Laura Kits (Amsterdam, 1989) is an independent strategy consultant who started her career at McKinsey & Company in 2014, after obtaining a Master’s in history from Oxford University. She left McKinsey to chase her ambitions of breaking into the music industry. Laura now combines her music work with freelance strategy consulting projects. She works as an adviser and project manager for several clients at C-level. She is also a published author of four educational history books; over 50 articles and profiles in the executive search industry for clients such as Bain & Company and Unilever; and several pieces in national newspapers and magazines.