Catherine has 15 years of corporate experience in the field of marketing and management. She worked in the retail, hotel, oil and gas, and consulting industries. After earning her master's degree and PhD, she entered the higher education sector and acquired 14 years of expertise in imparting knowledge and developing future business leaders. At present, she is a certified trainer and consultant in the field of strategic marketing and management. Her professional goal is to create ecologically sensitive strategies and activities for people and organisations through education, training, and development activities.