After investing 13 years learning
the craft of marketing at UNSW, Leigh Made a mark in FMCG marketing, including
being featured on current affairs TV, metro newspapers & business
publications.
In his 20’s he reached Senior
Account Director in major advertising, direct marketing and FMCG sales
promotions agencies, moving to marketing management where he succeeded in
categories as diverse as FMCG, I.T. & Government.
In his 30’s, Leigh was lured to the
UK where he delivered explosive growth & profits gain for a FMCG company,
increasing its market share 6-fold in under 18 months. While in UK, he found
time to complete a Graduate Diploma in Strategic Planning at London’s City
University.
Returning to Australia, Leigh broke
new records in FMCG product launch, before being lured to consult with
Australia largest management consultancy. Here he become known as “the 9 out of
10 difficulty guy” securing numerous testimonials from the multi-national
corporations he helped. He created marketing plans that improved the paths of
billion-dollar businesses in big pharma, transport, hardware, banking,
professional services, energy, automotive and industrial chemicals.
After a career of private company
directorships, Leigh also sat on the boards of listed public companies and
advised many others.
Leigh also found time to teach
(part-time) both graduates (MBA) and undergraduates (Marketing Planning &
Strategy) between 2003 until 2009 at the University of Technology in
Sydney.
These days Leigh is a popular
keynote speaker in marketing management, strategic leadership and Corporate
& Marketing Governance. He also conducts strategy training workshops for
senior executives of large companies in, pricing, product development, employee
engagement and branding. He consults through research, planning & strategy
advisors, Leadership Empowerment Pty Ltd, based in Sydney.