Jen McFarland is a passionate and compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and strategic project planning across corporate, nonprofit, and government environments.
During her time with the City of Portland, she streamlined dozens of internal processes, led a cross-functional team, and moved mountains with the IRS.
Now, as CEO of Women Conquer Business, she consults with businesses on configuring marketing software, systems, and processes to suit their unique growth needs.
A natural teacher and gifted speaker, Jen runs workshops and gives presentations on a wide variety of topics germane to improving business leaders’ soft skills, including time management, dealing with uncertainty, improving communication, managing remote teams, and digital marketing.
She also shares her business and leadership knowledge on the Women Conquer Business podcast.
Jen has a Master of Public Administration degree from Portland State University and is a member of the American Marketing Association and the Project Management Institute.
She is a speaker, teacher, leader, and visionary for the business community who loves dad jokes, building seamless systems, and helping people find more joy in their work.
She lives in Portland, Oregon, with her husband and Boston terriers.
Expert Talk: Curiosity & Action
Choosing Your Next Project
Expert Talk: What’s Growth Hacking?
Projects Drive Everything
Increase Your Conversions with Google My Business
Keep Moving: Change Your Perspective
Keep Moving: Time Management
Expert Talk: Business Digitalization
Expert Talk: How to Own your Power
Keep Moving: Crisis Marketing
You are a Gift to Others
Authenticity in Business
Expert Talk: Customer Retention, #1 Growth Hack
Keep Moving: Dealing with the Unknown
Keep Moving: Thankful and Resilient Leadership
Keep Moving: Procrastination & Emotions
Project Planning Basics
Expert Talk: Business Decision Making
Overnight Success Myths
How to Name Your Brand
Expert Talk: Attract Clients with Authenticity
Email Marketing: Increase Visibility & Conversions
Expert Talk: Business Overwhelm
Expert Talk: Adapting to Tech Changes
Need a Social Media Detox?
Keep Moving: Have Structure When Working from Home
Expert Talk: Release Yourself from Limitations
Expert Talk: Laughter & Uncertainty
Digital Marketing: What You’re Told & Sold
Consumer Behaviors Affecting Business' Marketing
Prevent Zoombombing: 7 Tips to Save Your Meetings
Find Great Business Marketing Software Every Time
Marketing Automation Basic to Advanced Integration
Expert Talk: How to be a Productive Leader
Why Some Projects Succeed
Expert Talk: How to Implement Agile
Expert Talk: Adjusting your Tech Mindset
Keep Moving: Accepting the Chaos
Keep Moving: Empathy and Growth Mindset