B2B sales and leadership experts look at the four biggest sales fails salespeople continue to make, and how they impact the customers buying process and the sales rep’s ability to generate revenue. These sales fails include lack of prospecting, dealing with the wrong person, jumping to solutions too soon, and failure to follow up. By the end of this episode, listeners will learn to identify and prevent them from falling into these traps. Lastly, ideas and practical examples of what you can do to improve your selling skills will be shared.