Susan Tyson is a marketing strategist and fractional CMO focused on working with small business owners to recharge their marketing program, including strategy and planning, messaging, email automation, social media, marketing project planning and execution. She is a creative problem-solver with an operations mindset who can lead high-level strategic planning, create tactical road maps, and manage project manage execution.
Ms Tyson has been a marketing and advertising professional for more than 30 years and an independent marketing consultant since 2014. She has worked with a range of large and small ad agencies and corporate entities for a widely diverse list of clients including ComEd business-to-business, Similac Welcome Addition Club consumer marketing, Carson Pirie Scott department store catalog marketing, Chicago Sun-Times circulation marketing, Budget Rent a Car business travel marketing, Cars.com dealer marketing, various trade shows and conferences in the automotive space, automotive aftermarket companies, Oldsmobile 88, College of American Pathologists (CAP).
Based in Chicago, Illinois, USA, Tyson earned a Master of Liberal Arts degree (MLA) with a focus on teamwork and leadership from DePaul School for New Learning in Chicago and bachelor’s degree from the same institution. She is Net Promoter Certified, Hub Spot Certified and a Constant Contact partner.