Categories Pricing Corporate

Expert Talk: Pricing

Interview with Steven Dickens

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16m 15s
Language:  English
Pricing is a difficult task for any company. It requires you to be knowledgeable of your product's strengths and weaknesses, as well as your competitors' products. Take the time to get it right.

Pricing is a difficult task for any company. It requires knowledge of your product's strengths and weaknesses, as well as what the competition offers. Pricing is difficult because it impacts the way customers see your company, and in some cases may likely determine if they buy from you or a competitor. Pricing is a sensitive topic for most companies, so getting it right isn't something to be taken lightly, especially if you are a global corporation. Steven Dickens has spent decades working with huge corporations in sales so sheds some light on this important subject here.

About the Author

Nathaniel Schooler - an engaging interviewer, writer and trusted adviser. IBM Futurist and LinkedIn Power Profile Award Winner.

He interviews amazing experts. People who have started, built and been part of some of the largest brands in the world and made a huge impact.

Prior experience taught him business communication is about real world relationships, (avoiding techno speak and meaningless jargon).

Nat Schooler

Nat Schooler is a Futuristic Podcast Host, International Best Selling Author, Entrepreneur & Trusted Advisor. A renowned expert in Branding & Strategy For Career & Business Success and podcasting aficionado with 250+ Interviews and collaborations with Michael Tobin OBE, Kim-Adele Platts, Stanley Tucci and other luminaries. Nat believes that people need to be empowered to create their own success by overcoming obstacles and designing their lives for personal or business success.

Nat-Schooler is co-founder of MasterMindSet – A New Leadership Foundation: Different by Design Delivering C-Suite: Skills, Strategies & Networks to Lead in the 2020s. He co-founded the first International Imposter Syndrome Awareness Day with colleagues Kim-Adele and Lisa Ventura. His clients include IBM, Google, Microsoft, Oracle and Brother Printers and he is a LinkedIn Power Profile Award winner.

Visit his website for more information on him