Skip navigation

Bookboon.com The best way to educate yourself

The Benefits of Mobile Marketing Automation are Real!

mobile-marketing-automation-ebooks-bookboon-bl-1

If you are looking for a way to elevate the marketing efforts in your business, you should consider incorporating mobile marketing automation (MMA). This is an efficient strategy that utilizes personalized messaging through mobile applications, analytics and A/B testing. These three facets are critical in gaining the full benefits from your mobile strategies. Unfortunately, the concept of MMA is relatively new in the business world, so most companies have not gained enough insight on the long-term advantages. If you are wondering what are the benefits of using MMA, consider these outlined aspects.  (more…)

Resolving Conflicts at Work with Employees: A Two-Step Approach

conflicts-at-work-with-employees-ebooks-bookboon-bl

Handling negative staff behaviour and conflicts at work with employees is never easy – as most HR and line managers know. Ideally, you can prevent many instances by setting and enforcing fair and clear rules. But what do you do with occurrences that you weren’t able to keep from happening?  (more…)

3 Ways to Optimize Your Social Media Content to Engage People

social-media-ebooks-bookboon-bl

Your social media marketing campaign isn’t going to be successful if you’re unable to engage your audience. Looking for ways to engage more people through social media? Here are a few tips to help you optimize your content:  (more…)

3 Innovation Lessons From 3 Wise People

innovation-ebooks-bookboon-bl

Innovation is the invisible force behind value-creation, economic growth and living standards. After a year of post-truth politics, when we were told that experts were not trusted any more, I need a metaphorical reboot. Maybe you do too? If so, read on for some valuable learning on innovation.  (more…)

3 Easy Employee Wellness Programs to Implement in your Company Right Now

Employee wellness programs can offer businesses and their employees plenty of important benefits, from cutting health care costs to improving worker motivation and building loyalty among employees at all levels. With so many benefits, why doesn’t every business implement a workplace wellness program? The simple answer: Lack of resources.  (more…)

New Year’s Eve Traditions around the World

pexels-photo-26690

Out with the old year, in with the new: New Year’s Eve is widely celebrated all over the world, with parties and social events, fireworks, dancing and festive dinners. On top of all that, every country has developed its own special traditions. Let’s have a look at how other countries celebrate the turn of the year!  (more…)

4 Steps to Boost Your Recruitment Success: Steps 3 and 4

I-love-my-job

In the first half of this twin article, we described how you can create a high-quality job profile that helps you identify top tasks and essential requirements of a given job role. Now it’s time to put this job profile to good use and initiate the actual recruitment process.  (more…)

A Christmas Message

santa-claus-christmas-beard-celebration-41963

If we look at Christmas traditions around the world, however different they may be, there are a few key elements that are universal. Christmas is all about family: it is the season of sharing, caring and giving, of love, compassion and family bonding. All of us should take this opportunity to spend time with our families and make the most of our relationships with others.  (more…)

4 Steps to Boost Your Recruitment Success: Steps 1 and 2

the-seven-deadly-sins-of-employment-bl

Are you an HR specialist responsible for finding new employees for your company? Then you know this can sometimes seem like an impossible task. After all, the quality and fit of new employees can significantly influence the long-term success of your organisation – so you want to make sure you get it right every single time.  (more…)

International Business: How Culture Influences Communication

international-business-communication-bl

When it comes to human interaction, it’s all about communication. Without communication, there can be no international business either. People speak and act out of their cultural backgrounds, and thus shape the global dynamic context.  (more…)