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Why do Clever and Brilliant Business People Happen to Underestimate ‘Marketing’?

“Marketing” is not a substitutable word for “advertising and promotion”… “Marketing” is the holistic and integrated management of exchange… using the synergistic dynamics of product, price, distribution, promotion, processes, people and perceptual positioning to create a win/win outcome between an organisation with unique resources and segments within the market place that can be best satisfied by those unique resources. (more…)

Allowing Your Brain to Play

More and more companies are encouraging their employees to enhance more creativity in the workplace.  Many people believe that artists, writers etc. are creative, which is not true. Everyone has creative potential and is able to turn their ideas into reality. It is solely up to the person to release their creativity. This article offers some help. (more…)

How can insurance companies charge customers low premiums?

We know that individuals plan for the future and make investment decisions to achieve their long-term financial goals. But these plans may be interrupted by certain events which can have negative financial consequences. Examples of such events include the person’s premature death, critical illness such as cancer or damage to his/her property from fire.  (more…)

Jobs of the Future: What are the Top Skills for 2020?

Are you prepared for tomorrow’s world of work? The changes that are taking place in organisations of work will inevitably lead to a shift in important key work skills. But how to identify and develop these skills in order to not fall behind in the competition? (more…)

Jobs of the Future: How to Stay Attractive in the Job Market

What will you be doing for a living in 10 years? This is the perfect time to figure out which sectors are going to experience the fastest growth and whether you should consider switching your profession into consideration in order to stay relevant in the job market. Have a glimpse into the future! (more…)

Are soft skills the new STEM?

The last few decades have seen many organisations call out for more investment into STEM (Science, Technology, Engineering and Mathematics) skills as a crucial backbone for the economy. While STEM skills are still increasingly a necessity, some businesses might underestimate the importance of soft skills. (more…)

Does Strategic Thinking Set Top Managers Apart?

Or is strategic thinking simply woolly thinking dressed up as something important by charismatic con artists? Conversely, how helpful is it for CEOs and their c-suite colleagues to obsess about strategy? (more…)

A simple way to increase your organisation’s productivity

How many projects have you seen delayed due to miscommunications? And how many processes could be made easier if some of your colleagues would just get on better?

Although many businesses acknowledge the importance of soft skills, not many put their money where their mouth is. Soft skills training is often postponed because “we have to prioritise other training” or “we don’t have any soft skills budget set aside”. (more…)

The Advantages and Disadvantages of Face-to-Face Communication

Most salespeople would agree face-to-face meetings are the most effective way to make a sale. It’s a tactic that has proven itself over decades and not even digital communications have been able to change that. Are face-to-face meeting really that effective, and are there any downsides?  (more…)

What are soft skills?

Soft skills are the personal character traits or qualities each of us has. They make us who we are, generally encompassing our attitudes, habits and how we interact with other people.

They refer to abilities that make people better employees and open doors for many opportunities that are not directly related to the subject matter of their jobs.

In other words, soft skills refer to a person’s ability to relate to others, to get him/her and others organised, to communicate in written, spoken or other forms.