“Marketing” is not a substitutable word for “advertising and promotion”… “Marketing” is the holistic and integrated management of exchange… using the synergistic dynamics of product, price, distribution, promotion, processes, people and perceptual positioning to create a win/win outcome between an organisation with unique resources and segments within the market place that can be best satisfied by those unique resources. (more…)
We know that individuals plan for the future and make investment decisions to achieve their long-term financial goals. But these plans may be interrupted by certain events which can have negative financial consequences. Examples of such events include the person’s premature death, critical illness such as cancer or damage to his/her property from fire. (more…)
Are you prepared for tomorrow’s world of work? The changes that are taking place in organisations of work will inevitably lead to a shift in important key work skills. But how to identify and develop these skills in order to not fall behind in the competition? (more…)
What will you be doing for a living in 10 years? This is the perfect time to figure out which sectors are going to experience the fastest growth and whether you should consider switching your profession into consideration in order to stay relevant in the job market. Have a glimpse into the future! (more…)
The last few decades have seen many organisations call out for more investment into STEM (Science, Technology, Engineering and Mathematics) skills as a crucial backbone for the economy. While STEM skills are still increasingly a necessity, some businesses might underestimate the importance of soft skills. (more…)
Or is strategic thinking simply woolly thinking dressed up as something important by charismatic con artists? Conversely, how helpful is it for CEOs and their c-suite colleagues to obsess about strategy? (more…)
Although many businesses acknowledge the importance of soft skills, not many put their money where their mouth is. Soft skills training is often postponed because “we have to prioritise other training” or “we don’t have any soft skills budget set aside”. (more…)
Most salespeople would agree face-to-face meetings are the most effective way to make a sale. It’s a tactic that has proven itself over decades and not even digital communications have been able to change that. Are face-to-face meeting really that effective, and are there any downsides? (more…)
They refer to abilities that make people better employees and open doors for many opportunities that are not directly related to the subject matter of their jobs.
In other words, soft skills refer to a person’s ability to relate to others, to get him/her and others organised, to communicate in written, spoken or other forms.