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How to win business with a great presentation

How to get a pay rise
This is a guest article by Bookboon author Patrick Forsyth

Whatever you sell, you need to be able to make a persuasive case for your product or service. Often this is not just a matter of one simple meeting. An enquiry may set in train a whole series of communications: a telephone call and a letter sent with initial information perhaps starting the process. If this stimulates interest you find yourself at a meeting, then putting in a written quotation and then a message comes in inviting you to present your ideas to the potential customer’s whole board. If your heart drops at the thought of something formal – on your feet in front of an expectant group – then you are normal. Many people fear presenting. As the old saying has it: the human brain is a wonderful thing, it starts working on the day that you are born, and keeps right on – until the day you stand up to speak in public!  (more…)

Are Your Job Postings Really Working?

strategic HR, inc.
This is a guest post by future Bookboon author Robin Throckmorton.

Are your ads catching the attention of the right candidates?  Do you wish more candidates would actually view your job postings?

A job posting is not a job description! To create an effective job posting, you need to put on your marketing hat and create a “job ad” instead.  Unfortunately, most HR folks are not marketers; so creating a job ad for an open position can be a challenge.

You should think of your job opportunity as your product and the individuals that will read the job ad as your potential customers. Your goal is to attract your “customers” interest, communicate the key points quickly and clearly, and leave the “customer” with a call to action. The only way you will accomplish this is to go beyond the basics of the job and grab potential candidates’ attention right away so they want to work for you.

6 Secrets of Intentional Learning

NLP - Skills for Learning
This is a guest post by Bookboon author Peter Freeth

Learning is something that we all do, every day. We learn new facts in the news, we learn new jokes from friends and we learn from our mistakes, and because of this, it’s easy to take learning for granted and just think that by sitting through a lecture, or reading a book, you’ll learn something. You certainly will, but it may not be quite what you intended. (more…)

5 things managers should do (but probably aren’t)

Working with Humans
This is a guest article by Bookboon author Piers Bishop

Bosses want more, every manager wants more – and of course the team wants more too. These wants get expressed as a call for more output, accuracy, loyalty or whatever on one side, and more money or other benefits on the other.

There’s a limit to how far you can go with this, as some companies in the tech zones are starting to find out – if you give staff all the benefits they want you end up without much working time left in the week.  (more…)

Do you have what it takes to be unique?

Creating an Entrepreneurial Mindset
This is a guest article by Bookboon author Roger Cowdrey

Writing on any subject for public consumption is always hazardous as there is a danger that your audience knows more than you. That is why I have chosen a subject where I have intimate knowledge because I am truly unique.

Saying I am unique normally elicits one of two responses. Either people assume that I am conceited or else they feel sorry for me for being different to everyone else. (more…)

How we reached 1 million Facebook fans

1 million Facebook fans! WOW!

We’ve made it: We reached our long time goal, an incredible 1 million Facebook fans. We would like to take this opportunity to say a massive thank you to all the people who support us in our mission of offering free education to every student in the world. (more…)

Ten tips for a successful coaching-style leader

This is a guest post by Bookboon authors Lesley Sage and Lynne Walley

1. Be aware of the balance between Task, Individual and Team. This perspective is conceptualised by John Adair’s Action Centred Leadership model, which helps think about how best to develop your style for any situation.


2. Recognise the difference between, and draw on, the experiences and knowledge of your employees/team members. (more…)

Study in Northern Sweden’s largest city Umeå

Why you should consider studyingin Northern Sweden’s largest city Umeå

Umeå University has a strong international and multicultural presence with students, teachers and researchers from all over the world. As one of the leading comprehensive universities in the nation, we are alive with enthusiasm, creativity and fresh ideas.

Umeå University was founded in 1965 and is Sweden’s fifth oldest university. It is among the best young universities in the world according to recent, highly-respected rankings tables. The university has around 36 000 students. (more…)

3 how-to-talk-to-your-boss tips

This article is based on the eBook “Your Boss: Sorted!”.

Hierarchies can be difficult. As Dwight Morrow said: “The world is divided into people who do things – and people who get the credit.”

The hierarchies in organisations have to mean something. Current trends may be towards flatter organisation structures and more informal styles, but senior people are, well, senior. In this article we gathered some basic tips on what to keep in mind when chatting with your boss. Don’t miss this communication advice. (more…)

What it takes to be a 21st century leader

Supportive Leadership
This is a guest post by Bookboon author Günther Schust

1. The new dimension of leadership

Motivating staff is one of the classical management tasks. But “HOW” is undergoing change. Manager behaviour patterns of “prescribing” tasks are still very widespread. The effects of this are pointed out in most recent studies: in the long term this behaviour is demotivating and even makes people ill. However, a new self-confident generation of staff is growing up who need to be led effectively into the 21st century. This gives leadership a new dimension as it no longer lays down, restricts and checks numbers / results but initiates, offers situational support, identifies room to manoeuvre and promotes visions. This is called supportive leadership management. (more…)