Sponsors open doors and help you advance your career. They introduce you, help you gain interesting projects, and recommend you for promotions. In this Virtual Classroom, you'll learn the difference between sponsorship and mentorship, and how both are important to your career advancement. You'll learn how to identify potential sponsors and how to gain their interest and support.
About the Expert
Dr. Petra Wüst heads the consulting firm Wüst Consulting GmbH in Basel. She is an expert in self-branding and self-marketing and has worked internationally as a trainer, speaker and coach for 20 years. She also teaches at the University of Basel and is the author of several renowned books. Her current project, the online course The Trusted Expert Program, supports experts in positioning themselves confidently and authentically as the go-to authority within their organizations.
