
Keep Moving: Accepting the Chaos
Build Your Unique Value Story and Stand Out
Marketing Automation & Integration
Keep Moving: Crisis Marketing
Expert Talk: How to Implement Agile
Keep Moving: Thankful and Resilient Leadership
Must-Have Content for Your Business Website
Why Payments are Critical to a Marketing Strategy
Prevent Zoombombing: 7 Tips to Save Your Meetings
How to Own Your Power
Adjusting your Tech Mindset
Overnight Success Myths
Clear Communication: The Path to Employee Trust
Write Amazing Headlines to Delight Your Audience
Increase Your Conversions with Google My Business
Expert Talk: Business Overwhelm
Curiosity & Action
You are a Gift to Others
Keep Moving: Empathy and Growth Mindset
Expert Talk: Customer Retention, #1 Growth Hack
Consumer Behaviors Affecting Business' Marketing
Release Yourself from Limitations
Need a Social Media Detox?
Why Some Projects Succeed
Why Consistency Matters in Your Marketing Approach
Have Structure When Working from Home
Adapting to Tech Changes
Authenticity in Business
What’s Growth Hacking?
Keep Moving: Change Your Perspective
How to be a Productive Leader
Project Planning Basics
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